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大型手机制造商可能会停止生产Rs5k以下的型号

因此,这类对价格敏感的买家可能不得不接受二手或翻新设备,而对于预算较低的首次购买智能手机的人来说,这些设备的型号较少。

大型手机制造商可能会停止生产Rs5k以下的型号
新德里:大移动手机业内高管和分析师表示,由于需求低迷和分销成本上升,入门级车市场萎缩,制造商今年可能会放弃5000卢比以下的细分市场。

因此,这类对价格敏感的买家可能不得不接受二手或翻新设备在后面较少的变种为首次智能手机低预算的买家。“几乎所有品牌都决定离开……国际数据公司(International Data Corporation)研究主管Navkender Singh表示:“这主要是由于自然需求低、转向智能手机的惯性,以及该领域潜在消费者线下分销的相对成本。”国际数据公司(IDC)),印度。

辛格补充说,除非品牌或电信运营商为智能手机提供价格低于2500卢比的捆绑服务计划,以解决拥有智能手机的终身或维护成本,否则今年这一领域可能只会出现不温不热的增长。

2019年,价格低于5000卢比的智能手机销量同比下降45%。Counterpoint Research的数据显示,这是在2018年下降25%之后。今年,这一降幅可能会更大,因为智能手机在整个智能手机市场的份额预计将从2019年的4%降至2%。

IDC的数据显示,印度智能手机的平均售价预计将在2020年达到170美元,而2019年为160美元,2018年为159美元。

小米Counterpoint Technology Market research的研究总监尼尔·沙阿(Neil Shah)说,小米是上一个推出价格低于5000卢比智能手机的一级品牌,现在也在向更高价格的类别进军。

这家中国手机制造商在入门级市场的份额约为40%,而印度品牌——Lava和Micromax, Counterpoint Research的数据显示,两者加起来不到2%。


专家表示,翻新设备还在与低成本智能手机激烈竞争,后者技术含量不高,无法提供令人满意的数字体验。

然而,据CyberMedia Research称,市场动态可能并不完全有利于翻新手机,因为喜欢翻新手机的消费者与寻求购买新手机的消费者截然不同。

CMR工业情报集团(Industry Intelligence Group)负责人普拉布•拉姆(Prabhu Ram)表示:“翻新手机市场迎合了那些渴望以极低、可承受的价格购买苹果(Apple)和三星(Samsung)等高端智能手机的买家。”

一些分析师认为,入门级手机仍有巨大的潜力,因为市场主要是由超过4.5亿功能手机用户的升级机会驱动的。



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\"Big<\/figure> NEW DELHI: Major mobile handset<\/a> makers may move away from the sub- \u20b95,000 segment this year, industry executives and analysts say, as the entry-level space shrinks due to low demand and higher distribution costs.

As a result, buyers in this price sensitive category may have to settle for used or refurbished
devices<\/a> on the back fewer variants for first-time smartphone<\/a> buyers with low budgets. \u201cAlmost all brands have decided to move away...due to reasons like low natural demand, inertia of migrating to smartphones and the relative cost of offline distribution for potential consumers in this segment,\u201d said Navkender Singh, research director at International Data Corporation (IDC<\/a>), India.

The segment may see only tepid growth this year unless brands or telecom operators offer a bundled service plan with smartphones for less than \u20b92,500 to address the lifetime or maintenance cost of ownership, Singh added.