KOLKATA: Television channel broadcasters have moved the Supreme Court<\/a> against the Telecom Regulatory Authority of India’s decision to cap channel price in bouquets at Rs 12 from December 1. The Indian Broadcasting and Digital Federation<\/a> (IBDF) — a broadcasters’ body — has placed before the apex court a proposal that involves moving most of their popular channels out of packages and offering them individually at a price that is 30%-50% higher than the existing rates. A verdict is expected later this month.

If the IBDF’s proposal is accepted, monthly
cable<\/a> TV<\/a> subscription price could rise by around 50% over 2019 from next month. Some of the major broadcasters, including Star & Disney India, Sony Pictures Networks India, Zee Entertainment and Viacom 18, have come up with new price lists keeping their flagship channels out of bouquets and pricing them between Rs 15-30.

\"\"
<\/span><\/figcaption><\/figure>
Local cable operators fear such a hike will deal a crippling blow to the cable TV industry. “Two years ago, channel prices went up by around 40% and it led to a dip in subscription in Kolkata. This time, another 25%-30% hike has been proposed which, in effect, will lead to a 50%-60% rise in subscription charges since 2019,” said Tapash Das, joint convenor of All Bengal Cable TV and Broadband Operators’ United Forum.

Kolkata has around 30 lakh cable TV homes.

Two years ago, a ceiling of Rs 19 had been set for individual channels within bouquets. “Unfortunately, it was not mentioned if the price could be hiked if a channel was offered individually,” said Mrinal Chatterjee of Bengal Broadband. He added that a sharp hike would now lead many subscribers to shift to
OTT<\/a> platforms.

As per the IBDF proposal, major sports, entertainment, infotainment and movie channels will now be priced between Rs 15-30. While all broadcasters are yet to announce new prices, some like Sony have proposed a price of Rs 30 for entertainment channel SET (HD), Rs 28 for SAB (HD) and Rs 25 each for sports channels TEN 1 and TEN 2.

“So far, the highest price of premier channels like Star Movies,
Zee TV<\/a>, Star Plus, SET Max, sports channels of Star and Sony was Rs 19 and these were all available in bouquets. Now, not only will consumers have to pay a higher price for these on a la carte basis, they will have to subscribe to bouquets as well if they want a fair mix of everything. As a result, the monthly subscription will go up by at least 50%,” said Das.

An average Kolkata subscriber now pays between Rs 350-400 a month, mostly for channels in packages. “Very few subscribe to channels individually. The average number of channels subscribed by consumers had gone down after the price hike two years ago. It was a sharp hike and many unsubscribed the expensive pay channels. A large section opted out of movie and sports channels. Some have since been subscribing to sports channels temporarily when a big sporting event is on,” said Chatterjee.
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广播公司SC在加尔各答的方法,寻求提高利率

按照IBDF提议,主要运动,娱乐,娱乐和电影频道现在将Rs 15 - 30之间的定价。尽管所有广播公司还没有宣布新的价格,有些人喜欢索尼提出了一套价格Rs 30娱乐频道(HD)、Rs 28 SAB (HD)和Rs 25每个体育频道10 1和10 2。

Prithvijit Mitra
  • 更新于2021年11月6日07:37点坚持
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加尔各答:电视频道广播已经移动了最高法院对印度的电信监管机构的决定限制通道价格从12月1日在花束Rs 12。的印度广播和数字联合会(IBDF) -广播的身体放置在顶端法院提案,包括大部分流行的移动渠道的包和为他们提供单独的价格是30%比现有的利率高出-50%。裁决预计本月晚些时候。

如果IBDF的提议被接受,每月电缆电视认购价格可能会上升大约50%超过2019从下个月开始。一些主要的广播公司,包括迪斯尼明星&印度,索尼影视网络印度,Zee娱乐和维亚康姆18,想出了新的价格表保持他们的旗舰频道花束和定价Rs 15 - 30之间。

广告

本地有线电视运营商担心这样的徒步旅行会严重打击到有线电视行业。“两年前,渠道的价格上涨了约40%,而且导致了蘸订阅在加尔各答。提出了这一次,另一个25% - -30%上调,实际上,将导致50%的订阅费用上涨-60%自2019年以来,“联席会议召集人Tapash Das说孟加拉有线电视和宽带运营商的联合论坛。

