独家
IT产品能有10倍的增长吗?
在印度，大多数关于科技行业的讨论都集中在规模庞大的科技服务或加速发展的电子商务/金融科技行业。产品故事介于两者之间——我们希望成为一个产品国家，建立知识产权，创造产品可以带来的乘数影响。但我们如何把这个故事带到舞台上呢?
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BSNL宣布六名官员被迫退休
被强制退休的军官是印度电信服务(ITS)干部，批次从1988年到1992年不等。
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可以的印度软件产品行业从10%的增长变成10倍的指数增长?最近，我们在印度看到了10倍思维模式的成功执行。今年10月，印度国内支付平台UPI的交易量达到了10亿美元，这是该平台推出三年后的一个里程碑，用户超过1亿人，使其成为全球采用速度最快的支付系统。它的流行可以归因于它的简单、安全、无麻烦的系统。
在印度，大多数关于科技行业的讨论都集中在规模庞大的科技服务或加速发展的电子商务/金融科技行业。产品故事介于两者之间——我们希望成为一个产品国家，建立知识产权，创造产品可以带来的乘数影响。但我们如何把这个故事带到舞台上呢?
以下是产品增长10倍的一些驱动因素:
加速按需经济:印度正在创造其独特的SaaS模式——从印度推动销售和产品创新。印度SaaS市场目前已达到10亿美元大关，预计在未来两年内将增长4-5倍，并将进一步加速。
以垂直方向为重点进行联合创新:与细分领域的客户建立合作伙伴关系的印度产品公司有机会打造以垂直方向为重点的产品，并颠覆市场格局。
的崛起深技术产品:深厚的技术能力将把赢家和失败者区分开来——国家和实体都是如此。随着深度科技创业公司数量的增加，加上正确的生态系统推动，印度将看到可扩展的深度科技产品。
数据玩法:数据的可用性是另一个改变游戏规则的因素。我们设想的10倍增长(到2025年从80亿美元增长到800亿美元)中，很大一部分可能来自印度的软件产品，这些产品是为那些更习惯于用本土语言交流的用户设计的。报道也将是详尽的。
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<\/figure> By Debjani Ghosh<\/strong>Can the Indian software product sector<\/a> move from a 10% growth to a 10x exponential growth? In recent times, we have seen successful executions of the 10x mindset in India. Transactions using India\u2019s own domestic payments platform UPI hit a landmark of one billion in October, three years after its launch, with over 100 million users, making it the fastest adoption of any payments system globally. Its popularity can be attributed to its simple, safe, hassle-free system.
Most conversations about the technology industry in India are centred on the behemoth-sized tech services or the accelerating e-commerce\/ fintech sectors. The product story is somewhere in between \u2014 we want to be a product nation, build IP and create the multiplier impact that products can enable. But how do we bring this story mainstage?
<\/div><\/div>India has a growing number of product unicorns \u2014 Freshworks<\/a>, Icertis<\/a>, Druva<\/a>. Leaders like Zoho have built global product businesses from India. Large companies like TCS<\/a> are reporting a billion dollars in product revenue and, increasingly, companies are building products from India.
Here are some drivers of 10x growth for products:
Accelerating on-demand economy: India is creating its unique SaaS<\/a> model \u2014 driving sales and product innovation from India. The Indian SaaS market, currently at the billiondollar mark, is estimated to grow 4-5x over the next two years and accelerate further.
Co-innovating with vertical focus: Indian product companies that have built partnerships with customers across niche verticals have an opportunity to build verticalfocused products and disrupt the landscape.
Rise of deep tech<\/a> products: Deep tech capabilities will separate the winners from the also-rans \u2014 nations and entities alike. With increasing number of deep tech startups coupled with the right ecosystem push, India will see scalable deep tech products.
The data play: Availability of data is another game-changer. A significant portion of the 10x growth that we envisage (from $8 billion to $80 billion by 2025) is likely to come from Indian software products for users who are more comfortable communicating in vernacular languages. The coverage will be exhaustive too.
Here are some drivers of 10x growth for products:
Accelerating on-demand economy: India is creating its unique SaaS<\/a> model \u2014 driving sales and product innovation from India. The Indian SaaS market, currently at the billiondollar mark, is estimated to grow 4-5x over the next two years and accelerate further.
Co-innovating with vertical focus: Indian product companies that have built partnerships with customers across niche verticals have an opportunity to build verticalfocused products and disrupt the landscape.
Rise of deep tech<\/a> products: Deep tech capabilities will separate the winners from the also-rans \u2014 nations and entities alike. With increasing number of deep tech startups coupled with the right ecosystem push, India will see scalable deep tech products.
The data play: Availability of data is another game-changer. A significant portion of the 10x growth that we envisage (from $8 billion to $80 billion by 2025) is likely to come from Indian software products for users who are more comfortable communicating in vernacular languages. The coverage will be exhaustive too.
