KOLKATA: Netflix服务可能三个月捆绑成高价值的家庭宽带包售价为999卢比,Rs 1399、Rs 1999和Rs 2199每月。 加尔各答:
Bharti Airtel<\/a> plans to stop rival Reliance Jio<\/a> from poaching its premium data customers<\/a> by offering limited period free subscription of Netflix video streaming services<\/a> to its customers on its popular Infinity post-paid mobile plans from Rs 649 a month onwards, as also on its top-end home broadband packs, starting Rs 999 a month.
“The aggressive video content bundling strategy underlines Airtel’s efforts to hold on to its high-ARPU (average revenue per user) generating customer base in both mobility and wired broadband business platforms even as Jio readies to launch its countrywide high-speed home broadband services commercially,” a foreign brokerage analyst, who did not wish to be identified, said.
Jio is steadily reaching striking distance of the market leader on revenue market share (RMS).
Airtel’s RMS has risen marginally over the past four quarters -- from 30.7% in the September quarter of FY18 to 31.7% in the June quarter of FY19 – while Jio’s almost doubled from 11.6% to 22.4%, underlining the rapid pace at which the 4G entrant, with over 215 million users on its network, is gaining ground.
The 3-month complimentary Netflix<\/a> service is likely to be available on Airtel’s aggressively priced Infinity monthly post-paid packs of Rs 649, Rs 799 and Rs 999, as well as on the upper-end plans, starting from Rs 1199 a month across India, a person aware of the market leader’s plans told ET.
Likewise, Netflix services are likely to be bundled for three months into high-value home broadband packs priced at Rs 999, Rs 1,399, Rs 1,999 and Rs 2,199 per month, the person cited above said.
Airtel is likely to announce the details of specific post-paid mobile and home broadband plans that would qualify for the complimentary Netflix subscription in a week.
Bharti Airtel declined to offer comment for this story.
At present, Airtel home broadband customers on these top-end plans have Amazon video streaming services bundled in, courtesy the company’s pact with Prime Video, Amazon’s video streaming service.
At a time when call and data tariffs have hit rock bottom – with voice largely free on most plans – after Jio’s disruptive entry, all players are trying to use content as a key differentiator to retain and attract data users. While Jio is trying to develop its own bouquet of offerings, its rivals aggregate content from third-party sources.
On Monday, Airtel had broadened its partnership with Netflix to offer select post-paid and home broadband users a limited span free subscription of the US company's video streaming services.
The Netflix app, which was available only on Airtel’s direct-to-home (DTH) services platform, is now being extended to its mobile services and home broadband platforms.
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Netflix交易:Airtel计划阻止Jio偷猎优质客户
Bharti Airtel计划停止竞争对手依赖Jio从偷猎溢价客户数据通过提供有限时间内免费订阅的Netflix的流媒体视频服务客户在其受欢迎的无穷邮资已付的移动计划从Rs 649一个月起,也在其高端家庭宽带包、Rs 999年开始一个月。
“激进的视频内容捆绑战略强调Airtel努力抓住high-ARPU(每用户平均收入)生成客户群的移动和有线宽带业务平台即使Jio决心启动全国高速家庭宽带服务的商业,“外国券商分析师,谁不愿透露姓名,说。
Airtel的RMS在过去四个季度略有上升,从第三季度的30.7% FY18 FY19 6月季度的31.7%,而Jio几乎翻了一番,从11.6%上升至22.4%,突显出4 g的快速进入者,拥有超过2.15亿的用户在其网络,越来越被人们接受。
3个月的免费网飞公司积极服务可能可以在旅馆的价格无限月度邮资已付的包Rs 649 Rs 799和999卢比,以及高端计划,从Rs 1199一个月在印度,一个人意识到市场领导者的计划告诉等。
同样,Netflix服务可能三个月捆绑成高价值的家庭宽带包售价为999卢比,Rs 1399 Rs 1999,每月2199卢比,上面说的人说。
Airtel可能宣布具体的细节邮资已付的移动和家庭宽带计划,将有资格获得免费Netflix订阅一个星期。
Bharti Airtel拒绝对此置评。
目前,Airtel家庭宽带客户这些高端计划是亚马逊视频流服务捆绑,礼貌与'视频公司的协议,亚马逊的视频流服务。
时调用和数据关税谷底——声音很大程度上免费的大多数计划——Jio破坏性的条目后,所有玩家试图使用内容作为一个关键区别保留和吸引用户数据。虽然Jio正在尝试开发自己的束,其竞争对手从第三方聚合内容。
周一,Airtel已经扩大了与Netflix提供选择邮资已付的合作和家庭宽带用户有限的跨度免费订阅美国公司的视频流服务。
Netflix应用,只有在Airtel direct-to-home (DTH)服务平台,目前已扩展至其移动服务和家庭宽带平台。
KOLKATA:
Bharti Airtel<\/a> plans to stop rival Reliance Jio<\/a> from poaching its premium data customers<\/a> by offering limited period free subscription of Netflix video streaming services<\/a> to its customers on its popular Infinity post-paid mobile plans from Rs 649 a month onwards, as also on its top-end home broadband packs, starting Rs 999 a month.
“The aggressive video content bundling strategy underlines Airtel’s efforts to hold on to its high-ARPU (average revenue per user) generating customer base in both mobility and wired broadband business platforms even as Jio readies to launch its countrywide high-speed home broadband services commercially,” a foreign brokerage analyst, who did not wish to be identified, said.
Jio is steadily reaching striking distance of the market leader on revenue market share (RMS).
Airtel’s RMS has risen marginally over the past four quarters -- from 30.7% in the September quarter of FY18 to 31.7% in the June quarter of FY19 – while Jio’s almost doubled from 11.6% to 22.4%, underlining the rapid pace at which the 4G entrant, with over 215 million users on its network, is gaining ground.
The 3-month complimentary Netflix<\/a> service is likely to be available on Airtel’s aggressively priced Infinity monthly post-paid packs of Rs 649, Rs 799 and Rs 999, as well as on the upper-end plans, starting from Rs 1199 a month across India, a person aware of the market leader’s plans told ET.
Likewise, Netflix services are likely to be bundled for three months into high-value home broadband packs priced at Rs 999, Rs 1,399, Rs 1,999 and Rs 2,199 per month, the person cited above said.
Airtel is likely to announce the details of specific post-paid mobile and home broadband plans that would qualify for the complimentary Netflix subscription in a week.
Bharti Airtel declined to offer comment for this story.
At present, Airtel home broadband customers on these top-end plans have Amazon video streaming services bundled in, courtesy the company’s pact with Prime Video, Amazon’s video streaming service.
At a time when call and data tariffs have hit rock bottom – with voice largely free on most plans – after Jio’s disruptive entry, all players are trying to use content as a key differentiator to retain and attract data users. While Jio is trying to develop its own bouquet of offerings, its rivals aggregate content from third-party sources.
On Monday, Airtel had broadened its partnership with Netflix to offer select post-paid and home broadband users a limited span free subscription of the US company's video streaming services.
The Netflix app, which was available only on Airtel’s direct-to-home (DTH) services platform, is now being extended to its mobile services and home broadband platforms.
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