![\"<p>Xiaomi](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
How do you expect the Indian smartphone market to perform in 2023, after a dull 2022?
<\/strong>
I wouldn't call it a bad performance in 2022, I'd rather call it a brutal year, at best. Honestly, I don't believe the market will grow significantly in terms of volumes in 2023. But, I foresee the average selling price of the market going up and hence in value terms, it will grow. And that will be primarily defined by two or three parameters. Firstly, a smartphone is such an overall encompassing part of our lives and people demand more from their phones, they don't want to compromise on features and hence, what used to be typically a Rs 12,000 purchase is similar to buying an Rs 18,000- Rs 20,000 phone. So, people are demanding more which is driving up price points.
Secondly, 5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more.
Why does it make sense for Xiaomi<\/a> to have a lean portfolio in 2023 and beyond?
<\/strong>
I can definitely talk on behalf of Xiaomi. I think one of the strengths of Xiaomi in the past was that at every critical price point from Rs 6000 to Rs 20,000, there was one obvious choice of a Xiaomi device.
A cleaner leaner neater portfolio is any day a better option, as opposed to something which has got too many options. It makes it easy for us to manage production and manage procurement. It also makes it easy for the channel to manage inventory. It makes it easy for the retailer and it makes it easy for even the promoter to think of what to sell to a particular customer.
There was a lot of overlap between 4G and 5G across various price points, which is why the portfolio became a little bit unwieldy last year. But we are of course correcting that this year and going forward.
Which price segment is expected to grow more?
<\/strong>
It depends. So, the most attractive largest segment is Rs 10,000 to Rs 20,000. There's a lot of action in the Rs 15,000 to Rs 25,000 segment because those are ones where you have all-rounder phones. When it comes to 5G, I believe it's the Rs 10,000 to 15,000 price point, which will perhaps be the defining price point in terms of making 5G truly mass in terms of adoption. But of course, in the above Rs 30,000 segment action, we'll continue with the latest cutting-edge features. But that's a whole different ball game altogether.
Are there features other than 5G that consumers are demanding?
<\/strong>
Multiple. One is on display. There's so much OTT content that people consume and then gaming. Both of these are driving demand for AMOLED displays with a high refresh rate of up to 120-hertz refresh rate. Second, because you use your smartphone for so long, people want bigger batteries with fast charging.
The third use case is coming from the creator economy where they're starting to demand a whole lot from the camera, not just in terms of megapixels, but in terms of portraits and macros and 4K video. The third big demand that we are seeing from consumers is on the camera side.
And, last but not least is the design.
Read also<\/h4><\/a><\/figure>Apple pushed smartphone ASPs to a record $224 in 2022: IDC<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-authors="[" danish khan"]" data-category-name="Devices" data-category_id="12" data-date="2023-04-04" data-index="article_1">
- 独家
- 乐动体育app下载LDsport
- 4分钟阅读
乐动娱乐招聘ETTelecom面试:2022年智能手机行业,是一个残酷的说,小米印度Muralikrishnan B
“5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多,”Muralikrishnan说。< / p >
第六版的小米印度总统Muralikrishnan B ETTelecom 5 g国会2023。乐动娱乐招聘
小米印度总统Muralikrishnan B说,2022年的智能手机行业是一个残酷的国家和体积在2023年不太可能发展壮大。然而,他认为市场将增长的价值平均售价是每季度增加。与ET的丹麦汗,他说5克出口占总市场将在今年第三季度的多数。编辑摘录。
你如何指望印度执行2023年,智能手机市场后无聊的2022 ?
我不会叫它糟糕的表现在2022年,我宁愿称之为残酷的一年,在最好的。老实说,我不相信市场会在2023年显著增长的卷。但是,我预见市场的平均售价上升,因此在价值方面,它将增加。这将主要由两个或三个参数定义的。首先,智能手机是一个整体包括我们生活的一部分,人们要求更多的从他们的电话,他们不想妥协的特性,因此,过去通常是Rs 12000年购买类似于买一个Rs 18000 - Rs 20000电话。所以,人们要求进一步推高价格。
其次,5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多。
为什么它有意义吗小米在2023年及以后拥有一个苗条的组合?
我一定能代表小米说话。我认为小米过去的优点之一是,在每一个关键价位从Rs 6000到20000卢比,小米手机的一个显而易见的选择。
一个更清洁更精简整洁组合任何一天是一个更好的选择,而不是一些有太多选择。它使我们更容易管理生产和管理采购。它还方便的渠道来管理库存。它让零售商甚至它让启动子想卖给一个特定的客户。
有很多重叠4 g和5 g在各种价位,这就是为什么去年投资组合变得有点笨拙。但我们当然是纠正,今年和未来。
这段价格预计将增长更多?
视情况而定。最大最具吸引力的部分是Rs 10000至20000卢比。有很多的行动在Rs 15000 Rs 25000段,因为这些都是有全能型选手的电话。当谈到5克,我相信这是Rs 10000到15000价格点,这也许会定义价格点的5 g真正大规模的采用。当然,在上面的Rs 30000段行动,我们将继续与最新的尖端功能。但这是一个完全不同的球的游戏。
有功能除了5克,消费者要求?
多个。一个是展出。有这么多的奥特人们消费,然后游戏的内容。这两个需求正在推动高刷新率的AMOLED显示屏120 hz刷新率。第二,因为你用你的智能手机这么久,人们想要更大的电池快速充电。
第三个用例是来自造物主的经济需求,他们开始从相机很多,不仅仅是在像素,而是在肖像和宏和4 k的视频。第三个要求我们看到消费者在相机一侧。
最后但并非最不重要的是设计。
读也
小米是一个生态系统的球员。5克,将小米看更多的产品种类吗?
我们的第一个重点是家庭物联网设备,很聪明。所以,智能安全摄像头、空气净化器、净水器、台灯,床头灯,等等。这是一个现有的投资组合。我们也有一个聪明的演讲者,可以控制所有的在一起。我认为重要的是先建立和扩大,特定生态系统在我们开始讨论其他类别,
可穿戴段为小米表演如何?
