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High inflation, lingering supply chain troubles and tech company layoffs provide a dark backdrop for technology's premier trade show where more than 100,000 attendees are expected from around the world until Sunday.
Consumer Technology Association research director Steve Koenig reminded CES goers of previous innovations from smartphones to high-speed internet that soared to success after the \"last big economic downturn\" more than a decade ago.
\"This time, I think the powerful new waves of technological change that will really remedy inflation and restore global GDP growth will come from the enterprise side,\" Koenig said during a presentation by the CTA, which runs CES.
These will include robotics to make workplaces more efficient; on-the-job virtual reality, and automated vehicles such as tractors that tend to farmland without drivers on board, according to Koenig.
Technology, thanks to increased productivity, \"is a deflationary force in the global economy,\" underlined Gary Shapiro, president and CEO of CTA.
Homes and cars<\/strong>
Spreading out from the Las Vegas convention center to ballrooms in an array of hotels on the famous Sin City strip, CES will have televisions, electric roller skates, self-piloting baby strollers and more aimed at wowing showgoers.
While major TV makers including LG, Samsung<\/a> and TCL will have stunning displays, \"gone are the days\" when CES was first and foremost about TVs, laptops and gadgets, according to Forrester principal analyst Thomas Husson.
\"Now that technology innovation and software is embedded everywhere, expect many brands to showcase innovation around electric vehicles, robotics, and embedded artificial intelligence,\" Husson said.
\"Don't get me wrong, there is no doubt we will continue to see a ton of robotic toys and gadgets.\"
CES has, however, increasingly become a place for showing off electric cars (EVs) that are becoming internet-linked computers on wheels, analysts insisted.
\"Beyond EVs, the recent US laws like the Inflation Reduction Act (IRA) will spark more interest in sustainability innovation,\" Husson said.
This was a reference to the US government's recently passed IRA that is expected to pour hundreds of billions of dollars into green technology and other climate friendly projects.
\"That's definitely the area to expect the most disruptive innovation - even though I fear too little will be announced (at CES).\"
Lingering Covid<\/strong>
While CES organizers say show attendance is taking \"another step toward a return to normal, pre-pandemic levels\" there is a lingering Covid effect.
CES, like many other trade shows, went completely virtual in 2021, and last year mixed real-world with online events drawing a light crowd to Las Vegas.
TV and appliance makers as well as startups at the forefront of artificial intelligence have returned to CES this go-around, with Meta<\/a> letting people try its latest virtual reality gear and Google<\/a> showing off its own smart home offerings.
South Korean giant Samsung unveiled a new line-up of televisions, along with kitchen appliances infused with artificial intelligence to work with other connected devices<\/a> and online platforms.
LG Electronics<\/a> unveiled an OLED television it touted as the first wire-free and voice commanded TV for the consumer market.
\"The M3 comes with a separate Zero Connect box that sends video and audio signals wirelessly to LG's cinematic, 97-inch screen,\" the company said.
Tight budgets<\/strong>
Amid the economic gloom, companies at CES looking to woo consumers will need to make sure prices appeal to people struggling with inflation and, perhaps, a bit weary of living online during the pandemic.
The CTA estimates that spending on consumer electronics and services in the United States this year will fall to $485 billion, lower than the record $512 billion in 2021.
Still, while \"looming recession and inflation will weigh on household budgets\" tech industry revenues are expected to remain higher than pre-pandemic figures, according to the association.
Many tech firms flourished during the pandemic, hiring in droves. As lifestyles began easing back to normal, those firms began laying off employees and tightening budgets.
But Koenig said that the economic conditions masked a continued lack of qualified workers.
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CES gadget春晚似乎摆脱经济低迷
消费者技术协会研究室主任史蒂夫Koenig提醒CES发到之前的创新从智能手机到高速互联网,飙升至成功后,“去年大经济衰退”十多年前。
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高通胀,挥之不去的供应链问题以及科技公司裁员提供一个黑暗的背景技术首屈一指的贸易展,预计超过100000名与会者来自世界各地,直到星期天。
消费者技术协会研究室主任史蒂夫Koenig提醒CES发到之前的创新从智能手机到高速互联网,飙升至成功后,“去年大经济衰退”十多年前。
“这一次,我认为强大的新一波又一波的技术变革,真正解决通货膨胀和恢复全球GDP增长将来自企业方面,”在一次发布会上称Koenig CTA, CES上运行。
这些将包括机器人使工作场所更加有效;在职虚拟现实和自动化工具,如拖拉机,倾向于农田没有司机,据Koenig说。
技术,提高生产率,”是一个通货紧缩的力量在全球经济中,“强调加里•夏皮罗CTA的总裁兼首席执行官。
房屋和汽车
传播从拉斯维加斯会议中心酒店的舞厅在数组著名的罪恶之城,CES将电视、电动溜冰鞋、自动驾驶婴儿推车,更旨在showgoers的盛赞。
虽然主要的电视制造商包括LG,三星和TCL将有惊人的显示,“日子一去不复返了”当CES首先是关于电视、笔记本电脑和设备,根据Forrester首席分析师Thomas Husson。
“既然技术创新和软件是嵌入式无处不在,预计许多品牌展示创新在电动汽车、机器人、人工智能和嵌入式,“小量说。
“别误会,毫无疑问我们将会继续看到大量的机器人玩具和小玩意。”
然而,CES越来越成为炫耀的地方电动车(电动车)成为车轮上的联网电脑,分析师坚持认为。
“超越EVs,最近美国法律像通货膨胀削减法案(IRA)将引发更多的可持续性创新的兴趣,“小量说。
这是一个引用美国政府最近通过的爱尔兰共和军,预计将数千亿美元注入绿色科技和其他气候友好的项目。
”,绝对是最期待的面积颠覆性创新——尽管我担心太少会宣布(CES)。”
Covid挥之不去
虽然CES组织者说显示考勤正在“另一个一步恢复正常,未予注意水平”有一个挥之不去的Covid效果。
CES上,就像许多其他贸易展,2021年完全虚拟,和去年混合现实世界在线事件画一群光到拉斯维加斯。
电视和家电制造商以及创业前沿的人工智能已经回到CES这个回合,元让人们尝试最新的装备和虚拟现实谷歌炫耀自己的智能家居产品。
韩国巨头三星发布了一个新的阵容的电视,以及厨房电器充满了人工智能与其他连接工作设备和在线平台。
LG电子(LG Electronics)便公布了一个OLED电视这吹捧为第一无线和语音命令电视消费市场。
“M3带有一个单独的零箱发送视频和音频信号的无线连接到LG的电影,97英寸屏幕,”该公司表示。
紧张的预算
在经济低迷,公司在CES上寻求吸引消费者将需要确保价格吸引人们疲于应对通货膨胀和,也许,有点疲惫的流感大流行期间的生活在线。
CTA估计,在美国消费电子产品和服务支出今年将下降至4850亿美元,低于2021年创纪录的5120亿美元。
不过,尽管“迫在眉睫的经济衰退和通货膨胀将拖累家庭预算”科技产业收入将保持高于大流行前数据,根据协会。
许多科技公司蓬勃发展在大流行期间,雇佣成群结队。随着生活方式开始放松恢复正常,这些公司开始裁员和紧缩预算。
但是Koenig说经济条件蒙面持续缺乏合格的工人。
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