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San Francisco: If Twitter<\/a>'s lawsuit over Elon Musk<\/a>'s $44 billion buyout bid ever reaches trial, the case will likely center on a ubiquitous and often unloved technology: bots<\/a>.

The information Twitter has or has not provided on its tally of fake or spam accounts is Musk's stated reason for backing away from the deal - a move that prompted the firm to sue him this week.

Here's a closer look at the complications around bot accounts, and how they would be key in deciding the case.

-Good bot, bad bot - At a basic level, \"bots\" are software programs that do automated tasks online, often with the aim of emulating how people behave.

Twitter tolerates some automated uses, like an account that tweets every time the Hubble space telescope crosses the sky over a given city.

But Twitter has rules about automated actions by accounts, including barring software from posting about hot topics, firing off spam, attempting to influence online conversations, and operating across multiple accounts.

The company says it wages a daily campaign against spam or fake accounts that keeps their number to less than five percent of users.

Musk's lawyers, in notifying Twitter on July 8 he was \"terminating\" the agreement to buy the company, alleged the platform made \"false and misleading representations\" about bots and had not provided details he needed to check its assertions.

- Thorny question - Determining the number of bots on the site is a bit of an art because the tally is determined in part by Twitter's internal definitions and the workers who apply the rules.

While some cases are clear cut violations, some can require the judgement of people who have to weigh various facts.

\"People can disagree on what should be considered a bot or a spam account,\" said Edwin Chen, a former Twitter employee, who is now CEO of content moderation firm Surge AI.

The figure would also be tricky for an outsider like Musk to confirm because the bot weeding process can include checking IP or email address or other sensitive user data<\/a>.

\"I think a lot of people, not even just my former colleagues but people just generally within the tech industry, know that this is a thorny, thorny question,\" Chen added.

Twitter's lawsuit, which urges a court to force Musk to honor his buyout offer, could result in a trial or settlement talks that would need to plunge into the finer points of things like the firm's bot definitions and policies.

Musk's lawyers said he has already asked for but had not received \"Twitter's methodology and performance data\" about finding and suspending spam and fake accounts.

\"In short, Twitter has not provided information that Mr. Musk has requested for nearly two months,\" the lawyers wrote in laying out the argument for aiming to abandon the deal.

The deal with Twitter - Speculation has mounted that the bot issue -- with its tricky, detailed and case-by-case aspects -- is just a convenient route for Musk to abandon or renegotiate his proposal.

Yet, bots are a problem online.

\"Bad actors have nearly infinite resources and incentives to use bots for nefarious purposes,\" said Tamer Hassan, co-founder and chief of cybersecurity firm HUMAN.

Bots are used in more than three quarters of security and fraud incidents that happen online, from spreading socially divisive posts to snapping up hot concert tickets and hacking, Hassan told AFP.

Also, Twitter makes its money from ads, and marketers pay for reaching people, not software.

Thus \"advertising to bots isn't going to have a good close rate because bots don't buy products,\" analyst Rob Enderle told AFP previously.

If advertisers are paying Twitter fees based on how many people see ads, and those numbers are inflated due to bots in the online audience, they are being overcharged, Enderle added.

If Twitter has way more bots than it is letting on, its revenue could plunge when those accounts are exposed and closed.

Or as Musk's lawyers put it, Twitter's true daily users who can be shown advertising are \"a key component of the company's business, given that approximately 90 percent of its revenues come from advertisements.\"



