NEW DELHI: Chinese handset makers Xiaomi<\/a>, Oppo<\/a> and Tecno<\/a> have begun pushing into the higher end of the smartphone market<\/a>, potentially hotting up competition in a section that has been a battleground between Apple<\/a>, Samsung<\/a> and OnePlus<\/a>. 这三个品牌高端smartphones-some宣布正在进行的移动世界国会有区别,功能丰富的产品,以建立品牌资产,作为挑战者。他们也想利用印度的平均销售价格上涨,一次赶上时,入门级市场正在放缓。 新德里:中国手机制造商小米,相对应的人和Tecno已经开始推高到年底吗智能手机市场在一段潜在的白热化竞争,是一个战场苹果,三星和OnePlus。
The three brands have announced high-end smartphones-some at the ongoing Mobile World Congress-with differentiated, feature-rich offerings in a bid to build brand equity and act as challengers. They are also looking to cash in on rising average selling prices in India, at a time when the volume-driven, entry-level segment is slowing.
The devices<\/a> which will be soon available in India are priced over Rs75,000 each.
However, market trackers remain sceptical of the volumes these brands may generate in the luxury segment, where brand equity plays a big role in conversion to sales.
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“The Chinese brands know they won’t be able to sell much of these luxury products. They are launching to showcase that they can also innovate, but in India and even globally, it’s tough for these brands to sell devices in the premium space, since they lack the brand equity in that segment,” said Navkendar Singh, associate vice president, IDC India.
TechArc’s chief analyst Faisal Kawoosa said the Chinese handset brands no longer see themselves as copycat brands, and have their own capabilities and R&D to showcase.
These companies may also look to emulate Apple’s success in India where the iPhone maker had doubled its market share in the last two years, Kawoosa said. “Everyone is trying to create alternatives in that segment, as the disposable income for users in that segment has grown in the last few years,” Kawoosa said.
Xiaomi, Oppo and Tecno did not respond to emails seeking comment.
In the segment above $500 (about Rs 40,000), Apple holds 60% share of the market, while Samsung holds 21%. OnePlus is the only Chinese brand with a significant (12%) market share, as per IDC India.
The segment also witnessed the fastest growth--55% year-on-year--going from 2% of the overall market to 4% by the end of 2022, as per IDC India, which may have let brands smell an opportunity.
That said, there could be roadblocks ahead as the premium segment is not expected to grow as much in 2023 as it did last year.
“Majority of the potential in the luxury segment has already been consumed in the last one or two years, and users will hold on to their purchases for at least two years,” Kawoosa said.
To be sure, financing schemes have made it easier to buy pricier smartphones in India, said Counterpoint Research’s senior analyst Prachir Singh. He said there is both a push and pull factor for the Chinese handset brands in the premium segment, as they have been steadily going up the price ladder, aided by the financing schemes.
This comes with smartphone brands shifting their strategies from a volume-driven approach to a value-driven one in an attempt to maximise the bottom line, said Singh.
“The way to win in this segment is through cost leadership,\" Singh said. “If Samsung is pricing a device at Rs 1 lakh, if you can bring a similar offering at Rs 70,000 or below, then we might see a push in their favour.”