加尔各答有大约30个十万的有线电视家庭。

两年前,一套上限的Rs 19个人渠道在花束。“不幸的是,它没有提到如果价格可以上调了如果单独提供一个通道,“Mrinal Chatterjee说孟加拉宽带。他补充说,大幅上涨将导致许多用户转向奥特平台。

按照IBDF提议,主要运动,娱乐,娱乐和电影频道现在将Rs 15 - 30之间的定价。尽管所有广播公司还没有宣布新的价格,有些人喜欢索尼提出了一套价格Rs 30娱乐频道(HD)、Rs 28 SAB (HD)和Rs 25每个体育频道10 1和10 2。

“到目前为止,总理的最高价格渠道喜欢明星的电影,Zee电视明星+,马克斯,体育频道的明星和索尼Rs 19岁,这些都是可以在花束。现在,不仅消费者不得不支付更高的价格为这些在点菜基础上,他们将不得不订阅花束以及如果他们想要一个公平的一切。因此,每月订阅至少会上升50%,”达斯说。

广告
现在平均加尔各答用户支付之间Rs 350 - 400一个月,主要是渠道的包。“很少单独订阅频道。通道的平均数量订阅的消费者涨价后下降了两年前。这是一把锋利的徒步旅行和许多unsubscribed昂贵的支付渠道。一大部分选择电影和体育频道。一些已经订阅体育频道暂时当一个大型体育赛事,“Chatterjee说。

  • 发布于2021年11月6日07:36点坚持
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KOLKATA: Television channel broadcasters have moved the Supreme Court<\/a> against the Telecom Regulatory Authority of India’s decision to cap channel price in bouquets at Rs 12 from December 1. The Indian Broadcasting and Digital Federation<\/a> (IBDF) — a broadcasters’ body — has placed before the apex court a proposal that involves moving most of their popular channels out of packages and offering them individually at a price that is 30%-50% higher than the existing rates. A verdict is expected later this month.

If the IBDF’s proposal is accepted, monthly
cable<\/a> TV<\/a> subscription price could rise by around 50% over 2019 from next month. Some of the major broadcasters, including Star & Disney India, Sony Pictures Networks India, Zee Entertainment and Viacom 18, have come up with new price lists keeping their flagship channels out of bouquets and pricing them between Rs 15-30.

\"\"
<\/span><\/figcaption><\/figure>
Local cable operators fear such a hike will deal a crippling blow to the cable TV industry. “Two years ago, channel prices went up by around 40% and it led to a dip in subscription in Kolkata. This time, another 25%-30% hike has been proposed which, in effect, will lead to a 50%-60% rise in subscription charges since 2019,” said Tapash Das, joint convenor of All Bengal Cable TV and Broadband Operators’ United Forum.

Kolkata has around 30 lakh cable TV homes.

Two years ago, a ceiling of Rs 19 had been set for individual channels within bouquets. “Unfortunately, it was not mentioned if the price could be hiked if a channel was offered individually,” said Mrinal Chatterjee of Bengal Broadband. He added that a sharp hike would now lead many subscribers to shift to
OTT<\/a> platforms.

As per the IBDF proposal, major sports, entertainment, infotainment and movie channels will now be priced between Rs 15-30. While all broadcasters are yet to announce new prices, some like Sony have proposed a price of Rs 30 for entertainment channel SET (HD), Rs 28 for SAB (HD) and Rs 25 each for sports channels TEN 1 and TEN 2.

“So far, the highest price of premier channels like Star Movies,
Zee TV<\/a>, Star Plus, SET Max, sports channels of Star and Sony was Rs 19 and these were all available in bouquets. Now, not only will consumers have to pay a higher price for these on a la carte basis, they will have to subscribe to bouquets as well if they want a fair mix of everything. As a result, the monthly subscription will go up by at least 50%,” said Das.

An average Kolkata subscriber now pays between Rs 350-400 a month, mostly for channels in packages. “Very few subscribe to channels individually. The average number of channels subscribed by consumers had gone down after the price hike two years ago. It was a sharp hike and many unsubscribed the expensive pay channels. A large section opted out of movie and sports channels. Some have since been subscribing to sports channels temporarily when a big sporting event is on,” said Chatterjee.
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