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The price drops come as the hardware company braces for an uncertain year for the smartphone sector, as the global spread of the coronavirus<\/a> dampens demand while Chinese rivals rush out 5G models.
The online store for Suning, a popular Chinese electronics vendor, offers the 64GB version of the iPhone 11<\/a> for 4999 yuan ($707.54), a discount of 500 yuan from the price listed on Apple<\/a>'s official China Website.
The 64GB version of the iPhone 11 Pro Max, meanwhile, sells for 7499 yuan ($1,061.38), a discount of 1600 yuan from the price on Apple's China website.
Other e-commerce vendors, including JD.com, Gome, and Dangdang, as well as several authorised Apple resellers on Tmall, the popular site run by Alibaba Group<\/a> Holding Ltd, offer similar price cuts.
For a time, Apple granted little leeway for its Chinese third-party sellers to lower prices.
But in early 2019, several Chinese e-commerce cites dropped prices on number of iPhone models. The cuts arrived as the company faced weak demand in China, in part because of competition from domestic rivals.
Apple's Tim Cook later said the cuts played a role in helping the company recover sales in China.
The latest round of price cuts comes as Apple prepares for the impact of the coronavirus<\/a> outbreak.
In February, as the virus peaked in China, Cook warned investors that the company would not meet its revenue guidance for the coming quarter amid disruption of both the Chinese supply chain and consumer demand there.
Data from the China Academy of Information and Communications Technology (CAICT), a branch of the Chinese government, revealed that Apple shipped fewer than 500,000 phones in China that month.
Mo Jia, who tracks the global smartphone industry at research firm Canalys, said that although some smartphone brands have seen sales in China recover as the virus subsides in the country, Apple is not yet one of them.
He attributes the delayed uptake to Chinese brands' swift rollout of 5G devices<\/a>, as consumers who are ready to purchase new phones want models compatible with the country's upgraded telecommunications networks.
\"Apple only offers 4G phones and they are expensive compared to their counterparts,\" Jia said.
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中国在线零售商提供折扣在iPhone上11个国家恢复冠状病毒
一些中国在线零售商提供折扣苹果(aapl . o:行情)的iPhone 11日路透周四透露检查。价格下降来作为不确定的一年的硬件公司括号在智能手机领域,随着全球的传播冠状病毒抑制了需求,同时中国竞争对手冲出5 g模型。
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价格下降来作为一个不确定的硬件公司括号年智能手机行业,在全球的传播冠状病毒抑制了需求,同时中国竞争对手冲出5 g模型。
苏宁的在线商店,一个受欢迎的中国电子供应商,提供的64 gb的版本iPhone 114999元(707.54美元),500元的折扣价格上市苹果中国官方网站。
64 gb版本的iPhone 11 Pro马克斯,与此同时,售价为7499元(美元1061 .38点),1600元的折扣价格在苹果的中国网站。
其他电子商务供应商,包括JD.com、国美、当当网,以及几个苹果授权经销商在淘宝商城上,获得由广受欢迎的网站阿里巴巴集团控股有限公司,提供类似的降价。
在一段时间内,苹果获得小空间为中国第三方卖家更低的价格。
但在2019年初,中国电子商务引用了几个数量的iPhone价格模型。削减到了公司在中国面临需求疲软,部分原因是来自国内的竞争对手。
苹果公司的蒂姆•库克后来说削减扮演了一个角色在帮助中国公司恢复销售。
最新一轮的降价之际,苹果准备的影响冠状病毒的爆发。
今年2月,当病毒在中国达到顶峰,库克警告投资者,公司不会满足其未来几个季度的收入预期在中国供应链中断和消费需求。
来自中国科学院的数据信息和通信技术(CAICT),中国政府的一个分支)透露,苹果在中国不到卖出了500000部。
莫家,跟踪全球智能手机行业研究公司Canalys称,尽管一些智能手机品牌在中国的销量恢复视为病毒减弱,苹果还不是其中之一。
他认为延迟吸收中国品牌的迅速推出5 g设备,因为消费者准备购买新的手机想要模型符合该国的电信网络升级。
“苹果仅提供4 g手机和他们昂贵的同行相比,”贾说。