可穿戴的部分智能手机品牌是很重要的,因为当你构建出这个生态系统,增加客户保留。当客户有电话,smartwatch,从你的品牌和耳塞,重复的概率进一步上升。从这个角度来看,这套是一个超级重要的类别。但是,我们有很长的路要走,进一步巩固和建立自己强有力的部分。这是一个段,我们将继续关注。
Xiaomi India president Muralikrishnan B at the sixth-edition of the ETTelecom 5G Congress 2023. <\/span><\/figcaption><\/figure>Xiaomi India<\/a> president Muralikrishnan B<\/a> <\/strong>said that 2022 was a brutal year for the smartphone industry in the country and the volume is unlikely to grow in 2023. However, he believes that the market will grow in terms of value as the average selling price is increasing every quarter. In an interaction with ET’s Danish Khan, he said that 5G<\/a> shipments as a percentage of the total market will get to the majority by Q3 this year. Edited excerpts.
How do you expect the Indian smartphone market to perform in 2023, after a dull 2022?
<\/strong>
I wouldn't call it a bad performance in 2022, I'd rather call it a brutal year, at best. Honestly, I don't believe the market will grow significantly in terms of volumes in 2023. But, I foresee the average selling price of the market going up and hence in value terms, it will grow. And that will be primarily defined by two or three parameters. Firstly, a smartphone is such an overall encompassing part of our lives and people demand more from their phones, they don't want to compromise on features and hence, what used to be typically a Rs 12,000 purchase is similar to buying an Rs 18,000- Rs 20,000 phone. So, people are demanding more which is driving up price points.
Secondly, 5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more.
Why does it make sense for Xiaomi<\/a> to have a lean portfolio in 2023 and beyond?
<\/strong>
I can definitely talk on behalf of Xiaomi. I think one of the strengths of Xiaomi in the past was that at every critical price point from Rs 6000 to Rs 20,000, there was one obvious choice of a Xiaomi device.
A cleaner leaner neater portfolio is any day a better option, as opposed to something which has got too many options. It makes it easy for us to manage production and manage procurement. It also makes it easy for the channel to manage inventory. It makes it easy for the retailer and it makes it easy for even the promoter to think of what to sell to a particular customer.
There was a lot of overlap between 4G and 5G across various price points, which is why the portfolio became a little bit unwieldy last year. But we are of course correcting that this year and going forward.
Which price segment is expected to grow more?
<\/strong>
It depends. So, the most attractive largest segment is Rs 10,000 to Rs 20,000. There's a lot of action in the Rs 15,000 to Rs 25,000 segment because those are ones where you have all-rounder phones. When it comes to 5G, I believe it's the Rs 10,000 to 15,000 price point, which will perhaps be the defining price point in terms of making 5G truly mass in terms of adoption. But of course, in the above Rs 30,000 segment action, we'll continue with the latest cutting-edge features. But that's a whole different ball game altogether.
Are there features other than 5G that consumers are demanding?
<\/strong>
Multiple. One is on display. There's so much OTT content that people consume and then gaming. Both of these are driving demand for AMOLED displays with a high refresh rate of up to 120-hertz refresh rate. Second, because you use your smartphone for so long, people want bigger batteries with fast charging.
The third use case is coming from the creator economy where they're starting to demand a whole lot from the camera, not just in terms of megapixels, but in terms of portraits and macros and 4K video. The third big demand that we are seeing from consumers is on the camera side.
And, last but not least is the design.
Read also<\/h4><\/a><\/figure>Apple pushed smartphone ASPs to a record $224 in 2022: IDC<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-news_link="//www.iser-br.com/news/devices/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b/99240094">
<\/a><\/figure>Apple pushed smartphone ASPs to a record $224 in 2022: IDC<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-authors="[" danish khan"]" data-category-name="Devices" data-category_id="12" data-date="2023-04-04" data-index="article_1">
- 独家
- 乐动体育app下载LDsport
- 4分钟阅读
乐动娱乐招聘ETTelecom面试:2022年智能手机行业,是一个残酷的说,小米印度Muralikrishnan B
“5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多,”Muralikrishnan说。< / p >
第六版的小米印度总统Muralikrishnan B ETTelecom 5 g国会2023。乐动娱乐招聘
小米印度总统Muralikrishnan B说,2022年的智能手机行业是一个残酷的国家和体积在2023年不太可能发展壮大。然而,他认为市场将增长的价值平均售价是每季度增加。与ET的丹麦汗,他说5克出口占总市场将在今年第三季度的多数。编辑摘录。
你如何指望印度执行2023年,智能手机市场后无聊的2022 ?
我不会叫它糟糕的表现在2022年,我宁愿称之为残酷的一年,在最好的。老实说,我不相信市场会在2023年显著增长的卷。但是,我预见市场的平均售价上升,因此在价值方面,它将增加。这将主要由两个或三个参数定义的。首先,智能手机是一个整体包括我们生活的一部分,人们要求更多的从他们的电话,他们不想妥协的特性,因此,过去通常是Rs 12000年购买类似于买一个Rs 18000 - Rs 20000电话。所以,人们要求进一步推高价格。
其次,5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多。
为什么它有意义吗小米在2023年及以后拥有一个苗条的组合?
我一定能代表小米说话。我认为小米过去的优点之一是,在每一个关键价位从Rs 6000到20000卢比,小米手机的一个显而易见的选择。
一个更清洁更精简整洁组合任何一天是一个更好的选择,而不是一些有太多选择。它使我们更容易管理生产和管理采购。它还方便的渠道来管理库存。它让零售商甚至它让启动子想卖给一个特定的客户。
有很多重叠4 g和5 g在各种价位,这就是为什么去年投资组合变得有点笨拙。但我们当然是纠正,今年和未来。
这段价格预计将增长更多?
