X

我们使用cookie,以确保适合你的经验

我们用饼干和其他跟踪技术来提高你的浏览体验在我们的网站上,显示个性化内容和有针对性的广告,分析网站流量,并理解我们的观众来自哪里。你也可以阅读我们的隐私政策,我们使用cookie来确保你在我们的网站上的最好的体验。

选择我接受,或继续在网站上,你同意我们使用饼干和条款和条件。

得到应用

Ranveer Allahbadia, 23, always knew he did not want to become a doctor. His father Gautam is one, as is his mother Swati, and his paternal grandparents and an uncle as well. The Allahbadia family house in Five Gardens in Wadala, Mumbai, even has a mini clinic on the ground floor.
\n
\nAllahbadia studied engineering at DJ Sanghvi College of Engineering in the western suburb of Vile Parle. A health freak, he is also a fitness trainer. In his last year in college, the entrepreneurship bug bit Allahbadia and he worked on an idea for “Uber for Fitness Trainers”. His partner was Binny Sridharan, his fitness coach. The duo looked for investors even as they were fine-tuning the concept. That search ended pretty soon when a prospective angel bluntly told them that for the Uber-for-fitness idea to work, one of them had to become famous.
\n
Allahbadia took the advice in all seriousness, and set out in search of fame. It led him to YouTube<\/a>, with Allahbadia shooting and releasing videos on health and fitness on a channel that he called BeerBiceps. He encountered fame when his video posted in November 2016, on Aamir Khan’s training regimen in Dangal, got a lot of viewers — and a lot of hate. Allahbadia had suggested that Khan had used steroids, and the superstar’s personal trainer Rahul Bhatt responded by calling him an armchair expert. As his channel hit a million views, Allahbadia put his startup project on the back burner and concentrated on his YouTube channel.
\n
\n\"\"
\n
\nAllahbadia is not alone in making such a YouTube triggered career pivot. Many youngsters today are giving up their career goals to upload more than one video a week and build a channel and a personal brand. Take, for example , 19-year-old Yaman Agarwal of Hyderabad who has tasted so much success with his cookery channel CookingShooking that he has given up on conventional college and is studying BCom through correspondence, focusing all his energies on shooting and uploading videos. Or, take Bengaluru-based Roshni Mukherjee, who quit her quality analyst job at Hewlett-Packard to focus on an educational channel called ExamFear.
\n
\nBuilding A Personal Brand<\/strong>
Are the earnings from such YouTube channels<\/a> enough to sustain young professionals, especially those not in popular entertainment genres like music and comedy? Mohit Gundecha, cofounder of talent assessment and analytics company Jombay, says it is a smart move despite the risks, and that video and social media marketing skills are sought after these days. “Even if it doesn’t work very well, they would have built either a personal brand by then or enough skill set to be easily hired by marketing agencies or marketing functions of different organisations.”
\n
\n\"\"
\n
\nMukherjee worked for Wipro before joining HP in India. Now, at age 31, she has turned her back on a sixyear-old career. A master’s degree in physics from Delhi University notwithstanding, Mukherjee has moved on to YouTube to follow her passion for teaching. Her venture is now operating on a not-for-profit basis and she works with part-timers spread across India. Among other YouTubers is Sejal Kumar, 22, an economics graduate from Lady Shree Ram College in Delhi. Sejal, who now feels her degree is of no use, says that she is learning a lot more while promoting her YouTube channel named after herself.
\n
\nThen there’s Ranjit Singh, 38, who runs a gadget reviews channel called Geeky Ranjit. He has given up coding to promote his YouTube channel even though he can earn more from the former.
\n
\nAlso read<\/strong>: India is among our top 10 markets, says YouTube's David Powell<\/a>
\n
\nClearly, there’s the promise of a great future. Satya Raghavan, head of entertainment for YouTube in India (a division of Google India), says that what started in 2014 as a content creation wave on YouTube, especially in music and stand-up comedy (which saw the rise of All India Bakchod and Vir Das, among others), has taken on a new dimension in 2016-17. “Over the past year, we have seen a lot more regional content and more diverse areas — right from food, fashion and beauty to nursery rhymes and stories for kids, education and gadget reviews.”
\n
\n\"\"
\n
\nUnlike comedy or music, where the moolah often comes from stage shows and live appearances, the verticals that are coming up now are more focused on delivering content through YouTube alone. Some of the early Indian YouTube sensations like Kenny Sebastian (stand-up comedy), Abish Mathew (talk show), Sahil Khattar (of Being Indian channel) or Shirley Setia and Vidya Iyer (music and mashup) have all used YouTube as a stepping stone to live shows. Sebastian confessed that he is a filmmaker at heart, and hopes to go on to make full-length feature films. Iyer, who does her mashup channel called Vidya Vox, is now in the US to work on her music. Setia is looking for a break in Bollywood.
\n
\nOne may look at it as entertainment versus education and information. While the entertainers have clearly moved from YouTube to live shows and television, for those like Allahbadia, Sejal, or Ranjit who dabble in education-and information-oriented channels, YouTube continues to be the mainstay.
\n
\nRaghavan explains how it works. As a channel becomes popular, the owner can decide to monetise it. Advertisements start appearing at the beginning of the videos uploaded, according to YouTube\/Google’s algorithms. YouTube keeps 45% of revenues and the rest is for the content creator, who can also earn through sponsorships and product placements.
\n
\n\"\"
\n
\nHow much they can earn depends on the landmarks they achieve. A million views, of all videos, is sure to keep advertisers interested, as is a base of 1 lakh subscribers who sign up to receive updates about new videos. Music and comedy have a high proportion of views to subscribers. Frequent updates, at least twice a week, seem to be another must-do. It’s hard work.
\n
\nSejal Kumar, who creates videos on fashion and lifestyle, as well as on her own life, has done sponsored videos with Benetton and Westside. These bring in extra money, as do product placements.
\n
\n\"\"
\n
\nApart from YouTube, there are Instagram posts and websites that some like Geeky Ranjit (www. tech2buzz.com) maintain on their own. Monthly earnings, after a channel hits a million views and one lakh subscribers, can range between Rs 30,000 in a bad month to Rs 80,000 in a good one. As views and subscribers go up, so do earnings, but not necessarily in proportion.
\n
\n“It’s possible to make a living but there are several factors — like where you are based, whether you are living with your parents or have to pay rent, and the number of people you need for your shoots,” says Shalini Samuel, who runs the YouTube channel Knot Me Pretty.
\n
\n<\/p>



