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<\/span><\/figcaption><\/figure>NEW DELHI: Shipments in India’s wearables market grew 80.9% year-over-year to 25.1 million units in Q1 2023, but remained flat on a sequential basis due to a strong performance in Q4 2022, as per the latest report released by the International Data Corporation<\/a> (IDC<\/a>) on Wednesday.

The research firm attributed the growth to factors such as improved supplies, leaner inventory, multiple new launches, and faster portfolio refresh.

boAt, Fire-Boltt<\/a>, and Noise<\/a> led the overall wearables market in India with a market share (by volume) of 25.6%, 12.4%, and 11.9%, respectively. Boult Audio<\/a> and Oppo<\/a> (incl. OnePlus<\/a>) held 9.3% and 4.7% share, slotting into the fourth and fifth ranks, as per IDC<\/a>.

<\/tbody><\/table><\/div>
According to the research firm’s data, however, Boult Audio<\/a> grew the strongest at 366.5% year-over-year in Q1, Fire-Boltt<\/a> grew 238.3%, boAt grew 102.4%, and Noise<\/a> grew 97.3%, while Oppo<\/a> was the only brand whose shipments dropped 5.8%.

IDC noted that India-based wearables brands, cumulatively holding over 15% share, is further intensifying the competition which is resulting in a drop in the average selling prices (ASPs) to Rs 1,860 ($22.7) compared to Rs 2,410 ($29.5) a year ago.

The smartwatch category grew the strongest at 178.9% year-over-year in the January-March quarter in 2023 to 10.4 million shipments, while the earwear category grew 48.5%, and the wristband category fell 86.7% during the same period.

Top 5 Wearable Companies, Market Share, Year-over-Year Growth, 1Q23, Unit Shipment
<\/strong>
<\/td><\/tr>
Company
<\/strong>
<\/td>		1Q22 Share
<\/strong>
<\/td>		1Q23 Share
<\/strong>
<\/td>		1Q22 vs 1Q23 Growth
<\/strong>
<\/td><\/tr>
Imagine Marketing (boAt)<\/strong>

<\/td>		22.9%

<\/td>		25.6%

<\/td>		102.4%

<\/td><\/tr>
Fire - Boltt
<\/strong>
<\/td>		6.6%

<\/td>		12.4%

<\/td>		238.3%

<\/td><\/tr>
Nexxbase (Noise)
<\/strong>
<\/td>		10.9%

<\/td>		11.9%

<\/td>		97.3%

<\/td><\/tr>
Boult Audio
<\/strong>
<\/td>		3.6%

<\/td>		9.3%

<\/td>		366.5%

<\/td><\/tr>
OPPO (includes OnePlus)
<\/strong>
<\/td>		9.0%

<\/td>		4.7%

<\/td>		-5.8%

<\/td><\/tr>
Others
<\/strong>
<\/td>		47.0%

<\/td>		36.1%

<\/td>		39.2%

<\/td><\/tr>
Total
<\/strong>
<\/td>		100.0%

<\/td>		100.0%

<\/td>		80.9%

<\/td><\/tr>
Source: IDC India Monthly Wearable Device Tracker, May 2023
<\/strong>
<\/td><\/tr><\/tbody>
<\/tbody><\/table><\/div>
Within the earwear category, the TWS share is now 63.9% from 48.1% a year ago. The transition from neckbands to TWS is continuing from 2022, with ASPs at $12.2 and $20.4 respectively in 1Q23.

“Enhancements in audio quality through ANC\/ENC and aesthetically appealing designs will be key differentiators in 2023. Moving beyond audio capabilities by incorporating health tracking technology will be essential for sustained growth,” said Vikas Sharma, senior market analyst, wearable devices<\/a>, IDC India.

The smartwatch ASP declined by 42.0% year-over-year to reach $29.2 (vs $50.4 a year back).

“Brands are bringing a variety of smartwatch models with metal straps\/casing, circular dials, rugged finish, and premium designs. Clubbed with advanced communication features like LTE, digital payment options, and more accurate sensors\/algorithms, brands are attracting new smartwatch consumers as well as fueling refresh buying,” said Upasana Joshi, Research Manager, Client Devices<\/a>, IDC India.