视情况而定。最大最具吸引力的部分是Rs 10000至20000卢比。有很多的行动在Rs 15000 Rs 25000段,因为这些都是有全能型选手的电话。当谈到5克,我相信这是Rs 10000到15000价格点,这也许会定义价格点的5 g真正大规模的采用。当然,在上面的Rs 30000段行动,我们将继续与最新的尖端功能。但这是一个完全不同的球的游戏。
有功能除了5克,消费者要求?
多个。一个是展出。有这么多的奥特人们消费,然后游戏的内容。这两个需求正在推动高刷新率的AMOLED显示屏120 hz刷新率。第二,因为你用你的智能手机这么久,人们想要更大的电池快速充电。
第三个用例是来自造物主的经济需求,他们开始从相机很多,不仅仅是在像素,而是在肖像和宏和4 k的视频。第三个要求我们看到消费者在相机一侧。
最后但并非最不重要的是设计。
读也
小米是一个生态系统的球员。5克,将小米看更多的产品种类吗?
我们的第一个重点是家庭物联网设备,很聪明。所以,智能安全摄像头、空气净化器、净水器、台灯,床头灯,等等。这是一个现有的投资组合。我们也有一个聪明的演讲者,可以控制所有的在一起。我认为重要的是先建立和扩大,特定生态系统在我们开始讨论其他类别,
可穿戴段为小米表演如何?
可穿戴的部分智能手机品牌是很重要的,因为当你构建出这个生态系统,增加客户保留。当客户有电话,smartwatch,从你的品牌和耳塞,重复的概率进一步上升。从这个角度来看,这套是一个超级重要的类别。但是,我们有很长的路要走,进一步巩固和建立自己强有力的部分。这是一个段,我们将继续关注。
Xiaomi India president Muralikrishnan B at the sixth-edition of the ETTelecom 5G Congress 2023. <\/span><\/figcaption><\/figure>Xiaomi India<\/a> president Muralikrishnan B<\/a> <\/strong>said that 2022 was a brutal year for the smartphone industry in the country and the volume is unlikely to grow in 2023. However, he believes that the market will grow in terms of value as the average selling price is increasing every quarter. In an interaction with ET’s Danish Khan, he said that 5G<\/a> shipments as a percentage of the total market will get to the majority by Q3 this year. Edited excerpts.
How do you expect the Indian smartphone market to perform in 2023, after a dull 2022?
<\/strong>
I wouldn't call it a bad performance in 2022, I'd rather call it a brutal year, at best. Honestly, I don't believe the market will grow significantly in terms of volumes in 2023. But, I foresee the average selling price of the market going up and hence in value terms, it will grow. And that will be primarily defined by two or three parameters. Firstly, a smartphone is such an overall encompassing part of our lives and people demand more from their phones, they don't want to compromise on features and hence, what used to be typically a Rs 12,000 purchase is similar to buying an Rs 18,000- Rs 20,000 phone. So, people are demanding more which is driving up price points.
Secondly, 5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more.
Why does it make sense for Xiaomi<\/a> to have a lean portfolio in 2023 and beyond?
<\/strong>
I can definitely talk on behalf of Xiaomi. I think one of the strengths of Xiaomi in the past was that at every critical price point from Rs 6000 to Rs 20,000, there was one obvious choice of a Xiaomi device.
A cleaner leaner neater portfolio is any day a better option, as opposed to something which has got too many options. It makes it easy for us to manage production and manage procurement. It also makes it easy for the channel to manage inventory. It makes it easy for the retailer and it makes it easy for even the promoter to think of what to sell to a particular customer.
There was a lot of overlap between 4G and 5G across various price points, which is why the portfolio became a little bit unwieldy last year. But we are of course correcting that this year and going forward.
Which price segment is expected to grow more?
<\/strong>
It depends. So, the most attractive largest segment is Rs 10,000 to Rs 20,000. There's a lot of action in the Rs 15,000 to Rs 25,000 segment because those are ones where you have all-rounder phones. When it comes to 5G, I believe it's the Rs 10,000 to 15,000 price point, which will perhaps be the defining price point in terms of making 5G truly mass in terms of adoption. But of course, in the above Rs 30,000 segment action, we'll continue with the latest cutting-edge features. But that's a whole different ball game altogether.
Are there features other than 5G that consumers are demanding?
<\/strong>
Multiple. One is on display. There's so much OTT content that people consume and then gaming. Both of these are driving demand for AMOLED displays with a high refresh rate of up to 120-hertz refresh rate. Second, because you use your smartphone for so long, people want bigger batteries with fast charging.
The third use case is coming from the creator economy where they're starting to demand a whole lot from the camera, not just in terms of megapixels, but in terms of portraits and macros and 4K video. The third big demand that we are seeing from consumers is on the camera side.
And, last but not least is the design.
Read also<\/h4><\/a><\/figure>Apple pushed smartphone ASPs to a record $224 in 2022: IDC<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-news_link="//www.iser-br.com/news/devices/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b/99240094">
<\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-authors="[" danish khan"]" data-category-name="Devices" data-category_id="12" data-date="2023-04-04" data-index="article_1">
- 独家
- 乐动体育app下载LDsport
- 4分钟阅读
乐动娱乐招聘ETTelecom面试:2022年智能手机行业,是一个残酷的说,小米印度Muralikrishnan B
“5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多,”Muralikrishnan说。< / p >
第六版的小米印度总统Muralikrishnan B ETTelecom 5 g国会2023。乐动娱乐招聘
小米印度总统Muralikrishnan B说,2022年的智能手机行业是一个残酷的国家和体积在2023年不太可能发展壮大。然而,他认为市场将增长的价值平均售价是每季度增加。与ET的丹麦汗,他说5克出口占总市场将在今年第三季度的多数。编辑摘录。
你如何指望印度执行2023年,智能手机市场后无聊的2022 ?
