Direct-to-consumer (D2C) audio products and wearables brand Boat<\/a> has closed a $60-million, or about Rs 500-crore, financing through convertible preferred stocks notes from existing investor Warburg Pincus<\/a> and new investor Malabar Investments<\/a>, and has formally withdrawn its listing plans.

Boat has put a minimum valuation cap of around $1.2 billion as part of this funding, people aware of the terms of the deal told ET. This means whenever Boat closes its next round of funding or goes for an initial public offering (IPO), Warburg and Malabar – an India-focused investment fund – will get these preffered stocks converted into equity at a business valuation of $1.2 billion even if other investors come at a higher price.

Boat declined to comment on details of the financing.

“The convertible preffered stocks will be priced to either the IPO or the next funding round though chances of the former is higher,” one the people cited above said. “Existing investors and incoming investors are signing up now as they will get a discount on pricing now.”

With this fundraise, the Delhi-based company’s draft red-herring prospectus (DRHP) filed with stock markets regulator Securities and Exchange Board of India (Sebi) for a planned IPO stands withdrawn, a senior executive at the firm said.

ET had reported in May that
Boat was among new-age companies that are likely to postpone IPO plans<\/a> even after securing Sebi’s clearance due to choppy market conditions.

“The market condition still remains very choppy but the intent is quite clear – to access the markets in the near future when the conditions are conducive,” company CEO
Vivek Gambhir<\/a> told ET. “While there is no set timeline, I think it would be sometime in the near future.”

In January this year,
Imagine Marketing – parent of Boat – had filed the DRHP with Sebi to raise Rs 2,000 crore through an IPO<\/a> with a fresh issue of shares worth up to Rs 900 crore and an offer for sale of shares worth up to Rs 1,100 crore.

Gambhir said the objective of the fundraise is to expand the brand’s presence in the smartwatches category with investments in branding, design and R&D, and make-in-India capabilities, besides paring debt.

“We intend to use a part of this money for debt repayments,” he said. “Current net debt levels are around Rs 750 crore. We intend to bring this down to Rs 300-400 crore over the next couple of months.”

ET reported on October 12 that
convertible notes are increasingly being used by late-stage startups to raise capital<\/a> without compromising on their valuation amid a funding drought in big-ticket deals. Udaan, Byju’s, and PharmEasy are among startups that have opted for funding through convertible notes.

\"&lt;p&gt;Illustration:
Illustration: Rahul Awasthi<\/span><\/figcaption><\/figure>
Gambhir said Boat was a relatively late entrant in the smartwatch segment where it faces competition from rivals like Fire-Boltt and Noise.

“As we evaluated the situation over the last few months, we thought that we should replicate the success of the Boat audio stories to wearables,” he said. “The idea was to build a scale at wearables first, become a leader in the market, and then access the public markets.”

Smartwatch market<\/strong>

As per the latest available data from market intelligence firm IDC, watch-based wearables were the fastest-growing category in the wearables segment for the April-June period, with shipping soaring nearly four-folds at 6.4 million units against 1.6 million units in the year-ago quarter.

The data showed that Boat slipped from the second spot for smartwatches as its market share fell to 19.7% during the quarter from 26.9% a year earlier.

Rival Fire-Boltt saw a significant jump in market share to 24.8% in the June quarter from only 5.5% a year earlier. Market leader Noise retained the top position with 28.5% share, marginally lower than 28.6% in April-June 2021.

When asked how the company was positioning itself amid intense competition, Gambhir said Boat’s strategy around smartwatches would be to focus on building an ecosystem of wearable technology that it has found success in through its audio products.

“Over the last six months, we are seeing a lot of mobile features on smartwatches – Bluetooth calling, Alexa-enabled watches, larger and better screens,” he said.

Gambhir said the competition’s focus is largely on battery life, watch faces and some basic health indicators.

“Our belief is that as we analyse the market – the opportunity is a lot bigger,” he said. “It (smartwatch) can truly become an intrinsic part of health and wellness. It can be more data and insights-driven. The opportunity here really is to think of it less as a device play but more as an ecosystem play and be not hardware first but software first.”

Imagine Marketing’s audited financials for 2021-22 are yet to be filed but the company is estimated to have doubled its revenue and profits year on year. It had reported Rs 1,531 crore of revenue in FY21 along with a profit of close to Rs 79 crore.

