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\"\"MUMBAI: Creativeland Asia<\/a> (CLA) has grabbed the global creative mandate for Indian handset maker Micromax<\/a> Informative after a month-long multiagency pitch.
\n
\nConfirming the development, Shubhajit Sen, chief marketing officer at Micromax Informatics, said: “Our brief to all agencies comprised real-life challenges to build our growth strategy as we get into our next phase of growth. And CLA demonstrated great understanding and passion along with a clear vision and articulation for the way forward.” He said ZenithOptimedia will continue to be its media agency.
\n
\nMicromax and its incumbent agency Mullen Lintas had decided to part ways in November last year, following which the Rs 150-crore account went up for grabs. The multi-agency pitch was conducted towards the end of 2015.
\n
\nCreativeland Asia will manage Micromax account out of its Mumbai and Delhi offices. The agency is also in the process of putting together a global design team from Amsterdam and New York to work on the mandate. “This is perhaps the most exciting product category to be associated with anywhere in the world right now,” said Sajan Raj Kurup, creative chairman at Creativeland Asia.
\n
Hollywood actor Hugh Jackman<\/a> continues to be the global brand ambassador of Micromax. The company has also signed comedian Kapil Sharma and actor Rana Daggubati to promote the brand in India. In November last year, ET had reported that Micromax and its agency Mullen Lintas (then Lowe Lintas) had decided to part ways after five years of association.
\n
A person aware of the development said Micromax was trying to talk the agency out of the decision. But finally it initiated the pitch process in December in which 7-8 agencies participated. Creativeland Asia is one of the independent agencies and its accounts include Godrej<\/a> and Indian Express. \n<\/body>","next_sibling":[{"msid":50586251,"title":"Infosys slammed by Twitterati for naming Punita Sinha to board","entity_type":"ARTICLE","link":"\/news\/infosys-slammed-by-twitterati-for-naming-punita-sinha-to-board\/50586251","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50586376,"entity_type":"ARTICLE","title":"Creativeland Asia grabs global creative mandate for Micromax Informative","synopsis":"Creativeland Asia (CLA) has grabbed the global creative mandate for Indian handset maker Micromax Informative after a month-long multiagency pitch.","titleseo":"telecomnews\/creativeland-asia-grabs-global-creative-mandate-for-micromax-informative","status":"ACTIVE","authors":[{"author_name":"Pritha Mitra Dasgupta","author_link":"\/author\/479232883\/pritha-mitra-dasgupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479232883.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479232883,"author_name":"Pritha Mitra Dasgupta","author_seo_name":"pritha-mitra-dasgupta","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-01-15 09:52:32","lastupd":"2016-01-15 09:56:09","breadcrumbTags":["industry","Hugh Jackman","Godrej","Micromax","Creativeland Asia"],"secinfo":{"seolocation":"telecomnews\/creativeland-asia-grabs-global-creative-mandate-for-micromax-informative"}}" data-authors="[" pritha mitra dasgupta"]" data-category-name="" data-category_id="" data-date="2016-01-15" data-index="article_1">

Creativeland亚洲抓住全球Micromax创造性的授权信息

Creativeland亚洲(CLA)抓住全球创意使命对印度手机制造商Micromax信息后一个月多部门。

Pritha Mitra Dasgupta
  • 更新2016年1月15日09:56点坚持
孟买:Creativeland亚洲(CLA)抓住全球创意印度手机制造商的授权Micromax信息后一个月多部门。

确认开发、森Shubhajit Micromax信息学首席营销官说:“我们的短暂的所有机构由现实挑战建立我们的增长战略当我们进入下一阶段的增长。和CLA展示了伟大的理解和热情以及一个清晰的愿景和清晰度的出路。”他说实力传播将继续它的媒体机构。

