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“It will definitely benefit organised telemarketers<\/a> who want to follow the law of land. To make this initiative successful, it is necessary all stakeholders come together to ensure the governance and enforcement of the technology. While unsolicited phone spamming by miscreants may continue, blockchain technology can help with traceability and bring in accountability,” said Prashant Garg, partner, data and analytics, at EY India.
Telecom minister Ravi Shankar Prasad<\/a> told the Lok Sabha this week that consumers filed over 326,000 complaints of unsolicited telemarketing calls with their mobile service providers during July-September.
Telecom Regulatory Authority of India mandated telcos to adopt blockchain or Distributed Ledger Technology that allows only registered users to participate in telemarketing and this system is likely to be launched by the end of November.
Rajan Mathews<\/a>, director general at the Cellular Operators Authority of India, said telcos are ready with the blockchain-based system, but customers have to be educated in setting their DND preferences for the process to be effective. He backed the assessment that the new system may not be able to curb the menace entirely.
“The profit margin for illegal marketers is good enough for them to want to continue. So we suggested Trai should raise call\/SMS charges for these people so that they don’t have an incentive to continue,” said Mathews.
According to some telemarketers, machine learning and artificial intelligence, coupled with strict monitoring by the regulator, can plug the loopholes that telcos are worried about. “Telemarketers will certainly keep switching numbers to spam. But now there are penalties on these guys who are unregistered or have not taken user consent – telecom operators will know it,” said Nalin Goel, vice-president, MoEngage, a telemarketing platform.
Data on a decentralised ledger is stored in an encrypted form and authentication of DND could be designed to only provide binary responses – yes or no. In an authorised ecosystem between operators and marketers, the chances of a data breach become limited, experts said. “DLT will make Trai’s forensics easier. They will be able to easily find out who broke the rules, or even if the user was lying about his DND preference in his complaint,” said Vinay Ribiero, associate professor at Indian Institute of Technology Delhi.
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- Telecom乐动扑克News
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区块链对抗垃圾邮件可能不是压倒性的胜利
在11月结束,电信公司将准备打击烦人的电话和消息,监管机构授权后使用区块链技术。然而,新系统可能无法完全遏制垃圾邮件。
“这肯定会组织受益电话销售那些想要遵守法律的土地。让这个项目成功,有必要一起确保所有利益相关者治理和执法的技术。而不请自来的垃圾邮件电话歹徒可能继续,区块链技术可以帮助跟踪和引入问责,“伙伴,Prashant Garg表示,数据和分析,是印度。
电信部长Ravi Shankar普拉萨德本周告诉人民院,消费者提出超过326000投诉的不请自来的推销电话与他们的移动服务提供商在7 - 9月。
印度电信管理部门要求电信公司采取区块链或分布式分类技术,只允许注册用户参与电话营销这个系统可能会在11月底推出。
Rajan马修斯,在印度手机运营商的权威,说电信公司与blockchain-based系统准备好了,但是客户必须在设置接受教育DND偏好的过程是有效的。他支持的评估新系统可能无法完全遏制威胁。
“非法商人的利润不够好要继续。所以我们建议火车应该提高电话/短信费用这些人,使他们没有动力继续下去,”马修斯说。
据一些电话销售,机器学习和人工智能,再加上严格的监督监管机构,可以插电信公司担心的漏洞。“电话销售肯定会保持数字切换到垃圾邮件。但是现在有惩罚这些人未注册或没有用户同意,电信运营商将知道,”纳戈埃尔说,副总统,MoEngage电话销售平台。
分散的数据分类存储在加密和身份验证的DND可以设计只提供二进制响应——yes或no。在一个授权运营商和营销人员之间的生态系统,数据泄露的可能性变得有限,专家说。“DLT将简化火车的取证。他们将能够轻松地找出是谁打破了规则,甚至如果用户躺他DND偏好在他的抱怨,“Vinay Ribiero说,新德里印度科技学院的副教授。
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