X

我们使用cookie,以确保适合你的经验

我们用饼干和其他跟踪技术来提高你的浏览体验在我们的网站上,显示个性化内容和有针对性的广告,分析网站流量,并理解我们的观众来自哪里。你也可以阅读我们的隐私政策,我们使用cookie来确保你在我们的网站上的最好的体验。

选择我接受,或继续在网站上,你同意我们使用饼干和条款和条件。

得到应用
\"\"UK-based Bullitt<\/a> Group, the license holder for Caterpillar<\/a>, Land Rover<\/a>, JCB and Kodak<\/a> brands for phones and audio products, is bringing some of them to India, the world’s largest smartphone market, targeting niche users in the premium segment with its ‘rugged’ phones. Linda Summers, Chief Marketing Officer, Bullitt Group told ET that the company is already in talks with individual consumers and businesses to sell the Cat brand of smartphone meant for outdoor use, slotted for a launch this month. Excerpts:
\n
\nWhich mobile phone brands will be brought to India this year? And how many models of each?<\/strong>
Bullitt Group is the worldwide licensee of Caterpillar Inc. for ‘rugged’ mobile devices<\/a> and accessories, and has global licences with Kodak and Land Rover for the design, development and marketing of mobile phones in the lifestyle and outdoor categories. We are excited to be bringing the Cat S60 by March and Kodak Ektra by April to India. As the opportunity presents itself, we will bring our other brands as well. Globally, 1 million Cat phones have been sold.
\n
\nWould the group look at smartphones or feature phones, or both?<\/strong>
\nWe believe in delivering devices which are innovative, differentiated and designed to meet the needs of consumers we believe will value the features and functionality our products provide. Through our brand partnerships, we have been able to bring distinct products to market which deliver real benefits to our consumers’ in their work and personal lives. We are currently focused on smartphones for the Indian market, but do have a significant customer base for our Cat branded feature phones in Europe. We will be keeping a keen eye on opportunities for these products too in the Indian market, but have no plans to launch right now.
\n
\nWhy has the Group thought of entering the Indian market now, specially when competition is so high here?<\/strong>
\nWe do not compete in the mass products market. This is where we have observed the bulk of launches and competitive activities in the India market over the last months, with aggressive brand and variant launches appearing every few months. Following our evaluation of the India market over a the last year, we have spotted an opportunity for our partner brands. We recognise that India is a sophisticated market when it comes to smartphones and of course, one of the fastest growing ones too. However, we design and develop products with our partner brands which are designed to meet unmet or underserved needs of specific consumer segments, with a highly targeted offer.
\n
\nWill the brands be sold online or offline?<\/strong>
The product will be available via both online and offline channel. We will ensure that our consumers have access to the product through the channels they prefer to use. In online, we’re talking to Amazon<\/a> for local sales.
\n
\nWhat are the likely price points that you plan to enter the market?<\/strong>
\nOur products are priced to offer value for money to the consumer and reflect the functionality and benefits of each device.
\n
\nHow are the devices different from the lot already here?<\/strong>
\nThese are rugged, tough devices that are waterproof, dust proof, break proof, military grade, with infra red dual cameras, which can be used to make phone calls, access the internet as well. As an example, people in South African forests use the Cat phones’ infra red camera to track baby rhinos. In India, we’re talking to the fire departments of Delhi and Mumbai for using the phone. We’re also talking to various industrial verticals.
\n
\nWho makes the devices? And how do you plan to sell offline?<\/strong>
\nCompal Electronics, based in China. We have a distributor Brand Eyes, out of Noida, which will sell the phones at is own six stores in Delhi NCR, and they will also distribute it to 40 high street retailers in India, to start with.<\/body>","next_sibling":[{"msid":57511577,"title":"HOOQ adds women centric content on platform as part of women's day celebration","entity_type":"ARTICLE","link":"\/news\/hooq-adds-women-centric-content-on-platform-as-part-of-womens-day-celebration\/57511577","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57528485,"entity_type":"ARTICLE","title":"Caterpillar, Kodak brand smartphones to hit India market shortly","synopsis":"UK-based Bullitt Group, the license holder for Caterpillar, Land Rover, JCB and Kodak brands for phones and audio products, is bringing some of them to India, the world\u2019s largest smartphone market","titleseo":"telecomnews\/caterpillar-kodak-brand-smartphones-to-hit-india-market-shortly","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2017-03-08 08:25:25","lastupd":"2017-03-08 08:32:48","breadcrumbTags":["Amazon","Land Rover","Kodak","Caterpillar","Bullitt","Devices"],"secinfo":{"seolocation":"telecomnews\/caterpillar-kodak-brand-smartphones-to-hit-india-market-shortly"}}" data-authors="[" gulveen aulakh"]" data-category-name="" data-category_id="" data-date="2017-03-08" data-index="article_1">

