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Zee and Viacom18 will pay salaries<\/a> at pre-Covid levels starting this month, company insiders with direct knowledge of the matter said. India’s largest broadcaster, Star & Disney, had already ended “voluntary pay-cuts” at senior levels starting September.
Star & Disney India, Zee and Viacom18 did not respond to emails seeking comment till press time.
Ad volumes have started picking up in July after a dip during the lockdown, said Girish Menon, the head of media and entertainment at consultancy firm KPMG<\/a> in India. “Now the confidence level is coming back to the industry<\/a> as brands have also realised that they cannot sit out and need to advertise,” Menon said. “Broadcasters are also getting the confidence that what they are seeing is a sustained recovery, and so, you will see the rollback of pay cuts, etc.”
Sony Pictures Networks India was the only big broadcast network<\/a> that had announced that it wouldn’t cut jobs or pay despite the impact on ad revenue during the pandemic. The company also paid the entire variable component due for the previous fiscal year to its employees.
Media companies had devised different plans to cut costs during the early months of the pandemic, when most brands had stopped giving ads with economic activity coming to a screeching halt.
Star & Disney India had announced a voluntary scheme for salary reductions effective April 5, wherein 20% of the base salary of executives at vice-president and higher levels was cut. Last month, the company reinstated the salaries in line with a global mandate.
Viacom18 had announced graded pay cuts of 5–25% from April 1 for employees with a salary of more than Rs 7.5 lakh per annum (70% of its workforce).
“We have been informed that starting October, we will get our original salaries, though there won’t be any promotions or increments this year,” said a person at Viacom18, adding that the company had also released bonus for last year. “As the company did not do very well, the bonus was less than 100%,” he added.
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广播公司恢复减薪广告支出的复苏
印度电视台明星&迪斯尼Zee娱乐企业和Viacom18决定回滚4月实施减薪,后一辆小的经济活动导致了广告支出的显著复苏——他们主要的收入来源。
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Zee Viacom18将支付工资在pre-Covid水平从这个月开始,公司内部人士有直接了解的人士说。印度最大的广播公司,明星&迪斯尼已经结束“自愿减薪”高层9月开始。
迪斯尼明星&印度,Zee和Viacom18没有回复寻求置评的电子邮件直到截稿时间。
广告数量已开始回升在封锁的下滑后,7月Girish Menon说,媒体和娱乐主管咨询公司毕马威(KPMG)在印度。“现在是回来的信心水平行业作为品牌也意识到他们不能坐了,需要做广告,”Menon说。“广播公司也得到了信心,他们看到的是持续的经济复苏,因此,你会看到减薪的回滚,等等。”
索尼网络印度是唯一的大广播网络已经宣布,它不会裁员或支付尽管流感大流行期间对广告收入的影响。该公司还支付了全部变量组件由于其雇员的上一个会计年度。
媒体公司已经设计出不同的计划来削减成本的最初几个月大流行期间,当大多数品牌已经停止给广告与经济活动嘎然而止。
迪斯尼明星&印度宣布自愿削减工资的方案有效的4月5日,在副总统的高管的基本工资的20%,高水平的信号被切断。上个月,该公司恢复了工资符合全球授权。
Viacom18宣布减薪5 - 25%的评分从4月1日为员工的工资超过7.5每年十万的Rs (70%)。
“我们已经通知从10月开始,我们将原来的薪水,但不会有任何促销活动或增量今年,”一个人说Viacom18,他补充说,该公司还发布了去年的奖金。“公司没有做的很好,奖金还不到100%,”他补充道。
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