In 2023, IDC expects the smartwatch market to cross 50 million units, up from 30.7 million in 2022.
<\/body>","next_sibling":[{"msid":100132670,"title":"Mediatek launches Dimensity 9200+ 5G chipset for premium smartphones","entity_type":"ARTICLE","link":"\/news\/devices\/mediatek-launches-dimensity-9200-5g-chipset-for-premium-smartphones\/100132670","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":100132503,"entity_type":"ARTICLE","title":"Improved supplies, lean inventory help boost India wearable shipments 81% to 25.1 mn units in 1Q23: IDC","synopsis":"boAt, Fire-Boltt, and Noise led the overall wearables market in India with a market share (by volume) of 25.6%, 12.4%, and 11.9%, respectively. Boult Audio and Oppo (incl. OnePlus) held 9.3% and 4.7% share, slotting into the fourth and fifth ranks, as per IDC.","titleseo":"devices\/improved-supplies-lean-inventory-help-boost-india-wearable-shipments-81-to-25-1-mn-units-in-1q23-idc","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":168,"shares":0,"engagementtimems":757000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-05-10 17:20:41","lastupd":"2023-05-10 17:42:22","breadcrumbTags":["Fire-Boltt","India wearables market","oppo","Noise","Boult Audio","wearables shipments","Devices","IDC","international data corporation","OnePlus"],"secinfo":{"seolocation":"devices\/improved-supplies-lean-inventory-help-boost-india-wearable-shipments-81-to-25-1-mn-units-in-1q23-idc"}}" data-authors="[" "]" data-category-name="Devices" data-category_id="12" data-date="2023-05-10" data-index="article_1">

供应改善,精益库存帮助印度可穿戴出货81%至25.1 mn单位1 q23处:IDC

船、Fire-Boltt和噪音带领整个这套市场在印度的市场份额(按体积)的25.6%,12.4%,和11.9%,分别。筛子音频和朋友(包括OnePlus)持有9.3%和4.7%的市场份额,插到第四和第五,根据IDC。

  • 2023年5月10日更新05:42点是
阅读: 100年行业专业人士
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在印度新德里:出货量的衣物收藏市场2023年第一季度达到了2510万辆,同比增长80.9%,但环比持平由于强劲表现在2022年第四季度,按最新发布的报告国际数据公司(国际数据公司(IDC)周三)。

研究公司将增长等因素改善供应,精简库存,多个新推出的产品,更快的投资组合刷新。

船,Fire-Boltt,噪音领导整个这套市场在印度的市场份额(按体积)的25.6%,12.4%,和11.9%,分别。筛子的音频和相对应的人(包括。OnePlus)持有9.3%和4.7%的市场份额,插到第四和第五,按国际数据公司(IDC)。

广告
Product Category Market Shipments, Year-over-Year Growth, 1Q23 (Shipments are in thousands of units)
<\/strong>
<\/td><\/tr>
Product Category
<\/strong>
<\/td>		1Q22 Shipments
<\/strong>
<\/td>		1Q23 Shipments
<\/strong>
<\/td>		1Q22 vs 1Q23 Growth
<\/strong>
<\/td><\/tr>
1. Wrist Band
<\/strong>
<\/td>		259.1

<\/td>		34.3

<\/td>		-86.7%

<\/td><\/tr>
2. Smartwatch
<\/strong>
<\/td>		3722.1

<\/td>		10379.5

<\/td>		178.9%

<\/td><\/tr>
3. Earwear
<\/strong>
<\/td>		9882.7

<\/td>		14672.1

<\/td>		48.5%

<\/td><\/tr>
Total
<\/strong>
<\/td>		13866.0

<\/td>		25086.0

<\/td>		80.9%

<\/td><\/tr>
Source: IDC India Monthly Wearable Device Tracker, May 2023
<\/em><\/strong>
<\/td><\/tr><\/tbody>
前5名的可穿戴公司,市场份额,同比增长1 q23处,单位装运
公司

 1的时候分享

 1 q23处分享

 1的时候vs q23处生长
想象营销(船)

 22.9%

 25.6%

 102.4%
火-螺栓

 6.6%

 12.4%

 238.3%
Nexxbase(噪音)

 10.9%

 11.9%

 97.3%
筛子的音频

 3.6%

 9.3%

 366.5%
相对应的人(包括OnePlus)

 9.0%

 4.7%

 -5.8%
其他人

 47.0%

 36.1%

 39.2%
总

 100.0%

 100.0%

 80.9%
来源:IDC印度每月可穿戴设备跟踪器,2023年5月

根据研究公司的数据,然而,筛子的音频第一季度同比增长最强劲的366.5%。Fire-Boltt船同比增长102.4%,增长238.3%噪音增长了97.3%,而相对应的人是唯一一个品牌的发货量下降了5.8%。

