\n \nTelecom offerings like free subscriptions and unlimited video streaming are by and large aimed at attracting a younger crowd that doesn\u2019t want to be encumbered by traditional cable. \n \nHere, with ET Telecom, browse through some content players,their partnerships with Indian telecom operators and OTT offers.","title":"Introduction","titleseo":"introduction","slideseolocationalt":"slide-shows\/heres-everything-to-know-about-telco-ott-partnerships-in-india\/introduction","prominentcolor":"","imgtype":"1"},"slideshows":[{"msid":"62805000","mstype":0,"denmarkslideshow":1,"strimg":"","thumbid":"62805022","secname":"Here's everything to know about telco-OTT partnerships in India","secnameseo":"here-s-everything-to-know-about-telco-ott-partnerships-in-india","msname":"Introduction","artdate":1517914579,"caption":"Telcos are joining hands with OTT content providers to inflate their subscriber base, altering content consumption trends and behavioral patterns in India.According to IDC, telcos see immense potential in delivering rich content and therefore immersive and relevant experiences to their customers.\n\nTelecom offerings like free subscriptions and unlimited video streaming are by and large aimed at attracting a younger crowd that doesn\u2019t want to be encumbered by traditional cable.\n\nHere, with ET Telecom, browse through some content players,their partnerships with Indian telecom operators and OTT offers.","msnameseo":"introduction","secmsname":"Here's everything to know about telco-OTT partnerships in India","secmsnameseo":"here-s-everything-to-know-about-telco-ott-partnerships-in-india","seolocationalt":"heres-everything-to-know-about-telco-ott-partnerships-in-india\/introduction"}],"filters":[],"url":"\/\/www.iser-br.com\/news\/ciena-bags-infrastructure-deal-from-indias-lightstorm-telecom-ventures\/80254384","content":"