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<\/span><\/figcaption><\/figure>NEW DELHI: Indian smartphone sales plunged to a new low in the first quarter of 2023 , continuing from last year' s declining trend with the latest data from market research firm Canalys<\/a> showing shipments fell by 20℅ year-on-year.

While Samsung<\/a> continued to remain on the top spot in the first quarter with a market share of 21% and shipments of 6.3 million units, its Chinese rival Oppo shot to the second position with 5.5 million shipments giving it an 18℅ share of the market overtaking compatriots Vivo and Xiaomi<\/a>.

Vivo narrowly missing out to Oppo, became the third largest seller in the Indian smartphone market with 5.4 million units with same 18% market share as Oppo. Xiaomi, however, slipped to the fourth place accounting for a 16% share with 5 million shipments according to the research firm’s data.

Another Chinese vendor Realme<\/a> maintained fifth place with 2.9 million shipments as the online channel remained muted.

“The market is still witnessing uneven demand woes and channels remain vulnerable to stock build-up,” said Canalys.

<\/tbody><\/tbody><\/tbody><\/table><\/div><\/blockquote>“The Indian market faces early-year struggles but vendors keep fueling the market as they remain bullish on long-term prospects,” said Sanyam Chaurasia, Analyst at Canalys.

The gloom scenario in smartphone market comes in even as top global brand Apple is in the midst of opening it's first ever offline stores in India, indicating it's anticipation of strong demand revival

“Just as the economic indicators toward the end of Q4 2022 clearly suggested that demand would remain sluggish in the short term, it was witnessed so in Q1 2023. Despite this challenge, investments from major brands are pouring in as they align with the government's vision and changing consumer behavior,” Chaurasia added.

According to the analyst, brands are focusing on optimising retail, manufacturing, local sourcing, and research & development (R&D) to secure their long-term position in the market.

Canalys data showed the shipments of all brands, except Oppo, fell in Q1. Realme’s shipments declined the sharpest at 51% year-over-year in Q1, followed by Xiaomi with a fall of 38%, and Samsung with a decline of 11% during the same period.

Canalys said efficient channel management, quick model placement in offline space among others could be the deciding factors to get out of the current slump.

\"\"
<\/span><\/figcaption><\/figure>
“Q1 2023 showcased that brands must balance channel contributions to keep business operations stable and maintain share,” said Chaurasia.

“Vendors with efficient channel management have proven to be more resilient to market volatility. Post-pandemic, vendors who have nurtured mainline retail channels, have demonstrated stability even during market downturns. Increasing contributions from high-price-band models have encouraged vendors to focus on strengthening their offline channels., he pointed out.

According to the Canalys executive, Samsung has been efficient with its fast-moving model placement in the offline space, and in Q1, it was the 5G-capable A-series.

“Apple's new offline stores staffed by expert employees will further enhance its brand experience and position. While online heavy brands have driven units primarily through e-commerce sales, leading to periodic volume surges,” said Chaurasia while adding the current year for the companies to see growth in mass market will be difficult while premium segment is on growth trajectory.

\"\"
<\/span><\/figcaption><\/figure>
“2023 will be challenging as the mass-market segment is still moving slowly. Nonetheless, the premium segment is poised for growth, boosting the ASP growth of the overall market,” said Chaurasia.

“As disposable income gradually rises, consumers are willing to spend more on premium devices<\/a>. To succeed in this segment, brands must prioritize availability, affordability and aspirational value. Going forward, brands should also emphasize export strategy to align with the government’s initiatives. At present, India's smartphone export growth is primarily driven by Apple and Samsung, helping achieve a record-breaking export value of almost US$4 billion in Q1.,\" he observed.

