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SHANGHAI: China's smartphone<\/a> sales endured a record fall in 2022, tumbling 13% to their lowest level in a decade as COVID controls and a slowing economy sapped consumer appetite, data from third-party research firms showed.
The total number of devices<\/a> shipped was 286 million, down from 329 million in 2022. It was the lowest sales volume since 2013 and the first time since then that annual sales have dropped below 300 million, IDC said in a report.
Strict COVID-19 controls weighed heavily on the Chinese economy last year but Beijing started dismantling the restrictions in December, boosting consumption.
\"The strict pandemic control poicy has resulted in historically high household savings as consumer spending became conservative,\" said Lucas Zhong, who tracks China's smartphone<\/a> sector for research firm Canalys.
Android<\/a> handset maker Vivo<\/a> was the top-selling brand in 2022, with a market share of 18.6%, according to IDC. Its total shipments fell 25.1% year-on-year.
Huawei Technologies spin-off Honor ranked as the second best-selling brand, with shipments growing more than 34%, albeit from a low base.
Apple Inc<\/a> was the third best-selling phone brand in 2022, tied with Oppo<\/a>, moving up from fourth place in the previous year.
Apple<\/a>'s overall sales fell 4.4% year-on-year, according to IDC, while all other rivals excluding Honor saw sales fall in the double digits.
Overall, the plunge in smartphone sales in China reflected the sector's performance globally. In 2022, global smartphone shipments hit 1.2 billion, the lowest since 2013 and a year-on-year fall of more than 11%, according to IDC.
A separate report from Canalys published on Monday said that in the fourth quarter of 2022, Apple<\/a> sold 16.4 million devices<\/a>, down 24% year-on-year. This compared to a 37.3% shipments slump from Xiaomi and Honor's 14.1% fall during the same quarter.
That marks the first time Apple shipments dropped year-on-year in China since early 2020, when the first wave of COVID-19 swept the country. The fall was caused by an earlier release of the latest iPhone series as well as by worker unrest at its major manufacturer Foxconn<\/a>'s plant in the city of Zhengzhou that impacted its supply chain, Canalys said.
Still, Apple remained the top-selling phone maker in China in the quarter, hitting record-high market share, Canalys added.
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中国2022年的智能手机出货量中最低的10年,研究公司说
设备发运的总数是2.86亿,低于3.29亿年的2022。这是2013年以来的最低销售量和自那时以来,年销售额首次跌破3亿,IDC的一份报告中说。
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上海:中国智能手机销售经历了2022年创纪录的下跌,下跌13%,至10年来的最低水平,COVID控制和经济放缓削弱了消费者的食欲,第三方调查公司的数据显示。
的总数设备运是2.86亿,低于3.29亿年的2022人。这是2013年以来的最低销售量和自那时以来,年销售额首次跌破3亿,IDC的一份报告中说。
严格的COVID-19控制去年给中国经济带来了沉重压力,但北京12月开始解除限制,促进消费。
“严格的流行病控制poicy导致历史高位家庭储蓄随着消费者支出变得保守,”卢卡斯钟说,跟踪中国智能手机研究公司Canalys的部门。
安卓手机制造商体内在2022年最畅销的品牌,市场份额为18.6%,据国际数据公司(IDC)。其总出货量同比下降25.1%。
华为技术有限公司分拆荣誉排名第二畅销品牌,出口增长超过34%,尽管基数较低。
苹果(aapl . o:行情)是第三个2022年最畅销的手机品牌,与相对应的人,从去年的第四位。
苹果总体销售额同比下降4.4%,据IDC,尽管所有其他竞争对手排除荣誉销售额两位数下降。
总的来说,中国的智能手机销量暴跌反映全球该领域的表现。2022年,全球智能手机出货量达到12亿,自2013年以来的最低,比上年下降11%以上,根据IDC。
周一公布的另一份报告Canalys称,在2022年第四季度,苹果卖出了1640万设备,同比下降了24%。这相比,小米和荣誉的发货量下降了37.3%在同一季度下降14.1%。
这标志着第一次自2020年初以来,苹果在中国发货量同比下降,当第一波COVID-19席卷全国。秋天是由最新的iPhone系列的一个早期版本以及劳资纠纷的主要制造商富士康在郑州的城市的工厂,影响其供应链,Canalys说。
不过,苹果仍然是最畅销的手机制造商在中国季度触及创纪录的高市场份额,Canalys补充道。