Gambhir said smartwatches will contribute 25% to the company’s revenues this year.

According to him, much of the growth in this segment was propelled by increased health awareness among people in the aftermath of the Covid-19 pandemic, in addition to price points of smartwatches coming down.

“The initial set of smartwatches were fitness bands, which did not really take off in India. Covid really gave a fillip to this segment. There was more awareness of health, particularly SPO2, and the prices have also been coming down,” he said.

IDC noted that with a strong push for entry-level price points, the average selling point of watch-based wearables declined by 28.9% on year to reach $45.1 (against $63.4 a year ago) with basic watches continuing to dominate the segment.
<\/p><\/body>","next_sibling":[{"msid":95143017,"title":"Telenor to provide support for customers of former Myanmar unit","entity_type":"ARTICLE","link":"\/news\/telenor-to-provide-support-for-customers-of-former-myanmar-unit\/95143017","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"95127987","title":"boAt headphones brand_Funding_THUMB IMAGE_ETTECH2","entity_type":"IMAGES","seopath":"tech\/funding\/boat-closes-60-million-financing-through-convertible-notes-postpones-ipo\/boat-headphones-brand_funding_thumb-image_ettech2","category_name":"Boat closes $60-million funding from Warburg and Malabar Investments","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-1854670\/95127987.cms?width=150&height=112","link":"\/image\/tech\/funding\/boat-closes-60-million-financing-through-convertible-notes-postpones-ipo\/boat-headphones-brand_funding_thumb-image_ettech2\/95127987"}],"msid":95143083,"entity_type":"ARTICLE","title":"Boat closes $60-million funding from Warburg and Malabar Investments","synopsis":"In January this year, Imagine Marketing \u2013 parent of Boat \u2013 had filed the DRHP with Sebi to raise Rs 2,000 crore through an IPO with a fresh issue of shares worth up to Rs 900 crore and an offer for sale of shares worth up to Rs 1,100 crore.","titleseo":"telecomnews\/boat-closes-60-million-funding-from-warburg-and-malabar-investments","status":"ACTIVE","authors":[{"author_name":"Pranav Mukul","author_link":"\/author\/479259077\/pranav-mukul","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479259077.cms?width=100&height=100","author_additional":false},{"author_name":"Digbijay Mishra","author_link":"\/author\/479221599\/digbijay-mishra","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479221599.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479221599,"author_name":"Digbijay Mishra","author_seo_name":"Digbijay-Mishra","designation":"Correspondent","agency":false}}],"analytics":{"comments":0,"views":107,"shares":0,"engagementtimems":535000},"Alttitle":{"minfo":""},"artag":"ETtech","artdate":"2022-10-28 15:26:32","lastupd":"2022-10-28 15:27:08","breadcrumbTags":["Boat IPO","Boat funding","boat listing plans","Boat","Warburg Pincus","Malabar Investments","vivek gambhir","Devices"],"secinfo":{"seolocation":"telecomnews\/boat-closes-60-million-funding-from-warburg-and-malabar-investments"}}" data-authors="[" pranav mukul","digbijay mishra"]" data-category-name="" data-category_id="" data-date="2022-10-28" data-index="article_1">

船关闭从华宝和马拉巴尔海岸投资6000万美元资金

今年1月,想象营销——船的母公司——提交了DRHP与印度证券交易委员会通过IPO筹集2000卢比的新发行股票价值高达900卢比,要约出售的股份价值1100卢比。

Pranav成员Mukul Digbijay Mishra
  • 更新2022年10月28日03:27点坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士

直接面向消费者(D2C)音频产品和这套品牌关闭了一个6000万美元,或约价值500卢比,通过可转换优先股融资票据从现有的投资者华平创业投资有限公司和新的投资者马拉巴尔海岸投资,已经正式撤销了上市计划。

船已将约12亿美元的最低估值上限的一部分资金,人们意识到交易条款告诉等。这意味着当船关闭下一轮融资或首次公开发行(IPO),华宝和马拉巴尔海岸——一个印度的投资基金——将这些球迷们股票转换成股本业务估值12亿美元,即使其他投资者以更高的价格来。

广告
船拒绝评论融资的细节。

“可转换的球迷股票将IPO或定价下一轮融资虽然前者的可能性更高,”一个上面引用的人说。“现有投资者和传入的投资者现在签约,因为他们会得到一个折扣价格了。”

