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The iPhone<\/a> maker has remained mum on reports that it is poised to unveil a headset for augmented or virtual reality experiences at its annual jamboree for developers and app designers.
The release would be the most significant product launch by the iconic iPhone<\/a> maker since it unveiled the Apple Watch<\/a> in 2015.
It could also invite more tensions between Apple<\/a> CEO Tim Cook<\/a> and Meta<\/a>'s Mark Zuckerberg who have feuded over the handling of their sprawling tech empires, especially over data issues and China ties.
Expectations are high that Apple will use the WWDC stage to spotlight a \"Reality Pro\" headset priced around $3,000, along with custom-made software for the gear, Wedbush analyst Dan Ives said in a note to investors.
\"We believe Apple's Reality Pro will come with many apps and use cases,\" Ives said.
Cook is also expected to talk about the company's strategy when it comes to artificial intelligence, which has been in the spotlight since startup OpenAI released ChatGPT late last year.
The headset has been in development at Cupertino-based Apple for years, and will focus on gaming, streaming video and conferencing, as well as health and fitness, according to Ives.
It is also expected to synch closely with other Apple devices<\/a>, following the company's strategy of using premium hardware to lock customers into other products and services.
\"From all reports, Apple hoped to release a product that felt more like designer glasses than a gaming headset, but it's releasing something much bulkier,\" said Insider Intelligence principal analyst Yory Wurmser.
\"It wants to get its device into the hands of early adopters and developers, who will start to build a (mixed reality) ecosystem around Apple software.\"
A report by Bloomberg described the headset as a high-tech pair of ski googles that would project a wearer's eyes and facial expressions on an external screen.
Just days before Apple's event, Meta ramped up its line of Quest virtual reality headgear.
A new-generation Quest 3 with improved performance and slimmed design will be available later this year at a starting price of $500, Zuckerberg said.
The Facebook founder described the coming model as Meta's \"most powerful headset yet\" and promised it would provide the best wireless way to experience virtual reality.
- Metaverse<\/a> bound -
<\/strong>
Zuckerberg has been adamant that Meta remains devoted to building for a future in which internet life plays out in virtual worlds referred to as the metaverse<\/a>.
\"Meta has been the dominant VR manufacturer over the past several years, thanks to its cheap Quest devices<\/a>,\" Wurmser said.
But Meta's experience with the metaverse has been humbling despite it being a leader in the emergent<\/a> sector and many questioned whether Apple would in the end jump in.
And less than two years after changing its name to Meta to reflect a metaverse priority, the Facebook giant has fired tens of thousands of staff and promised to get back to its social media basics.
Meta's false start follows the failure of Google Glass<\/a>, the search engine giant's decade long effort that was mothballed for good in March.
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的iPhone制造商保持沉默在报告说,它将推出一款耳机增强或虚拟现实经历在其年度盛会为开发者和应用程序设计师。
释放将是最重要的标志性产品iPhone制造商因为它揭开了苹果的手表在2015年。
它还可以邀请更多的紧张关系苹果首席执行官蒂姆•库克和元的马克·扎克伯格他们斡旋在处理庞大的科技帝国,尤其是在数据问题和中国的关系。
期望很高,苹果将使用WWDC舞台聚光灯下“现实Pro”耳机价格约3000美元,为齿轮,以及定制的软件Wedbush分析师Dan艾夫斯在给投资者的报告说。
“我们相信苹果的现实职业将会与许多应用程序和用例,”艾维斯说。
库克也将讨论公司战略时,人工智能,自创业以来一直在聚光灯下的OpenAI ChatGPT去年年底发布。
Cupertino-based苹果耳机已经发展多年,并将专注于游戏,视频会议,以及健康和健身,艾维斯。
它也将同步与其他苹果设备之后,该公司的策略使用高端硬件把用户锁定在其他产品和服务。
“从所有的报告,苹果希望发布的产品感觉更像设计师眼镜,而不是一个游戏耳机,但是释放更笨重的东西,”说内幕情报首席分析师针对次。
“它想要设备的早期用户和开发人员,他们将开始构建一个围绕苹果软件(混合现实)生态系统。”
彭博社的一份报告描述了耳机作为高科技一双滑雪谷歌将项目外部屏幕上佩戴者的眼睛和面部表情。
前几天苹果的事件,元加大其追求虚拟现实头盔。
新一代追求3改善性能和简化设计将在今年晚些时候的起价500美元,扎克伯格说。
Facebook创始人形容未来模型元的“最强大的耳机”,并承诺将提供最好的无线体验虚拟现实的方法。
- - - - - -Metaverse绑定,
扎克伯格一直坚信元仍然致力于构建未来的互联网生活在虚拟世界中扮演了被称为metaverse。
“元一直占主导地位的VR制造商在过去的几年中,由于其廉价的追求设备次又说。
但元metaverse的经验已被羞辱,尽管它是一个领袖紧急部门和许多质疑苹果最终会跳。
后不到两年的时间改变它的名字元反映metaverse优先,Facebook巨头解雇成千上万的员工,并承诺回到其社交媒体基础知识。
元的假开始遵循的失败谷歌眼镜长,搜索引擎巨头的十年努力,被封存好3月。
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