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LAS VEGAS: Is the metaverse<\/a> closer than we think?
It depends on who you ask at CES, where companies are showing off innovations that could immerse us deeper into virtual reality<\/a>, otherwise known as VR.
The metaverse<\/a> - essentially a buzzword for three-dimensional virtual communities where people can meet, work and play - was a key theme during the four-day tech gathering in Las Vegas that ends Sunday.
Taiwanese tech giant HTC<\/a> unveiled a high-end VR headset<\/a> that aims to compete with market leader Meta, and a slew of other companies and startups touted augmented reality glasses and sensory technologies that can help users feel - and even smell - in a virtual environment.
Among them, Vermont-based OVR Technology<\/a> showcased a headset containing a cartridge with eight primary aromas that can be combined to create different scents. It's scheduled to be released later this year.
An earlier, business-focused version used primarily for marketing fragrances and beauty products is integrated into VR goggles and allows users to smell anything from a romantic bed of roses to a marshmallow roasting over a fire at a campsite.
The company says it aims to help consumers relax and is marketing the product, which comes with an app, as a sort of digital spa mixed with Instagram.
\"We are entering an era in which extended reality will drive commerce, entertainment, education, social connection, and wellbeing,\" the company's CEO and co-founder Aaron Wisniewski said in a statement. \"The quality of these experiences will be measured by how immersive and emotionally engaging they are. Scent imbues them with an unmatched power.\"
But more robust and immersive uses of scent - and its close cousin, taste - are still further away on the innovation spectrum. Experts say even VR technologies that are more accessible are in the early days of their development and too expensive for many consumers to purchase.
The numbers show there's waning interest. According to the research firm NPD Group, sales of VR headsets, which found popular use in gaming, declined by 2% last year, a sour note for companies betting big on more adoption.
Still, big companies like Microsoft and Meta are investing billions. And many others are joining the race to grab some market share in supporting technologies, including wearables that replicate touch.
Customers, though, aren't always impressed by what they find. Ozan Ozaskinli, a tech consultant who traveled more than 29 hours from Istanbul to attend CES, suited up with yellow gloves and a black vest to test out a so-called haptics product, which relays sensations through buzzes and vibrations and stimulates our sense of touch.
Ozaskinli was attempting to punch in a code on a keypad that allowed him to pull a lever and unlock a box containing a shiny gemstone. But the experience was mostly a let down.
\"I think that's far from reality right now,\" Ozaskinli said. \"But if I was considering it to replace Zoom meetings, why not? At least you can feel something.\"
Proponents say widespread adoption of virtual reality<\/a> will ultimately benefit different parts of society by essentially unlocking the ability to be with anyone, anywhere at anytime. Though it's too early to know what these technologies can do once they fully mature, companies looking to achieve the most immersive experiences for users are welcoming them with open arms.
Aurora Townsend, the chief marketing officer at Flare, a company slated to launch a VR dating app called Planet Theta next month, said her team is building its app to incorporate more sensations like touch once the technology becomes more widely available on the consumer market.
\"Being able to feel the ground when you're walking with your partner, or holding their hands while you're doing that... subtle ways we engage people will change once haptic technology is fully immersive in VR,\" Townsend said.
Still, its unlikely that many of these products will be widely used in the next few years, even in gaming, said Matthew Ball, a metaverse expert. Instead, he said the pioneers of adoption are likely to be fields that have higher budgets and more precise needs, such as bomb units using haptics and virtual reality<\/a> to help with their work and others in the medical field.
In 2021, Johns Hopkins neurosurgeons said they used augmented reality to perform spinal fusion surgery and remove a cancerous tumor from a patient's spine.
And optical technology from Lumus, an Israeli company that makes AR glasses, is already being used by underwater welders, fighter pilots and surgeons who want to monitor a patient's vital signs or MRI scans during a procedure without having to look up at several screens, said David Goldman, vice president of marketing for the company.
Meanwhile, Xander<\/a>, a Boston-based startup which makes smart glasses that display real-time captions of in-person conversations for people with hearing loss, will launch a pilot program with the U.S. Veteran's Administration next month to test out some of its technology, said Alex Westner, the company's co-founder and CEO. He said the agency will allow veterans who have appointments for hearing loss or other audio issues to try out the glasses in some of their clinics. And if it goes well, the agency would likely become a customer, Westner said.
Elsewhere, big companies from Walmart to Nike have been launching different initiatives in virtual reality. But its unclear how much they can benefit during the early stages of the technology. The consulting firm McKinsey says the metaverse could generate up to $5 trillion by 2030. But outside of gaming, much of today's VR use remain somewhat of a marginal amusement, said Michael Kleeman, a tech strategist and visiting scholar at the University of California San Diego.
\"When people are promoting this, what they have to answer is - where's the value in this? Where's the profit? Not what's fun, what's cute and what's interesting.\"
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CES 2023:闻、触摸metaverse采取中心舞台
台湾科技业巨头HTC推出高端虚拟现实耳机,旨在与市场领导者竞争元,和大量的其他公司和创业公司被增强现实眼镜,感觉技术帮助用户感觉,甚至能闻到——在一个虚拟环境。
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拉斯维加斯:是metaverse比我们想象的吗?
