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LONDON: Britain's competition watchdog said tailored rules should be used to regulate tech giants Google<\/a>, Facebook<\/a> and others on Tuesday, giving it new powers to harness the potential of digital markets and drive innovation.
The Competition and Markets Authority (CMA) said a legally binding code of conduct backed up by penalties that could extend to fines of up to 10% of turnover, as well as enhanced merger rules, should be set up in legislation.
The code will be enforced by a new Digital Markets Unit<\/a> announced last month.
CMA Chief Executive Andrea Coscelli said consumers and businesses who relied on Google<\/a> and Facebook<\/a> should be treated fairly, with a level playing field for competitors.
\"For that to happen, the UK needs new powers and a new approach,\" he said on Tuesday.
\"In short, we need a modern regulatory regime that can enable innovation to thrive, while taking swift action to prevent problems.\"
The CMA's proposals are based on principles rather than rules or outcomes, tailored to different technologies.
\"On balance this is the best way of doing it,\" Coscelli said in an interview.
\"It's future proof, these are sectors and industries where things change quite quickly because of the changes in technology and we want to set up a regime that lasts well into the 2020s and beyond.\"
The new unit will be set up in April, but legislation might not be place until 2022.
It will be part a wider regulatory framework that will include new rules for harmful online content and data protection, the CMA said.
Governments around the world are looking at strengthening the regulation of tech firms that have become even more powerful during the COVID-19 pandemic.
Coscelli said there was \"quite a lot of parallel travel\" with other jurisdictions, but he needed to convince the British government to act.
The proposed rules focus on companies' dominance in individual sectors, such as Google and Facebook in digital advertising. The two companies accounted for around 80% of 14 billion pounds ($18.7 billion) spent in 2019, the CMA has said.
Coscelli said other potential targets included Apple's app store.
The unit will comprise lawyers, data scientists and other experts, he said.
\"What we are trying to do here is reduce the distance between the companies and the regulator,\" he said, adding that although the regulator would seek to work with companies on compliance, it needed the \"teeth\" to impose substantial penalties.
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英国提出了定制谷歌和Facebook的竞争规则
英国竞争监管机构表示定制的规则应该被用来调节科技巨头谷歌、Facebook和其他周二,赋予它新的权力利用数字市场和推动创新的潜力。
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伦敦:英国竞争监管机构表示定制的规则应该被用来调节科技巨头谷歌,脸谱网和其他人周二,赋予它新的权力利用数字市场和推动创新的潜力。
竞争和市场管理局(CMA)表示一个具有法律约束力的行为准则得到了惩罚,可能延长其营业额的10%的罚款,以及增强的合并规则,应设置在立法。
将由一个新的执行的代码数码市场单位上个月宣布。
CMA首席执行官安德烈Coscelli说消费者和企业依赖谁谷歌和脸谱网应该公平对待,与竞争对手的公平竞争。
“为了实现这一目标,英国需要新的力量和新的方法,”他在周二说。
“简而言之,我们需要一个现代监管制度,可以使创新蓬勃发展,而采取迅速的行动防止问题。”
CMA的建议是基于原则而不是规则或结果,根据不同的技术。
“总的来说这是最好的方法,“Coscelli在接受采访时表示。
“这是未来的证据,这些部门和行业变化很快由于技术的变化,我们想建立一个政权持续到2020年代。”
新单位将在4月份成立,但立法可能不是直到2022年。
它将成为一个更广泛的监管框架,将包括新的有害的在线内容和数据保护规则,CMA说。
世界各国政府正在考虑加强科技公司的监管,COVID-19大流行期间变得更加强大。
Coscelli表示,“很多平行旅行”与其他司法管辖区,但是他需要说服英国政府采取行动。
拟议的规则集中公司的优势在各个领域,如谷歌和Facebook在数字广告。这两家公司占大约80%的140亿英镑(187亿美元)在2019年,CMA说。
Coscelli说其他潜在目标包括苹果的应用程序商店。
单位将包括律师、数据科学家和其他专家,他说。
“我们正在试图做的是减少之间的距离公司和监管机构,”他说,并补充说虽然监管机构将寻求与公司合规工作,它需要“牙齿”实施实质性的处罚。
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