我不会叫它糟糕的表现在2022年,我宁愿称之为残酷的一年,在最好的。老实说,我不相信市场会在2023年显著增长的卷。但是,我预见市场的平均售价上升,因此在价值方面,它将增加。这将主要由两个或三个参数定义的。首先,智能手机是一个整体包括我们生活的一部分,人们要求更多的从他们的电话,他们不想妥协的特性,因此,过去通常是Rs 12000年购买类似于买一个Rs 18000 - Rs 20000电话。所以,人们要求进一步推高价格。
其次,5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多。
为什么它有意义吗小米在2023年及以后拥有一个苗条的组合?
我一定能代表小米说话。我认为小米过去的优点之一是,在每一个关键价位从Rs 6000到20000卢比,小米手机的一个显而易见的选择。
一个更清洁更精简整洁组合任何一天是一个更好的选择,而不是一些有太多选择。它使我们更容易管理生产和管理采购。它还方便的渠道来管理库存。它让零售商甚至它让启动子想卖给一个特定的客户。
有很多重叠4 g和5 g在各种价位,这就是为什么去年投资组合变得有点笨拙。但我们当然是纠正,今年和未来。
这段价格预计将增长更多?
视情况而定。最大最具吸引力的部分是Rs 10000至20000卢比。有很多的行动在Rs 15000 Rs 25000段,因为这些都是有全能型选手的电话。当谈到5克,我相信这是Rs 10000到15000价格点,这也许会定义价格点的5 g真正大规模的采用。当然,在上面的Rs 30000段行动,我们将继续与最新的尖端功能。但这是一个完全不同的球的游戏。
有功能除了5克,消费者要求?
多个。一个是展出。有这么多的奥特人们消费,然后游戏的内容。这两个需求正在推动高刷新率的AMOLED显示屏120 hz刷新率。第二,因为你用你的智能手机这么久,人们想要更大的电池快速充电。
第三个用例是来自造物主的经济需求,他们开始从相机很多,不仅仅是在像素,而是在肖像和宏和4 k的视频。第三个要求我们看到消费者在相机一侧。
最后但并非最不重要的是设计。
读也
小米是一个生态系统的球员。5克,将小米看更多的产品种类吗?
我们的第一个重点是家庭物联网设备,很聪明。所以,智能安全摄像头、空气净化器、净水器、台灯,床头灯,等等。这是一个现有的投资组合。我们也有一个聪明的演讲者,可以控制所有的在一起。我认为重要的是先建立和扩大,特定生态系统在我们开始讨论其他类别,
可穿戴段为小米表演如何?
可穿戴的部分智能手机品牌是很重要的,因为当你构建出这个生态系统,增加客户保留。当客户有电话,smartwatch,从你的品牌和耳塞,重复的概率进一步上升。从这个角度来看,这套是一个超级重要的类别。但是,我们有很长的路要走,进一步巩固和建立自己强有力的部分。这是一个段,我们将继续关注。
Xiaomi India president Muralikrishnan B at the sixth-edition of the ETTelecom 5G Congress 2023. <\/span><\/figcaption><\/figure>Xiaomi India<\/a> president Muralikrishnan B<\/a> <\/strong>said that 2022 was a brutal year for the smartphone industry in the country and the volume is unlikely to grow in 2023. However, he believes that the market will grow in terms of value as the average selling price is increasing every quarter. In an interaction with ET’s Danish Khan, he said that 5G<\/a> shipments as a percentage of the total market will get to the majority by Q3 this year. Edited excerpts.
How do you expect the Indian smartphone market to perform in 2023, after a dull 2022?
<\/strong>
I wouldn't call it a bad performance in 2022, I'd rather call it a brutal year, at best. Honestly, I don't believe the market will grow significantly in terms of volumes in 2023. But, I foresee the average selling price of the market going up and hence in value terms, it will grow. And that will be primarily defined by two or three parameters. Firstly, a smartphone is such an overall encompassing part of our lives and people demand more from their phones, they don't want to compromise on features and hence, what used to be typically a Rs 12,000 purchase is similar to buying an Rs 18,000- Rs 20,000 phone. So, people are demanding more which is driving up price points.
Secondly, 5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more.
Why does it make sense for Xiaomi<\/a> to have a lean portfolio in 2023 and beyond?
<\/strong>
I can definitely talk on behalf of Xiaomi. I think one of the strengths of Xiaomi in the past was that at every critical price point from Rs 6000 to Rs 20,000, there was one obvious choice of a Xiaomi device.
A cleaner leaner neater portfolio is any day a better option, as opposed to something which has got too many options. It makes it easy for us to manage production and manage procurement. It also makes it easy for the channel to manage inventory. It makes it easy for the retailer and it makes it easy for even the promoter to think of what to sell to a particular customer.
There was a lot of overlap between 4G and 5G across various price points, which is why the portfolio became a little bit unwieldy last year. But we are of course correcting that this year and going forward.
Which price segment is expected to grow more?
<\/strong>
It depends. So, the most attractive largest segment is Rs 10,000 to Rs 20,000. There's a lot of action in the Rs 15,000 to Rs 25,000 segment because those are ones where you have all-rounder phones. When it comes to 5G, I believe it's the Rs 10,000 to 15,000 price point, which will perhaps be the defining price point in terms of making 5G truly mass in terms of adoption. But of course, in the above Rs 30,000 segment action, we'll continue with the latest cutting-edge features. But that's a whole different ball game altogether.
Are there features other than 5G that consumers are demanding?
<\/strong>
Multiple. One is on display. There's so much OTT content that people consume and then gaming. Both of these are driving demand for AMOLED displays with a high refresh rate of up to 120-hertz refresh rate. Second, because you use your smartphone for so long, people want bigger batteries with fast charging.
The third use case is coming from the creator economy where they're starting to demand a whole lot from the camera, not just in terms of megapixels, but in terms of portraits and macros and 4K video. The third big demand that we are seeing from consumers is on the camera side.