Canalys expects modest growth this year, driven by organic growth drivers. \"However, to stimulate the upgrade cycle, 5G devices and other market drivers must offer compelling utility for consumers,\" said Chaurasia.
<\/body>","next_sibling":[{"msid":99604386,"title":"Chipmaking machines face a crunch of their own","entity_type":"ARTICLE","link":"\/news\/devices\/chipmaking-machines-face-a-crunch-of-their-own\/99604386","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99604451,"entity_type":"ARTICLE","title":"India smartphone shipments slump continues as sales plummet 20\u2105 in Q1","synopsis":"While Samsung continued to remain on the top spot in the first quarter with a market share of 21% and shipments of 6.3 million units, its Chinese rival Oppo shot to the second position with 5.5 million shipments giving it an 18\u2105 share of the market overtaking compatriots Vivo and Xiaomi.","titleseo":"devices\/india-smartphone-market-falls-sharply-at-20-in-q1-xiaomi-slips-to-fourth-spot-canalys","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":2876,"shares":0,"engagementtimems":9682000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-19 11:26:28","lastupd":"2023-04-19 13:38:42","breadcrumbTags":["Xiaomi","Xiaomi smartphones","Samsung","Devices","Canalys","Realme","India smartphone market","India smartphone market shipments","technology news"],"secinfo":{"seolocation":"devices\/india-smartphone-market-falls-sharply-at-20-in-q1-xiaomi-slips-to-fourth-spot-canalys"}}" data-authors="[" "]" data-category-name="Devices" data-category_id="12" data-date="2023-04-19" data-index="article_1">

印度智能手机出货量下滑继续第一季度销售额直线下降20℅

而三星继续留在榜首在第一季度的市场份额21%,出货量630万台,其中国竞争对手相对应的人,第二个位置与550万年出货量给它一个18℅的市场份额超越同胞Vivo和小米。

  • 更新于2023年4月19日01:38点坚持
阅读: 100年行业专业人士
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新德里:印度智能手机销量跌至新低2023年第一季度,继续从去年的下降趋势从市场调查公司的最新数据Canalys显示出货量同比下降了20℅。

而三星继续留在榜首在第一季度的市场份额21%,出货量630万台,其中国竞争对手相对应的人,第二个位置与550万年出货给它一个18℅的市场份额超越同胞体内小米。

体内险些砸到相对应的人,成为第三大卖家在印度与540万台智能手机市场18%的市场份额和朋友一样。然而,小米下滑至第四位,占16%的份额与500万年出货量根据研究公司的数据。

广告
另一个中国供应商Realme维护与290万年出货量第五位在线渠道仍然有限。

"市场仍然是见证需求不均问题及渠道仍然容易受到股票累积,“Canalys说。

Indian smartphone shipments and annual growth<\/strong>
Canalys Smartphone Market Pulse: Q1 2023<\/strong>

