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Higher-priced items drove sales of consumer electronics<\/a> such as smartphones<\/a> and televisions<\/a> in value terms this festive season, even as volumes - or the number of units sold - remaine almost flat or even declined, data from market researcher GfK India<\/a> shows.

Television sales in offline stores, for example, grew 29% year-on-year in value across India, but the number of units sold was flat, GfK data on October offline sales showed. October data for online will be released later this month. For smartphones, value sales in offline stores grew 7% on-year in October, despite volume sales declining 7%.

Value sales of consumer electronics and appliances<\/a> grew in double digits across Indian cities and towns, said GfK India managing director Nikhil Mathur. \"Within the offline channel, we expect the premiumisation trend to continue driving value growth, which is likely to maintain positive momentum,\" he said.

<\/p>

\"Omicron<\/a><\/figure>

Omicron threat: Handset companies wary of plant, border closures<\/a><\/h2>

Industry watchers say Diwali had brought in some recovery, and while component shortages continue, more border closures will push back whatever recovery was made in the October-December quarter.<\/p><\/div>

Higher-priced items drove sales of consumer electronics<\/a> such as smartphones<\/a> and televisions<\/a> in value terms this festive season, even as volumes - or the number of units sold - remaine almost flat or even declined, data from market researcher GfK India<\/a> shows.

Television sales in offline stores, for example, grew 29% year-on-year in value across India, but the number of units sold was flat, GfK data on October offline sales showed. October data for online will be released later this month. For smartphones, value sales in offline stores grew 7% on-year in October, despite volume sales declining 7%.

Value sales of consumer electronics and appliances<\/a> grew in double digits across Indian cities and towns, said GfK India managing director Nikhil Mathur. \"Within the offline channel, we expect the premiumisation trend to continue driving value growth, which is likely to maintain positive momentum,\" he said.

<\/p>

\"Omicron<\/a><\/figure>

Omicron threat: Handset companies wary of plant, border closures<\/a><\/h2>

Industry watchers say Diwali had brought in some recovery, and while component shortages continue, more border closures will push back whatever recovery was made in the October-December quarter.<\/p><\/div>