The depreciating rupee has come as an additional pressure for consumer goods<\/a> makers at a time when commodity prices are rallying and companies will factor in the exchange rate impact in the next price hike for goods such as smartphones, laptops, televisions, refrigerators and even some daily necessities which are heavily dependent on imported raw materials, multiple industry<\/a> executives said. 电子公司海尔印度总统Satish NS表示输入与卢比贬值成本压力变得更高。他说,公司将由另一个3 - 5%上调价格本月从上个月的3%的增长。 卢比贬值已经作为一个额外的压力消费品制造商在大宗商品价格上涨和企业将在汇率因素的影响在未来涨价商品如智能手机、笔记本电脑、电视、冰箱、甚至一些日用品严重依赖进口原材料,多个行业高管表示。
Executives said they may have to push the next round of price hike as early as this month itself despite one end-March or April with the falling rupee impacting their immediate consignment of goods coming into the country.
Though car makers are also equally impacted, industry<\/a> executives said they will absorb the impact as of now.
Electronics firm Haier India<\/a> president Satish NS said the input cost pressure has become higher with rupee depreciation. He said the company will hike prices by another 3-5% from this month after last month’s 3% increase.
“Already, prices of commodities like aluminium, steel and plastic are up by 8-10% since the last two months and with the rupee depreciation, we have to bridge the gap. Margins of almost all companies are severely bleeding and with the proposed hike, we will be at a breakeven level,” he said.
Smartphone and electronics maker Realme India<\/a> CEO Madhav Sheth said the value of the Indian currency has been staggering for quite some time. While the company anticipates the rupee depreciation to have an impact on the prices of its products, it is working on a strategy to minimize additional costs to consumers, he said.
Godrej Appliances business head Kamal Nandi said the company will factor the rupee impact on its pricing when the next consignment comes in June.
The rupee on Monday touched its lifetime low against the dollar and has been continuing at over Rs 77 per dollar, upsetting the consumer goods<\/a> makers who had earlier benchmarked their pricing at an exchange rate of Rs 75 per dollar. Economists expect the local currency will continue to depreciate.
Market researcher IDC India<\/a>’s research director Navkendar Singh said smartphone and computer makers will not absorb the rupee impact and will increase prices by 3-5% from this month itself.
“Demand has been tapering off since last quarter due to inflation and consumers are deferring their smartphone replacement cycle. This price hike will definitely have a further impact on demand,” he said.
Daily necessities<\/b>
Prices of daily necessities too are going to firm up with a lag effect of a month or so, especially those which are imported or have a higher share of imported raw materials.
“We are dependent on imports for raw materials including stevia, aspartame and palm oil as well as flavours and fragrances. While a weaker rupee is not a huge challenge, it comes at a time when we are already seeing an impact on operating cost due to commodity price inflation. So, the rupee devaluation will just add to the overall burden,” said Tarun Arora, chief executive officer at Zydus Wellness<\/a>, which sells Complan, SugarFree and Nutralite.
Angshu Mallick, chief executive of Adani Wilmar<\/a>, which sells the Fortune brand of edible oils, said while prices of edible oil have come down by $100 per ton globally, which could have been an opportunity to reduce prices, the impact of rupee depreciation is to the tune of $50 per ton whereby the opportunity has almost nullified.
Auto<\/b>
Martin Schwenk, managing director at Mercedes Benz India<\/a>, said apart from rise in logistic cost, the shortage of parts is leading to delays on the production line adding to the cost.
\"The cost headwinds are there from all fronts, raw material, logistics, energy cost; so essentially, inflation is on a run and remains at continued high levels. We have resorted to price increases, but there is only so much you can pass on, we are absorbing a significant part of cost. On further price increase, it is still a wait and watch,\" added Schwenk.
Ever since the pandemic, consumer electronics and auto makers have been increasing prices 3-4 times a year, but this is the first time that there will be a recurrent price hike, at least for electronic products.
