German consumer electronics brand Blaupunkt<\/a> is re-entering the Indian market through an exclusive licensing agreement with homegrown contract manufacturer Super Plastronics<\/a>. 超级Plastronics将投资超过200卢比Blaupunkt在未来三年的技术和创新,超级Avneet辛格Marwah Plastronics首席执行官说。 德国消费电子品牌Blaupunkt通过独占许可协议重新进入印度市场与本土合同制造商超级Plastronics。
As per the licensing contract, Blaupunkt’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by Super Plastronics. The products will be available to consumers from July 10 on Flipkart<\/a>.
Super Plastronics will invest more than Rs 200 crore in Blaupunkt in the next three years in technology and innovation, said Super Plastronics CEO Avneet Singh Marwah<\/a>.
\"Apart from that, we are investing in a new manufacturing plant in Uttar Pradesh. In the next three years, we are expanding our service centre from 550 to 760 and also investing in warehousing in tier 2 and 3 cities to improve last-mile delivery,\" said Marwah.
Marwah said the company will strive to take Blaupunkt's huge legacy in audio to the smart television segment to compete against the Chinese smartphone brands who have ventured into television.
\"Within two years, we aim to capture 6% market share of the Indian TV market and counter Chinese smartphone brands,\" said Marwah.
Super Plastronics is also the exclusive India licensee for Kodak<\/a> and Thomson televisions and appliances in India.
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Blaupunkt超级Plastronics重返印度电视市场与当地伙伴
根据许可合同,Blaupunkt的制造、品牌、设计、包装、和零售业供应链将由超级Plastronics。7月10日的产品将提供给消费者Flipkart公司。
超级Plastronics将投资超过200卢比Blaupunkt在未来三年的技术和创新,超级Plastronics首席执行官说辛格Avneet Marwah。
“除此之外,我们在北方邦投资一个新的制造工厂。在接下来的三年里,我们正在扩大我们的服务中心从550年到760年,也在2和3线城市投资仓储改善交付最后一英里,“Marwah说。
“两年内,我们的目标是捕获印度电视市场6%的市场份额和对抗中国的智能手机品牌,”Marwah说。
超级Plastronics也是印度独占被许可人柯达在印度和汤姆逊电视和家电。
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German consumer electronics brand Blaupunkt<\/a> is re-entering the Indian market through an exclusive licensing agreement with homegrown contract manufacturer Super Plastronics<\/a>.
As per the licensing contract, Blaupunkt’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by Super Plastronics. The products will be available to consumers from July 10 on Flipkart<\/a>.
Super Plastronics will invest more than Rs 200 crore in Blaupunkt in the next three years in technology and innovation, said Super Plastronics CEO Avneet Singh Marwah<\/a>.
\"Apart from that, we are investing in a new manufacturing plant in Uttar Pradesh. In the next three years, we are expanding our service centre from 550 to 760 and also investing in warehousing in tier 2 and 3 cities to improve last-mile delivery,\" said Marwah.
Marwah said the company will strive to take Blaupunkt's huge legacy in audio to the smart television segment to compete against the Chinese smartphone brands who have ventured into television.
\"Within two years, we aim to capture 6% market share of the Indian TV market and counter Chinese smartphone brands,\" said Marwah.
Super Plastronics is also the exclusive India licensee for Kodak<\/a> and Thomson televisions and appliances in India.
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