Kolkata: Average consumer spends on mobile services<\/a> are set to rise sharply in the fiscal fourth quarter – the highest since Reliance Jio<\/a>'s entry in late-2016 - on the back of steep tariff hikes<\/a> taken last November-December by India’s top private carriers, say analysts.
“Consumer spending on mobile services<\/a> is estimated to grow by around 8-9% sequentially in the March quarter - significantly higher than in the October-December period -- on the back of sharp tariff hikes taken last November-December by the telcos,\" Kunal Vora, head of equity research at BNP Paribas, told ET.
Analysts reckon that consumer spending<\/a> on mobile services in the fourth quarter of FY22 will be the highest in a quarter since Jio<\/a>’s entry.
Overall consumer spending on mobile services saw a revival of sorts in the fiscal third-quarter, growing 4.2% sequentially to Rs 42,000 crore, crossing pre-Jio levels – the previous spending high was Rs 40,900 crore in Q1FY17. This was largely driven by the doubling of base prepaid rates - from Rs 49 to Rs 99 - initiated by the telcos last July, coupled with the partial impact of follow-up hikes taken late-November, early-December.
But analysts now expect the mobile services consumption<\/a> trend to have sharply accelerated in the March quarter, with telcos set to have benefitted significantly from the flow-through of the last round of tariff hikes.
BNP’s Vora said “growth in consumer spends on mobile services in Q4FY22 would have been even higher than 8-9%, but for the lower number of days in the March quarter, muted subscriber growth and the tariff hikes also being limited to only prepaid users”. According to industry<\/a> estimates, prepaid users garner around 85-90% of telco revenues.
Analysts said that muted subscriber growth in the March quarter was primarily due to SIM consolidation after the sharp tariff hikes in the fiscal third quarter. SIM consolidation, typically, causes a sharp drop in the number of mobile connections as consumers make fresh choices on their preferred telco brands after a round of price hikes. This often results in many consumers with two mobile connections (read: SIM cards) retaining only one.
In the fiscal third quarter, FY22, the Big 3 telcos had raised prepaid tariffs by upto 25% to boost average revenue per user (APRU) by garnering more revenue from their subscribers. Before that, Bharti Airtel<\/a> and Vodafone Idea<\/a> had initially hiked base prepaid rates in July 2021.
The telecom industry has been recovering from sustained price wars after Jio’s entry in September 2016. Jio had disrupted markets with free voice calls and low data prices that led to rapid consolidation and shrunk the sector down to just three large private players from as many 10 operators per circle not too long ago.
But subsequently, the sharp price hikes taken by Airtel, Jio and Vi in the December quarter signalled that the days of intense price competition in India’s debt-laden telecom sector are perhaps over.
Overall “postpaid net revenues grew 15.7% on-quarter to Rs 4,450 crore in Q3FY22, while prepaid net revenues rose 3.1% sequentially to Rs 34,800 crore,” ICICI Securities said in a note, analysing latest telecom sector performance data collated by the regulator.
It added that net revenues for telcos (after deducting inter-company settlements) rose 4.4% on-quarter to Rs 39,200 crore while (industry) ARPU (based on consumer spends) rose 5.3% sequentially to Rs 121 in the December quarter.
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