Experts said that the price hike is an unintended consequence of the new tariff regulations for the TV broadcast sector – meant to reduce the consumers’ monthly cable or DTH (direct-to-home) bill.
The Telecom Regulatory Authority of India<\/a> (TRAI<\/a>) was of the view that NTO 2.0 would allow viewers more choice and freedom to select and pay only for the channels that they want to watch.
However, the broadcasters have kept all the popular channels out of bouquets and these channels have been priced between Rs 15-25 per month.
Under NTO 2.0, TRAI had capped the price of channels at Rs 12, if part of any bouquet. The broadcasters were allowed to price their channels higher if they are kept out of the bouquets.
So, in order to watch the more popular channels like Star Plus, Colors, Zee TV, Sony, and some regional general entertainment channels, viewers will have to select these channels on an à la carte basis, which will increase their monthly TV bill by almost 35-50%, as per market watchers.
“As we (broadcasters) haven’t got any respite from the Supreme Court<\/a> (the matter will come up for final disposal on November 20) and the regulator (TRAI) was after us to comply with NTO 2.0 in absence of any stay order, we have decided to come out with the pricing,” said top executive of a large network, who did not wish to be identified, as the matter is still subjudice.
A cursory look at the new pricing suggests that in Mumbai, if a viewer wants to continue watching Star & Disney India channels, which were earlier available for Rs 49 a month, she will now have to shell out Rs 69 for the same number of channels.
For SPN, she will have to spend Rs 71 per month, instead of 39; for ZEE Rs 49 (from earlier Rs 39) and for Viacom18 channels, Rs 39 per month up from Rs 25 being charged currently.
In its affidavit in the Supreme Court, the Indian Broadcasting and Digital Foundation (IBDF) had stated that implementing NTO 2.0 will increase the prices.
“Regulatory overzealousness is leading to this situation. The broadcasters have collectively taken a bold decision of keeping the driver channels out of the bouquets,” said the distribution head of another broadcast network. “Since last two years, because of the status quo, the distribution revenues have suffered. Now we have decided to increase it by 30-40%. If there is some churn, which is bound to happen, we will still get a 15-20% net increase.”
Industry<\/a> experts feel that the move may result in lower socio-economic class (SEC) consumers to move to DD Free Dish (Prasar Bharati-owned free DTH service) as cable TV and private DTH won’t remain affordable while the higher SECs might switch to video streaming services.
“It will be interesting to see how the share of à la carte subscription revenues moves over the next two quarters, as well as the impact on the reach of less popular channels, and related impact on OTT and FreeDish viewership,” said Ashish Pherwani, partner- Media & Entertainment at EY.
Another expert at a consultancy said that pay TV - cable and satellite TV - has been under pressure at both ends since some time “from OTT services at the top end, and DD FreeDish at the bottom”.