这取决于你问谁在国际消费电子展上,公司是可以炫耀的创新让我们陷入更深的虚拟现实,否则称为虚拟现实。
的metaverse——本质上是一个流行词三维虚拟社区,人们可以在那里见面,工作和娱乐是一个关键的主题在四天科技聚集在拉斯维加斯周日结束。
台湾科技业巨头宏达电公布了一项高端VR耳机旨在与市场领导者竞争元,大量的其他公司和创业公司被增强现实眼镜,感觉技术帮助用户感觉,甚至能闻到——在一个虚拟环境。
其中,Vermont-based表达技术展示了一个耳机,其中包含一个墨盒有八个主要香气可以组合来创建不同的气味。它将于今年晚些时候发布。
早先,业务性的版本主要用于营销香水和美容产品集成到虚拟现实眼镜,允许用户闻到任何东西,从一个浪漫的玫瑰的床棉花糖在火上烤一个营地。
该公司表示,它旨在帮助消费者放松和营销产品,有一个应用程序,作为一种数字spa与Instagram混合。
“我们正在步入一个新时代,扩展现实将推动商业、娱乐、教育、社会联系,和幸福,”该公司的首席执行官和创始人之一艾伦Wisniewski)在一份声明中说。“这些经历将被测量的质量身临其境和情感。气味向他们灌输一个无与伦比的力量。”
但更健壮和身临其境的气味,其近亲,品味——仍远创新频谱。专家说,甚至VR技术更容易在早期的发展和许多消费者购买太贵了。
数据显示有减弱的兴趣。据研究公司NPD集团的销售VR耳机,发现受欢迎的游戏,去年下降了2%,一个不和谐的音符。为企业更多的采用上下了很大的赌注。
不过,像微软这样的大公司和投资数十亿元。和许多其他人也加入了比赛,抓住一些市场份额在支持技术,包括衣物,复制联系。
客户,他们发现并不总是留下了很深的印象。技术顾问Ozan Ozaskinli出差超过29个小时从伊斯坦布尔参加CES,适合与黄色手套和一个黑色背心测试产品所谓的触觉,用噪音和振动传递的感觉和触觉刺激。
Ozaskinli试图在键盘输入密码,可以拉一个拉杆,打开一个盒子包含一个闪亮的宝石。但是经验是失望。
“我认为现在是远离现实,“Ozaskinli说。“但如果我正在考虑替换变焦会议,为什么不呢?至少你能感觉到的东西。”
支持者说广泛采用虚拟现实最终受益的社会本质上不同部分开启的能力与任何人,在任何时候任何地方。虽然知道这些技术能做什么还为时过早一旦他们完全成熟,公司希望实现最身临其境的体验用户张开双臂欢迎他们。
极光Townsend耀斑的首席营销官,公司将启动一个虚拟现实约会应用称为行星θ下个月,说她的团队正在建设它的应用将更感觉像触摸一次消费市场上的技术变得越来越普及。
“能够感觉地面当你和你的伴侣行走,或握着他们的手,而你这样做…微妙的方式吸引人们会改变一旦完全展现在虚拟触觉技术,”汤森说。
不过,它不太可能,许多这些产品将广泛应用在未来的几年里,甚至在游戏,metaverse专家Matthew球说。相反,他说可能会采用领域的先驱,有更高的预算和更精确的需求,如炸弹使用触觉和单位虚拟现实帮助他们的工作和其他人在医学领域。
2021年,约翰霍普金斯大学的神经外科医生说,他们使用了增强现实进行脊柱融合手术和肿瘤切除患者的脊柱。
从lu mu和光学技术,一个以色列公司基于“增大化现实”技术的眼镜,已经被水下焊接,战斗机飞行员和外科医生希望监视病人的生命体征或MRI扫描过程中无需仰望好几个屏幕,David高盛表示,为公司营销副总裁。
与此同时,Xander波士顿的创业公司,这使得智能眼镜显示实时字幕面对面谈话的人听力损失,将启动一个试点项目与美国资深政府下个月来测试它的一些技术,Westner亚历克斯说,公司的联合创始人兼首席执行官。他说,该机构将允许预约的老兵听力损失或其他音频问题尝试他们的一些诊所的眼镜。如果进展顺利,该机构可能会成为一个客户,Westner说。
从沃尔玛在其他地方,大公司耐克推出不同的活动在虚拟现实。但它不清楚多少他们可以在早期阶段的技术中获益。咨询公司麦肯锡说metaverse可以产生高达5万亿美元到2030年。但是在游戏之外,今天的VR使用仍有点边际娱乐,技术策略师Michael Kleeman表示,加州大学圣地亚哥分校的访问学者。
“当人们促进这个,他们的答案是——的价值在哪里?利润在哪里?没有什么好玩的,可爱的,有趣的。”
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