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中国手机公司想要分一杯羹的高端
这三个品牌高端smartphones-some宣布正在进行的移动世界国会有区别,功能丰富的产品,以建立品牌资产,作为挑战者。他们也想利用印度的平均销售价格上涨,一次赶上时,入门级市场正在放缓。
的设备将很快可以在印度Rs75,000每个定价。
“中国品牌知道他们不能出售这些奢侈品。他们推出展示,也可以创新,但是在印度,甚至在全球范围内,很难对这些品牌溢价出售设备的空间,因为他们缺乏品牌资产的部分,“Navkendar辛格说,助理副总裁,IDC印度。
费萨尔Kawoosa TechArc首席分析师说,中国手机品牌不再认为自己是山寨品牌,和有自己的能力和研发展示。
这些公司也希望效仿苹果的成功在印度在iPhone制造商市场份额在过去两年中增加了一倍,Kawoosa说。“每个人都试图在这段创建选择,作为用户的可支配收入这部分已经在过去的几年里,“Kawoosa说。
小米、同僚和Tecno没有回复寻求置评的电子邮件。
在上面的部分500美元(约合40000 Rs),苹果公司拥有60%的市场份额,而三星持有21%。OnePlus是唯一的中国品牌(12%)显著的市场份额,根据IDC印度。
段也见证了同比增长最快——55%——从总体市场的2%到4%,到2022年底,根据IDC印度,这可能让品牌闻到一个机会。
也就是说,前方的道路上可能会有障碍,溢价部分预计不会成长去年2023年一样。
在豪华车市场上“多数的潜力已经被消耗在过去的一年或两年,和用户将购买至少两年,“Kawoosa说。
可以肯定的是,融资方案更容易购买昂贵的智能手机在印度,对比研究的高级分析师Prachir辛格说。他说,既是一种推拉因素的中国手机品牌溢价部分,因为他们一直在稳步上升阶梯价格,由于融资方案。
这是与智能手机品牌转移他们的策略从赶上方法符合一分之一试图最大化底线,辛格说。
“赢在这段是通过成本领先,”辛格说。“如果三星定价在Rs负载设备,如果你能把类似的提供Rs 70000或以下,那么我们可能会看到一个推动,使其对自己有利。”
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NEW DELHI: Chinese handset makers Xiaomi<\/a>, Oppo<\/a> and Tecno<\/a> have begun pushing into the higher end of the smartphone market<\/a>, potentially hotting up competition in a section that has been a battleground between Apple<\/a>, Samsung<\/a> and OnePlus<\/a>.
The three brands have announced high-end smartphones-some at the ongoing Mobile World Congress-with differentiated, feature-rich offerings in a bid to build brand equity and act as challengers. They are also looking to cash in on rising average selling prices in India, at a time when the volume-driven, entry-level segment is slowing.
The devices<\/a> which will be soon available in India are priced over Rs75,000 each.
However, market trackers remain sceptical of the volumes these brands may generate in the luxury segment, where brand equity plays a big role in conversion to sales.
“The Chinese brands know they won’t be able to sell much of these luxury products. They are launching to showcase that they can also innovate, but in India and even globally, it’s tough for these brands to sell devices in the premium space, since they lack the brand equity in that segment,” said Navkendar Singh, associate vice president, IDC India.
TechArc’s chief analyst Faisal Kawoosa said the Chinese handset brands no longer see themselves as copycat brands, and have their own capabilities and R&D to showcase.
These companies may also look to emulate Apple’s success in India where the iPhone maker had doubled its market share in the last two years, Kawoosa said. “Everyone is trying to create alternatives in that segment, as the disposable income for users in that segment has grown in the last few years,” Kawoosa said.
Xiaomi, Oppo and Tecno did not respond to emails seeking comment.
In the segment above $500 (about Rs 40,000), Apple holds 60% share of the market, while Samsung holds 21%. OnePlus is the only Chinese brand with a significant (12%) market share, as per IDC India.
The segment also witnessed the fastest growth--55% year-on-year--going from 2% of the overall market to 4% by the end of 2022, as per IDC India, which may have let brands smell an opportunity.
That said, there could be roadblocks ahead as the premium segment is not expected to grow as much in 2023 as it did last year.
“Majority of the potential in the luxury segment has already been consumed in the last one or two years, and users will hold on to their purchases for at least two years,” Kawoosa said.
To be sure, financing schemes have made it easier to buy pricier smartphones in India, said Counterpoint Research’s senior analyst Prachir Singh. He said there is both a push and pull factor for the Chinese handset brands in the premium segment, as they have been steadily going up the price ladder, aided by the financing schemes.
This comes with smartphone brands shifting their strategies from a volume-driven approach to a value-driven one in an attempt to maximise the bottom line, said Singh.
“The way to win in this segment is through cost leadership,\" Singh said. “If Samsung is pricing a device at Rs 1 lakh, if you can bring a similar offering at Rs 70,000 or below, then we might see a push in their favour.”
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