独家
中国智能手机品牌暂停了明年的计划
IDC印度副总裁纳夫肯达尔·辛格(Navkendar Singh)表示，智能手机品牌从10月至11月开始对明年进行规划和预测。“现在，(中国)公司有很多不确定性。没有人承诺明年将在营销和分销方面进行何种投资。”
新德里/孟买:对经济放缓、需求减少和政府审查的担忧导致了前所未有的不确定性中国智能手机品牌业内高管和市场跟踪人士表示，这些公司已经在裁员，预计明年还将削减营销和运营支出。
IDC副总裁纳夫肯达尔·辛格(Navkendar Singh)表示，智能手机品牌从10月至11月开始对明年进行规划和预测印度．“现在，(中国)公司有很多不确定性。没有人承诺明年将在营销和分销方面进行何种投资。”
他补充说，在不温不火的2022年之后，各品牌无法承受缩减业务的代价。“但如果这种压力持续下去，盈利能力将受到影响。直接的影响可能是很多不确定因素，一些中国品牌的员工会被解雇和自愿离开。”辛格在谈到对中国智能手机品牌的审查时说。
包括市场领导者在内的中国品牌小米相对应的人,体内而且Realme这两家公司占印度智能手机市场的80%左右。
随着政府机构对小米、Oppo和Vivo等中国品牌的运营展开调查，印度整体智能手机行业正面临宏观经济逆风。市场分析师已经下调了对2022年的预期。例如，IDC印度公司预测，在第四季度表现平平之后，2022年印度手机出货量将下降8-9%。
中国品牌已经在削减开支。
“在过去的几个季度里，由于国外经济形势动荡，一些(在印度运营的)智能手机类(中国)公司解雇了大约600-800名员工，”专业搜索与选择和战略客户管理总监Sanjay Shetty说。任仕达印度．
他补充说:“此外，由于严格的数据保护政策，持续的审查也导致一些求职者和员工对选择不为人所注意的雇主持谨慎态度。”
在中国智能手机品牌中，也出现了一股自愿撤离的浪潮。马哈拉施特拉邦一家不愿透露姓名的零售商表示，高端高管，尤其是销售垂直行业的高管，面临着不确定性，他们担心自己可能无法实现的高目标，以及员工短缺。他补充说，智能手机公司的大多数销售职能都与激励挂钩，这在他们的薪酬中占了很大一部分。
一位业内高管表示，在过去一年半的时间里，该公司的员工数量已经减少了30%，由于担心经济状况不稳定，预计这一趋势将在2023年加速。他补充说，受影响最大的将是这些品牌雇佣的一线员工，他们负责管理零售店，将产品推销给客户。
例如，疫情前，仅在孟买就有3200名中国智能手机品牌的店内推广人员，排名前五。这家零售商说，现在这个数字已经减半至1600个。
零售商认为，未来几年，这一数字将再减少20-30%，品牌商计划激励零售商自己向客户推销产品，作为一种削减成本的措施。
“预计人员流失将主要影响一线销售人员。TeamLease Services副总裁兼业务主管Balasubramanian a说:“由于我们正处于消费者需求上升的时期，这些人被市场上的多种机会/优惠所追逐。”
他补充说，智能手机公司雇佣的一线工人在消费电子领域是不可替代的，因此他们自然只会转移到其他智能手机公司，这表明劳动力可能会被竞争对手公司吸收。
“然而，这种情况将导致人才的重新洗牌，被解雇的员工将被行业同行重新吸收。大部分被解雇的员工都是固定职工和零工。”
他补充说:“话虽如此，这些公司正在努力留住关键员工，保持业务连续性。”
IDC副总裁纳夫肯达尔·辛格(Navkendar Singh)表示，智能手机品牌从10月至11月开始对明年进行规划和预测印度．“现在，(中国)公司有很多不确定性。没有人承诺明年将在营销和分销方面进行何种投资。”
他补充说，在不温不火的2022年之后，各品牌无法承受缩减业务的代价。“但如果这种压力持续下去，盈利能力将受到影响。直接的影响可能是很多不确定因素，一些中国品牌的员工会被解雇和自愿离开。”辛格在谈到对中国智能手机品牌的审查时说。
随着政府机构对小米、Oppo和Vivo等中国品牌的运营展开调查，印度整体智能手机行业正面临宏观经济逆风。市场分析师已经下调了对2022年的预期。例如，IDC印度公司预测，在第四季度表现平平之后，2022年印度手机出货量将下降8-9%。
中国品牌已经在削减开支。
“在过去的几个季度里，由于国外经济形势动荡，一些(在印度运营的)智能手机类(中国)公司解雇了大约600-800名员工，”专业搜索与选择和战略客户管理总监Sanjay Shetty说。任仕达印度．
他补充说:“此外，由于严格的数据保护政策，持续的审查也导致一些求职者和员工对选择不为人所注意的雇主持谨慎态度。”
在中国智能手机品牌中，也出现了一股自愿撤离的浪潮。马哈拉施特拉邦一家不愿透露姓名的零售商表示，高端高管，尤其是销售垂直行业的高管，面临着不确定性，他们担心自己可能无法实现的高目标，以及员工短缺。他补充说，智能手机公司的大多数销售职能都与激励挂钩，这在他们的薪酬中占了很大一部分。
例如，疫情前，仅在孟买就有3200名中国智能手机品牌的店内推广人员，排名前五。这家零售商说，现在这个数字已经减半至1600个。
第三季度疲软后，2022年智能手机出货量前景下调
IDC印度目前预计同比下降8-9%，Cybermedia Research (CMR)预计下降5%，Counterpoint Research和Strategy Analytics预计各下降3%，宏观经济状况的影响继续拖累需求，尤其是大容量入门级智能手机的需求。
零售商认为，未来几年，这一数字将再减少20-30%，品牌商计划激励零售商自己向客户推销产品，作为一种削减成本的措施。
“预计人员流失将主要影响一线销售人员。TeamLease Services副总裁兼业务主管Balasubramanian a说:“由于我们正处于消费者需求上升的时期，这些人被市场上的多种机会/优惠所追逐。”
他补充说，智能手机公司雇佣的一线工人在消费电子领域是不可替代的，因此他们自然只会转移到其他智能手机公司，这表明劳动力可能会被竞争对手公司吸收。
“然而，这种情况将导致人才的重新洗牌，被解雇的员工将被行业同行重新吸收。大部分被解雇的员工都是固定职工和零工。”
他补充说:“话虽如此，这些公司正在努力留住关键员工，保持业务连续性。”
智能手机公司可能会调整印度的版税支付协议
他们表示，印度执法局对小米印度专利使用费的调查对包括中国竞争对手在内的海外公司有更大的影响，造成了一个不确定的环境，并可能损害更大的电子制造生态系统。
New Delhi\/Mumbai: Fears of an economic slowdown, diminished demand and government scrutiny is leading to an unprecedented uncertainty for Chinese smartphone brands<\/a> who are already cutting staff and are expected to cut spending on marketing and operations next year, said industry executives and market trackers.