撒母耳她YouTube的视频如何高领带头发凌乱的发髻或一个混乱的结,上传于2016年9月。到目前为止这个视频就有400万的浏览量。商务毕业生培训作为理发师BBlunt然后维达•沙宣学院在伦敦,她在youtube已经做得很好,足以在孟买沙龙辞掉工作。她说:“我的母亲知道我所做的,但我的父亲仍然不能理解YouTube业务。他只是知道我做的很好,很忙。”

但在赚钱之前,有大量的学习。Yaman Agarwal CookingShooking已经因为他14岁。智库“我总是烹饪ka(错误),”他说。他烹饪的第一个视频,被他的姐姐,有13个意见12小时。很快他开始上传视频在喜庆的场合,如胡里节或排灯节。然后一个月一次。一个视频eggless没有烤箱烘烤变得如此受欢迎,他决定做一个系列。由于收入开始进来,阿加瓦尔发现他需要投资渠道。他把客厅的一部分转化为一个工作室。阿加沃说:“既然我拍摄我自己,只有我的手在视频中可见。 There were some comments wondering if that was indeed me cooking. That was when I decided to have a proper arrangement like in TV shows.” His sister and father help him keep the channel going, lend a hand with the shoots and keep a tab on the accounts; he re-invests all his earnings in buying equipment.



