New Delhi: Apple<\/a> has won a new laurel in India - operating the country's largest electronics retail store by sales. 孟买商店开门在4月18日,新德里出口两天后。两种语言都出席了苹果公司首席执行长库克(Tim Cook)。孟买店Jio世界驾驶班德拉Kurla复杂现在十大云存储中,高管表示。 新德里消息:苹果赢得了一个新的月桂在印度——操作是中国最大的电器零售商店的销售。
The iPhone maker's first two own stores in India have grossed monthly sales of over Rs 22-25 crore each, well over two times what could be the highest revenue for an electronics store in the country during non-Diwali period, according to two industry executives aware of the details.
The Mumbai store opened on April 18 and the New Delhi outlet two days later. Both inaugurals were attended by Apple CEO Tim Cook<\/a>. The Mumbai store in Jio World Drive at Bandra Kurla Complex is now among the top 10 Apple-owned stores, executives said. Apple BKC<\/a> had a first-day billing of over Rs 10 crore, which is Rs 2-3 crore more than what some of the largest local electronics stores post in a month.
High Footfall Helping<\/strong>
Even on a Diwali day, such large stores may have billings of Rs 3-5 crore, at best.
However, the per-square foot revenue is higher for the second store, at Select Citywalk mall in Saket, New Delhi. Apple Saket<\/a> is over 10,000 square feet, less than half the 22,000 square feet of Apple BKC. But revenues are almost similar. Both stores had an opening day footfall of over 6,000 people each.
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Apple India declined to comment.
\"The two company-owned Apple Stores<\/a> in India are setting new benchmarks in terms of absolute and per-square feet revenue,\" said one of the executives cited above. \"This is due to the fact that the average selling price (ASP) of Apple products is much higher, which leads to higher revenue, and (since) footfall is still high, with both stores remaining crowded on any given day. The sales have far exceeded Apple's own internal estimates.\"
Selling Price<\/strong>
According to market researcher IDC India, the iPhone's ASP in India in calendar year 2022 was $935-990 via offline channels and $890 for ecommerce. With the opening of the two Apple-owned stores in India, the iPhone's overall ASP will likely cross $950 and will be $1,000-plus for offline sales, said IDC India associate vice-president Navkendar Singh. These ASP figures exclude goods and services tax of 18%.
\"ASP increase will be partly because the company launched its owned stores in the two largest markets for Apple, New Delhi and Mumbai, (that) make up about a quarter of iPhone sales for the company,\" said Singh. \"Apple stores will not give too many discounts and offers. Hence, we expect overall iPhone ASP to go up marginally in 2023.\"
The Apple retail store business in India is handled directly by regional headquarters in London; the India sales team has no direct involvement. However, sales will be accounted for under Apple India Pvt Ltd since the rental agreements with the two malls are signed by this entity. Apple operates the Saket store on a fixed rent basis, while there's a revenue share component of a little over 2% for the BKC store, executives said.
Given that Indian consumers are price-sensitive, it will be interesting to see how much longer the two stores can sustain their dominance, said the chief of a leading multi-brand electronics retail chain. \"Of course, during an iPhone launch, these stores may again score high if Apple gives disproportionately higher inventory in these outlets, as there are always stock issues during the first month of a launch,\" he said.
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苹果的印度商店结出果实,销售记录
iPhone的制造商的前两个自己的商店在印度票房月度销售超过22 - 25卢比,超过两次可能是收入最高的国家的电子产品商店non-Diwali期间,据两位业内高管意识到细节。
孟买商店开门在4月18日,新德里出口两天后。两种语言都出席了苹果CEO蒂姆•库克。孟买店Jio世界驾驶班德拉Kurla复杂现在十大云存储中,高管表示。苹果1首日账单超过10卢比,这2 - 3卢比超过最大的一些当地的电子商店在一个月。
即使在排灯节的一天,这样的大型商店可能比林斯3 - 5卢比,在最好的。
然而,每平方英尺的收入更高的第二存储,在Saket选择商业街购物中心,新德里。苹果Saket超过10000平方英尺,不到一半的22000平方英尺的苹果1。但收入几乎相似。两店有一个开幕的客流量超过6000人。
苹果印度拒绝置评。
“两个公司苹果商店在印度是设定新的基准的绝对收入,每平方英尺,”上面引用的高管之一。“这是由于这样的事实,苹果产品的平均售价(ASP)要高得多,从而导致更高的收入,(因为)客流量仍然很高,剩下两个商店拥挤的任何一天。销售远远超过苹果的内部估计。”
销售价格
据市场研究公司IDC印度,iPhone的ASP在印度在2022年通过线下渠道935 - 990美元和890美元的电子商务。开放两个云存储在印度,iPhone的整体ASP将可能跨越950美元和1000美元,加上线下销售,IDC印度助理副总裁Navkendar辛格说。这些ASP数据不包括商品及服务税的18%。
“ASP增加将部分原因是该公司推出了拥有商店最大的两个市场对苹果,新德里和孟买,约占四分之一的iPhone销售的公司,”辛格说。“苹果商店不会给太多的折扣和优惠。因此,我们预计2023年整体iPhone ASP略微上升。”
印度的苹果零售商店业务处理直接由地区总部在伦敦;印度销售团队没有直接参与。然而,销售将占苹果India Pvt Ltd .)与两个购物中心租赁协议签署以来的实体。苹果运营Saket存储在固定租金的基础上,同时有一个收入分享组件1店,略高于2%的高管表示。
鉴于印度消费者对价格敏感,这将是有趣多久这两个商店可以维持他们的统治地位,说的多品牌领先的电器零售连锁企业。“当然,在iPhone推出,这些商店可能再次得分高如果苹果给了不成比例的高库存在这些媒体,因为总会有股票问题在发射的第一个月,”他说。
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New Delhi: Apple<\/a> has won a new laurel in India - operating the country's largest electronics retail store by sales.
