$\"\"$ In its maiden big-ticket TV campaign for the Indian market, the Chinese mobile phone brand OnePlus<\/a> has got Amitabh Bachchan<\/a> as its first ever OnePlus star. Launched in 2014, the brand initially positioned itself as a challenger, keeping away from most traditional forms of marketing, an approach similar to fellow Chinese brand Xiaomi. No longer so, as it has got the superstar Amitabh Bachchan on-board to feature in its first ever integrated campaign. Bachchan according to sources, is already supposed to be a user of OnePlus.
\n
The TVC conceptualised by BBDO<\/a> India launches today and shows Amitabh Bachchan and Rohan Joshi of AIB fame in a quiz-show setting. Alongside a contest is also being run where viewers give a missed call to win a chance to play the finale with Bachchan himself.
\n
Shares Vikas Agarwal, general manager – OnePlus India in an exclusive chat with Brand Equity, “the idea of the campaign is to reinforce the flagship product OnePlus 3T<\/a>’s claim of being the highest rated smartphone listed on Amazon<\/a>, basis the cumulative rating for the product as on 1st March, 2017.” This is as per the validation by research agency Nielsen. The association with Bachchan will help the digital-first brand connect even better with fans and the customers, he added. Agarwal refused to share the details of the specific marketing-spends for this ambitious campaign.
\n
\nAfter a slow start, OnePlus has carved a niche for itself with some of differentiated fan-based offerings like the branded pop-up stores and the recently launched its first-ever OnePlus experience centre in Bengaluru. While it has been running its own ecommerce systems in most of the markets, India is one of the exceptions where it has a tie-up with Amazon. Much of its marketing had stayed true to its start-up brand positioning so far, away from any of the conventional tropes of the category. It would be interesting to see how much cut-through the smartphone brand manages by getting Amitabh Bachchan as its face in a tough market.<\/body>","next_sibling":[{"msid":57556030,"title":"Motorola-Lenovo plans to strengthen offline play for deeper India presence","entity_type":"ARTICLE","link":"\/news\/motorola-lenovo-plans-to-strengthen-offline-play-for-deeper-india-presence\/57556030","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57556949,"entity_type":"ARTICLE","title":"Chinese mobile brand OnePlus takes the traditional route to connect with Indian consumers","synopsis":"In its maiden big-ticket TV campaign for the Indian market, the Chinese mobile phone brand OnePlus has got Amitabh Bachchan as its first ever OnePlus star.","titleseo":"telecomnews\/chinese-mobile-brand-oneplus-takes-the-traditional-route-to-connect-with-indian-consumers","status":"ACTIVE","authors":[{"author_name":"Amit Bapna","author_link":"\/author\/479216656\/amit-bapna","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479216656.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479216656,"author_name":"Amit Bapna","author_seo_name":"amit-bapna","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETBrandEquity","artdate":"2017-03-09 17:06:18","lastupd":"2017-03-09 17:12:43","breadcrumbTags":["oneplus","amitabh bachchan","Amazon","BBDO","Devices","oneplus 3t"],"secinfo":{"seolocation":"telecomnews\/chinese-mobile-brand-oneplus-takes-the-traditional-route-to-connect-with-indian-consumers"}}" data-authors="[" amit bapna"]" data-category-name="" data-category_id="" data-date="2017-03-09" data-index="article_1">

Telecom乐动扑克News

中国移动品牌OnePlus需要联系印度消费者的传统路线

少女的大型电视竞选印度市场,中国手机品牌OnePlus有Amitabh巴克强作为其首次OnePlus明星。

2017年3月9日更新是05:12点

在首次大型电视活动对于印度市场,中国手机品牌OnePlus有Amitabh巴克强作为其首次OnePlus明星。最初成立于2014年,品牌定位本身作为一个挑战者,保持远离最传统的营销形式,一种方法类似于其他中国品牌小米。不再是这样,因为它有巨星阿米塔布巴克罕车载在首次综合运动特性。巴克强据消息人士透露,已经应该OnePlus的用户。