一份全职工作
youtube是一个全职工作。Roshni穆克吉说:“我把几个视频在2011年帮助孩子克服考试的恐惧。慢慢地我请求和更多的想法,开始做更多的,直到2014年它变得如此忙碌,我决定辞掉工作。“她的丈夫Gautam支持她的决定。她开始与科学和数学,特别是对于高类,但现在上传视频,可以相关的学生从第六类开始。

钱并不总是那么容易。自由职业者,运行一个产品评论的可以是一个昂贵的业务。兰吉特·辛格说极客Ranjit跑在前三年亏损。“我曾经从市场购买设备,2 - 3周内完成审查,然后返回这些产品亏本。我花了将近三年。”他说改善了过去两年的东西:现在他公司的产品评论的65 - 70%。

大明星的建议在YouTube上涉足音乐和喜剧是超越的网站。维迪雅艾耶说:“有一些收入与谷歌通过YouTube广告分享但它没有足够的生活费或支付一个真正的团队。”

Sahil聊Khattar通道的印度说,尽管在YouTube上给他一个杠杆,”它是关于生成估值。这就是互联网是关于“。Abish马修,Abish脱口秀的儿子,建议:“如果你只在YouTube上赚钱,那么你就没有得到它。”



娱乐的情况可能不会轻易复制在一个不同的流派,取决于通知和教育观众。Sejal相当肯定她想建立一个个人品牌,看看在哪里。22岁时,她所有的时间,因为根本Allahbadia 23。

慕克吉是资助建立一个非盈利性的YouTube频道通过贡献除了广告链接。她意识到必须有更多的东西,是在一个网站,将帮助学生。阿加瓦尔曾学习烹饪课程。出现在电视上也仍然是一个选择Ranjit也是一个新冒险。

在西方,youtube明星PewDie-Pie前,罗马阿特伍德辛格和莉莉耙moolah——他们赚了1500万美元,800万美元和750万美元,分别在2016年。印度——youtube用户可以振作起来。
  • 发布于2017年3月26日09:18点坚持
是第一个发表评论。
现在评论

评论

现在评论 阅读评论(1)

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序
  • 家
  • 乐动扑克
  • 可以变成一个专业的youtube赚取收入稳定吗?

