![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
: Computer maker Dell<\/a> and ad-tech firm InMobi<\/a> have forged a strategic alliance to leverage each other’s capabilities and build a next-generation ecommerce platform for the latter’s customers.\n
The partnership comes a week after Dell’s chief executive, Michael Dell<\/a>, met InMobi Founder Naveen Tewari in Bengaluru to discuss ways in which the two companies could help each other build technology capabilities. Dell was on a two-day visit to India.
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\nAs part of the agreement, Dell will help InMobi build a brandnew ecommerce platform for its customers and also give InMobi access to its R&D labs to build next-gen products. Dell, which has worked with Bengalurubased InMobi in the past, will also offer some of its hand-picked products to InMobi for beta testing and customisation.
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\n\"We’ve enjoyed a very strong relationship with InMobi for a few years now — we, as a company, are very aligned to early engagements with startups and entrepreneurial initiatives and how we can add value to some of these new businesses that have come up,\" said Alok Ohrie, president and managing director of Dell India. As part of the partnership, InMobi will help Dell draw insights into the needs of its largest customers on servers, networking and storage for high computing needs and big data requirements, Ohrie said.
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\n\"It’s with that intention that we engaged with InMobi, and so far this relationship has been beneficial to both parties. If you look at InMobi, they are in a space which is highly innovative and highly disruptive, and clearly their requirements and needs are unique to that extent...and that opens us huge amount opportunities to engage in a strategic way,\" said Ohrie. The alliance with InMobi comes at a time when Dell, which went private about two years back, is looking to engage with emerging early-stage startups and companies and tap into disruptive solutions, amid a largescale shift across the personal computing landscape.
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\n\"We believe that this will help us build some of the more innovative and disruptive solutions that will be relevant in the ecommerce space and the web-tech space,\" said Ohrie. \"As part of this alliance, we’re committing a few things. Firstly, we’re committing an exclusive access to our beta systems that they will get to use, get to deploy...which will allow them an early visibility of what’s coming, and hopefully they’ll be better prepared to take advantage of the platform as and when it will be ready for a formal launch. Secondly, they will have access to our labs through very clearly dedicated and defined sponsors.\"
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\nThe alliance will also see Dell’s products being specifically tailored for InMobi’s mobile advertising platforms, said Ohrie.
