Company executives said production of mobile phones, televisions, refrigerators and washing machines<\/a> is at 75% to 85% of original targets as inventory has piled up with consumers holding back their discretionary spending due to overall inflation. This is the first time in the last five years that the industry has cut production for such a long stretch, stretching from April-May.
\"Production is cut by 20-25% over the original plan and these cuts will continue till August since inventory has piled up. Festive production will be postponed by a month,\" said Godrej Appliances<\/a> business head Kamal Nandi.
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The electronics industry usually commences festive season production by early August but will do it in September this year. The festive season, starting from Onam in Kerala in end-August and continuing till Diwali, is the country's largest shopping period accounting for 35-40% of annual sales.
While smartphone and television sales have been impacted since January-February, sales of appliances started cooling down from mid-May after a good summer when high temperature drove AC and refrigerator demand.
Haier India<\/a> president Satish NS said the company is running factories at bare minimum capacity. He said the worst affected are entry-level products where the consumer segment is badly impacted due to inflation. \"We expect a pickup in sales from August due to Onam and Independence Day sales. There is sufficient inventory for these days. We will first start with festive production of the mid-and premium range which is not much affected.\"
Most brands have started to sell products on discount to clear inventory, and have also decided to not hike prices for the moment despite a weakening rupee to shield any further impact on consumer sentiments. The industry is hopeful demand will pick up during festive season when offers peak.
Mobile phone market researcher Counterpoint Technology research director Tarun Pathak said consumers are holding on to their existing devices<\/a>. \"While footfall in stores has come down, it has gone up in service centres with people preferring to repair their existing handsets instead of buying new ones. Demand is likely to improve around the festive season ,\" he said.
Top executives at consumer goods makers have flagged inflation as a concern for demand and overall Indian economy, though they are optimistic there will be a recovery from the end of July-September quarter driven by a good monsoon, higher agri income, effect of the recent cooling down of food and commodity inflation, and improvement in macroeconomic indicators.
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消费电子产品库存堆积作为消费者拉回来
高管与中国最大的电子产品合同制造商表示,品牌变得非常谨慎,继续削减生产智能手机,电视和照明产品。大多数公司正在计划生产每月根据库存水平。
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消费电子产品和智能手机制造商已经决定延长减产直到8月和推迟计划提高产量为节日期间一个月,随着需求继续低迷。
公司高管表示,生产手机、电视、冰箱和洗衣机在75%到85%的原始目标库存堆积与消费者由于总体通货膨胀阻碍他们的可自由支配的个人开支。这是第一次在过去的五年里,这个行业已经减产这么长,从环比。
“生产是在原计划减少20 - 25%,这些削减将持续到8月以来库存堆积。节日的生产将被推迟一个月,”说高德瑞治电器业务主管Kamal南帝。
高管与中国最大的电子产品合同制造商表示,品牌变得非常谨慎,继续削减生产智能手机、电视和照明产品。大多数公司正在计划生产每月根据库存水平。
电子行业通常8月初开始节日期间的生产,但会在今年9月。节日期间,从8月末阿南在喀拉拉邦和持续到排灯节,是中国最大的购物占年销售额的35 - 40%。
而智能手机和电视销售自二月以来影响,家电的销售从5月中旬开始降温后盛夏高温时开空调和冰箱的需求。
海尔印度总统Satish NS表示,该公司正在运行的工厂在最低限度的能力。他说受影响最严重的是入门级的产品消费市场的严重由于通货膨胀的影响。“我们预计8月销量的回升是阿南和独立日销售。这些天有足够的库存。我们将首先从节日的生产现状溢价范围并没有太大的影响。”
大多数品牌已经开始打折销售产品清理库存,同时也决定不上调价格目前尽管卢比疲软盾进一步影响消费者的情绪。这个行业希望在节日期间当需求的增长将提供峰值。
手机市场研究与技术研究主任塔伦帕沙克说消费者持有他们现有的设备。“虽然客流量在商店里下来,它已经在服务中心与人宁愿修理他们现有的手机,而不是买新的。需求在整个圣诞季节可能会改善,”他说。
高层消费品制造商标记通货膨胀的担忧和整个印度经济的需求,尽管他们都乐观会有复苏的7 - 9月一季受季风,更高的农业收入,影响最近的食品和大宗商品通胀降温,在宏观经济指标和改进。
公司高管表示,生产手机、电视、冰箱和洗衣机在75%到85%的原始目标库存堆积与消费者由于总体通货膨胀阻碍他们的可自由支配的个人开支。这是第一次在过去的五年里,这个行业已经减产这么长,从环比。
“生产是在原计划减少20 - 25%,这些削减将持续到8月以来库存堆积。节日的生产将被推迟一个月,”说高德瑞治电器业务主管Kamal南帝。
电子行业通常8月初开始节日期间的生产,但会在今年9月。节日期间,从8月末阿南在喀拉拉邦和持续到排灯节,是中国最大的购物占年销售额的35 - 40%。
而智能手机和电视销售自二月以来影响,家电的销售从5月中旬开始降温后盛夏高温时开空调和冰箱的需求。
海尔印度总统Satish NS表示,该公司正在运行的工厂在最低限度的能力。他说受影响最严重的是入门级的产品消费市场的严重由于通货膨胀的影响。“我们预计8月销量的回升是阿南和独立日销售。这些天有足够的库存。我们将首先从节日的生产现状溢价范围并没有太大的影响。”
大多数品牌已经开始打折销售产品清理库存,同时也决定不上调价格目前尽管卢比疲软盾进一步影响消费者的情绪。这个行业希望在节日期间当需求的增长将提供峰值。
手机市场研究与技术研究主任塔伦帕沙克说消费者持有他们现有的设备。“虽然客流量在商店里下来,它已经在服务中心与人宁愿修理他们现有的手机,而不是买新的。需求在整个圣诞季节可能会改善,”他说。
高层消费品制造商标记通货膨胀的担忧和整个印度经济的需求,尽管他们都乐观会有复苏的7 - 9月一季受季风,更高的农业收入,影响最近的食品和大宗商品通胀降温,在宏观经济指标和改进。
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