募捐,德里公司起草的红鲱鱼招股说明书(DRHP)向印度股票市场监管机构证券交易委员会(Sebi) IPO站取消计划,该公司的高级主管说。

等5月报告船在新时代公司可能推迟了上市计划即使获得印度证券交易委员会的间隙由于波涛汹涌的市场条件。

“市场状况仍然非常震荡,但目的很明确——访问在不久的将来市场条件有利,”公司的首席执行官Vivek Gambhir告诉ET,“虽然没有设置时间表,我认为它将在不久的将来。”

今年1月,想象营销——船的母公司——提交了DRHP与印度证券交易委员会通过IPO筹集2000卢比与新发行股票价值高达900卢比,要约出售的股票价值1100卢比。

Gambhir说募捐的目标是扩大品牌出现在smartwatches类别投资于品牌、设计和研发,和make-in-India能力,除了削减债务。

广告
“我们打算用这些钱的一部分来偿还债务,”他说。“当前净债务水平大约750卢比。我们打算把这个300 - 400卢比在接下来的几个月。”

10月12日报道,可转换债券越来越被晚期初创公司来筹集资金在不影响他们的估值在大额交易资金的干旱。Udaan, Byju和PharmEasy公司选择通过可转换债券融资。

< p >说明:拉胡尔Awasthi < / p >
说明:拉胡尔Awasthi

Gambhir说船是一个相对的后来者smartwatch段,它面临着来自竞争对手的竞争Fire-Boltt和噪音。

“当我们评估形势在过去的几个月里,我们认为我们应该复制船音频的成功故事来这套,”他说。“当时的想法是建立一个规模这套第一,成为市场的领导者,然后访问公共市场。”

Smartwatch市场

根据最新市场情报公司IDC的数据,watch-based这套是增长最快的一类这套可细分为4 - 6月期间,与航运飙升近4倍与去年同期的160万辆640万辆。

数据显示船从第二次下滑smartwatches作为其市场份额从26.9%下降到19.7%的季度。

竞争对手市场份额Fire-Boltt看见一个很大的飞跃,6月季度的24.8%从去年同期只有5.5%。市场领导者噪声保留了以28.5%的市场份额领先地位,略低于2021年4 - 6月的28.6%。

当被问及公司是如何定位自身在激烈竞争之下,Gambhir说船的策略在smartwatches将专注于构建一个生态系统的可穿戴技术发现成功的通过它的音频产品。

“在过去的六个月里,我们看到很多手机功能smartwatches——蓝牙通话,Alexa-enabled手表、更大、更好的屏幕上,”他说。

Gambhir说竞争的重点主要是电池寿命,看脸和一些基本的卫生指标。

“我们的信念是,我们分析市场机会大很多,”他说。“这(smartwatch)可以真正成为一种内在的健康和健康的一部分。它可以更多的数据和insights-driven。这里的机会真的是把它作为设备发挥更少一个生态系统,不是硬件第一但软件。”

想象营销财务审计的2021 - 22尚未提交,但该公司估计收入和利润增加了一倍。在FY21报道1531卢比的收入和利润接近79卢比。

Gambhir说smartwatches将贡献25%,该公司今年的收入。

根据他的说法,这一细分领域的增长推动了健康意识增加后Covid-19大流行,除了smartwatches下降的价格点。

“初始smartwatches健身带,在印度没有真正起飞。Covid确实刺激了这段。有更多的健康意识,特别是动脉血氧饱和度,价格也一直在下降,”他说。

IDC指出,与一个强大的推动入门级价格点,平均卖点watch-based这套同比下降了28.9%,达到45.1美元(对一年前的63.4美元)和基本的手表继续主导市场。

  • 发布于2022年10月28日下午03:26坚持
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Direct-to-consumer (D2C) audio products and wearables brand Boat<\/a> has closed a $60-million, or about Rs 500-crore, financing through convertible preferred stocks notes from existing investor Warburg Pincus<\/a> and new investor Malabar Investments<\/a>, and has formally withdrawn its listing plans.

Boat has put a minimum valuation cap of around $1.2 billion as part of this funding, people aware of the terms of the deal told ET. This means whenever Boat closes its next round of funding or goes for an initial public offering (IPO), Warburg and Malabar – an India-focused investment fund – will get these preffered stocks converted into equity at a business valuation of $1.2 billion even if other investors come at a higher price.