Ranveer Allahbadia, 23, always knew he did not want to become a doctor. His father Gautam is one, as is his mother Swati, and his paternal grandparents and an uncle as well. The Allahbadia family house in Five Gardens in Wadala, Mumbai, even has a mini clinic on the ground floor.
\n
\nAllahbadia studied engineering at DJ Sanghvi College of Engineering in the western suburb of Vile Parle. A health freak, he is also a fitness trainer. In his last year in college, the entrepreneurship bug bit Allahbadia and he worked on an idea for “Uber for Fitness Trainers”. His partner was Binny Sridharan, his fitness coach. The duo looked for investors even as they were fine-tuning the concept. That search ended pretty soon when a prospective angel bluntly told them that for the Uber-for-fitness idea to work, one of them had to become famous.
\n
Allahbadia took the advice in all seriousness, and set out in search of fame. It led him to YouTube<\/a>, with Allahbadia shooting and releasing videos on health and fitness on a channel that he called BeerBiceps. He encountered fame when his video posted in November 2016, on Aamir Khan’s training regimen in Dangal, got a lot of viewers — and a lot of hate. Allahbadia had suggested that Khan had used steroids, and the superstar’s personal trainer Rahul Bhatt responded by calling him an armchair expert. As his channel hit a million views, Allahbadia put his startup project on the back burner and concentrated on his YouTube channel.
\n
\n\"\"
\n
\nAllahbadia is not alone in making such a YouTube triggered career pivot. Many youngsters today are giving up their career goals to upload more than one video a week and build a channel and a personal brand. Take, for example , 19-year-old Yaman Agarwal of Hyderabad who has tasted so much success with his cookery channel CookingShooking that he has given up on conventional college and is studying BCom through correspondence, focusing all his energies on shooting and uploading videos. Or, take Bengaluru-based Roshni Mukherjee, who quit her quality analyst job at Hewlett-Packard to focus on an educational channel called ExamFear.
\n
\nBuilding A Personal Brand<\/strong>
Are the earnings from such YouTube channels<\/a> enough to sustain young professionals, especially those not in popular entertainment genres like music and comedy? Mohit Gundecha, cofounder of talent assessment and analytics company Jombay, says it is a smart move despite the risks, and that video and social media marketing skills are sought after these days. “Even if it doesn’t work very well, they would have built either a personal brand by then or enough skill set to be easily hired by marketing agencies or marketing functions of different organisations.”
\n
\n\"\"
\n
\nMukherjee worked for Wipro before joining HP in India. Now, at age 31, she has turned her back on a sixyear-old career. A master’s degree in physics from Delhi University notwithstanding, Mukherjee has moved on to YouTube to follow her passion for teaching. Her venture is now operating on a not-for-profit basis and she works with part-timers spread across India. Among other YouTubers is Sejal Kumar, 22, an economics graduate from Lady Shree Ram College in Delhi. Sejal, who now feels her degree is of no use, says that she is learning a lot more while promoting her YouTube channel named after herself.
\n
\nThen there’s Ranjit Singh, 38, who runs a gadget reviews channel called Geeky Ranjit. He has given up coding to promote his YouTube channel even though he can earn more from the former.
\n
\nAlso read<\/strong>: India is among our top 10 markets, says YouTube's David Powell<\/a>
\n
\nClearly, there’s the promise of a great future. Satya Raghavan, head of entertainment for YouTube in India (a division of Google India), says that what started in 2014 as a content creation wave on YouTube, especially in music and stand-up comedy (which saw the rise of All India Bakchod and Vir Das, among others), has taken on a new dimension in 2016-17. “Over the past year, we have seen a lot more regional content and more diverse areas — right from food, fashion and beauty to nursery rhymes and stories for kids, education and gadget reviews.”
\n
\n\"\"
\n
\nUnlike comedy or music, where the moolah often comes from stage shows and live appearances, the verticals that are coming up now are more focused on delivering content through YouTube alone. Some of the early Indian YouTube sensations like Kenny Sebastian (stand-up comedy), Abish Mathew (talk show), Sahil Khattar (of Being Indian channel) or Shirley Setia and Vidya Iyer (music and mashup) have all used YouTube as a stepping stone to live shows. Sebastian confessed that he is a filmmaker at heart, and hopes to go on to make full-length feature films. Iyer, who does her mashup channel called Vidya Vox, is now in the US to work on her music. Setia is looking for a break in Bollywood.
\n
\nOne may look at it as entertainment versus education and information. While the entertainers have clearly moved from YouTube to live shows and television, for those like Allahbadia, Sejal, or Ranjit who dabble in education-and information-oriented channels, YouTube continues to be the mainstay.
\n
\nRaghavan explains how it works. As a channel becomes popular, the owner can decide to monetise it. Advertisements start appearing at the beginning of the videos uploaded, according to YouTube\/Google’s algorithms. YouTube keeps 45% of revenues and the rest is for the content creator, who can also earn through sponsorships and product placements.
\n
\n\"\"
\n
\nHow much they can earn depends on the landmarks they achieve. A million views, of all videos, is sure to keep advertisers interested, as is a base of 1 lakh subscribers who sign up to receive updates about new videos. Music and comedy have a high proportion of views to subscribers. Frequent updates, at least twice a week, seem to be another must-do. It’s hard work.
\n
\nSejal Kumar, who creates videos on fashion and lifestyle, as well as on her own life, has done sponsored videos with Benetton and Westside. These bring in extra money, as do product placements.
\n
\n\"\"
\n
\nApart from YouTube, there are Instagram posts and websites that some like Geeky Ranjit (www. tech2buzz.com) maintain on their own. Monthly earnings, after a channel hits a million views and one lakh subscribers, can range between Rs 30,000 in a bad month to Rs 80,000 in a good one. As views and subscribers go up, so do earnings, but not necessarily in proportion.
\n
\n“It’s possible to make a living but there are several factors — like where you are based, whether you are living with your parents or have to pay rent, and the number of people you need for your shoots,” says Shalini Samuel, who runs the YouTube channel Knot Me Pretty.
\n
\n<\/p>