TVC概念化的制订今天印度发射,显示了阿米塔布巴克罕和罗翰Joshi AIB的名声在幕后。与比赛也被运行,观众给未接电话赢得一个机会打巴克强了自己的结局。

股票Vikas Agarwal总经理——OnePlus印度与品牌资产独家聊天,“竞选的想法是加强旗舰产品OnePlus 3 t的评价最高的智能手机上市的要求亚马逊产品,根据累积评级为3月1日,2017年。“这是根据研究机构尼尔森的验证。协会与巴克强有助于数字领先品牌连接与球迷和客户更好的,他补充说。阿加瓦尔拒绝分享的细节具体marketing-spends这个雄心勃勃的运动。

经过缓慢的启动,OnePlus雕刻一个利基为自己的差异化通风机产品品牌弹出商店和最近推出了首次OnePlus体验中心在班加罗尔。虽然它已经运行自己的电子商务系统在大多数市场,印度是一个例外,它有一个与亚马逊结盟。的营销一直忠于其初创品牌定位到目前为止,远离任何传统修辞的范畴。这将是有趣的直通式多少智能手机品牌管理通过Amitabh巴克强是其面临的一个艰难的市场。

发布于2017年3月9日下午05:06坚持

$\"\"$ In its maiden big-ticket TV campaign for the Indian market, the Chinese mobile phone brand OnePlus<\/a> has got Amitabh Bachchan<\/a> as its first ever OnePlus star. Launched in 2014, the brand initially positioned itself as a challenger, keeping away from most traditional forms of marketing, an approach similar to fellow Chinese brand Xiaomi. No longer so, as it has got the superstar Amitabh Bachchan on-board to feature in its first ever integrated campaign. Bachchan according to sources, is already supposed to be a user of OnePlus.
\n
The TVC conceptualised by BBDO<\/a> India launches today and shows Amitabh Bachchan and Rohan Joshi of AIB fame in a quiz-show setting. Alongside a contest is also being run where viewers give a missed call to win a chance to play the finale with Bachchan himself.
\n
Shares Vikas Agarwal, general manager – OnePlus India in an exclusive chat with Brand Equity, “the idea of the campaign is to reinforce the flagship product OnePlus 3T<\/a>’s claim of being the highest rated smartphone listed on Amazon<\/a>, basis the cumulative rating for the product as on 1st March, 2017.” This is as per the validation by research agency Nielsen. The association with Bachchan will help the digital-first brand connect even better with fans and the customers, he added. Agarwal refused to share the details of the specific marketing-spends for this ambitious campaign.
\n
\nAfter a slow start, OnePlus has carved a niche for itself with some of differentiated fan-based offerings like the branded pop-up stores and the recently launched its first-ever OnePlus experience centre in Bengaluru. While it has been running its own ecommerce systems in most of the markets, India is one of the exceptions where it has a tie-up with Amazon. Much of its marketing had stayed true to its start-up brand positioning so far, away from any of the conventional tropes of the category. It would be interesting to see how much cut-through the smartphone brand manages by getting Amitabh Bachchan as its face in a tough market.<\/body>","next_sibling":[{"msid":57556030,"title":"Motorola-Lenovo plans to strengthen offline play for deeper India presence","entity_type":"ARTICLE","link":"\/news\/motorola-lenovo-plans-to-strengthen-offline-play-for-deeper-india-presence\/57556030","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57556949,"entity_type":"ARTICLE","title":"Chinese mobile brand OnePlus takes the traditional route to connect with Indian consumers","synopsis":"In its maiden big-ticket TV campaign for the Indian market, the Chinese mobile phone brand OnePlus has got Amitabh Bachchan as its first ever OnePlus star.","titleseo":"telecomnews\/chinese-mobile-brand-oneplus-takes-the-traditional-route-to-connect-with-indian-consumers","status":"ACTIVE","authors":[{"author_name":"Amit Bapna","author_link":"\/author\/479216656\/amit-bapna","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479216656.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479216656,"author_name":"Amit Bapna","author_seo_name":"amit-bapna","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETBrandEquity","artdate":"2017-03-09 17:06:18","lastupd":"2017-03-09 17:12:43","breadcrumbTags":["oneplus","amitabh bachchan","Amazon","BBDO","Devices","oneplus 3t"],"secinfo":{"seolocation":"telecomnews\/chinese-mobile-brand-oneplus-takes-the-traditional-route-to-connect-with-indian-consumers"}}" data-news_link="//www.iser-br.com/news/chinese-mobile-brand-oneplus-takes-the-traditional-route-to-connect-with-indian-consumers/57556949">

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中国移动品牌OnePlus需要联系印度消费者的传统路线

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