Smartphone brands begin their planning and projections for the next year from October-November, said Navkendar Singh, associate vice president, IDC India<\/a>. \"Right now, there are a lot of uncertainties in the (Chinese) companies. Nobody is committing to what sort of investment in marketing and distribution will happen next year.\"
He added that brands cannot afford to scale down the operations after a tepid 2022. \"But if this kind of pressure goes on, the profitability will be impacted. The immediate impact can be a lot of uncertainties, some lay-offs and voluntary exodus of employees from the Chinese brands,\" Singh said, speaking about the government scrutiny on Chinese smartphone brands.
Smartphone brands begin their planning and projections for the next year from October-November, said Navkendar Singh, associate vice president, IDC India<\/a>. \"Right now, there are a lot of uncertainties in the (Chinese) companies. Nobody is committing to what sort of investment in marketing and distribution will happen next year.\"
He added that brands cannot afford to scale down the operations after a tepid 2022. \"But if this kind of pressure goes on, the profitability will be impacted. The immediate impact can be a lot of uncertainties, some lay-offs and voluntary exodus of employees from the Chinese brands,\" Singh said, speaking about the government scrutiny on Chinese smartphone brands.
<\/div><\/div>Chinese brands, including the likes of market leader Xiaomi<\/a>, Oppo, Vivo<\/a> and Realme<\/a>, make up around 80% of India's smartphone market.
The overall smartphone industry in India is facing macroeconomic headwinds along with investigations into operations of Chinese brands such as Xiaomi, Oppo and Vivo by government agencies. Market analysts have already lowered their outlook for 2022. For example, IDC India has predicted a decline of 8-9% in shipments in 2022 after a muted fourth quarter.
Chinese brands are already cutting back on expenses.
\"Over the last couple of quarters, some (Chinese) companies (operating in India) in the smartphone category have laid off around 600-800 employees amid volatile economic conditions abroad,\" said Sanjay Shetty, director, professional search & selection and strategic account management, Randstad India<\/a>.
\"Moreover, continued scrutiny due to strict data protection policies have also led some candidates and employees to be wary of choosing employers who are under the radar,\" he added.
There is also a wave of voluntary exodus happening among Chinese smartphone brands. Top-end executives, particularly in the sales verticals, face uncertainties, fearing lofty targets that they may not be able to achieve, along with shortage of staff, said a Maharasthra-based retailer who wished not to be identified. Most sales functions in smartphone companies are tied to incentives, which forms a big chunk of their compensation, he added.
The overall smartphone industry in India is facing macroeconomic headwinds along with investigations into operations of Chinese brands such as Xiaomi, Oppo and Vivo by government agencies. Market analysts have already lowered their outlook for 2022. For example, IDC India has predicted a decline of 8-9% in shipments in 2022 after a muted fourth quarter.
Chinese brands are already cutting back on expenses.
\"Over the last couple of quarters, some (Chinese) companies (operating in India) in the smartphone category have laid off around 600-800 employees amid volatile economic conditions abroad,\" said Sanjay Shetty, director, professional search & selection and strategic account management, Randstad India<\/a>.
\"Moreover, continued scrutiny due to strict data protection policies have also led some candidates and employees to be wary of choosing employers who are under the radar,\" he added.
There is also a wave of voluntary exodus happening among Chinese smartphone brands. Top-end executives, particularly in the sales verticals, face uncertainties, fearing lofty targets that they may not be able to achieve, along with shortage of staff, said a Maharasthra-based retailer who wished not to be identified. Most sales functions in smartphone companies are tied to incentives, which forms a big chunk of their compensation, he added.
<\/div><\/div>There has already been a 30% reduction in workforce over the past one and half years, and this is expected to accelerate in 2023 amidst fears of volatile economic conditions, an industry executive said. The biggest impact will be on front line workers employed by the brands to man retail stores and push their products to customers, he added.
For instance, there were 3200 in-store promoters pre-covid across Mumbai alone for a Chinese smartphone brand in the top five. Now, that number has been halved to 1600, the retailer said.
For instance, there were 3200 in-store promoters pre-covid across Mumbai alone for a Chinese smartphone brand in the top five. Now, that number has been halved to 1600, the retailer said.
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