Micromax及其现任机构马伦去年11月灵狮广告决定分手,之后的价值150卢比的账户上去。由沥青是在2015年底进行的。

Creativeland亚洲将管理Micromax帐户的孟买和德里办公室。该机构也在整理的过程中全球设计团队从阿姆斯特丹和纽约的授权。”这也许是最令人兴奋的产品类别与现在在世界任何地方,”说Sajan Raj Kurup创意主席Creativeland亚洲。

好莱坞演员休·杰克曼仍然是Micromax的全球品牌大使。该公司还签署了喜剧演员Kapil沙玛和演员Rana Daggubati促进品牌在印度。去年11月,有报道称,Micromax及其机构马伦灵狮广告(当时劳灵狮广告)决定分手后五年的协会。

一个人意识到发展说Micromax试图说服该机构的决定。但最后发起球场12月7 - 8机构也参与了这个过程。Creativeland亚洲是一个独立的机构和其账户包括高德瑞治和印度的表达。
  • 发表在2016年1月15日09:52点坚持
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  • Creativeland亚洲抓住全球Micromax创造性的授权信息
\"\"MUMBAI: Creativeland Asia<\/a> (CLA) has grabbed the global creative mandate for Indian handset maker Micromax<\/a> Informative after a month-long multiagency pitch.
\n
\nConfirming the development, Shubhajit Sen, chief marketing officer at Micromax Informatics, said: “Our brief to all agencies comprised real-life challenges to build our growth strategy as we get into our next phase of growth. And CLA demonstrated great understanding and passion along with a clear vision and articulation for the way forward.” He said ZenithOptimedia will continue to be its media agency.
\n
\nMicromax and its incumbent agency Mullen Lintas had decided to part ways in November last year, following which the Rs 150-crore account went up for grabs. The multi-agency pitch was conducted towards the end of 2015.
\n
\nCreativeland Asia will manage Micromax account out of its Mumbai and Delhi offices. The agency is also in the process of putting together a global design team from Amsterdam and New York to work on the mandate. “This is perhaps the most exciting product category to be associated with anywhere in the world right now,” said Sajan Raj Kurup, creative chairman at Creativeland Asia.
\n
Hollywood actor Hugh Jackman<\/a> continues to be the global brand ambassador of Micromax. The company has also signed comedian Kapil Sharma and actor Rana Daggubati to promote the brand in India. In November last year, ET had reported that Micromax and its agency Mullen Lintas (then Lowe Lintas) had decided to part ways after five years of association.
\n
A person aware of the development said Micromax was trying to talk the agency out of the decision. But finally it initiated the pitch process in December in which 7-8 agencies participated. Creativeland Asia is one of the independent agencies and its accounts include Godrej<\/a> and Indian Express. \n<\/body>","next_sibling":[{"msid":50586251,"title":"Infosys slammed by Twitterati for naming Punita Sinha to board","entity_type":"ARTICLE","link":"\/news\/infosys-slammed-by-twitterati-for-naming-punita-sinha-to-board\/50586251","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50586376,"entity_type":"ARTICLE","title":"Creativeland Asia grabs global creative mandate for Micromax Informative","synopsis":"Creativeland Asia (CLA) has grabbed the global creative mandate for Indian handset maker Micromax Informative after a month-long multiagency pitch.","titleseo":"telecomnews\/creativeland-asia-grabs-global-creative-mandate-for-micromax-informative","status":"ACTIVE","authors":[{"author_name":"Pritha Mitra Dasgupta","author_link":"\/author\/479232883\/pritha-mitra-dasgupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479232883.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479232883,"author_name":"Pritha Mitra Dasgupta","author_seo_name":"pritha-mitra-dasgupta","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-01-15 09:52:32","lastupd":"2016-01-15 09:56:09","breadcrumbTags":["industry","Hugh Jackman","Godrej","Micromax","Creativeland Asia"],"secinfo":{"seolocation":"telecomnews\/creativeland-asia-grabs-global-creative-mandate-for-micromax-informative"}}" data-news_link="//www.iser-br.com/news/creativeland-asia-grabs-global-creative-mandate-for-micromax-informative/50586376">