And, last but not least is the design.
Read also<\/h4><\/a><\/figure>Apple pushed smartphone ASPs to a record $224 in 2022: IDC<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-news_link="//www.iser-br.com/news/devices/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b/99240094">
<\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-authors="[" danish khan"]" data-category-name="Devices" data-category_id="12" data-date="2023-04-04" data-index="article_1">
- 独家
- 乐动体育app下载LDsport
- 4分钟阅读
乐动娱乐招聘ETTelecom面试:2022年智能手机行业,是一个残酷的说,小米印度Muralikrishnan B
“5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多,”Muralikrishnan说。< / p >
第六版的小米印度总统Muralikrishnan B ETTelecom 5 g国会2023。乐动娱乐招聘
小米印度总统Muralikrishnan B说,2022年的智能手机行业是一个残酷的国家和体积在2023年不太可能发展壮大。然而,他认为市场将增长的价值平均售价是每季度增加。与ET的丹麦汗,他说5克出口占总市场将在今年第三季度的多数。编辑摘录。
你如何指望印度执行2023年,智能手机市场后无聊的2022 ?
我不会叫它糟糕的表现在2022年,我宁愿称之为残酷的一年,在最好的。老实说,我不相信市场会在2023年显著增长的卷。但是,我预见市场的平均售价上升,因此在价值方面,它将增加。这将主要由两个或三个参数定义的。首先,智能手机是一个整体包括我们生活的一部分,人们要求更多的从他们的电话,他们不想妥协的特性,因此,过去通常是Rs 12000年购买类似于买一个Rs 18000 - Rs 20000电话。所以,人们要求进一步推高价格。
其次,5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多。
为什么它有意义吗小米在2023年及以后拥有一个苗条的组合?
我一定能代表小米说话。我认为小米过去的优点之一是,在每一个关键价位从Rs 6000到20000卢比,小米手机的一个显而易见的选择。
一个更清洁更精简整洁组合任何一天是一个更好的选择,而不是一些有太多选择。它使我们更容易管理生产和管理采购。它还方便的渠道来管理库存。它让零售商甚至它让启动子想卖给一个特定的客户。
有很多重叠4 g和5 g在各种价位,这就是为什么去年投资组合变得有点笨拙。但我们当然是纠正,今年和未来。
这段价格预计将增长更多?
视情况而定。最大最具吸引力的部分是Rs 10000至20000卢比。有很多的行动在Rs 15000 Rs 25000段,因为这些都是有全能型选手的电话。当谈到5克,我相信这是Rs 10000到15000价格点,这也许会定义价格点的5 g真正大规模的采用。当然,在上面的Rs 30000段行动,我们将继续与最新的尖端功能。但这是一个完全不同的球的游戏。
有功能除了5克,消费者要求?
多个。一个是展出。有这么多的奥特人们消费,然后游戏的内容。这两个需求正在推动高刷新率的AMOLED显示屏120 hz刷新率。第二,因为你用你的智能手机这么久,人们想要更大的电池快速充电。
第三个用例是来自造物主的经济需求,他们开始从相机很多,不仅仅是在像素,而是在肖像和宏和4 k的视频。第三个要求我们看到消费者在相机一侧。
最后但并非最不重要的是设计。
读也
小米是一个生态系统的球员。5克,将小米看更多的产品种类吗?
我们的第一个重点是家庭物联网设备,很聪明。所以,智能安全摄像头、空气净化器、净水器、台灯,床头灯,等等。这是一个现有的投资组合。我们也有一个聪明的演讲者,可以控制所有的在一起。我认为重要的是先建立和扩大,特定生态系统在我们开始讨论其他类别,
可穿戴段为小米表演如何?
可穿戴的部分智能手机品牌是很重要的,因为当你构建出这个生态系统,增加客户保留。当客户有电话,smartwatch,从你的品牌和耳塞,重复的概率进一步上升。从这个角度来看,这套是一个超级重要的类别。但是,我们有很长的路要走,进一步巩固和建立自己强有力的部分。这是一个段,我们将继续关注。
Xiaomi India president Muralikrishnan B at the sixth-edition of the ETTelecom 5G Congress 2023. <\/span><\/figcaption><\/figure>Xiaomi India<\/a> president Muralikrishnan B<\/a> <\/strong>said that 2022 was a brutal year for the smartphone industry in the country and the volume is unlikely to grow in 2023. However, he believes that the market will grow in terms of value as the average selling price is increasing every quarter. In an interaction with ET’s Danish Khan, he said that 5G<\/a> shipments as a percentage of the total market will get to the majority by Q3 this year. Edited excerpts.
How do you expect the Indian smartphone market to perform in 2023, after a dull 2022?
<\/strong>
I wouldn't call it a bad performance in 2022, I'd rather call it a brutal year, at best. Honestly, I don't believe the market will grow significantly in terms of volumes in 2023. But, I foresee the average selling price of the market going up and hence in value terms, it will grow. And that will be primarily defined by two or three parameters. Firstly, a smartphone is such an overall encompassing part of our lives and people demand more from their phones, they don't want to compromise on features and hence, what used to be typically a Rs 12,000 purchase is similar to buying an Rs 18,000- Rs 20,000 phone. So, people are demanding more which is driving up price points.
Secondly, 5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more.
Why does it make sense for Xiaomi<\/a> to have a lean portfolio in 2023 and beyond?
<\/strong>
I can definitely talk on behalf of Xiaomi. I think one of the strengths of Xiaomi in the past was that at every critical price point from Rs 6000 to Rs 20,000, there was one obvious choice of a Xiaomi device.
A cleaner leaner neater portfolio is any day a better option, as opposed to something which has got too many options. It makes it easy for us to manage production and manage procurement. It also makes it easy for the channel to manage inventory. It makes it easy for the retailer and it makes it easy for even the promoter to think of what to sell to a particular customer.