<\/td><\/tr>
Vendor<\/strong>

<\/td>		Q1 2023 shipments (million)<\/strong>

<\/td>		Q1 2023<\/strong>
market<\/strong>
share<\/strong>

<\/td>		Q1 2022<\/strong>
shipments (million)<\/strong>

<\/td>		Q1 2022<\/strong>
market <\/strong>share<\/strong>

<\/td>		Annual<\/strong>
growth<\/strong>

<\/td><\/tr>
Samsung<\/strong>

<\/td>		6.3

<\/td>		21%

<\/td>		7.1

<\/td>		19%

<\/td>		-11%

<\/td><\/tr>
OPPO<\/strong>

<\/td>		5.5

<\/td>		18%

<\/td>		4.6

<\/td>		12%

<\/td>		18%

<\/td><\/tr>
vivo<\/strong>

<\/td>		5.4

<\/td>		18%

<\/td>		5.7

<\/td>		15%

<\/td>		-4%

<\/td><\/tr>
Xiaomi<\/strong>

<\/td>		5.0

<\/td>		16%

<\/td>		8.0

<\/td>		21%

<\/td>		-38%

<\/td><\/tr>
realme<\/strong>

<\/td>		2.9

<\/td>		9%

<\/td>		6.0

<\/td>		16%

<\/td>		-52%

<\/td><\/tr>
Others<\/strong>

<\/td>		5.5

<\/td>		18%

<\/td>		6.8

<\/td>		18%

<\/td>		-19%

<\/td><\/tr>
Total<\/strong>

<\/td>		30.6<\/strong>

<\/td>		100%<\/strong>

<\/td>		38.2<\/strong>

<\/td>		100%<\/strong>

<\/td>		-20%<\/strong>

<\/td><\/tr>


<\/td>

<\/td>

<\/td><\/tr>
Note: Xiaomi estimates include sub-brand POCO and OPPO includes OnePlus. Percentages may not add up to 100% due to rounding.
Source: Canalys Smartphone Analysis (sell-in shipments), April 2023
<\/td>

<\/td><\/tr><\/tbody>
印度的智能手机出货量,年增长率
Canalys智能手机市场脉搏:2023年第一季度
供应商

 2023年一季度出货量(百万)

 2023年一季度
市场
分享

 2022年一季度
发货(百万)

 2022年一季度
市场分享

 年度
增长
三星

 6.3

 21%

 7.1

 19%

 -11%
相对应的人

 5.5

 18%

 4.6

 12%

 18%
体内

 5.4

 18%

 5.7

 15%

 -4%
小米

 5.0

 16%

 8.0

 21%

 -38%
realme

 2.9

 9%

 6.0

 16%

 -52%
其他人

 5.5

 18%

 6.8

 18%

 -19%
总

 30.6

 100%

 38.2

 100%

 -20%






注:小米估计包括子品牌少和朋友包括OnePlus。比例可能不加起来100%由于舍入。
来源:Canalys智能手机分析(销售发货),2023年4月

“印度市场面临年初挣扎但供应商保持加剧了市场仍然看好长期前景,“说Sanyam Chaurasia, Canalys的分析师。

忧郁的场景在智能手机市场甚至作为全球最大的品牌苹果中这是第一次线下开店在印度,表明需求强劲复苏的预期

广告
“就像2022年第四季度经济指标最后清楚地表明,需求在短期内仍将是缓慢的,它见证了2023年一季度。尽管这一挑战,投资的主要品牌涌入,他们结合政府的远见和改变消费者的行为,”Chaurasia补充道。

分析师称,品牌专注于优化零售、制造、本地采购和研发(R&D),以确保其长期在市场上的位置。

Canalys数据显示所有品牌的货物,除了朋友,第一季度下跌。Realme出货量下降最严重的第一季度同比51%,紧随其后的是小米下降38%,和三星同期下降11%。

Canalys称高效的渠道管理,快速模型放置在离线空间等可能是决定因素的当前的衰退。


“Q1 2023展示品牌必须平衡渠道贡献稳定业务操作和维护,“Chaurasia说。

“供应商有效的渠道管理已被证明是更有效地抵御市场波动。流行后,供应商培育主流零售渠道,展示了稳定甚至在市场低迷期。增加的贡献从high-price-band模型鼓励厂商专注于加强线下渠道。,他指出。

根据Canalys执行官,三星一直有效的快速模型放置在离线空间,在第一季度,它是5 g支持a系列。

由专家组成的“苹果的新离线商店的员工将进一步加强其品牌体验和位置。虽然在线重品牌驱动单元主要通过电子商务销售,导致周期性的数量激增,“说Chaurasia而当前年度的公司看到大众市场的增长将是困难的,而高端市场增长轨迹。


“2023年将是具有挑战性的大众市场仍然进展缓慢。尽管如此,溢价部分有增长的趋势,提高ASP整体市场的增长,”Chaurasia说。

“随着可支配收入逐渐上升,消费者愿意花更多的溢价设备。对这一领域的成功,品牌必须优先考虑可用性、能力和抱负的价值。展望未来,品牌也应该强调出口战略,结合政府的计划。目前,印度的智能手机出口增长主要是由苹果和三星,帮助实现一个破纪录的第一季度出口近40亿美元的价值。,”他说。

Canalys预计今年温和增长,由有机增长动力。“然而,刺激升级周期,5 g设备和其他市场司机必须为消费者提供令人信服的效用,“Chaurasia说。
  • 发布于2023年4月19日上午11:26里坚持
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\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Indian smartphone sales plunged to a new low in the first quarter of 2023 , continuing from last year' s declining trend with the latest data from market research firm Canalys<\/a> showing shipments fell by 20℅ year-on-year.

