The already bonkers dollars of Big Tech<\/a> have become even bonkers-er.
My colleagues and I have written a lot about the unreal sales, profits and oomph of America’s five technology titans: Apple<\/a>, Microsoft<\/a>, Google<\/a>, Amazon<\/a> and Facebook<\/a>. This might feel like old news. Tech’s Titanic 5 have been big and rich for a long time, and they have gotten even more so as people and organisations have needed their products during the coronavirus pandemic. Yadda, yadda, yadda. We get it.
But no, we really do not get it. America’s technology superstars have launched into a completely different stratosphere than even other wildly successful companies in tech and beyond.
Let me give you a flavour of the bonkers-ness:
- The current stock market value of the Big Five ($9.3 trillion) is more than the value of the next 27 most valuable US companies put together, including corporate giants like Tesla, Walmart and JPMorgan Chase, according to data from S&P Global Market Intelligence.<\/li>
- Apple’s profit just from the past three months ($21.7 billion) was nearly double the combined annual profits of the five largest US airlines in pre-pandemic 2019.<\/li>
- Amazon’s stock price increases have made Jeff Bezos<\/a> so rich that he could buy a new model iPhone for 200 million people—and he would still be a billionaire.<\/li>
- Google’s $50 billion in revenue from selling advertisements from April to June was about what Americans—all Americans—spent on gasoline and gas station purchases last month.<\/li>
- The annual revenue of one of Microsoft’s side businesses, LinkedIn, is nearly four times that of Zoom Video Communications<\/a>, a star of the pandemic, in the past year.<\/li>
- Facebook expects to dole out more cash outfitting its computer hubs and offices in 2021 than Exxon spends around the world to dig oil and gas out of the ground in a year.<\/li>
- Amazon fell short of investors’ expectations Thursday. But in the past year, Amazon’s e-commerce revenue still climbed by $109 billion—an increase in a single year that Walmart needed the past nine years to reach.<\/li><\/ul>I know that lots of odd things are happening in the US economy right now. But I cannot adequately explain how not-normal these numbers are from the tech superpowers. Maybe that is why Bezos wanted to touch outer space; the Big 5 tech giants have outgrown Earth.
What is clear more than ever is that America’s tech titans have formed a separate universe in which they are the sun, and everyone else—billions of humans, other companies, entire countries and governments—are mere planets that revolve around them.
Perhaps even more surprising than the size and scale of these companies is how they have mostly grown more profitable in what could or should have been economic conditions that hurt their profits.
I have been befuddled that Amazon and Apple have shown higher profit margins than those companies have had for years—possibly ever. That has happened even though the pandemic has forced those companies to reorganize factories or warehouses, deal with disrupted global shipping, scramble for parts in short supply and spend a fortune to keep their workers safe.
That chaos and unplanned spending should have made the companies less profitable, not more so. (Apple did spook investors a little by saying this week that it was having trouble getting all the parts it needs for the next few months.)
What does all this mean? Well, for one thing, members of Congress or state attorneys general might look at the numbers and ask if, as the Big Tech companies<\/a> say, they face stiff competition and could die at any moment, how could profit margins keep going up like this?
Logic would suggest that if the companies are fighting off lots of rivals, they might have to cut prices, and profit margins would shrink. So how does Facebook turn each dollar of revenue, nearly all from ads it sells, into 43 cents of profit — a level that most companies can only dream of, and higher than Facebook posted before the pandemic?
I have asked over and over in this newsletter whether America’s Big 5 tech titans are invincible. As the gap keeps widening between the superrich tech superstars and the merely super, I am starting to believe that the answer is yes.
This article originally appeared in <\/em>The New York Times<\/em><\/a>.<\/em>
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大型科技已超越这个星球
苹果、亚马逊、Facebook、谷歌和微软已经形成了一个单独的宇宙中太阳,和每个人都else-billions人类(包括其他公司,整个国家和纯粹的行星围绕着他们。
由Shira Ovide
已经疯狂的美元大型科技股甚至已经成为bonkers-er。
我和我的同事写了很多不真实的销售、利润和魅力的美国五个技术巨头:苹果,微软,谷歌,亚马逊和脸谱网。这可能会觉得老新闻。乐动扑克科技的《泰坦尼克号》5大和丰富的很长一段时间,和他们得到更多人们和组织需要他们的产品在冠状病毒大流行。Yadda、Yadda Yadda。我们得到它。
但是我们真的没有,不得到它。美国的科技明星平流层发射进入一个完全不同的比甚至在科技和超越其他非常成功的公司。
让我给你一个bonkers-ness的味道:
- 当前股票市场价值的五大(9.3万亿美元)的价值不仅仅是下一个最有价值的美国公司27日放在一起,包括企业巨人像特斯拉,沃尔玛和摩根大通的数据显示,标准普尔全球市场情报。
- 苹果的利润从过去三个月(217亿美元)的年利润总和的近两倍,五防2019年美国最大的航空公司。
- 亚马逊的股票价格上涨了杰夫·贝佐斯所以有钱,他可以买一个新的模型2亿年iPhone -他将仍然是一个亿万富翁。
- 谷歌500亿美元广告从4月到6月的销售收入是什么美国人都美国人花的上个月购买汽油和加油站。
- 微软的一方企业的年收入,LinkedIn的近四倍变焦视频通信明星的大流行,在过去的一年。
- Facebook预计发放更多的现金装备其计算机中心和办公室比2021年埃克森花在世界各地的石油和天然气从地下挖掘。
- 亚马逊周四低于投资者的预期。但在过去的一年里,亚马逊的电子商务收入仍增长了109美元去年增加一年,沃尔玛需要在过去九年。
比以往任何时候都更清楚的是,美国的科技巨头形成了一个独立的宇宙中太阳,和每个人都else-billions人类(包括其他公司,整个国家和纯粹的行星围绕着他们。
甚至比这些公司的大小和规模更令人惊讶的是他们大多变得更加有利可图,这可能或应该是经济条件,伤害了他们的利润。
我一直糊里糊涂的,亚马逊和苹果显示更高的利润率比公司年前。,即使发生了大流行已迫使这些公司重组工厂或仓库,应对全球航运中断,争夺零件供应不足,花一大笔钱让她保证员工的安全。
混乱和计划外支出应该使公司盈利少,而不是更多。(苹果确实有点吓到投资者本周说,这是很难获得所需的所有部分在接下来的几个月)。
所有这一切意味着什么呢?首先,国会议员或州检察长可能看数字和问,作为大型科技公司说,他们面临激烈的竞争和随时可能会死,怎么能这样利润率持续上涨吗?
逻辑表明,如果公司对抗大量的竞争对手,他们可能不得不降低价格,利润会减少。Facebook是如何将每一美元的收入,几乎所有的广告销售,到43美分的利润水平,大多数公司梦寐以求的数字,和高于Facebook发布前的流行病?
我已经要求在这个通讯是否美国的5大科技巨头是不可战胜的。乐动扑克之间的差距不断加大科技的超级明星,仅仅是超级的超级富豪,我开始相信,答案是肯定的。
这篇文章最初发表在 《纽约时报》 。
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