IDC指出,印度的这套品牌,累计持有超过15%的份额,是进一步加强竞争导致平均销售价格下降(asp) 1860卢比(22.7美元)相比,2410卢比(29.5美元)一年前。

smartwatch类别1季度同比增长最强劲的178.9%在2023年到1040万年出货量,而earwear类增长48.5%,和腕表类别同期下降了86.7%。

产品类别市场出货量同比增长1 q23处(出货是成千上万的单位)
产品类别

 1的时候出货

 1 q23处出货

 1的时候vs q23处生长
1。手腕带

 259.1

广告
34.3

 -86.7%
2。Smartwatch

 3722.1

 10379.5

 178.9%
3所示。Earwear

 9882.7

 14672.1

 48.5%
总

 13866.0

 25086.0

 80.9%
来源:IDC印度每月可穿戴设备跟踪器,2023年5月

在earwear类别,TWS份额从一年前的48.1%现在是63.9%。从奶妈佩戴过渡到TWS仍在继续从2022年开始,与asp分别为12.2美元和20.4美元1 q23处。

“通过非国大/ ENC增强音频质量和美学设计在2023年将主要优势。超越音频功能,通过融合健康跟踪技术将持续增长的必要条件,“高级市场分析师维Sharma说,耐磨设备,IDC印度。

smartwatch ASP的同比下降了42.0%,达到29.2美元(vs 50.4美元一年)。

“品牌是把各种smartwatch模型用金属肩带/套管,圆形表盘,崎岖的完成,和优质的设计。联合与LTE等先进的通信特性,数字支付选项,和更准确的传感器/算法,品牌是吸引新的smartwatch消费者以及推动刷新购买,“Upasana Joshi说,研究经理,客户设备,IDC印度。

2023年,IDC预计smartwatch市场跨越5000万辆,高于3070万年的2022人。
  • 发表在2023年5月10日05:20点坚持

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\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Shipments in India’s wearables market grew 80.9% year-over-year to 25.1 million units in Q1 2023, but remained flat on a sequential basis due to a strong performance in Q4 2022, as per the latest report released by the International Data Corporation<\/a> (IDC<\/a>) on Wednesday.

The research firm attributed the growth to factors such as improved supplies, leaner inventory, multiple new launches, and faster portfolio refresh.

boAt, Fire-Boltt<\/a>, and Noise<\/a> led the overall wearables market in India with a market share (by volume) of 25.6%, 12.4%, and 11.9%, respectively. Boult Audio<\/a> and Oppo<\/a> (incl. OnePlus<\/a>) held 9.3% and 4.7% share, slotting into the fourth and fifth ranks, as per IDC<\/a>.

<\/tbody><\/table><\/div>
According to the research firm’s data, however, Boult Audio<\/a> grew the strongest at 366.5% year-over-year in Q1, Fire-Boltt<\/a> grew 238.3%, boAt grew 102.4%, and Noise<\/a> grew 97.3%, while Oppo<\/a> was the only brand whose shipments dropped 5.8%.

IDC noted that India-based wearables brands, cumulatively holding over 15% share, is further intensifying the competition which is resulting in a drop in the average selling prices (ASPs) to Rs 1,860 ($22.7) compared to Rs 2,410 ($29.5) a year ago.

The smartwatch category grew the strongest at 178.9% year-over-year in the January-March quarter in 2023 to 10.4 million shipments, while the earwear category grew 48.5%, and the wristband category fell 86.7% during the same period.

Top 5 Wearable Companies, Market Share, Year-over-Year Growth, 1Q23, Unit Shipment
<\/strong>
<\/td><\/tr>
Company
<\/strong>
<\/td>		1Q22 Share
<\/strong>
<\/td>		1Q23 Share
<\/strong>
<\/td>		1Q22 vs 1Q23 Growth
<\/strong>
<\/td><\/tr>
Imagine Marketing (boAt)<\/strong>