There was a lot of overlap between 4G and 5G across various price points, which is why the portfolio became a little bit unwieldy last year. But we are of course correcting that this year and going forward.
Which price segment is expected to grow more?
<\/strong>
It depends. So, the most attractive largest segment is Rs 10,000 to Rs 20,000. There's a lot of action in the Rs 15,000 to Rs 25,000 segment because those are ones where you have all-rounder phones. When it comes to 5G, I believe it's the Rs 10,000 to 15,000 price point, which will perhaps be the defining price point in terms of making 5G truly mass in terms of adoption. But of course, in the above Rs 30,000 segment action, we'll continue with the latest cutting-edge features. But that's a whole different ball game altogether.
Are there features other than 5G that consumers are demanding?
<\/strong>
Multiple. One is on display. There's so much OTT content that people consume and then gaming. Both of these are driving demand for AMOLED displays with a high refresh rate of up to 120-hertz refresh rate. Second, because you use your smartphone for so long, people want bigger batteries with fast charging.
The third use case is coming from the creator economy where they're starting to demand a whole lot from the camera, not just in terms of megapixels, but in terms of portraits and macros and 4K video. The third big demand that we are seeing from consumers is on the camera side.
And, last but not least is the design.
Read also<\/h4><\/a><\/figure>Apple pushed smartphone ASPs to a record $224 in 2022: IDC<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-news_link="//www.iser-br.com/news/devices/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b/99240094">
<\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-authors="[" danish khan"]" data-category-name="Devices" data-category_id="12" data-date="2023-04-04" data-index="article_1">
- 独家
- 乐动体育app下载LDsport
- 4分钟阅读
乐动娱乐招聘ETTelecom面试:2022年智能手机行业,是一个残酷的说,小米印度Muralikrishnan B
“5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多,”Muralikrishnan说。< / p >
第六版的小米印度总统Muralikrishnan B ETTelecom 5 g国会2023。乐动娱乐招聘
小米印度总统Muralikrishnan B说,2022年的智能手机行业是一个残酷的国家和体积在2023年不太可能发展壮大。然而,他认为市场将增长的价值平均售价是每季度增加。与ET的丹麦汗,他说5克出口占总市场将在今年第三季度的多数。编辑摘录。
你如何指望印度执行2023年,智能手机市场后无聊的2022 ?
我不会叫它糟糕的表现在2022年,我宁愿称之为残酷的一年,在最好的。老实说,我不相信市场会在2023年显著增长的卷。但是,我预见市场的平均售价上升,因此在价值方面,它将增加。这将主要由两个或三个参数定义的。首先,智能手机是一个整体包括我们生活的一部分,人们要求更多的从他们的电话,他们不想妥协的特性,因此,过去通常是Rs 12000年购买类似于买一个Rs 18000 - Rs 20000电话。所以,人们要求进一步推高价格。
其次,5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多。
为什么它有意义吗小米在2023年及以后拥有一个苗条的组合?
我一定能代表小米说话。我认为小米过去的优点之一是,在每一个关键价位从Rs 6000到20000卢比,小米手机的一个显而易见的选择。
一个更清洁更精简整洁组合任何一天是一个更好的选择,而不是一些有太多选择。它使我们更容易管理生产和管理采购。它还方便的渠道来管理库存。它让零售商甚至它让启动子想卖给一个特定的客户。
有很多重叠4 g和5 g在各种价位,这就是为什么去年投资组合变得有点笨拙。但我们当然是纠正,今年和未来。
这段价格预计将增长更多?
视情况而定。最大最具吸引力的部分是Rs 10000至20000卢比。有很多的行动在Rs 15000 Rs 25000段,因为这些都是有全能型选手的电话。当谈到5克,我相信这是Rs 10000到15000价格点,这也许会定义价格点的5 g真正大规模的采用。当然,在上面的Rs 30000段行动,我们将继续与最新的尖端功能。但这是一个完全不同的球的游戏。
有功能除了5克,消费者要求?
多个。一个是展出。有这么多的奥特人们消费,然后游戏的内容。这两个需求正在推动高刷新率的AMOLED显示屏120 hz刷新率。第二,因为你用你的智能手机这么久,人们想要更大的电池快速充电。
第三个用例是来自造物主的经济需求,他们开始从相机很多,不仅仅是在像素,而是在肖像和宏和4 k的视频。第三个要求我们看到消费者在相机一侧。
最后但并非最不重要的是设计。
读也
小米是一个生态系统的球员。5克,将小米看更多的产品种类吗?
我们的第一个重点是家庭物联网设备,很聪明。所以,智能安全摄像头、空气净化器、净水器、台灯,床头灯,等等。这是一个现有的投资组合。我们也有一个聪明的演讲者,可以控制所有的在一起。我认为重要的是先建立和扩大,特定生态系统在我们开始讨论其他类别,
可穿戴段为小米表演如何?
可穿戴的部分智能手机品牌是很重要的,因为当你构建出这个生态系统,增加客户保留。当客户有电话,smartwatch,从你的品牌和耳塞,重复的概率进一步上升。从这个角度来看,这套是一个超级重要的类别。但是,我们有很长的路要走,进一步巩固和建立自己强有力的部分。这是一个段,我们将继续关注。
Xiaomi India president Muralikrishnan B at the sixth-edition of the ETTelecom 5G Congress 2023. <\/span><\/figcaption><\/figure>Xiaomi India<\/a> president Muralikrishnan B<\/a> <\/strong>said that 2022 was a brutal year for the smartphone industry in the country and the volume is unlikely to grow in 2023. However, he believes that the market will grow in terms of value as the average selling price is increasing every quarter. In an interaction with ET’s Danish Khan, he said that 5G<\/a> shipments as a percentage of the total market will get to the majority by Q3 this year. Edited excerpts.
How do you expect the Indian smartphone market to perform in 2023, after a dull 2022?