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\n\"We’ve always been looking for a partner who can invest early and see the bigger picture on where it can head to, and I think Dell was very aggressive in that sense,\" said Mohit Saxena, cofounder and chief technology officer of In-Mobi.\n\n<\/body>","next_sibling":[{"msid":48951110,"title":"HCL's Shiv Nadar set up $500 mn fund to buy US firm and invest in startups","entity_type":"ARTICLE","link":"\/news\/industry\/hcls-shiv-nadar-set-up-500-mn-fund-to-buy-us-firm-and-invest-in-startups\/48951110","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":48951180,"entity_type":"ARTICLE","title":"Dell, InMobi forge alliance for an e-commerce platform","synopsis":"Dell and InMobi have forged a strategic alliance to leverage each other\u2019s capabilities and build a next-generation ecommerce platform for the latter\u2019s customers.","titleseo":"industry\/dell-inmobi-forge-alliance-for-an-e-commerce-platform","status":"ACTIVE","authors":[{"author_name":"Anirban Sen","author_link":"\/author\/479240111\/anirban-sen","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479240111.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479240111,"author_name":"Anirban Sen","author_seo_name":"anirban-sen","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-09-14 08:14:10","lastupd":"2015-09-14 08:15:08","breadcrumbTags":["industry","Dell","Bengaluru","Business Partnership","Michael Dell","inMobi"],"secinfo":{"seolocation":"industry\/dell-inmobi-forge-alliance-for-an-e-commerce-platform"}}" data-authors="[" anirban sen"]" data-category-name="Industry" data-category_id="18" data-date="2015-09-14" data-index="article_1">
班加罗尔
:电脑制造商戴尔和ad-tech公司InMobi结成战略联盟,利用彼此的功能和构建下一代电子商务平台为后者的客户。
合伙一周前,戴尔(Dell . o:行情)的首席执行官迈克尔•戴尔InMobi创始人Naveen特瓦芮在班加罗尔举行会议,讨论方式这两家公司可能互相帮助建立技术能力。戴尔在对印度为期两天的访问。
作为协议的一部分,戴尔将有助于展示为其客户和建立一个全新的电子商务平台也给InMobi访问其构建下一代产品的研发实验室。戴尔,曾与Bengalurubased InMobi过去,也将提供一些精心挑选的产品展示测试和定制。
“我们喜欢一个非常强大的关系要展示了几年,我们,作为一个公司,是非常一致的早期活动和创业和创业计划和如何增加这些新业务价值上来,“阿洛克Ohrie说,印度总统和戴尔(Dell . o:行情)的董事总经理。作为伙伴关系的一部分,展示将帮助戴尔画洞察其最大的客户的需要服务器、网络和存储高计算需求和大数据需求,Ohrie说。
“这是我们与展示的意图,到目前为止,这种关系一直是对双方都有益。如果你看,它们在空间高度创新和高度破坏性,并明确他们的需求和需要是独一无二的程度……这打开了我们大量的机会参与战略,“Ohrie说。InMobi正值戴尔的联盟,去私人大约两年前,正在寻求与新兴早期创业公司和企业,利用颠覆性的解决方案,在一个大规模的转变在个人电脑的风景。
“我们相信,这将有助于我们建立的一些更具创新性和破坏性的解决方案,将在电子商务空间和相关网络技术的空间,“Ohrie说。“这个联盟的一部分,我们承诺几件事。首先,我们承诺一个独占访问我们的测试系统,他们将得到使用,得到部署……这将允许他们早期的可见性的到来,并希望他们会更好的利用这个平台,它将准备好正式启动。其次,他们将访问我们实验室通过非常明确并专门赞助商。”
联盟还将看到戴尔的产品是专门针对展示的移动广告平台,Ohrie说。
“我们一直在寻找一位合作伙伴,它能尽早投资可以头上,看得更全面些,我认为戴尔非常积极的在这个意义上,“Mohit Saxena说In-Mobi共同创始人兼首席技术官。
:电脑制造商戴尔和ad-tech公司InMobi结成战略联盟,利用彼此的功能和构建下一代电子商务平台为后者的客户。合伙一周前,戴尔(Dell . o:行情)的首席执行官迈克尔•戴尔InMobi创始人Naveen特瓦芮在班加罗尔举行会议,讨论方式这两家公司可能互相帮助建立技术能力。戴尔在对印度为期两天的访问。
作为协议的一部分,戴尔将有助于展示为其客户和建立一个全新的电子商务平台也给InMobi访问其构建下一代产品的研发实验室。戴尔,曾与Bengalurubased InMobi过去,也将提供一些精心挑选的产品展示测试和定制。
“我们喜欢一个非常强大的关系要展示了几年,我们,作为一个公司,是非常一致的早期活动和创业和创业计划和如何增加这些新业务价值上来,“阿洛克Ohrie说,印度总统和戴尔(Dell . o:行情)的董事总经理。作为伙伴关系的一部分,展示将帮助戴尔画洞察其最大的客户的需要服务器、网络和存储高计算需求和大数据需求,Ohrie说。
“这是我们与展示的意图,到目前为止,这种关系一直是对双方都有益。如果你看,它们在空间高度创新和高度破坏性,并明确他们的需求和需要是独一无二的程度……这打开了我们大量的机会参与战略,“Ohrie说。InMobi正值戴尔的联盟,去私人大约两年前,正在寻求与新兴早期创业公司和企业,利用颠覆性的解决方案,在一个大规模的转变在个人电脑的风景。
“我们相信,这将有助于我们建立的一些更具创新性和破坏性的解决方案,将在电子商务空间和相关网络技术的空间,“Ohrie说。“这个联盟的一部分,我们承诺几件事。首先,我们承诺一个独占访问我们的测试系统,他们将得到使用,得到部署……这将允许他们早期的可见性的到来,并希望他们会更好的利用这个平台,它将准备好正式启动。其次,他们将访问我们实验室通过非常明确并专门赞助商。”
联盟还将看到戴尔的产品是专门针对展示的移动广告平台,Ohrie说。
“我们一直在寻找一位合作伙伴,它能尽早投资可以头上,看得更全面些,我认为戴尔非常积极的在这个意义上,“Mohit Saxena说In-Mobi共同创始人兼首席技术官。
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