卡特彼勒,柯达品牌智能手机不久印度市场

英国布利特集团、卡特彼勒的执照持有人,路虎,JCB和柯达品牌手机和音频产品,将其中一些印度,是世界上最大的智能手机市场

Gulveen Aulakh
  • 更新2017年3月8日08:32点坚持
英国布利特组,许可证持有人卡特彼勒,路虎杰西博,柯达品牌手机和音频产品,将其中一些印度,世界上最大的智能手机市场,针对细分用户的溢价部分“崎岖”手机。琳达·萨默斯(lawrence Summers)首席营销官,布利特集团告诉等,该公司已经与个人消费者和企业出售的猫品牌智能手机用于户外使用,本月推出的开槽。摘录:

手机品牌今年将到印度吗?和模型各多少?
布利特集团是全球被许可方的卡特彼勒公司“崎岖”移动设备和配件,与柯达全球牌照和路虎的设计、开发和营销的手机在生活方式和户外类别。我们兴奋地把猫S60 4月和3月的柯达Ektra到印度。当机会出现,我们将我们的其他品牌。在全球范围内,已售出100万只猫手机。

该集团会在智能手机和功能手机,或都有?
我们相信交付设备创新、差异化和为了满足消费者的需求我们相信价值产品的特性和功能将提供。通过我们的品牌合作,我们已经能够将不同的产品市场提供真正的好处我们的消费者在他们的工作和个人生活。我们目前专注于印度市场的智能手机,但有一个重要的客户对我们的猫在欧洲品牌的功能手机。我们将积极关注这些产品在印度市场的机会,但是现在没有计划推出。

为什么现在进入印度市场的集团认为,特别当竞争是如此之高呢?
我们不参与大众产品市场的竞争。这是我们观察到的大部分发射和竞争活动在印度市场在过去几个月,与积极的品牌和变体发射出现每隔几个月。之后我们对印度市场的评价在过去一年中,我们发现了一个机会为我们的合作伙伴品牌。我们认识到印度是一个复杂的市场当谈到智能手机当然,增长最快的国家之一。然而,我们与我们的合作伙伴品牌设计和开发的产品是为了满足缺医少药特定消费者的需求未满足或部分,具有高度针对性的提供。

品牌会出售在线或离线吗?
该产品将可以通过在线和离线两个渠道。我们将确保我们的消费者获得产品通过他们更喜欢使用的渠道。在网上,我们说亚马逊为当地的销售。

有哪些可能的价格点,你打算进入市场?
我们的产品定价提供物有所值的消费者和反映每个设备的功能和效益。

设备是如何不同于许多已经在这里吗?
这些都是崎岖的,艰难的设备防水、防尘,打破证明,军事等级,与红外双摄像头,可以用来打电话,上网。作为一个例子,人们在南非森林使用猫手机的红外摄像机跟踪小犀牛。在印度,我们说德里和孟买的消防部门使用电话。我们也与各种工业垂直。

谁让设备?你打算出售离线?
仁宝电子、以中国为基地。我们有经销商品牌的眼睛,诺伊达,将手机在德里NCR的六店,他们也会分发到40高街零售商在印度,开始。
  • 发布于2017年3月8日08:25点坚持
是第一个发表评论。
现在评论

评论

现在评论 阅读评论(1)