<\/p><\/body>","next_sibling":[{"msid":91481134,"title":"Polycab India Q4 net profit rises 20% to Rs 325.33 crore","entity_type":"ARTICLE","link":"\/news\/polycab-india-q4-net-profit-rises-20-to-rs-325-33-crore\/91481134","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"91476230","title":"Prices of daily necessities too are going to firm up with a lag effect of a month or so, especially those which are imported or have a higher share of imported raw materials.","entity_type":"IMAGES","seopath":"industry\/cons-products\/electronics\/consumer-goods-makers-face-additional-pressure-of-depreciating-rupee\/prices-of-daily-necessities-too-are-going-to-firm-up-with-a-lag-effect-of-a-month-or-so-especially-those-which-are-imported-or-have-a-higher-share-of-imported-raw-materials-","category_name":"Consumer goods makers face additional pressure of depreciating rupee","synopsis":"Prices of daily necessities too are going to firm up with a lag effect of a month or so, especially those which are imported or have a higher share of imported raw materials.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-760220\/91476230.cms?width=150&height=112","link":"\/image\/industry\/cons-products\/electronics\/consumer-goods-makers-face-additional-pressure-of-depreciating-rupee\/prices-of-daily-necessities-too-are-going-to-firm-up-with-a-lag-effect-of-a-month-or-so-especially-those-which-are-imported-or-have-a-higher-share-of-imported-raw-materials-\/91476230"}],"msid":91481163,"entity_type":"ARTICLE","title":"Consumer goods makers face additional pressure of depreciating rupee","synopsis":"Electronics firm Haier India president Satish NS said the input cost pressure has become higher with rupee depreciation. He said the company will hike prices by another 3-5% from this month after last month\u2019s 3% increase.","titleseo":"telecomnews\/consumer-goods-makers-face-additional-pressure-of-depreciating-rupee","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}},{"author_name":"Sagar Malviya","author_link":"\/author\/479215157\/sagar-malviya","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479215157.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479215157,"author_name":"Sagar Malviya","author_seo_name":"sagar-malviya","designation":"Sr Asst Editor","agency":false}},{"author_name":"Ketan Thakkar","author_link":"\/author\/479221180\/ketan-thakkar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479221180.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479221180,"author_name":"Ketan Thakkar","author_seo_name":"ketan-thakkar","designation":"Journalist","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2022-05-11 07:51:04","lastupd":"2022-05-11 07:51:49","breadcrumbTags":["consumer goods","zydus wellness","india","realme india","mercedes benz india","haier india","adani wilmar","zydus wellness","Industry","rupee value"],"secinfo":{"seolocation":"telecomnews\/consumer-goods-makers-face-additional-pressure-of-depreciating-rupee"}}" data-authors="[" writankar mukherjee","sagar malviya","ketan thakkar"]" data-category-name="" data-category_id="" data-date="2022-05-11" data-index="article_1">
消费品生产商面临卢比贬值的额外的压力
高管表示,他们可能会推动下一轮的涨价,早在本月本身尽管他们三月底或四月卢比下降影响立即寄售商品进入该国。
电子公司海尔印度Satish NS总统表示输入与卢比贬值成本压力变得更高。他说,公司将由另一个3 - 5%上调价格本月从上个月的3%的增长。
“铝等大宗商品的价格,钢铁和塑料是过去两个月以来上涨了8 - 10%,卢比贬值,我们必须缩小差距。几乎所有公司的利润率严重出血和拟议的徒步旅行,我们将处于盈亏平衡水平,”他说。
智能手机和电子产品制造商Realme印度首席执行官Madhav Sheth说印度货币的价值惊人的持续很长一段时间。虽然该公司预计卢比贬值对其产品的价格产生影响,它正在一个策略来减少额外的成本转嫁给消费者,他说。