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机器人战斗:科技,可以决定Twitter的麝香诉讼

Twitter已经或没有提供的信息在其统计的假或垃圾邮件账户是麝香表示原因放弃这笔交易,此举促使本周公司起诉他。

  • 更新于2022年7月15日上午10:10坚持

旧金山:如果推特的诉讼在Elon Musk曾达到440亿美元的收购要约的审判,无处不在的情况下可能会中心,常常不被青睐的技术:机器人。

Twitter已经或没有提供的信息在其统计的假或垃圾邮件账户是麝香表示原因放弃这笔交易,此举促使本周公司起诉他。

这是仔细看看周围的并发症机器人账户,以及他们如何将关键决定的情况。

好的机器人,坏机器人——在基本层面上,“机器人”软件,在线自动执行的任务,经常模仿人们如何行为的目的。

广告
Twitter容忍一些自动化的使用,像一个账户,tweet每次哈勃太空望远镜给定城市穿过天空。

但是Twitter账户规则自动化操作,包括禁止软件发布关于热门话题,解雇了垃圾邮件,试图影响在线对话,和操作多个账户。

该公司表示,它的工资每天打击垃圾邮件或假账户,只有不到百分之五的用户数量。

麝香的律师,在7月8日通知Twitter上他同意收购该公司“终止”,所谓的“虚假及误导性陈述”的平台机器人和没有提供细节他需要检查它的断言。

棘手的问题,确定机器人的数量在网站上是一种艺术,因为统计部分取决于Twitter的内部定义和工人应用规则。

在某些情况下,明确违规,一些需要的人的判断必须权衡各种事实。

“人们可以不同意应该考虑机器人或垃圾邮件账户,”埃德温Chen说前Twitter雇员,他现在是内容审核公司的首席执行官AI。

这个数字也会棘手的麝香等局外人确认,因为机器人除草过程包括检查IP或电子邮件地址或其他敏感的用户数据。

广告
“我想很多人,不只是我的前同事,但人们一般在科技行业,知道这是一个棘手的、棘手的问题,”陈补充道。

Twitter的诉讼,要求法院强制麝香纪念他的收购要约,可能导致审判或和解谈判的细节需要投入公司的机器人的定义和政策。

麝香的律师说,他已经要求但没有收到“Twitter的方法和性能数据”发现和暂停垃圾邮件和虚假账号。

“简而言之,Twitter没有提供信息,穆斯克要求近两个月,”律师在制定目标的理由放弃这笔交易。

处理Twitter——越来越多的人猜测,机器人问题——棘手,详细和个案方面——只是一个方便的路线麝香放弃或协商他的建议。

然而,机器人在线是一个问题。

“坏演员几乎无限的资源和激励使用机器人用于邪恶的目的,“添马舰哈桑说,网络安全公司的联合创始人和首席人类。

机器人被用于超过四分之三的安全和网上欺诈事件发生,传播社会分裂的帖子抢购热音乐会门票和黑客,哈桑告诉法新社。

同时,Twitter的广告赚钱,而且商家支付达到,而不是软件。

因此“广告机器人不会有一个好的关闭率,因为机器人不买产品,”分析师Rob Enderle告诉法新社。

如果广告商支付Twitter费用是基于多少人看到广告,和这些数字膨胀是由于机器人在线观众,他们被多收了,Enderle补充道。

如果Twitter已经比它是让机器人,其收入可能暴跌,当这些账户被暴露和关闭。

或麝香的律师说,Twitter的真正的日常用户可以显示广告”公司的业务的重要组成部分,考虑到大约90%的收入来自广告。”



  • 发布于2022年7月15日上午10:04坚持
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  • 机器人战斗:科技,可以决定Twitter的麝香诉讼
\"\"
<\/span><\/figcaption><\/figure>
San Francisco: If Twitter<\/a>'s lawsuit over Elon Musk<\/a>'s $44 billion buyout bid ever reaches trial, the case will likely center on a ubiquitous and often unloved technology: bots<\/a>.

The information Twitter has or has not provided on its tally of fake or spam accounts is Musk's stated reason for backing away from the deal - a move that prompted the firm to sue him this week.

Here's a closer look at the complications around bot accounts, and how they would be key in deciding the case.

-Good bot, bad bot - At a basic level, \"bots\" are software programs that do automated tasks online, often with the aim of emulating how people behave.

Twitter tolerates some automated uses, like an account that tweets every time the Hubble space telescope crosses the sky over a given city.

But Twitter has rules about automated actions by accounts, including barring software from posting about hot topics, firing off spam, attempting to influence online conversations, and operating across multiple accounts.

The company says it wages a daily campaign against spam or fake accounts that keeps their number to less than five percent of users.

Musk's lawyers, in notifying Twitter on July 8 he was \"terminating\" the agreement to buy the company, alleged the platform made \"false and misleading representations\" about bots and had not provided details he needed to check its assertions.

- Thorny question - Determining the number of bots on the site is a bit of an art because the tally is determined in part by Twitter's internal definitions and the workers who apply the rules.

While some cases are clear cut violations, some can require the judgement of people who have to weigh various facts.

\"People can disagree on what should be considered a bot or a spam account,\" said Edwin Chen, a former Twitter employee, who is now CEO of content moderation firm Surge AI.

The figure would also be tricky for an outsider like Musk to confirm because the bot weeding process can include checking IP or email address or other sensitive user data<\/a>.

\"I think a lot of people, not even just my former colleagues but people just generally within the tech industry, know that this is a thorny, thorny question,\" Chen added.

Twitter's lawsuit, which urges a court to force Musk to honor his buyout offer, could result in a trial or settlement talks that would need to plunge into the finer points of things like the firm's bot definitions and policies.

Musk's lawyers said he has already asked for but had not received \"Twitter's methodology and performance data\" about finding and suspending spam and fake accounts.

\"In short, Twitter has not provided information that Mr. Musk has requested for nearly two months,\" the lawyers wrote in laying out the argument for aiming to abandon the deal.

The deal with Twitter - Speculation has mounted that the bot issue -- with its tricky, detailed and case-by-case aspects -- is just a convenient route for Musk to abandon or renegotiate his proposal.

Yet, bots are a problem online.

\"Bad actors have nearly infinite resources and incentives to use bots for nefarious purposes,\" said Tamer Hassan, co-founder and chief of cybersecurity firm HUMAN.

Bots are used in more than three quarters of security and fraud incidents that happen online, from spreading socially divisive posts to snapping up hot concert tickets and hacking, Hassan told AFP.

Also, Twitter makes its money from ads, and marketers pay for reaching people, not software.

Thus \"advertising to bots isn't going to have a good close rate because bots don't buy products,\" analyst Rob Enderle told AFP previously.

If advertisers are paying Twitter fees based on how many people see ads, and those numbers are inflated due to bots in the online audience, they are being overcharged, Enderle added.

If Twitter has way more bots than it is letting on, its revenue could plunge when those accounts are exposed and closed.

Or as Musk's lawyers put it, Twitter's true daily users who can be shown advertising are \"a key component of the company's business, given that approximately 90 percent of its revenues come from advertisements.\"



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