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Can this make Apple TV+<\/a> a household name in India the way Netflix or Amazon<\/a> Prime have become?
While Netflix has never revealed the number of subscribers in India, estimates show it could have nearly 5 million users in the country (compared to Disney+Hotstar which has a massive about 46 million users and Amazon Prime with more than 17 million users).
Apple TV+ has a nearly 1 per cent share in the Indian OTT market (according to Omdia) and to gain more users in the country, it needs to increase its installed device base as the streaming service is experienced best on Apple devices.
In 2019, the company announced a cheaper Apple TV+ subscription -- Rs 99 per month in India -- that left the over-the-top (OTT) players a bit concerned.
Customers who purchase a new iPhone, iPad, Apple TV<\/a>, iPod touch or Mac can enjoy one year of Apple TV+ for free.
However, the Apple streaming service has miles to go in the country.
According to experts, in order to make deeper inroads into the Indian living rooms, Apple needs to sell more devices and create more desi content to bring in more people into its ecosystem so that they can enjoy Apple TV+.
The Indian entertainment scene is witnessing a seismic change with more than 40 over-the-top (OTT) platforms vying for space as players look to differentiate themselves.
Many OTT players are also investing in building their regional content libraries to meet the demand.
Massive capital commitments have been made by OTT platforms for building libraries of diverse original content over the last couple of years for the Indian audience.
\"Apple's Best Picture win for CODA marks a seminal moment for streaming platforms. It bolsters Apple's success in attracting more richer content, as well as more subscribers to its service. It also puts a shade on Netflix's content struggles,\" Prabhu Ram, Head-Industry Intelligence Group, CMR, told IANS.
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可以苹果电视+进入印度家庭像Netflix, Amazon Prime吗?
苹果电视+有一个在印度奥特市场份额近1%(据Omdia)和获得更多的用户,它需要增加设备基础安装的流媒体服务是有经验的最好的苹果设备。
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这可以苹果电视+在印度,Netflix或家喻户晓亚马逊'已成为?
而Netflix从未透露用户的数量在印度,估计显示它可能在全国拥有近500万用户(相比迪士尼+ Hotstar大规模的约4600万用户和Amazon Prime有超过1700万用户)。
苹果电视+有一个在印度奥特市场份额近1%(据Omdia)和获得更多的用户,它需要增加设备基础安装的流媒体服务是有经验的最好的苹果设备。
2019年,该公司宣布了一个更便宜的苹果电视+订阅——每月99卢比在印度——离开了过多的(OTT)球员有点担心。
顾客购买一个新的iPhone, iPad,苹果电视,iPod touch或Mac可以享受一年的苹果电视+免费。
然而,苹果的流媒体服务有英里要走。
专家表示,为了进一步进军印度的起居室,苹果需要出售更多的设备和创造更多的德西内容引进更多的人进入生态系统,这样他们可以享受苹果电视+。
印度娱乐现场目睹地震改变与40多个顶级(OTT)平台争夺空间玩家寻求差异化。
许多奥特球员也投资建设区域内容库来满足需求。
庞大的资本承诺已经由奥特平台构建图书馆不同的原创内容在过去的几年中,印度的观众。
“苹果的最佳影片奖CODA为流媒体平台是一个开创性的时刻。它支持苹果的成功吸引了更多更丰富的内容,以及更多的用户服务。还让一个影子斗争Netflix的内容,“您正在Ram, Head-Industry情报组,CMR,告诉题材影片。
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