<\/strong>
I wouldn't call it a bad performance in 2022, I'd rather call it a brutal year, at best. Honestly, I don't believe the market will grow significantly in terms of volumes in 2023. But, I foresee the average selling price of the market going up and hence in value terms, it will grow. And that will be primarily defined by two or three parameters. Firstly, a smartphone is such an overall encompassing part of our lives and people demand more from their phones, they don't want to compromise on features and hence, what used to be typically a Rs 12,000 purchase is similar to buying an Rs 18,000- Rs 20,000 phone. So, people are demanding more which is driving up price points.
Secondly, 5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more.
Why does it make sense for Xiaomi<\/a> to have a lean portfolio in 2023 and beyond?
<\/strong>
I can definitely talk on behalf of Xiaomi. I think one of the strengths of Xiaomi in the past was that at every critical price point from Rs 6000 to Rs 20,000, there was one obvious choice of a Xiaomi device.
A cleaner leaner neater portfolio is any day a better option, as opposed to something which has got too many options. It makes it easy for us to manage production and manage procurement. It also makes it easy for the channel to manage inventory. It makes it easy for the retailer and it makes it easy for even the promoter to think of what to sell to a particular customer.
There was a lot of overlap between 4G and 5G across various price points, which is why the portfolio became a little bit unwieldy last year. But we are of course correcting that this year and going forward.
Which price segment is expected to grow more?
<\/strong>
It depends. So, the most attractive largest segment is Rs 10,000 to Rs 20,000. There's a lot of action in the Rs 15,000 to Rs 25,000 segment because those are ones where you have all-rounder phones. When it comes to 5G, I believe it's the Rs 10,000 to 15,000 price point, which will perhaps be the defining price point in terms of making 5G truly mass in terms of adoption. But of course, in the above Rs 30,000 segment action, we'll continue with the latest cutting-edge features. But that's a whole different ball game altogether.
Are there features other than 5G that consumers are demanding?
<\/strong>
Multiple. One is on display. There's so much OTT content that people consume and then gaming. Both of these are driving demand for AMOLED displays with a high refresh rate of up to 120-hertz refresh rate. Second, because you use your smartphone for so long, people want bigger batteries with fast charging.
The third use case is coming from the creator economy where they're starting to demand a whole lot from the camera, not just in terms of megapixels, but in terms of portraits and macros and 4K video. The third big demand that we are seeing from consumers is on the camera side.
And, last but not least is the design.
Read also<\/h4><\/a><\/figure>Apple pushed smartphone ASPs to a record $224 in 2022: IDC<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-news_link="//www.iser-br.com/news/devices/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b/99240094">
- 独家
- 乐动体育app下载LDsport
- 4分钟阅读
乐动娱乐招聘ETTelecom面试:2022年智能手机行业,是一个残酷的说,小米印度Muralikrishnan B
“5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多,”Muralikrishnan说。< / p >
读到
你如何指望印度执行2023年,智能手机市场后无聊的2022 ?
我不会叫它糟糕的表现在2022年,我宁愿称之为残酷的一年,在最好的。老实说,我不相信市场会在2023年显著增长的卷。但是,我预见市场的平均售价上升,因此在价值方面,它将增加。这将主要由两个或三个参数定义的。首先,智能手机是一个整体包括我们生活的一部分,人们要求更多的从他们的电话,他们不想妥协的特性,因此,过去通常是Rs 12000年购买类似于买一个Rs 18000 - Rs 20000电话。所以,人们要求进一步推高价格。
其次,5 g发货量占总市场也出现了。它可能会得到大多数在今年第三季度。我们知道,有一个价格区别4 g设备和一个5 g设备,这也导致增加平均价格点。因此,我预计市场将稳定或略有负面,但增长约5% - -7%的价值,如果不是更多。
为什么它有意义吗小米在2023年及以后拥有一个苗条的组合?
我一定能代表小米说话。我认为小米过去的优点之一是,在每一个关键价位从Rs 6000到20000卢比,小米手机的一个显而易见的选择。
一个更清洁更精简整洁组合任何一天是一个更好的选择,而不是一些有太多选择。它使我们更容易管理生产和管理采购。它还方便的渠道来管理库存。它让零售商甚至它让启动子想卖给一个特定的客户。
有很多重叠4 g和5 g在各种价位,这就是为什么去年投资组合变得有点笨拙。但我们当然是纠正,今年和未来。
这段价格预计将增长更多?
视情况而定。最大最具吸引力的部分是Rs 10000至20000卢比。有很多的行动在Rs 15000 Rs 25000段,因为这些都是有全能型选手的电话。当谈到5克,我相信这是Rs 10000到15000价格点,这也许会定义价格点的5 g真正大规模的采用。当然,在上面的Rs 30000段行动,我们将继续与最新的尖端功能。但这是一个完全不同的球的游戏。
有功能除了5克,消费者要求?
多个。一个是展出。有这么多的奥特人们消费,然后游戏的内容。这两个需求正在推动高刷新率的AMOLED显示屏120 hz刷新率。第二,因为你用你的智能手机这么久,人们想要更大的电池快速充电。
第三个用例是来自造物主的经济需求,他们开始从相机很多,不仅仅是在像素,而是在肖像和宏和4 k的视频。第三个要求我们看到消费者在相机一侧。
最后但并非最不重要的是设计。
读也
小米是一个生态系统的球员。5克,将小米看更多的产品种类吗?
我们的第一个重点是家庭物联网设备,很聪明。所以,智能安全摄像头、空气净化器、净水器、台灯,床头灯,等等。这是一个现有的投资组合。我们也有一个聪明的演讲者,可以控制所有的在一起。我认为重要的是先建立和扩大,特定生态系统在我们开始讨论其他类别,
可穿戴段为小米表演如何?