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序
\"\"UK-based Bullitt<\/a> Group, the license holder for Caterpillar<\/a>, Land Rover<\/a>, JCB and Kodak<\/a> brands for phones and audio products, is bringing some of them to India, the world’s largest smartphone market, targeting niche users in the premium segment with its ‘rugged’ phones. Linda Summers, Chief Marketing Officer, Bullitt Group told ET that the company is already in talks with individual consumers and businesses to sell the Cat brand of smartphone meant for outdoor use, slotted for a launch this month. Excerpts:
\n
\nWhich mobile phone brands will be brought to India this year? And how many models of each?<\/strong>
Bullitt Group is the worldwide licensee of Caterpillar Inc. for ‘rugged’ mobile devices<\/a> and accessories, and has global licences with Kodak and Land Rover for the design, development and marketing of mobile phones in the lifestyle and outdoor categories. We are excited to be bringing the Cat S60 by March and Kodak Ektra by April to India. As the opportunity presents itself, we will bring our other brands as well. Globally, 1 million Cat phones have been sold.
\n
\nWould the group look at smartphones or feature phones, or both?<\/strong>
\nWe believe in delivering devices which are innovative, differentiated and designed to meet the needs of consumers we believe will value the features and functionality our products provide. Through our brand partnerships, we have been able to bring distinct products to market which deliver real benefits to our consumers’ in their work and personal lives. We are currently focused on smartphones for the Indian market, but do have a significant customer base for our Cat branded feature phones in Europe. We will be keeping a keen eye on opportunities for these products too in the Indian market, but have no plans to launch right now.
\n
\nWhy has the Group thought of entering the Indian market now, specially when competition is so high here?<\/strong>
\nWe do not compete in the mass products market. This is where we have observed the bulk of launches and competitive activities in the India market over the last months, with aggressive brand and variant launches appearing every few months. Following our evaluation of the India market over a the last year, we have spotted an opportunity for our partner brands. We recognise that India is a sophisticated market when it comes to smartphones and of course, one of the fastest growing ones too. However, we design and develop products with our partner brands which are designed to meet unmet or underserved needs of specific consumer segments, with a highly targeted offer.
\n
\nWill the brands be sold online or offline?<\/strong>
The product will be available via both online and offline channel. We will ensure that our consumers have access to the product through the channels they prefer to use. In online, we’re talking to Amazon<\/a> for local sales.
\n
\nWhat are the likely price points that you plan to enter the market?<\/strong>
\nOur products are priced to offer value for money to the consumer and reflect the functionality and benefits of each device.
\n
\nHow are the devices different from the lot already here?<\/strong>
\nThese are rugged, tough devices that are waterproof, dust proof, break proof, military grade, with infra red dual cameras, which can be used to make phone calls, access the internet as well. As an example, people in South African forests use the Cat phones’ infra red camera to track baby rhinos. In India, we’re talking to the fire departments of Delhi and Mumbai for using the phone. We’re also talking to various industrial verticals.
\n
\nWho makes the devices? And how do you plan to sell offline?<\/strong>
\nCompal Electronics, based in China. We have a distributor Brand Eyes, out of Noida, which will sell the phones at is own six stores in Delhi NCR, and they will also distribute it to 40 high street retailers in India, to start with.<\/body>","next_sibling":[{"msid":57511577,"title":"HOOQ adds women centric content on platform as part of women's day celebration","entity_type":"ARTICLE","link":"\/news\/hooq-adds-women-centric-content-on-platform-as-part-of-womens-day-celebration\/57511577","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57528485,"entity_type":"ARTICLE","title":"Caterpillar, Kodak brand smartphones to hit India market shortly","synopsis":"UK-based Bullitt Group, the license holder for Caterpillar, Land Rover, JCB and Kodak brands for phones and audio products, is bringing some of them to India, the world\u2019s largest smartphone market","titleseo":"telecomnews\/caterpillar-kodak-brand-smartphones-to-hit-india-market-shortly","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2017-03-08 08:25:25","lastupd":"2017-03-08 08:32:48","breadcrumbTags":["Amazon","Land Rover","Kodak","Caterpillar","Bullitt","Devices"],"secinfo":{"seolocation":"telecomnews\/caterpillar-kodak-brand-smartphones-to-hit-india-market-shortly"}}" data-news_link="//www.iser-br.com/news/caterpillar-kodak-brand-smartphones-to-hit-india-market-shortly/57528485">