While Samsung<\/a> continued to remain on the top spot in the first quarter with a market share of 21% and shipments of 6.3 million units, its Chinese rival Oppo shot to the second position with 5.5 million shipments giving it an 18℅ share of the market overtaking compatriots Vivo and Xiaomi<\/a>.

Vivo narrowly missing out to Oppo, became the third largest seller in the Indian smartphone market with 5.4 million units with same 18% market share as Oppo. Xiaomi, however, slipped to the fourth place accounting for a 16% share with 5 million shipments according to the research firm’s data.

Another Chinese vendor Realme<\/a> maintained fifth place with 2.9 million shipments as the online channel remained muted.

“The market is still witnessing uneven demand woes and channels remain vulnerable to stock build-up,” said Canalys.

<\/tbody><\/tbody><\/tbody><\/table><\/div><\/blockquote>“The Indian market faces early-year struggles but vendors keep fueling the market as they remain bullish on long-term prospects,” said Sanyam Chaurasia, Analyst at Canalys.

The gloom scenario in smartphone market comes in even as top global brand Apple is in the midst of opening it's first ever offline stores in India, indicating it's anticipation of strong demand revival

“Just as the economic indicators toward the end of Q4 2022 clearly suggested that demand would remain sluggish in the short term, it was witnessed so in Q1 2023. Despite this challenge, investments from major brands are pouring in as they align with the government's vision and changing consumer behavior,” Chaurasia added.

According to the analyst, brands are focusing on optimising retail, manufacturing, local sourcing, and research & development (R&D) to secure their long-term position in the market.

Canalys data showed the shipments of all brands, except Oppo, fell in Q1. Realme’s shipments declined the sharpest at 51% year-over-year in Q1, followed by Xiaomi with a fall of 38%, and Samsung with a decline of 11% during the same period.

Canalys said efficient channel management, quick model placement in offline space among others could be the deciding factors to get out of the current slump.

\"\"
<\/span><\/figcaption><\/figure>
“Q1 2023 showcased that brands must balance channel contributions to keep business operations stable and maintain share,” said Chaurasia.

“Vendors with efficient channel management have proven to be more resilient to market volatility. Post-pandemic, vendors who have nurtured mainline retail channels, have demonstrated stability even during market downturns. Increasing contributions from high-price-band models have encouraged vendors to focus on strengthening their offline channels., he pointed out.

According to the Canalys executive, Samsung has been efficient with its fast-moving model placement in the offline space, and in Q1, it was the 5G-capable A-series.

“Apple's new offline stores staffed by expert employees will further enhance its brand experience and position. While online heavy brands have driven units primarily through e-commerce sales, leading to periodic volume surges,” said Chaurasia while adding the current year for the companies to see growth in mass market will be difficult while premium segment is on growth trajectory.

\"\"
<\/span><\/figcaption><\/figure>
“2023 will be challenging as the mass-market segment is still moving slowly. Nonetheless, the premium segment is poised for growth, boosting the ASP growth of the overall market,” said Chaurasia.

“As disposable income gradually rises, consumers are willing to spend more on premium devices<\/a>. To succeed in this segment, brands must prioritize availability, affordability and aspirational value. Going forward, brands should also emphasize export strategy to align with the government’s initiatives. At present, India's smartphone export growth is primarily driven by Apple and Samsung, helping achieve a record-breaking export value of almost US$4 billion in Q1.,\" he observed.