The iPhone maker's first two own stores in India have grossed monthly sales of over Rs 22-25 crore each, well over two times what could be the highest revenue for an electronics store in the country during non-Diwali period, according to two industry executives aware of the details.
The Mumbai store opened on April 18 and the New Delhi outlet two days later. Both inaugurals were attended by Apple CEO Tim Cook<\/a>. The Mumbai store in Jio World Drive at Bandra Kurla Complex is now among the top 10 Apple-owned stores, executives said. Apple BKC<\/a> had a first-day billing of over Rs 10 crore, which is Rs 2-3 crore more than what some of the largest local electronics stores post in a month.
High Footfall Helping<\/strong>
Even on a Diwali day, such large stores may have billings of Rs 3-5 crore, at best.
However, the per-square foot revenue is higher for the second store, at Select Citywalk mall in Saket, New Delhi. Apple Saket<\/a> is over 10,000 square feet, less than half the 22,000 square feet of Apple BKC. But revenues are almost similar. Both stores had an opening day footfall of over 6,000 people each.
Apple India declined to comment.
\"The two company-owned Apple Stores<\/a> in India are setting new benchmarks in terms of absolute and per-square feet revenue,\" said one of the executives cited above. \"This is due to the fact that the average selling price (ASP) of Apple products is much higher, which leads to higher revenue, and (since) footfall is still high, with both stores remaining crowded on any given day. The sales have far exceeded Apple's own internal estimates.\"
Selling Price<\/strong>
According to market researcher IDC India, the iPhone's ASP in India in calendar year 2022 was $935-990 via offline channels and $890 for ecommerce. With the opening of the two Apple-owned stores in India, the iPhone's overall ASP will likely cross $950 and will be $1,000-plus for offline sales, said IDC India associate vice-president Navkendar Singh. These ASP figures exclude goods and services tax of 18%.
\"ASP increase will be partly because the company launched its owned stores in the two largest markets for Apple, New Delhi and Mumbai, (that) make up about a quarter of iPhone sales for the company,\" said Singh. \"Apple stores will not give too many discounts and offers. Hence, we expect overall iPhone ASP to go up marginally in 2023.\"
The Apple retail store business in India is handled directly by regional headquarters in London; the India sales team has no direct involvement. However, sales will be accounted for under Apple India Pvt Ltd since the rental agreements with the two malls are signed by this entity. Apple operates the Saket store on a fixed rent basis, while there's a revenue share component of a little over 2% for the BKC store, executives said.
Given that Indian consumers are price-sensitive, it will be interesting to see how much longer the two stores can sustain their dominance, said the chief of a leading multi-brand electronics retail chain. \"Of course, during an iPhone launch, these stores may again score high if Apple gives disproportionately higher inventory in these outlets, as there are always stock issues during the first month of a launch,\" he said.
<\/p><\/body>","next_sibling":[{"msid":100656493,"title":"Government reopens semiconductor incentive scheme, invites applications","entity_type":"ARTICLE","link":"\/news\/devices\/government-reopens-semiconductor-incentive-scheme-invites-applications\/100656493","category_name":null,"category_name_seo":"devices"}],"related_content":[{"msid":"100662998","title":"apple india","entity_type":"IMAGES","seopath":"industry\/cons-products\/electronics\/apples-india-stores-bear-fruit-post-sales-record\/apple-india","category_name":"Apple's India stores bear fruit, post sales record","synopsis":"Apple BKC had a first-day billing of over \u20b910 crore, which is \u20b92-3 crore more than what some of the largest local electronics stores post in a month.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-72694\/100662998.cms?width=150&height=112","link":"\/image\/industry\/cons-products\/electronics\/apples-india-stores-bear-fruit-post-sales-record\/apple-india\/100662998"}],"msid":100663493,"entity_type":"ARTICLE","title":"Apple's India stores bear fruit, post sales record","synopsis":"The Mumbai store opened on April 18 and the New Delhi outlet two days later. Both inaugurals were attended by Apple CEO Tim Cook. The Mumbai store in Jio World Drive at Bandra Kurla Complex is now among the top 10 Apple-owned stores, executives said. ","titleseo":"devices\/apples-india-stores-bear-fruit-post-sales-record","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":475,"shares":0,"engagementtimems":2375000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2023-06-01 07:25:12","lastupd":"2023-06-01 07:26:48","breadcrumbTags":["Apple","Apple india sales","iphone sales india","apple stores india","tim cook","apple bkc","apple saket","Apple stores"],"secinfo":{"seolocation":"devices\/apples-india-stores-bear-fruit-post-sales-record"}}" data-news_link="//www.iser-br.com/news/devices/apples-india-stores-bear-fruit-post-sales-record/100663493">
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