<\/div><\/div>(The writer is the president of Nasscom)<\/em><\/strong>
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Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"19.0","minfoseo":"19-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1573544623555","minfoseo":"1573544623555"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"-365579305","minfoseo":"-365579305"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"canonicalURL":{"minfo":"https:\/\/economictimes.indiatimes.com\/tech\/ites\/can-it-products-see-10x-growth\/articleshow\/72018063.cms","minfoseo":"https\/economictimes-indiatimes-com\/tech\/ites\/can-it-products-see-10x-growth\/articleshow\/72018063-cms"},"OriginalImageHeightPx":{"minfo":"900.0","minfoseo":"900-0"},"OriginalImageWidthPx":{"minfo":"1200.0","minfoseo":"1200-0"},"NumberOfCharacters":{"minfo":"2251.0","minfoseo":"2251-0"},"NumberOfWords":{"minfo":"351.0","minfoseo":"351-0"},"key":{"0":{"keyid":"6357150","value":"tcs","smid":"0","keynameseo":"tcs","keytype":"","keycount":"totalcount","weightage":"20"},"1":{"keyid":"6395918","value":"SAAS","smid":"0","keynameseo":"SAAS","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"8320335","value":"indian software product sector","smid":"0","keynameseo":"indian-software-product-sector","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"13731","value":"indian IT","smid":"0","keynameseo":"indian-IT","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"1836134","value":"Icertis","smid":"0","keynameseo":"Icertis","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"4621694","value":"Freshworks","smid":"0","keynameseo":"Freshworks","keytype":"","keycount":"totalcount","weightage":"20"},"7":{"keyid":"741520","value":"Druva","smid":"0","keynameseo":"Druva","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"4428542","value":"Deep tech","smid":"0","keynameseo":"Deep-tech","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":[],"similarlytagged":[{"msid":"96316829","stname":"Mcap of nine of top-10 most valued firms erode by Rs 1.22 lakh cr; Reliance biggest laggard","artsyn":"Barring HDFC Bank, rest nine companies, including Tata Consultancy Services (TCS), Infosys, ICICI Bank and Hindustan Unilever, witnessed decline in their market valuation.","seolocation":"telecomnews\/mcap-of-nine-of-top-10-most-valued-firms-erode-by-rs-1-22-lakh-cr-reliance-biggest-laggard","seolocationalt":"Mcap of nine of top-10 most valued firms erode by Rs 1.22 lakh cr; Reliance biggest laggard","url_seo":"mcap-of-nine-of-top-10-most-valued-firms-erode-by-rs-1-22-lakh-cr-reliance-biggest-laggard"},{"msid":"96212490","stname":"Indian IT could bag a big slice of $160 billion tech deals in Q1 2023","artsyn":"The value of the new deals could amount to nearly a fifth of the global IT services business valued at $800 billion, according to Ray Wang, founder of Silicon Valley-based Constellation Research.","seolocation":"telecomnews\/indian-it-could-bag-a-big-slice-of-160-billion-tech-deals-in-q1-2023","seolocationalt":"Indian IT could bag a big slice of $160 billion tech deals in Q1 2023","url_seo":"indian-it-could-bag-a-big-slice-of-160-billion-tech-deals-in-q1-2023"},{"msid":"96185845","stname":"US lawsuit accuses TCS of favouring Indian and South Asian candidates","artsyn":"The latest lawsuit accuses TCS of \u201cknowingly and intentionally creating and maintaining an overwhelmingly disproportionate workforce in the United States that consists of approximately 70% South Asian employees (primarily from India).\u201d","seolocation":"telecomnews\/us-lawsuit-accuses-tcs-of-favouring-indian-and-south-asian-candidates","seolocationalt":"US lawsuit accuses TCS of favouring Indian and South Asian candidates","url_seo":"us-lawsuit-accuses-tcs-of-favouring-indian-and-south-asian-candidates"},{"msid":"96092235","stname":"BSNL 4G to be upgraded to 5G in 5-7 months; to be rolled out across 1.35 lakh towers: Ashwini Vaishnaw","artsyn":"In response to a question on BSNL's role in telecom sector by Kotak Bank CEO Uday Kotak, Vaishnaw said BSNL will become a very strong stabilising factor in the telecom space.","seolocation":"telecomnews\/bsnl-4g-to-be-upgraded-to-5g-in-5-7-months-to-be-rolled-out-across-1-35-lakh-towers-ashwini-vaishnaw","seolocationalt":"BSNL 4G to be upgraded to 5G in 5-7 months; to be rolled out across 1.35 lakh towers: Ashwini Vaishnaw","url_seo":"bsnl-4g-to-be-upgraded-to-5g-in-5-7-months-to-be-rolled-out-across-1-35-lakh-towers-ashwini-vaishnaw"},{"msid":"96074911","stname":"TCS wins \u00a3250m deal from BT Group","artsyn":"TCS has won a multi-year IT outsourcing deal from the BT Group\u2019s digital unit to modernise and transform its legacy IT estate. 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