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LONDON, LOS ANGELES: BT<\/a> said it would merge its sports TV unit with Discovery<\/a>'s Eurosport in Britain and Ireland, enabling it to retain Premier League<\/a> soccer for its customers while sharing the burden of expensive broadcast rights.
BT, a former British telecoms monopoly, moved into sport in 2013 when it beat Rupert Murdoch's Sky<\/a> to Champions League rights, hoping that exclusive content would help it stem broadband customer losses.
Some investors, however, have fretted about the volatile cost of sports rights, particularly when BT is spending billions on rolling out fibre broadband and Amazon, DAZN and others have joined the fray.
The company said last year it was considering options for the unit, which is now profitable, including an outright sale.
BT Chief Executive Philip Jansen said BT saw no downside in the Discovery tie-up, and was very happy with the terms it had agreed on content. It wants to complete the deal in Q1.
He said BT was committed to retaining its existing major sports rights including its crown jewel: Premier League soccer showing matches between Manchester City, Liverpool, Chelsea and Manchester United<\/a>.
The 50:50 joint venture will also have rights to Eurosport's Olympic Games, UEFA Champions League<\/a>, UEFA Europa League<\/a>, as well as cycling, tennis, rugby and other sports, the companies said.
Sources last month had told Reuters that DAZN was near to buying BT Sport, and negotiations went down to the wire on Wednesday night. One source said the price jumped after Discovery made a last-minute offer, resulting in DAZN walking away.
DAZN Chairman Kevin Mayer said the deal had \"become uneconomical\", but he remained committed to growing his business in Britain.
Jansen said there were two very good options on the table, but in the final analysis Discovery won out.
\"From a corporate financial point of view, the profile much improves, because obviously there will be synergies, both in cost and revenue,\" he told reporters.
\"And it keeps us very much in the competitive framework for what is a very interesting, exciting content market.\"
CONTENT LURE<\/strong>
JB Perrette, president and chief executive of Discovery Streaming and International, said the partnership was akin to the WarnerMedia<\/a> deal the U.S. media company struck with another telecommunications giant, AT&T.
In the case of WarnerMedia, Discovery is acquiring that business for $43 billion, while it will contribute its assets to a joint venture.
\"We understand the importance of content to our business,\" Perrette said in describing BT's interest in the joint venture.
\"Can we do this in a way with someone who brings synergies to the table, brings operating expertise and a ton more content that we can bring to our customer base?,\" he said BT asked.
As well as an expanded sports portfolio, Discovery hopes the deal will attract subscribers to its entertainment offerings on Discovery+.
Cut-throat competition between BT and Sky for the best soccer rights eased in 2017 when they agreed to carry each others channels.
BT said on Thursday it had agreed a new reciprocal deal stretching beyond 2030 with Sky, which is now owned by Comcast .
Shares in BT, which also lowered its revenue forecast for the year, closed down 5%.
Revenue fell 2% in the nine months to end-December to 15.68 billion pounds, with declines in global and enterprise partly offset by growth in the Openreach<\/a> network. For the full-year it expects a 2% decline.
Jansen said, however, that cost savings meant it was keeping its adjusted earnings target of 7.5 billion to 7.7 billion pounds this financial year and more than 7.9 billion pounds next year unchanged.
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伦敦、洛杉矶:英国电信表示,将合并其体育电视部门发现在英国和爱尔兰的欧洲体育,使它保留英超联赛足球为其客户在分享的负担昂贵的转播权。
BT,前英国电信垄断,进入运动在2013年击败鲁珀特•默多克(Rupert Murdoch)的天空冠军联赛的权利,希望独家内容将有助于抑制宽带客户的损失。
然而,一些投资者担心体育权利的不稳定的成本,尤其是当BT花费数十亿美元推出光纤宽带和亚马逊,DAZN和其他人也加入了竞争。
去年该公司表示,它正在考虑单位的选择,目前盈利,包括直接销售。
英国电信首席执行官菲利普•詹森说BT看到发现结盟,没有缺点,非常满意条款内容达成一致。它想在第一季度完成交易。
他说BT致力于保留其现有大型体育权利包括皇冠上的宝石:英超足球显示曼城之间的比赛,利物浦和切尔西曼联。
以50:50的股权比例建立合资企业以来也将欧洲体育权利的奥运会,欧足联冠军联赛,欧罗巴联赛以及自行车、网球、橄榄球运动等,这些公司说。
上个月有消息人士对路透表示,DAZN接近购买BT运动,和谈判下到周三晚上。一位消息人士称价格上涨后发现了一个最后的报价,导致DAZN一走了之。
DAZN主席凯文·梅耶尔说这笔交易已经成为“不经济”,但他一直致力于发展他的业务在英国。
詹森说,有两个很好的选择,但在最后的分析中发现胜出。
“从企业财务的角度来看,这个概要文件多改善,因为很明显会有协同效应,在成本和收入,”他告诉记者。
“,它使我们在竞争激烈的框架是一个非常有趣的,令人兴奋的内容市场。”
内容吸引
简森-巴顿Perrette,总裁兼首席执行官发现流媒体和国际关系类似于说WarnerMedia美国媒体公司达成协议与另一个电信巨头AT&T。
对于WarnerMedia,发现是业务以430亿美元的价格收购,而将其资产有助于合资企业。
“我们理解我们的业务内容的重要性,“Perrette说在描述英国电信合资企业的兴趣。
“我们能做这在某种程度上的人带来协同效应,带来操作经验和大量更多的内容,我们可以使我们的客户群?”,他说BT问道。
以及扩大体育投资组合,发现希望该协议将吸引用户在发现+娱乐产品。
BT和天空最好的足球间的恶性竞争权利缓解2017年当他们同意对方渠道。
BT周四表示,它已同意一个新的互惠协议与天空延伸超过2030,目前属于康卡斯特。
英国电信的股票,还下调了全年收入预期,收盘下跌5%。
9个月宽限期收入下降2%至156.8亿英镑,全球下降和企业部分的增长所抵消Openreach网络。全年预计下降2%。
詹森说,然而,成本节约的意思是保持其调整本财年收入75亿到77亿磅的目标,明年超过79亿磅不变。
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