Direct-to-consumer (D2C) audio products and wearables brand Boat<\/a> has closed a $60-million, or about Rs 500-crore, financing through convertible preferred stocks notes from existing investor Warburg Pincus<\/a> and new investor Malabar Investments<\/a>, and has formally withdrawn its listing plans.
Boat has put a minimum valuation cap of around $1.2 billion as part of this funding, people aware of the terms of the deal told ET. This means whenever Boat closes its next round of funding or goes for an initial public offering (IPO), Warburg and Malabar – an India-focused investment fund – will get these preffered stocks converted into equity at a business valuation of $1.2 billion even if other investors come at a higher price.
Boat declined to comment on details of the financing.
“The convertible preffered stocks will be priced to either the IPO or the next funding round though chances of the former is higher,” one the people cited above said. “Existing investors and incoming investors are signing up now as they will get a discount on pricing now.”
With this fundraise, the Delhi-based company’s draft red-herring prospectus (DRHP) filed with stock markets regulator Securities and Exchange Board of India (Sebi) for a planned IPO stands withdrawn, a senior executive at the firm said.
ET had reported in May that Boat was among new-age companies that are likely to postpone IPO plans<\/a> even after securing Sebi’s clearance due to choppy market conditions.
“The market condition still remains very choppy but the intent is quite clear – to access the markets in the near future when the conditions are conducive,” company CEO Vivek Gambhir<\/a> told ET. “While there is no set timeline, I think it would be sometime in the near future.”
In January this year, Imagine Marketing – parent of Boat – had filed the DRHP with Sebi to raise Rs 2,000 crore through an IPO<\/a> with a fresh issue of shares worth up to Rs 900 crore and an offer for sale of shares worth up to Rs 1,100 crore.
Gambhir said the objective of the fundraise is to expand the brand’s presence in the smartwatches category with investments in branding, design and R&D, and make-in-India capabilities, besides paring debt.
“We intend to use a part of this money for debt repayments,” he said. “Current net debt levels are around Rs 750 crore. We intend to bring this down to Rs 300-400 crore over the next couple of months.”
ET reported on October 12 that convertible notes are increasingly being used by late-stage startups to raise capital<\/a> without compromising on their valuation amid a funding drought in big-ticket deals. Udaan, Byju’s, and PharmEasy are among startups that have opted for funding through convertible notes.
Direct-to-consumer (D2C) audio products and wearables brand Boat<\/a> has closed a $60-million, or about Rs 500-crore, financing through convertible preferred stocks notes from existing investor Warburg Pincus<\/a> and new investor Malabar Investments<\/a>, and has formally withdrawn its listing plans.
Boat has put a minimum valuation cap of around $1.2 billion as part of this funding, people aware of the terms of the deal told ET. This means whenever Boat closes its next round of funding or goes for an initial public offering (IPO), Warburg and Malabar – an India-focused investment fund – will get these preffered stocks converted into equity at a business valuation of $1.2 billion even if other investors come at a higher price.
Boat declined to comment on details of the financing.
“The convertible preffered stocks will be priced to either the IPO or the next funding round though chances of the former is higher,” one the people cited above said. “Existing investors and incoming investors are signing up now as they will get a discount on pricing now.”
With this fundraise, the Delhi-based company’s draft red-herring prospectus (DRHP) filed with stock markets regulator Securities and Exchange Board of India (Sebi) for a planned IPO stands withdrawn, a senior executive at the firm said.
ET had reported in May that Boat was among new-age companies that are likely to postpone IPO plans<\/a> even after securing Sebi’s clearance due to choppy market conditions.
“The market condition still remains very choppy but the intent is quite clear – to access the markets in the near future when the conditions are conducive,” company CEO Vivek Gambhir<\/a> told ET. “While there is no set timeline, I think it would be sometime in the near future.”
In January this year, Imagine Marketing – parent of Boat – had filed the DRHP with Sebi to raise Rs 2,000 crore through an IPO<\/a> with a fresh issue of shares worth up to Rs 900 crore and an offer for sale of shares worth up to Rs 1,100 crore.
Gambhir said the objective of the fundraise is to expand the brand’s presence in the smartwatches category with investments in branding, design and R&D, and make-in-India capabilities, besides paring debt.
“We intend to use a part of this money for debt repayments,” he said. “Current net debt levels are around Rs 750 crore. We intend to bring this down to Rs 300-400 crore over the next couple of months.”
ET reported on October 12 that convertible notes are increasingly being used by late-stage startups to raise capital<\/a> without compromising on their valuation amid a funding drought in big-ticket deals. Udaan, Byju’s, and PharmEasy are among startups that have opted for funding through convertible notes.
Gambhir said Boat was a relatively late entrant in the smartwatch segment where it faces competition from rivals like Fire-Boltt and Noise.
“As we evaluated the situation over the last few months, we thought that we should replicate the success of the Boat audio stories to wearables,” he said. “The idea was to build a scale at wearables first, become a leader in the market, and then access the public markets.”
Smartwatch market<\/strong>
As per the latest available data from market intelligence firm IDC, watch-based wearables were the fastest-growing category in the wearables segment for the April-June period, with shipping soaring nearly four-folds at 6.4 million units against 1.6 million units in the year-ago quarter.
The data showed that Boat slipped from the second spot for smartwatches as its market share fell to 19.7% during the quarter from 26.9% a year earlier.
Rival Fire-Boltt saw a significant jump in market share to 24.8% in the June quarter from only 5.5% a year earlier. Market leader Noise retained the top position with 28.5% share, marginally lower than 28.6% in April-June 2021.
When asked how the company was positioning itself amid intense competition, Gambhir said Boat’s strategy around smartwatches would be to focus on building an ecosystem of wearable technology that it has found success in through its audio products.
“Over the last six months, we are seeing a lot of mobile features on smartwatches – Bluetooth calling, Alexa-enabled watches, larger and better screens,” he said.
Gambhir said the competition’s focus is largely on battery life, watch faces and some basic health indicators.
“Our belief is that as we analyse the market – the opportunity is a lot bigger,” he said. “It (smartwatch) can truly become an intrinsic part of health and wellness. It can be more data and insights-driven. The opportunity here really is to think of it less as a device play but more as an ecosystem play and be not hardware first but software first.”
Imagine Marketing’s audited financials for 2021-22 are yet to be filed but the company is estimated to have doubled its revenue and profits year on year. It had reported Rs 1,531 crore of revenue in FY21 along with a profit of close to Rs 79 crore.
Gambhir said smartwatches will contribute 25% to the company’s revenues this year.
According to him, much of the growth in this segment was propelled by increased health awareness among people in the aftermath of the Covid-19 pandemic, in addition to price points of smartwatches coming down.
“The initial set of smartwatches were fitness bands, which did not really take off in India. Covid really gave a fillip to this segment. There was more awareness of health, particularly SPO2, and the prices have also been coming down,” he said.
IDC noted that with a strong push for entry-level price points, the average selling point of watch-based wearables declined by 28.9% on year to reach $45.1 (against $63.4 a year ago) with basic watches continuing to dominate the segment.
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