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New Delhi: German car accessories and television maker Blaupunkt<\/a> has ventured into mobile phone accessories globally, and will begin selling them first from the Indian market before taking the products to SAARC countries, top executives said.\n
Blaupunkt will also launch smartphones<\/a>, tablets and wearables in the Indian market next year, but will take into account profitability and business demand before deciding on the price segments it plans to enter.
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\n“We’re entering the less price sensitive market segment, which is conservatively more than Rs 10,000 crore, which has grown about 20% over last year and is expected to grow about 25% in 2017 on-year,” said Andrzej Cebrat, managing director of Global Intellectual Property Development at Blaupunkt.
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\n“India builds the case study lesson for global markets. If we’re successful in the Indian market, the reviews we get here will be valid in other markets,” he added, when asked about entering a highly cluttered and competitive market, in both smartphones and accessories segments.
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\nCebrat added that the company was open to manufacture the products including phones in India, if the volumes supported the business case.
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\nThe company expects sales of up to 10 million mobile phone accessory units by end of next year in India, 70% coming from the offline channel. More than 80% of the company’s global revenue of $800 million comes from car infotainment products and televisions. About 5% share comes from smartphones launched in Indonesia, Africa and tablets launched in Europe.
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The car infotainment brand has signed an exclusive brand licensing agreement with Delhi-based distributor Vidur & Co, which will invest Rs 20 crore over the next 18 months, in establishing sales channels to online and offline retailers across India. Sales from online portals Amazon, Snapdeal and eBay India from tomorrow, while talks are on with Flipkart<\/a> and Tata Cliq<\/a> to expand tie-ups.
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\nIn the offline space, the products will be sold through large format retail store chains and standalone retailers across the country, that still make up more than a third of the country’s retail market.
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\nBlaupunkt will introduce USB cables starting, priced between Rs 250 and Rs 750, wired and wireless earphones between Rs 300 and Rs 600, power banks between Rs 1,000 and Rs 2,000, starting with 10,000 mAh capacity, and car chargers. It will also launch VR headsets, starting from Rs 500 and going up to Rs 3,500.
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\nAccessories is a high volume business with margins between 15-20%, far higher than margins made by smartphone players, which is why several local mobile phone making companies such as Karbonn have started offering them on their own.
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\nMobile phone accessories will be sold in Sri Lanka and Nepal starting April next year following which supplies to Afghanistan, Bangladesh, Bhutan, Maldives and
\nPakistan will begin, executives from Vidur & Co said.
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\nAfter sales customer service centres in India dedicated for accessories, were also launched with 50 centres, which will be scaled up to 200 by December next year.<\/body>","next_sibling":[{"msid":54674810,"title":"Jio impact: Vodafone launches free 1GB Wi-Fi at Delhi international airport","entity_type":"ARTICLE","link":"\/news\/jio-impact-vodafone-launches-free-1gb-wi-fi-at-delhi-international-airport\/54674810","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":54674877,"entity_type":"ARTICLE","title":"Blaupunkt launches mobile phone accessories globally, eyes to sell 10 million units by next year end","synopsis":"Blaupunkt will also launch smartphones, tablets and wearables in the Indian market next year, but will take into account profitability and business demand before deciding on the price segments it plans to enter.","titleseo":"telecomnews\/blaupunkt-launches-mobile-phone-accessories-globally-eyes-to-sell-10-million-units-by-next-year-end","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-10-04 15:00:23","lastupd":"2016-10-04 15:06:35","breadcrumbTags":["Smartphones","Flipkart","Devices","Blaupunkt","Tata CLiQ"],"secinfo":{"seolocation":"telecomnews\/blaupunkt-launches-mobile-phone-accessories-globally-eyes-to-sell-10-million-units-by-next-year-end"}}" data-authors="[" gulveen aulakh"]" data-category-name="" data-category_id="" data-date="2016-10-04" data-index="article_1">
Blaupunkt推出全球手机配件,眼睛在明年年底销售1000万辆
Blaupunkt还将推出智能手机,平板电脑和这套明年在印度市场,但考虑到利润和业务需求,然后再决定价格段计划进入。
新德里:德国汽车配件和电视制造商Blaupunkt已经进入全球手机配件,将开始销售他们首先从印度市场之前的产品南盟国家,高管说。Blaupunkt还将推出智能手机明年在印度市场,平板电脑和衣物,但会考虑盈利能力和企业需求,然后再决定价格段计划进入。
“我们进入价格不那么敏感,细分市场,这是保守超过10000卢比,这比去年增长约20%,预计将在2017年同比增长约25%,“Andrzej Cebrat说Blaupunkt全球知识产权发展的董事总经理。
“印度构建全球市场的案例研究课。如果我们成功在印度市场,我们这里的评论将在其他市场是有效的,”他补充说,当被问及进入一个高度混乱和竞争激烈的市场,在智能手机和配件部分。
Cebrat补充说,该公司在印度制造的产品包括手机,如果卷支持的业务案例。
公司预计销售1000万手机配件的单位明年年底在印度,70%来自线下渠道。超过80%的公司全球8亿美元的收入来自汽车信息娱乐产品和电视。大约5%的份额来自智能手机推出的印尼、非洲和平板电脑在欧洲推出。
汽车信息娱乐品牌与德里签署了独家品牌授权协议分销商Vidur & Co)将投资20卢比在接下来的18个月,建立销售渠道,在线和离线零售商在印度。从门户网站亚马逊销售,Snapdeal和eBay印度从明天,而谈判Flipkart公司和塔塔Cliq大有扩大合作。
在离线空间,产品将通过出售大型格式全国零售连锁商店和独立的零售商,仍占全国的三分之一以上的零售市场。
Blaupunkt将介绍USB电缆开始,价格之间Rs 250和750卢比,有线和无线耳机之间Rs 300和600卢比,权力银行之间Rs 1000和Rs 2000,从10000 mAh能力,和汽车充电器。它还将推出虚拟现实耳机,从Rs 500和3500 Rs。
配件是一个高容量与利润率之间的15 - 20%,远高于利润由智能手机玩家,这就是为什么Karbonn等几个当地的手机制造公司已经开始提供他们自己的。
手机配件将在斯里兰卡和尼泊尔明年4月开始销售后,物资到阿富汗,孟加拉国、不丹、马尔代夫和
巴基斯坦将开始,Vidur & Co的高管说。
售后客户服务中心在印度专用配件,也推出了50个中心,明年将扩大至200年12月。
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