New Delhi: Business entities want over a month’s extension beyond the seven-day deadline that ends on Tuesday to activate a new system aimed at preventing unsolicited commercial SMSes. In addition, they want a testing period to ensure messages don’t go undelivered as new and dynamic content flows into the system. 另外,电信运营商预计印度电信监管机构官员周二开会讨论这些新员工培训blockchain-based系统所面临的障碍正在实施检查短信标题和内容。短信头是唯一的id通过商业短信发送。 新德里:业务实体想要超过一个月的扩展超出了周二结束七天的期限,激活一个新系统旨在防止未经请求的商业短信。此外,他们想要一个测试周期,以确保消息不会改用新系统和动态内容流入。 New Delhi: Business entities want over a month’s extension beyond the seven-day deadline that ends on Tuesday to activate a new system aimed at preventing unsolicited commercial SMSes. In addition, they want a testing period to ensure messages don’t go undelivered as new and dynamic content flows into the system.
Separately, telecom operators are expected to meet Telecom Regulatory Authority<\/a> of India officials on Tuesday to discuss hurdles faced by those onboarding the blockchain-based system being implemented to check SMS headers<\/a> and content. SMS headers are unique IDs through which commercial text messages are sent.
“Some principal entities including businesses and government bodies are still lacking in their template registration and testing the flow of SMS traffic,” a senior telecom company executive involved in the matter told ET. “We will approach Trai<\/a> and represent these concerns and find a middle ground to help such entities.”
According to information on operator websites, almost 200,000 entities have registered their headers and content on the distributor ledger technology (DLT) that powers the SMS filters. However, some banks and government bodies are said to be seeking more time.
“The job is not as easy as it sounds,” said Aniketh Jain, chief revenue officer of telemarketing firm Kalyera. “All telemarketers are working day and night to ensure accurate registrations. The system is so rigid and we are lacking a test environment, so I am sure there will be SMS drops once the filters are activated again, but not expecting a major disruption this time.”
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<\/a><\/figure>Trai's blockchain solution to curb pesky messages a template for govt to use for other services<\/a><\/h5><\/div>
<\/a><\/figure>Trai directs corporates to comply with directive on pesky messages<\/a><\/h5><\/div><\/div><\/div>
As per Trai’s norms to curb unsolicited commercial messages, entities wanting to send an SMS to customers must register their unique ID and SMS content, which will be verified by the DLT before delivery.
When the system started on March 8, it caused a massive disruption in SMS services like one-time passcodes (OTPs) and close to 40% or 400 million SMSes were undelivered on the first day. Trai then suspended the SMS filter for seven days to allow companies to rectify their lapses.
Last week, Trai said all such entities must comply with the requirement within the stipulated time. If found in violation, they will be issued a notice by their telecom operators and if amends are not made within three days, the entity “would not be allowed to send bulk communication using telecom resources.”
Besides such non-compliance issues, Trai is juggling with lawsuits against the 2018 regulation, the latest from B2B marketplace Indiamart Intermesh Ltd., which moved the Delhi High Court on Monday seeking to abrogate the requirements. Trai has time till April 30 to respond to the writ petition.
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业务实体想要一个月的扩展激活的SMS政权
另外,电信运营商将见面电信监管机构印度官员周二讨论这些新员工培训所面临的障碍blockchain-based系统实施检查短信头和内容。短信头是唯一的id通过商业短信发送。
根据运营商的信息网站,几乎200000实体注册它们的标题和内容分销商分类帐技术(DLT),短信过滤。然而,一些银行和政府机构正在寻求更多的时间。
“这份工作并不像听起来那么容易,“Aniketh Jain说,首席收入Kalyera电话销售公司。“所有的电话都是日夜工作,以确保准确的登记。系统太过僵化,我们缺乏一个测试环境中,所以我确信将会有短信滴一次过滤器再次被激活,但并不期待这次严重破坏。”
根据火车的规范限制未经请求的商业信息,实体想要发送一个短信,客户必须登记他们的惟一ID和短信内容,将验证了DLT之前交付。
当系统开始于3月8日,它造成大规模破坏短信服务,如一次性密码(otp)和接近40%或4亿短信未交付的第一天。火车然后暂停七天短信过滤器允许公司纠正自己的失误。
火车上周表示,所有这类实体规定的时间内必须符合要求。如果发现违反,他们将发出通知电信运营商如果补偿不了三天之内,实体”不允许发送批量沟通使用电信资源。”
除了等违规问题,火车是杂耍与诉讼反对2018年规定,最新的B2B市场Indiamart互相结合有限公司搬到德里高等法院周一寻求废除要求。火车有时间到4月30日回应写请愿书。
Separately, telecom operators are expected to meet Telecom Regulatory Authority<\/a> of India officials on Tuesday to discuss hurdles faced by those onboarding the blockchain-based system being implemented to check SMS headers<\/a> and content. SMS headers are unique IDs through which commercial text messages are sent.
“Some principal entities including businesses and government bodies are still lacking in their template registration and testing the flow of SMS traffic,” a senior telecom company executive involved in the matter told ET. “We will approach Trai<\/a> and represent these concerns and find a middle ground to help such entities.”
According to information on operator websites, almost 200,000 entities have registered their headers and content on the distributor ledger technology (DLT) that powers the SMS filters. However, some banks and government bodies are said to be seeking more time.
“The job is not as easy as it sounds,” said Aniketh Jain, chief revenue officer of telemarketing firm Kalyera. “All telemarketers are working day and night to ensure accurate registrations. The system is so rigid and we are lacking a test environment, so I am sure there will be SMS drops once the filters are activated again, but not expecting a major disruption this time.”
<\/p>Read also<\/h4>
<\/a><\/figure>Trai's blockchain solution to curb pesky messages a template for govt to use for other services<\/a><\/h5><\/div>
<\/a><\/figure>Trai directs corporates to comply with directive on pesky messages<\/a><\/h5><\/div><\/div><\/div>
As per Trai’s norms to curb unsolicited commercial messages, entities wanting to send an SMS to customers must register their unique ID and SMS content, which will be verified by the DLT before delivery.
When the system started on March 8, it caused a massive disruption in SMS services like one-time passcodes (OTPs) and close to 40% or 400 million SMSes were undelivered on the first day. Trai then suspended the SMS filter for seven days to allow companies to rectify their lapses.
Last week, Trai said all such entities must comply with the requirement within the stipulated time. If found in violation, they will be issued a notice by their telecom operators and if amends are not made within three days, the entity “would not be allowed to send bulk communication using telecom resources.”
Besides such non-compliance issues, Trai is juggling with lawsuits against the 2018 regulation, the latest from B2B marketplace Indiamart Intermesh Ltd., which moved the Delhi High Court on Monday seeking to abrogate the requirements. Trai has time till April 30 to respond to the writ petition.
<\/span>
ETTelecom Interviews: Trai Chairman PD Vaghela<\/a><\/div><\/div>
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