Boat declined to comment on details of the financing.

“The convertible preffered stocks will be priced to either the IPO or the next funding round though chances of the former is higher,” one the people cited above said. “Existing investors and incoming investors are signing up now as they will get a discount on pricing now.”

With this fundraise, the Delhi-based company’s draft red-herring prospectus (DRHP) filed with stock markets regulator Securities and Exchange Board of India (Sebi) for a planned IPO stands withdrawn, a senior executive at the firm said.

ET had reported in May that
Boat was among new-age companies that are likely to postpone IPO plans<\/a> even after securing Sebi’s clearance due to choppy market conditions.

“The market condition still remains very choppy but the intent is quite clear – to access the markets in the near future when the conditions are conducive,” company CEO
Vivek Gambhir<\/a> told ET. “While there is no set timeline, I think it would be sometime in the near future.”

In January this year,
Imagine Marketing – parent of Boat – had filed the DRHP with Sebi to raise Rs 2,000 crore through an IPO<\/a> with a fresh issue of shares worth up to Rs 900 crore and an offer for sale of shares worth up to Rs 1,100 crore.

Gambhir said the objective of the fundraise is to expand the brand’s presence in the smartwatches category with investments in branding, design and R&D, and make-in-India capabilities, besides paring debt.

“We intend to use a part of this money for debt repayments,” he said. “Current net debt levels are around Rs 750 crore. We intend to bring this down to Rs 300-400 crore over the next couple of months.”

ET reported on October 12 that
convertible notes are increasingly being used by late-stage startups to raise capital<\/a> without compromising on their valuation amid a funding drought in big-ticket deals. Udaan, Byju’s, and PharmEasy are among startups that have opted for funding through convertible notes.

\"&lt;p&gt;Illustration:
Illustration: Rahul Awasthi<\/span><\/figcaption><\/figure>
Gambhir said Boat was a relatively late entrant in the smartwatch segment where it faces competition from rivals like Fire-Boltt and Noise.

“As we evaluated the situation over the last few months, we thought that we should replicate the success of the Boat audio stories to wearables,” he said. “The idea was to build a scale at wearables first, become a leader in the market, and then access the public markets.”

Smartwatch market<\/strong>

As per the latest available data from market intelligence firm IDC, watch-based wearables were the fastest-growing category in the wearables segment for the April-June period, with shipping soaring nearly four-folds at 6.4 million units against 1.6 million units in the year-ago quarter.

The data showed that Boat slipped from the second spot for smartwatches as its market share fell to 19.7% during the quarter from 26.9% a year earlier.

Rival Fire-Boltt saw a significant jump in market share to 24.8% in the June quarter from only 5.5% a year earlier. Market leader Noise retained the top position with 28.5% share, marginally lower than 28.6% in April-June 2021.

When asked how the company was positioning itself amid intense competition, Gambhir said Boat’s strategy around smartwatches would be to focus on building an ecosystem of wearable technology that it has found success in through its audio products.

“Over the last six months, we are seeing a lot of mobile features on smartwatches – Bluetooth calling, Alexa-enabled watches, larger and better screens,” he said.

Gambhir said the competition’s focus is largely on battery life, watch faces and some basic health indicators.

“Our belief is that as we analyse the market – the opportunity is a lot bigger,” he said. “It (smartwatch) can truly become an intrinsic part of health and wellness. It can be more data and insights-driven. The opportunity here really is to think of it less as a device play but more as an ecosystem play and be not hardware first but software first.”

Imagine Marketing’s audited financials for 2021-22 are yet to be filed but the company is estimated to have doubled its revenue and profits year on year. It had reported Rs 1,531 crore of revenue in FY21 along with a profit of close to Rs 79 crore.

Gambhir said smartwatches will contribute 25% to the company’s revenues this year.

According to him, much of the growth in this segment was propelled by increased health awareness among people in the aftermath of the Covid-19 pandemic, in addition to price points of smartwatches coming down.

“The initial set of smartwatches were fitness bands, which did not really take off in India. Covid really gave a fillip to this segment. There was more awareness of health, particularly SPO2, and the prices have also been coming down,” he said.

IDC noted that with a strong push for entry-level price points, the average selling point of watch-based wearables declined by 28.9% on year to reach $45.1 (against $63.4 a year ago) with basic watches continuing to dominate the segment.
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