<\/td>		22.9%

<\/td>		25.6%

<\/td>		102.4%

<\/td><\/tr>
Fire - Boltt
<\/strong>
<\/td>		6.6%

<\/td>		12.4%

<\/td>		238.3%

<\/td><\/tr>
Nexxbase (Noise)
<\/strong>
<\/td>		10.9%

<\/td>		11.9%

<\/td>		97.3%

<\/td><\/tr>
Boult Audio
<\/strong>
<\/td>		3.6%

<\/td>		9.3%

<\/td>		366.5%

<\/td><\/tr>
OPPO (includes OnePlus)
<\/strong>
<\/td>		9.0%

<\/td>		4.7%

<\/td>		-5.8%

<\/td><\/tr>
Others
<\/strong>
<\/td>		47.0%

<\/td>		36.1%

<\/td>		39.2%

<\/td><\/tr>
Total
<\/strong>
<\/td>		100.0%

<\/td>		100.0%

<\/td>		80.9%

<\/td><\/tr>
Source: IDC India Monthly Wearable Device Tracker, May 2023
<\/strong>
<\/td><\/tr><\/tbody>
<\/tbody><\/table><\/div>
Within the earwear category, the TWS share is now 63.9% from 48.1% a year ago. The transition from neckbands to TWS is continuing from 2022, with ASPs at $12.2 and $20.4 respectively in 1Q23.

“Enhancements in audio quality through ANC\/ENC and aesthetically appealing designs will be key differentiators in 2023. Moving beyond audio capabilities by incorporating health tracking technology will be essential for sustained growth,” said Vikas Sharma, senior market analyst, wearable devices<\/a>, IDC India.

The smartwatch ASP declined by 42.0% year-over-year to reach $29.2 (vs $50.4 a year back).

“Brands are bringing a variety of smartwatch models with metal straps\/casing, circular dials, rugged finish, and premium designs. Clubbed with advanced communication features like LTE, digital payment options, and more accurate sensors\/algorithms, brands are attracting new smartwatch consumers as well as fueling refresh buying,” said Upasana Joshi, Research Manager, Client Devices<\/a>, IDC India.

In 2023, IDC expects the smartwatch market to cross 50 million units, up from 30.7 million in 2022.
<\/body>","next_sibling":[{"msid":100132670,"title":"Mediatek launches Dimensity 9200+ 5G chipset for premium smartphones","entity_type":"ARTICLE","link":"\/news\/devices\/mediatek-launches-dimensity-9200-5g-chipset-for-premium-smartphones\/100132670","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":100132503,"entity_type":"ARTICLE","title":"Improved supplies, lean inventory help boost India wearable shipments 81% to 25.1 mn units in 1Q23: IDC","synopsis":"boAt, Fire-Boltt, and Noise led the overall wearables market in India with a market share (by volume) of 25.6%, 12.4%, and 11.9%, respectively. Boult Audio and Oppo (incl. OnePlus) held 9.3% and 4.7% share, slotting into the fourth and fifth ranks, as per IDC.","titleseo":"devices\/improved-supplies-lean-inventory-help-boost-india-wearable-shipments-81-to-25-1-mn-units-in-1q23-idc","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":168,"shares":0,"engagementtimems":757000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-05-10 17:20:41","lastupd":"2023-05-10 17:42:22","breadcrumbTags":["Fire-Boltt","India wearables market","oppo","Noise","Boult Audio","wearables shipments","Devices","IDC","international data corporation","OnePlus"],"secinfo":{"seolocation":"devices\/improved-supplies-lean-inventory-help-boost-india-wearable-shipments-81-to-25-1-mn-units-in-1q23-idc"}}" data-news_link="//www.iser-br.com/news/devices/improved-supplies-lean-inventory-help-boost-india-wearable-shipments-81-to-25-1-mn-units-in-1q23-idc/100132503">
Product Category Market Shipments, Year-over-Year Growth, 1Q23 (Shipments are in thousands of units)
<\/strong>
<\/td><\/tr>
Product Category
<\/strong>
<\/td>		1Q22 Shipments
<\/strong>
<\/td>		1Q23 Shipments
<\/strong>
<\/td>		1Q22 vs 1Q23 Growth
<\/strong>
<\/td><\/tr>
1. Wrist Band
<\/strong>
<\/td>		259.1

<\/td>		34.3

<\/td>		-86.7%

<\/td><\/tr>
2. Smartwatch
<\/strong>
<\/td>		3722.1

<\/td>		10379.5

<\/td>		178.9%

<\/td><\/tr>
3. Earwear
<\/strong>
<\/td>		9882.7

<\/td>		14672.1

<\/td>		48.5%

<\/td><\/tr>
Total
<\/strong>
<\/td>		13866.0

<\/td>		25086.0

<\/td>		80.9%

<\/td><\/tr>
Source: IDC India Monthly Wearable Device Tracker, May 2023
<\/em><\/strong>
<\/td><\/tr><\/tbody>