高德瑞治Kamal南帝电器业务负责人表示,该公司对其定价因素卢比影响第二批6月时。
卢比兑美元周一触及其寿命低,已经持续超过77卢比兑美元,心烦意乱消费品制造商早前基准测试他们的价格在1美元兑75卢比的汇率。经济学家预计,人民币还将继续贬值。
IDC市场研究印度的研究主管Navkendar辛格说,智能手机和电脑制造商不会吸收卢比的影响,将从本月价格增加3 - 5%。
“需求已经减少了自去年一季度由于通货膨胀和消费者推迟了他们的智能手机的更换周期。这个涨价肯定会产生进一步影响需求,”他说。
生活必需品
生活必需品的价格也将公司的一个月左右的滞后效应,尤其是那些进口或进口原材料的比例更高。
“我们是依赖进口原材料包括甜菊糖甙、阿斯巴甜、棕榈油和口味和香味。尽管卢比贬值不是一个巨大的挑战,它正值我们已经看到一个由于大宗商品价格上涨对运营成本的影响。所以,卢比贬值只会增加总体负担,”首席执行官塔伦Arora说Zydus健康无糖,,销售Complan Nutralite。
首席执行官Angshu Mallick印度阿达尼丰益,销售的财富品牌食用油说,虽然食用油的价格已经下降了每吨100美元在全球范围内,这可能是一个机会来降低价格,卢比贬值的影响是50美元每吨的借此机会几乎无效。
汽车
董事总经理马丁Schwenk奔驰印度说,除了增加物流成本、零部件的短缺是导致延误在生产线上增加了成本。
“阻力有各方面成本,原材料、物流、能源成本;所以实际上,通货膨胀是在运行和仍在持续的高水平。我们已经采取了价格上涨,但只有这么多你可以转嫁,我们吸收成本的重要组成部分。对价格进一步增加,补充道,“这仍然是一个等着看Schwenk。
大流行以来,消费电子产品和汽车生产商提高价格每年3 - 4次,但这是第一次将会有周期性的涨价,至少对于电子产品。
The depreciating rupee has come as an additional pressure for consumer goods<\/a> makers at a time when commodity prices are rallying and companies will factor in the exchange rate impact in the next price hike for goods such as smartphones, laptops, televisions, refrigerators and even some daily necessities which are heavily dependent on imported raw materials, multiple industry<\/a> executives said.
Executives said they may have to push the next round of price hike as early as this month itself despite one end-March or April with the falling rupee impacting their immediate consignment of goods coming into the country.
Though car makers are also equally impacted, industry<\/a> executives said they will absorb the impact as of now.
Electronics firm Haier India<\/a> president Satish NS said the input cost pressure has become higher with rupee depreciation. He said the company will hike prices by another 3-5% from this month after last month’s 3% increase.
“Already, prices of commodities like aluminium, steel and plastic are up by 8-10% since the last two months and with the rupee depreciation, we have to bridge the gap. Margins of almost all companies are severely bleeding and with the proposed hike, we will be at a breakeven level,” he said.
Smartphone and electronics maker Realme India<\/a> CEO Madhav Sheth said the value of the Indian currency has been staggering for quite some time. While the company anticipates the rupee depreciation to have an impact on the prices of its products, it is working on a strategy to minimize additional costs to consumers, he said.
Godrej Appliances business head Kamal Nandi said the company will factor the rupee impact on its pricing when the next consignment comes in June.
The rupee on Monday touched its lifetime low against the dollar and has been continuing at over Rs 77 per dollar, upsetting the consumer goods<\/a> makers who had earlier benchmarked their pricing at an exchange rate of Rs 75 per dollar. Economists expect the local currency will continue to depreciate.
Market researcher IDC India<\/a>’s research director Navkendar Singh said smartphone and computer makers will not absorb the rupee impact and will increase prices by 3-5% from this month itself.
“Demand has been tapering off since last quarter due to inflation and consumers are deferring their smartphone replacement cycle. This price hike will definitely have a further impact on demand,” he said.
Daily necessities<\/b>
Prices of daily necessities too are going to firm up with a lag effect of a month or so, especially those which are imported or have a higher share of imported raw materials.