“NTO 2.0 has further forced the broadcasters into the corner and this will further squeeze the pay TV pie,” he said. “It couldn’t have come at a more unfortunate timing as during the two waves of the Covid-19 pandemic, churn has already been very high. Cable TV sector has lost close to 15-20 million subscribers, while DTH has remained flattish. Post the new pricing churn could become a major issue.”
ET had reported earlier that broadcasters may keep their popular channels priced above Rs 12 and offer them à la carte.
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12月1日,电视观众可能需要多支付50%
专家表示,涨价是一个意想不到的后果的新关税规定电视广播行业,为了减少消费者的每月的有线或潜孔(direct-to-home)法案。
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电视观众可能需要多支付50%的相同数量的电视频道12月1日起四大广播公司——迪斯尼明星&印度后,Zee娱乐企业(ZEE),印度(SPN)和索尼影视网络Viacom18——更新他们的渠道定价符合修改订单(关税全家人的2.0)。
专家表示,涨价是一个意想不到的后果的新关税规定电视广播行业,为了减少消费者的每月的有线或潜孔(direct-to-home)法案。
的印度电信管理部门(火车2.0)认为,旅游公司会让观众有更多的选择和自由选择和支付他们想看的频道。
然而,广播让所有流行的通道的花束和这些渠道定价Rs每月15 - 25之间。
在全家人的2.0下,火车在Rs 12日封顶渠道的价格如果花束的一部分。广播公司被允许他们的渠道价格高,如果他们保持花束。
因此,为了看明星+渠道更受欢迎,颜色,Zee电视、索尼、和一些地区一般娱乐频道,观众会选择这些通道在点菜的基础上,这将增加他们的每月电视法案近35 - 50%,按市场观察人士。
“我们(广播)没有任何喘息的机会最高法院(最终处置的问题会出现在11月20日)之后,监管机构(火车)是我们在没有任何符合全家人的2.0保持秩序,我们决定推出定价,”大型网络的高管说,他不愿透露姓名,因为此事仍subjudice。
粗略地看看新的价格表明,在孟买,如果观众想要继续看明星&印度迪斯尼频道,这是用于Rs 49个月早些时候,她现在必须支付相同数量的Rs 69频道。
对SPN,她将不得不花每月71卢比,而不是39;ZEE Rs 49(从Rs 39)早些时候Viacom18渠道,Rs 39每月25卢比目前被指控。
在最高法院的证词,印度广播和数字基础(IBDF)表示,实施2.0将提高价格。
“监管反应过头导致这种情况。广播公司共同采取了一个大胆的决定让司机频道的花束,”另一个广播网络的分布的头说。“自去年两年,由于现状,分配收入了。现在我们已经决定增加30 - 40%。如果有一些波动,这一定会发生,我们仍将获得15 - 20%的净增加。”
行业专家认为,此举可能会导致较低的社会经济类(SEC)消费者转向DD免费菜(Prasar Bharati-owned免费潜服务),有线电视和私人潜孔不会仍然负担得起在更高的秒可能转向视频流服务。
“这将是有趣的,看看点菜订阅收入的份额将在接下来的两个季度,以及影响不那么受欢迎的频道,和相关影响奥特FreeDish收视率,“Pherwani说伙伴——媒体和娱乐等等。
咨询公司的另一位专家说,付费电视有线电视和卫星电视,一段时间以来一直在两端的压力下”从奥特服务高端,和弟弟FreeDish底部”。
“全家人的2.0进一步迫使电视台到了角落里,这将进一步挤压付费电视派,”他说。“这来得更不幸的时机Covid-19的两波大流行期间,生产已经非常高。有线电视行业已经失去了接近15 - 20百万用户,而潜孔却一直保持不变。把新的价格波动可能成为一个重大问题。”
等人先前曾报导,广播公司可能让他们受欢迎的渠道定价高于Rs 12和为他们提供点菜。
专家表示,涨价是一个意想不到的后果的新关税规定电视广播行业,为了减少消费者的每月的有线或潜孔(direct-to-home)法案。
的印度电信管理部门(火车2.0)认为,旅游公司会让观众有更多的选择和自由选择和支付他们想看的频道。
然而,广播让所有流行的通道的花束和这些渠道定价Rs每月15 - 25之间。
在全家人的2.0下,火车在Rs 12日封顶渠道的价格如果花束的一部分。广播公司被允许他们的渠道价格高,如果他们保持花束。
因此,为了看明星+渠道更受欢迎,颜色,Zee电视、索尼、和一些地区一般娱乐频道,观众会选择这些通道在点菜的基础上,这将增加他们的每月电视法案近35 - 50%,按市场观察人士。
“我们(广播)没有任何喘息的机会最高法院(最终处置的问题会出现在11月20日)之后,监管机构(火车)是我们在没有任何符合全家人的2.0保持秩序,我们决定推出定价,”大型网络的高管说,他不愿透露姓名,因为此事仍subjudice。
粗略地看看新的价格表明,在孟买,如果观众想要继续看明星&印度迪斯尼频道,这是用于Rs 49个月早些时候,她现在必须支付相同数量的Rs 69频道。
对SPN,她将不得不花每月71卢比,而不是39;ZEE Rs 49(从Rs 39)早些时候Viacom18渠道,Rs 39每月25卢比目前被指控。
在最高法院的证词,印度广播和数字基础(IBDF)表示,实施2.0将提高价格。
“监管反应过头导致这种情况。广播公司共同采取了一个大胆的决定让司机频道的花束,”另一个广播网络的分布的头说。“自去年两年,由于现状,分配收入了。现在我们已经决定增加30 - 40%。如果有一些波动,这一定会发生,我们仍将获得15 - 20%的净增加。”
行业专家认为,此举可能会导致较低的社会经济类(SEC)消费者转向DD免费菜(Prasar Bharati-owned免费潜服务),有线电视和私人潜孔不会仍然负担得起在更高的秒可能转向视频流服务。
“这将是有趣的,看看点菜订阅收入的份额将在接下来的两个季度,以及影响不那么受欢迎的频道,和相关影响奥特FreeDish收视率,“Pherwani说伙伴——媒体和娱乐等等。
咨询公司的另一位专家说,付费电视有线电视和卫星电视,一段时间以来一直在两端的压力下”从奥特服务高端,和弟弟FreeDish底部”。
“全家人的2.0进一步迫使电视台到了角落里,这将进一步挤压付费电视派,”他说。“这来得更不幸的时机Covid-19的两波大流行期间,生产已经非常高。有线电视行业已经失去了接近15 - 20百万用户,而潜孔却一直保持不变。把新的价格波动可能成为一个重大问题。”
等人先前曾报导,广播公司可能让他们受欢迎的渠道定价高于Rs 12和为他们提供点菜。
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