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“We want to make 5G more affordable in India. We see strong inroads on 5G, and we have already launched 10 5G phones since January,” Raju Pullan<\/a>, senior vice president of Samsung India<\/a>, told ET in an interaction, adding that these quick launches of 5G phones will help the company consolidate lead in the 5G segment.
Pullan said that the handset maker is using Samsung Finance Plus<\/a>, the company’s finance offering, which is helping increase its 5G depth in the market in addition to leading a “strong overall growth” for Samsung.
According to Counterpoint Research, India’s 5G smartphone sales<\/a> share crossed the 50% mark for the first time in April, adding that 5G smartphone sales in India have risen from November 2022 to April 2023.
As per the research firm, Samsung and OnePlus<\/a> captured a third of overall 5G smartphone sales.
Samsung maintained its top position in the Indian smartphone market for the second consecutive quarter with a 20% share in Q1 2023. It also remained the leading brand for 5G shipments, accounting for a 24% share.
“We've been able to further consolidate our leadership over the leadership that we had in quarter four last year. And we will continue to innovate and create new launches so that we can drive the 5G market in the country,” Pullan added.
While the overall smartphone market in India saw a decline in the January-March quarter of this year due to inflationary-related impact and sluggish demand, the Samsung executive said that the company managed to “buck the trend” with a high double-digit growth during the quarter compared to a year-earlier period.
“The growth happened on the back of new 5G phone launches,” Pullan said, adding that the monsoon this year will be conducive for India, with which “we should be able to build a very strong demand as we enter the June-July period and the festive period thereon.”
“...the consumption economy in India is also helping us, and we will be leading the way with not only 5G but also affordability,” he said, adding, “We led the market and were market leaders in the October-December period last year. We expected that the tailwinds with early launches would help consolidate our leadership as we build into the festive period this year.”
Samsung claimed that it has the most significant footprint in the sub-Rs 13,000 smartphone category in India, and the company is poised to capture these consumers who are now looking to upgrade to 5G smartphones with the help of financing schemes and programs.
The executive revealed that the company increased its investment in retail experience nationwide. Right. “And we've even gone to the rural market with our experience zones and experience points. We will have 15 flagship exclusive experience stores across the country.
He revealed that these stores will appear at iconic locations across metros such as Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad, Pune and Chandigarh.
Notably, the move comes at a time when Samsung’s rival Apple opened its first two retail stores in Mumbai and Delhi.
“We were the leaders in building a world-class Experience Center in the Opera House in 2018, driving consumer experience. So, there is a strong legacy of learning, understanding the Indian culture and building on that,” Pullan said, explaining the company’s offline retail focus.
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5 g-first方法核心三星“India-winning战略”,Raju Pullan说
对比研究表明,印度的5 g智能手机销量份额越过50%马克今年4月,首次添加5 g智能手机销售在印度已从2022年11月到2023年4月。
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“我们想要在印度5克更实惠。我们看到“猛攻”5克,我们已经推出了10 5 g手机自今年1月以来,“Raju Pullan高级副总裁三星印度告诉ET的互动,这些快速发射5 g手机将帮助公司巩固领先5克。
Pullan说手机制造商使用三星金融+,公司的融资提供帮助增加5克除了领先市场深度三星的“强大的整体增长”。
对比研究表明,印度的5 g智能手机销量分享了4月份首次50%的关口,并称5 g智能手机销售在印度已从2022年11月到2023年4月。
根据研究公司,三星和OnePlus了5 g智能手机总销量的三分之一。
三星荣登榜首在印度连续第二个季度智能手机市场以20%的份额在2023年第一季度。也依然领先品牌5 g出货量,占24%的份额。
“我们已经能够进一步巩固我们的领导的领导,我们在去年四季度。我们将继续创新和创造新的发射,这样我们可以开车5 g市场的国家,”Pullan补充道。
在整个智能手机市场在印度看到今年1季度下降由于inflationary-related影响和需求疲弱,三星高管表示,该公司设法“反潮流”高两位数增长的季度与上年同期相比。
“增长发生的新5 g手机发射,“Pullan说,并称今年季风将有助于印度的“我们应该能够构建一个非常强劲的需求,当我们进入6期和节日期间。”
“…印度的消费经济也帮助我们,和我们将带领不仅5克,而且负担能力,”他说,并补充道,“我们的市场和市场领导者在去年10。我们预计,顺风早期启动有助于巩固我们的领导我们建立今年节日期间。”
三星声称它有最重要的足迹sub-Rs 13000)在智能手机市场在印度,和该公司正准备捕捉这些消费者现在想升级到5 g智能手机的帮助下融资计划和程序。
公司增加了投资的高管透露,全国零售经验。正确的。”,我们甚至去了农村市场与我们的体验区和体验点。我们将有15个旗舰商店全国独家经验。
他透露,这些商店将出现在标志性的地点在地铁如德里、孟买、班加罗尔、钦奈,加尔各答,艾哈迈达巴德,海德拉巴,浦那和昌迪加尔。
值得注意的是,此举正值三星的竞争对手苹果开设了前两个零售商店在孟买和德里。
“我们的领导人在建设一个世界级的体验中心歌剧院2018年,推动消费者体验。所以,有一种强烈的遗留的学习,了解印度的文化和建筑,“Pullan说,解释公司的线下零售的焦点。
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