![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
It had earlier this year entered into a long-term strategic partnership with e-commerce major Flipkart<\/a> to develop targeted products for the India market.
“We are taking India-centric innovation approach through our partnership with Flipkart. The partnership has gone deeper now, and they have a dedicated team that works with our team to develop new devices<\/a>. India is the phase 1 launch market, and is the priority market for the headquarters,” Dinesh Sharma<\/a>, Head – Mobile Business, ASUS India, told ET.
He added that the brand’s sales grew 10 times between the first and third quarter of this year, and is now among the top five online smartphone brands in India.
According to Counterpoint Research, Asus had 1% market share in the July-September quarter. During the quarter, its Zenfone Max Pro drove the shipments as it was one of the popular devices with 6GB RAM in the sub-$200 segment.
Asus now has smartphones available across price segments which are helping it drive the growth. Its handset range starts from Rs 6,000 and goes up to Rs 70,000 in India, however it is launching products in entry and mid segment.
“We have built up the portfolio to become a key competitor in India,” he said.
Asus on Tuesday launched two new smartphones -- ZenFone Max Pro M2 and Zenfone Max M2 in India. It now has seven smartphone models available for Indian consumers across price segments.
India’s smartphone shipments grew 24% sequentially and 5% YoY driven by strong shipments. Smartphone segment contributed to half of the total handset market during Q3 2018, as per Counterpoint.
During the quarter, China’s Xiaomi<\/a> was the leading brand with 27% market share, followed by Samsung<\/a> and Vivo.
\n\n
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印度首先方法华硕眼睛两位数的智能手机的市场份额
华硕表示,它正在“印度首先的方法”来抓住两位数的市场份额的竞争激烈的智能手机市场。在这种策略下,公司推出新的智能手机领先于其他任何全球市场。
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今年早些时候它已进入一个长期的战略伙伴关系电子商务专业Flipkart公司印度市场的开发有针对性的产品。
“我们正在采取的以创新方法Flipkart公司通过我们的伙伴关系。伙伴关系已经深入了,他们有一个专门的团队,与我们的团队开发新设备。印度是第一阶段推出市场,和总部是最重要的市场。”Dinesh沙玛——移动业务负责人,华硕印度,告诉等。
他补充说,该品牌的销售增长10倍之间,今年第三季度,现在排名前五的在线智能手机品牌在印度。
根据对比研究,华硕在7 - 9月一季有1%的市场份额。季度期间,其Zenfone马克斯Pro开车运输,因为它是一个受欢迎的设备6 gb RAM子- 200美元。
华硕目前已经提供智能手机在价格段它正在帮助推动增长。其手机从Rs 6000年和70000年上升到Rs在印度,然而在进入和推出产品中期段。
“我们已经建立了投资组合成为印度的一个关键竞争对手,”他说。
华硕周二推出了两款新智能手机——ZenFone马克斯Pro平方米,ZenFone马克斯M2在印度。现在有7个智能手机型号对印度消费者在价格段。
印度的顺序智能手机出货量增长了24%和5%由强大的出货量。智能手机领域导致了总量的一半手机市场在2018年第三季度,按对位。
在这个季度,中国小米是领先的品牌以27%的市场份额,其次是吗三星和体内。
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