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\"\"\n

KOLKATA: Sony India<\/a> has changed its media planning and buying agency after a decade. The consumer electronics company has appointed Dentsu<\/a> Aegis Network (DAN) as its media agency, replacing Lintas Media.<\/p>\n

\n\tWhile DAN's media agency Carat will lead the account, other divisions of the network like Isobar and iProspect are also likely to work on the account. Interpublic Group-owned Lintas Media handled the account from 2006 to 2015.<\/p>\n

\n\tWhen contacted, Sony India confirmed the development to ET.<\/p>\n

\n\tA top official in the know disclosed that besides DAN and IPG, GroupM also participated in the pitch process. The size of the account is approximately 150 crore and DAN is likely to earn at least 20 crore as agency commission, he added. Hakuhodo Percept continues to be the creative agency of Sony India.<\/p>\n

\n\tWhile a mail sent to Dentsu did not elicit any response till the time of going to press, a top official of the network said: \"While on one hand, the brief is to increase market share and visibility in every category they are present in, the mandate is also to scale up the overall brand value of Sony.\"<\/p>\n\n<\/body>","next_sibling":[{"msid":46762896,"title":"Motorola plans to launch service facilities","entity_type":"ARTICLE","link":"\/news\/devices\/motorola-plans-to-launch-service-facilities\/46762896","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":46774521,"entity_type":"ARTICLE","title":"Dentsu to handle Sony India's media account","synopsis":"Sony India has changed its media planning and buying agency after a decade.The consumer electronics company has appointed Dentsu Aegis Network (DAN) as its media agency, replacing Lintas Media.","titleseo":"devices\/dentsu-to-handle-sony-indias-media-account","status":"ACTIVE","authors":[{"author_name":"Pritha Mitra Dasgupta","author_link":"\/author\/479232883\/pritha-mitra-dasgupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479232883.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479232883,"author_name":"Pritha Mitra Dasgupta","author_seo_name":"pritha-mitra-dasgupta","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-04-01 12:42:03","lastupd":"2015-04-01 21:43:35","breadcrumbTags":["Devices","Dentsu","Sony India","media account"],"secinfo":{"seolocation":"devices\/dentsu-to-handle-sony-indias-media-account"}}" data-authors="[" pritha mitra dasgupta"]" data-category-name="Devices" data-category_id="12" data-date="2015-04-01" data-index="article_1">

日本电通处理索尼印度媒体帐户

索尼印度已经改变了它的媒体计划和购买机构经过十年。消费电子产品公司已任命日本电通支持网络(丹)作为它的媒体机构,取代灵狮广告媒体。

Pritha Mitra Dasgupta
  • 更新于2015年4月1日09:43点坚持

加尔各答:索尼印度改变了它的媒体计划和购买机构经过十年。消费电子产品公司已任命日本电通支持网络(丹)作为它的媒体机构,取代灵狮广告媒体。

而丹的媒体机构克拉将导致帐户,其他部门网络的等压线和iProspect也可能工作。Interpublic家灵狮广告媒体处理帐户从2006年到2015年。

联系时,索尼印度确认开发等。

知道的高级官员透露,除了丹和IPG,群邑也参加了沥青的过程。账户的大小大约是150卢比,丹很可能赚至少20卢比的代理佣金,他补充说。博报堂认知仍然是索尼的创意机构印度。

虽然邮件发送到电通没有引起任何反应,直到时间去出版社,网络的一位高级官员说:“在一方面,短暂的是增加市场份额和能见度在每个类别中,授权也扩大索尼的整体品牌价值。”

  • 发布于2015年4月1日是42点
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\"\"\n

KOLKATA: Sony India<\/a> has changed its media planning and buying agency after a decade. The consumer electronics company has appointed Dentsu<\/a> Aegis Network (DAN) as its media agency, replacing Lintas Media.<\/p>\n

\n\tWhile DAN's media agency Carat will lead the account, other divisions of the network like Isobar and iProspect are also likely to work on the account. Interpublic Group-owned Lintas Media handled the account from 2006 to 2015.<\/p>\n

\n\tWhen contacted, Sony India confirmed the development to ET.<\/p>\n

\n\tA top official in the know disclosed that besides DAN and IPG, GroupM also participated in the pitch process. The size of the account is approximately 150 crore and DAN is likely to earn at least 20 crore as agency commission, he added. Hakuhodo Percept continues to be the creative agency of Sony India.<\/p>\n

\n\tWhile a mail sent to Dentsu did not elicit any response till the time of going to press, a top official of the network said: \"While on one hand, the brief is to increase market share and visibility in every category they are present in, the mandate is also to scale up the overall brand value of Sony.\"<\/p>\n\n<\/body>","next_sibling":[{"msid":46762896,"title":"Motorola plans to launch service facilities","entity_type":"ARTICLE","link":"\/news\/devices\/motorola-plans-to-launch-service-facilities\/46762896","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":46774521,"entity_type":"ARTICLE","title":"Dentsu to handle Sony India's media account","synopsis":"Sony India has changed its media planning and buying agency after a decade.The consumer electronics company has appointed Dentsu Aegis Network (DAN) as its media agency, replacing Lintas Media.","titleseo":"devices\/dentsu-to-handle-sony-indias-media-account","status":"ACTIVE","authors":[{"author_name":"Pritha Mitra Dasgupta","author_link":"\/author\/479232883\/pritha-mitra-dasgupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479232883.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479232883,"author_name":"Pritha Mitra Dasgupta","author_seo_name":"pritha-mitra-dasgupta","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-04-01 12:42:03","lastupd":"2015-04-01 21:43:35","breadcrumbTags":["Devices","Dentsu","Sony India","media account"],"secinfo":{"seolocation":"devices\/dentsu-to-handle-sony-indias-media-account"}}" data-news_link="//www.iser-br.com/news/devices/dentsu-to-handle-sony-indias-media-account/46774521">