Canalys expects modest growth this year, driven by organic growth drivers. \"However, to stimulate the upgrade cycle, 5G devices and other market drivers must offer compelling utility for consumers,\" said Chaurasia.
<\/body>","next_sibling":[{"msid":99604386,"title":"Chipmaking machines face a crunch of their own","entity_type":"ARTICLE","link":"\/news\/devices\/chipmaking-machines-face-a-crunch-of-their-own\/99604386","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":99604451,"entity_type":"ARTICLE","title":"India smartphone shipments slump continues as sales plummet 20\u2105 in Q1","synopsis":"While Samsung continued to remain on the top spot in the first quarter with a market share of 21% and shipments of 6.3 million units, its Chinese rival Oppo shot to the second position with 5.5 million shipments giving it an 18\u2105 share of the market overtaking compatriots Vivo and Xiaomi.","titleseo":"devices\/india-smartphone-market-falls-sharply-at-20-in-q1-xiaomi-slips-to-fourth-spot-canalys","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":2876,"shares":0,"engagementtimems":9682000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-04-19 11:26:28","lastupd":"2023-04-19 13:38:42","breadcrumbTags":["Xiaomi","Xiaomi smartphones","Samsung","Devices","Canalys","Realme","India smartphone market","India smartphone market shipments","technology news"],"secinfo":{"seolocation":"devices\/india-smartphone-market-falls-sharply-at-20-in-q1-xiaomi-slips-to-fourth-spot-canalys"}}" data-news_link="//www.iser-br.com/news/devices/india-smartphone-market-falls-sharply-at-20-in-q1-xiaomi-slips-to-fourth-spot-canalys/99604451">
Indian smartphone shipments and annual growth<\/strong>
Canalys Smartphone Market Pulse: Q1 2023<\/strong>

<\/td><\/tr>
Vendor<\/strong>

<\/td>		Q1 2023 shipments (million)<\/strong>

<\/td>		Q1 2023<\/strong>
market<\/strong>
share<\/strong>

<\/td>		Q1 2022<\/strong>
shipments (million)<\/strong>

<\/td>		Q1 2022<\/strong>
market <\/strong>share<\/strong>

<\/td>		Annual<\/strong>
growth<\/strong>

<\/td><\/tr>
Samsung<\/strong>

<\/td>		6.3

<\/td>		21%

<\/td>		7.1

<\/td>		19%

<\/td>		-11%

<\/td><\/tr>
OPPO<\/strong>

<\/td>		5.5

<\/td>		18%

<\/td>		4.6

<\/td>		12%

<\/td>		18%

<\/td><\/tr>
vivo<\/strong>

<\/td>		5.4

<\/td>		18%

<\/td>		5.7

<\/td>		15%

<\/td>		-4%

<\/td><\/tr>
Xiaomi<\/strong>

<\/td>		5.0

<\/td>		16%

<\/td>		8.0

<\/td>		21%

<\/td>		-38%

<\/td><\/tr>
realme<\/strong>

<\/td>		2.9

<\/td>		9%

<\/td>		6.0

<\/td>		16%

<\/td>		-52%

<\/td><\/tr>
Others<\/strong>

<\/td>		5.5

<\/td>		18%

<\/td>		6.8

<\/td>		18%

<\/td>		-19%

<\/td><\/tr>
Total<\/strong>

<\/td>		30.6<\/strong>

<\/td>		100%<\/strong>

<\/td>		38.2<\/strong>

<\/td>		100%<\/strong>

<\/td>		-20%<\/strong>

<\/td><\/tr>


<\/td>

<\/td>

<\/td><\/tr>
Note: Xiaomi estimates include sub-brand POCO and OPPO includes OnePlus. Percentages may not add up to 100% due to rounding.
Source: Canalys Smartphone Analysis (sell-in shipments), April 2023
<\/td>

<\/td><\/tr><\/tbody>