“We are dependent on imports for raw materials including stevia, aspartame and palm oil as well as flavours and fragrances. While a weaker rupee is not a huge challenge, it comes at a time when we are already seeing an impact on operating cost due to commodity price inflation. So, the rupee devaluation will just add to the overall burden,” said Tarun Arora, chief executive officer at Zydus Wellness<\/a>, which sells Complan, SugarFree and Nutralite.
Angshu Mallick, chief executive of Adani Wilmar<\/a>, which sells the Fortune brand of edible oils, said while prices of edible oil have come down by $100 per ton globally, which could have been an opportunity to reduce prices, the impact of rupee depreciation is to the tune of $50 per ton whereby the opportunity has almost nullified.
Auto<\/b>
Martin Schwenk, managing director at Mercedes Benz India<\/a>, said apart from rise in logistic cost, the shortage of parts is leading to delays on the production line adding to the cost.
\"The cost headwinds are there from all fronts, raw material, logistics, energy cost; so essentially, inflation is on a run and remains at continued high levels. We have resorted to price increases, but there is only so much you can pass on, we are absorbing a significant part of cost. On further price increase, it is still a wait and watch,\" added Schwenk.
Ever since the pandemic, consumer electronics and auto makers have been increasing prices 3-4 times a year, but this is the first time that there will be a recurrent price hike, at least for electronic products.
<\/p><\/body>","next_sibling":[{"msid":91481134,"title":"Polycab India Q4 net profit rises 20% to Rs 325.33 crore","entity_type":"ARTICLE","link":"\/news\/polycab-india-q4-net-profit-rises-20-to-rs-325-33-crore\/91481134","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"91476230","title":"Prices of daily necessities too are going to firm up with a lag effect of a month or so, especially those which are imported or have a higher share of imported raw materials.","entity_type":"IMAGES","seopath":"industry\/cons-products\/electronics\/consumer-goods-makers-face-additional-pressure-of-depreciating-rupee\/prices-of-daily-necessities-too-are-going-to-firm-up-with-a-lag-effect-of-a-month-or-so-especially-those-which-are-imported-or-have-a-higher-share-of-imported-raw-materials-","category_name":"Consumer goods makers face additional pressure of depreciating rupee","synopsis":"Prices of daily necessities too are going to firm up with a lag effect of a month or so, especially those which are imported or have a higher share of imported raw materials.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-760220\/91476230.cms?width=150&height=112","link":"\/image\/industry\/cons-products\/electronics\/consumer-goods-makers-face-additional-pressure-of-depreciating-rupee\/prices-of-daily-necessities-too-are-going-to-firm-up-with-a-lag-effect-of-a-month-or-so-especially-those-which-are-imported-or-have-a-higher-share-of-imported-raw-materials-\/91476230"}],"msid":91481163,"entity_type":"ARTICLE","title":"Consumer goods makers face additional pressure of depreciating rupee","synopsis":"Electronics firm Haier India president Satish NS said the input cost pressure has become higher with rupee depreciation. He said the company will hike prices by another 3-5% from this month after last month\u2019s 3% increase.","titleseo":"telecomnews\/consumer-goods-makers-face-additional-pressure-of-depreciating-rupee","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}},{"author_name":"Sagar Malviya","author_link":"\/author\/479215157\/sagar-malviya","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479215157.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479215157,"author_name":"Sagar Malviya","author_seo_name":"sagar-malviya","designation":"Sr Asst Editor","agency":false}},{"author_name":"Ketan Thakkar","author_link":"\/author\/479221180\/ketan-thakkar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479221180.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479221180,"author_name":"Ketan Thakkar","author_seo_name":"ketan-thakkar","designation":"Journalist","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2022-05-11 07:51:04","lastupd":"2022-05-11 07:51:49","breadcrumbTags":["consumer goods","zydus wellness","india","realme india","mercedes benz india","haier india","adani wilmar","zydus wellness","Industry","rupee value"],"secinfo":{"seolocation":"telecomnews\/consumer-goods-makers-face-additional-pressure-of-depreciating-rupee"}}" data-news_link="//www.iser-br.com/news/consumer-goods-makers-face-additional-pressure-of-depreciating-rupee/91481163">
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动