可穿戴的部分智能手机品牌是很重要的,因为当你构建出这个生态系统,增加客户保留。当客户有电话,smartwatch,从你的品牌和耳塞,重复的概率进一步上升。从这个角度来看,这套是一个超级重要的类别。但是,我们有很长的路要走,进一步巩固和建立自己强有力的部分。这是一个段,我们将继续关注。
How do you expect the Indian smartphone market to perform in 2023, after a dull 2022?
<\/strong>
I wouldn't call it a bad performance in 2022, I'd rather call it a brutal year, at best. Honestly, I don't believe the market will grow significantly in terms of volumes in 2023. But, I foresee the average selling price of the market going up and hence in value terms, it will grow. And that will be primarily defined by two or three parameters. Firstly, a smartphone is such an overall encompassing part of our lives and people demand more from their phones, they don't want to compromise on features and hence, what used to be typically a Rs 12,000 purchase is similar to buying an Rs 18,000- Rs 20,000 phone. So, people are demanding more which is driving up price points.
Secondly, 5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more.
Why does it make sense for Xiaomi<\/a> to have a lean portfolio in 2023 and beyond?
<\/strong>
I can definitely talk on behalf of Xiaomi. I think one of the strengths of Xiaomi in the past was that at every critical price point from Rs 6000 to Rs 20,000, there was one obvious choice of a Xiaomi device.
A cleaner leaner neater portfolio is any day a better option, as opposed to something which has got too many options. It makes it easy for us to manage production and manage procurement. It also makes it easy for the channel to manage inventory. It makes it easy for the retailer and it makes it easy for even the promoter to think of what to sell to a particular customer.
There was a lot of overlap between 4G and 5G across various price points, which is why the portfolio became a little bit unwieldy last year. But we are of course correcting that this year and going forward.
Which price segment is expected to grow more?
<\/strong>
It depends. So, the most attractive largest segment is Rs 10,000 to Rs 20,000. There's a lot of action in the Rs 15,000 to Rs 25,000 segment because those are ones where you have all-rounder phones. When it comes to 5G, I believe it's the Rs 10,000 to 15,000 price point, which will perhaps be the defining price point in terms of making 5G truly mass in terms of adoption. But of course, in the above Rs 30,000 segment action, we'll continue with the latest cutting-edge features. But that's a whole different ball game altogether.
Are there features other than 5G that consumers are demanding?
<\/strong>
Multiple. One is on display. There's so much OTT content that people consume and then gaming. Both of these are driving demand for AMOLED displays with a high refresh rate of up to 120-hertz refresh rate. Second, because you use your smartphone for so long, people want bigger batteries with fast charging.
The third use case is coming from the creator economy where they're starting to demand a whole lot from the camera, not just in terms of megapixels, but in terms of portraits and macros and 4K video. The third big demand that we are seeing from consumers is on the camera side.
And, last but not least is the design.
Read also<\/h4><\/a><\/figure>Apple pushed smartphone ASPs to a record $224 in 2022: IDC<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-news_link="//www.iser-br.com/news/devices/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b/99240094">
<\/a><\/figure>Apple pushed smartphone ASPs to a record $224 in 2022: IDC<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-news_link="//www.iser-br.com/news/devices/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b/99240094">
<\/a><\/figure>#ET5GCongress: Affordability schemes for devices key to drive 5G adoption: Executives<\/a><\/h5><\/div><\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-news_link="//www.iser-br.com/news/devices/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b/99240094">
<\/a><\/figure>#ET5GCongress: Devices in Rs10-15k sweet spot to accelerate 5G adoption: Muralikrishnan<\/a><\/h5><\/div><\/a><\/figure>Vodafone Idea partners with Xiaomi to offer 5G services on its devices<\/a><\/h5><\/div><\/div><\/div>
Xiaomi is an ecosystem player. With 5G coming in, will Xiaomi look at more product categories?
<\/strong>
Our first focus is on home IoT devices, which are smart. So, smart security cameras, air purifiers, water purifiers, lamps and bedside lamps, and so on. That's an existing portfolio that we have. We also have a smart speaker that can control all of them together. I think it's important first to establish and broaden that specific ecosystem before we start talking about the other categories,
How is the wearable segment performing for Xiaomi?
<\/strong>
The wearable segment is important for smartphone brands because when you build out this ecosystem, you have an increase in customer retention. When a customer has a phone, smartwatch, and earbuds from your brand, the probability of repeat goes up even further. From that perspective, wearables is a super important category. But, we have a long way to go and further entrenching and building ourselves to be strong in that segment. And that's a segment that we are continuing to focus on.
<\/body>","next_sibling":[{"msid":99236196,"title":"Nokia Pure UI not coming to Nokia smartphones, confirms company","entity_type":"ARTICLE","link":"\/news\/devices\/nokia-pure-ui-not-coming-to-nokia-smartphones-confirms-company\/99236196","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99240094,"entity_type":"ARTICLE","title":"ETTelecom Interviews: 2022 was a brutal year for the smartphone industry, says Xiaomi India\u2019s Muralikrishnan B","synopsis":"\"5G shipments as a percentage of the total market are also going up. It will probably get to the majority sometime in Q3 of this year. And we know that there is a price difference between a 4G device and a 5G device, which is also causing an increase in the average price points. Hence, I would expect the market to be steady or slightly negative in volume, but grow by about 5%-7% in terms of value, if not more,\" says Muralikrishnan. ","titleseo":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2411,"shares":0,"engagementtimems":5269000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-04 16:13:37","lastupd":"2023-04-04 16:13:38","breadcrumbTags":["Xiaomi","Prime","Muralikrishnan B","Xiaomi India","5G","Xiaomi smartphones","technology news","India smartphone market","Xiaomi 5G","INterviews"],"secinfo":{"seolocation":"devices\/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b"}}" data-news_link="//www.iser-br.com/news/devices/ettelecom-interviews-2022-was-a-brutal-year-for-the-smartphone-industry-says-xiaomi-indias-muralikrishnan-b/99240094">
<\/a><\/figure>
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动