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<\/span><\/figcaption><\/figure>New Delhi: It is in the interest of the entire telecommunications ecosystem to get people on 5G<\/a>, and affordability schemes will be crucial to drive adoption, and telecom companies and smartphone brands will have to work together to subsidise and make expensive 5G smartphones<\/a> affordable, smartphone industry executives agreed in a panel discussion on the second day of the ETTelecom 5G Congress 2023<\/a>.

\"It's about how you can enable people who can't afford the total device cost to be able to buy that device,\" said Sanmeet Singh Kochhar, Vice President, HMD Global<\/a>.

More than 50% of the transactions in the industry happen through financing schemes, even for a smartphone priced Rs 10,000, he added.

However, the industry needs to move away from the fixation of hitting the under Rs 10,000 price point as 5G usage requires an uncompromised experience, especially with device replacement cycles going up to more than two years, from one-one and half years earlier, said Xiaomi India<\/a> President, Muralikrishnan B.

\"When you really want a phone that's going to last the next three or four years for you, you don't want it compromised on features,\" he added.

\"A few years ago, we understood that they are a bunch of consumers who want a great device with fantastic quality specs, good customer experience and service. But they do not want the high-end specs, but a device that just works,\" said Navnit Nakra, CEO, India Region, OnePlus<\/a>, adding that these devices are driving the gig economy and multitasking.

\"#ET5GCongress:<\/a><\/figure>

#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h2>

He added that while it is not impossible for brands to launch 5G smartphones under Rs 10,000, doing so in an uncompromising manner will be difficult this year, due to higher component costs.<\/p><\/div>

\"\"
<\/span><\/figcaption><\/figure>New Delhi: It is in the interest of the entire telecommunications ecosystem to get people on 5G<\/a>, and affordability schemes will be crucial to drive adoption, and telecom companies and smartphone brands will have to work together to subsidise and make expensive 5G smartphones<\/a> affordable, smartphone industry executives agreed in a panel discussion on the second day of the ETTelecom 5G Congress 2023<\/a>.

\"It's about how you can enable people who can't afford the total device cost to be able to buy that device,\" said Sanmeet Singh Kochhar, Vice President, HMD Global<\/a>.

More than 50% of the transactions in the industry happen through financing schemes, even for a smartphone priced Rs 10,000, he added.

However, the industry needs to move away from the fixation of hitting the under Rs 10,000 price point as 5G usage requires an uncompromised experience, especially with device replacement cycles going up to more than two years, from one-one and half years earlier, said Xiaomi India<\/a> President, Muralikrishnan B.

\"When you really want a phone that's going to last the next three or four years for you, you don't want it compromised on features,\" he added.

\"A few years ago, we understood that they are a bunch of consumers who want a great device with fantastic quality specs, good customer experience and service. But they do not want the high-end specs, but a device that just works,\" said Navnit Nakra, CEO, India Region, OnePlus<\/a>, adding that these devices are driving the gig economy and multitasking.

\"#ET5GCongress:<\/a><\/figure>

#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h2>

He added that while it is not impossible for brands to launch 5G smartphones under Rs 10,000, doing so in an uncompromising manner will be difficult this year, due to higher component costs.<\/p><\/div>