China's largest smartphone manufacturer BBK<\/a> Electronics Corp has restructured its India<\/a> operations by making three of its major brands - Oppo, OnePlus<\/a> and Realme<\/a> - independent entities with sales accounted for in their own books, three senior industry executives said.

The idea is to de-risk the business from the current and future government action against Chinese firms, they said.

BBK has transferred sales and distribution of OnePlus and Realme into their legal entities OnePlus Technology India and
Realme Mobile Telecommunications<\/a> (India), respectively.

Oppo Mobiles India<\/a> - which was handling sales and distribution of all the three brands till recently - will continue sales of its namesake brand, the executives said.

\"BBK is cautious that the way the government is taking action against Chinese companies, any severe and further action against
Oppo Mobiles<\/a> India will impact the business of three large brands,\" one of them said. \"Hence, it wants to separate the three businesses.\"

\"\"
<\/span><\/figcaption><\/figure>
Oppo Mobiles India, in its latest regulatory filings to the Registrar of Companies (RoC) in May, said there has been extensive government actions against the company including money frozen in bank accounts to the tune of Rs 2,082 crore. Its auditors have warned that \"material uncertainty exists that may cast significant doubt on the company's ability to continue as a going concern\", the company said in its RoC filing.

It was already known that Oppo Mobiles was under the government lens for alleged custom duty evasion of Rs 4,388 crore.

Oppo Mobiles India has also said in the filings that it has received letters of intent from its holding company and its external commercial borrowing provider that they will continue to finance the company to ensure that it remains operational.

These RoC filings were made along with the company's financial report for 2021-22. The company has not made any further filings to RoC, including FY23 financial and auditor reports.

Executives said Oppo Mobiles India is also changing the way it operates. It will now directly sell to large retailers and distributors, with the latter selling to the small retailers. It ran such a pilot in Delhi.

Earlier, Oppo Mobiles used to sell to entities (called as agents in the industry parlance) owned and run by Chinese in several states, who would in turn sell to the retailers. Oppo Mobiles will continue to manufacture all the three smartphone brands.

OnePlus and Realme are also looking to partner with Indian contract manufacturers after requests from the government, the executives said. OnePlus Technology India has started to sign billing, sales and distribution agreements with large retail chains and their distributors from this month, while Realme
Mobile Telecommunications<\/a> started doing it earlier.

Emails sent to Oppo Mobiles India, OnePlus Technology, and Realme Mobile remained unanswered as of Monday press time. BBK also owns the Vivo and iQoo smartphone brands, which operate through a separate entity,
Vivo Mobile India<\/a>. Vivo has a separate factory in India.
<\/p><\/body>","next_sibling":[{"msid":100771718,"title":"France announces massive state aid to STMicroelectronics\/GlobalFoundries chips factory","entity_type":"ARTICLE","link":"\/news\/devices\/france-announces-massive-state-aid-to-stmicroelectronics\/globalfoundries-chips-factory\/100771718","category_name":null,"category_name_seo":"devices"}],"related_content":[{"msid":"100774876","title":"New Delhi: OnePlus India CEO Navnit Nakra during the launch of One Plus' 11 and ...","entity_type":"IMAGES","seopath":"industry\/cons-products\/electronics\/oneplus-realme-oppo-to-go-separate-ways-as-parent-bbk-looks-to-de-risk-india-business\/new-delhi-oneplus-india-ceo-navnit-nakra-during-the-launch-of-one-plus-11-and-","category_name":"OnePlus, Realme, Oppo to go separate ways as parent BBK looks to de-risk India business","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-69166\/100774876.cms?width=150&height=112","link":"\/image\/industry\/cons-products\/electronics\/oneplus-realme-oppo-to-go-separate-ways-as-parent-bbk-looks-to-de-risk-india-business\/new-delhi-oneplus-india-ceo-navnit-nakra-during-the-launch-of-one-plus-11-and-\/100774876"}],"msid":100779536,"entity_type":"ARTICLE","title":"OnePlus, Realme, Oppo to go separate ways as parent BBK looks to de-risk India business","synopsis":"\"BBK is cautious that the way the government is taking action against Chinese companies, any severe and further action against Oppo Mobiles India will impact the business of three large brands,\" one of them said. \"Hence, it wants to separate the three businesses.\"","titleseo":"devices\/oneplus-realme-oppo-to-go-separate-ways-as-parent-bbk-looks-to-de-risk-india-business","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1077,"shares":0,"engagementtimems":5385000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2023-06-06 07:26:44","lastupd":"2023-06-06 07:28:54","breadcrumbTags":["mobile telecommunications","oneplus","india","realme","oppo mobiles india","bbk","oppo mobiles","vivo mobile india","realme mobile telecommunications"],"secinfo":{"seolocation":"devices\/oneplus-realme-oppo-to-go-separate-ways-as-parent-bbk-looks-to-de-risk-india-business"}}" data-authors="[" writankar mukherjee"]" data-category-name="Devices" data-category_id="12" data-date="2023-06-06" data-index="article_1">

OnePlus Realme,相对应的人去分道扬镳父BBK看起来减少印度业务

“BBK是谨慎的方式,政府正在采取行动反对中国企业,任何严重和对朋友手机印度将进一步行动影响的业务三大品牌,”其中一个说。“因此,要单独的三个业务。”

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  • 更新在2023年6月6日07:28点坚持
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中国最大的智能手机制造商BBK电子集团已重组其印度操作通过三个主要品牌——相对应的人,OnePlusRealme——独立实体销售占在自己的书,三个行业高管说。

这个想法是为了减少业务对中国企业当前和未来政府的行动,他们说。

BBK已经把销售和分销OnePlus和Realme OnePlus技术印度和他们的法律实体Realme移动通讯(印度),分别。

印度朋友手机——这是处理所有三个品牌的销售和分销直到最近——将继续其同名品牌的销售,高管表示。

广告
“BBK是谨慎的方式,政府正在采取行动反对中国企业,任何严重的和进一步的行动朋友的手机印度将影响业务的三大品牌,”其中一个说。“因此,要单独的三个业务。”


朋友手机印度,在其最新的监管文件的注册公司(RoC)今年5月,表示对公司有广泛的政府行为包括资金冻结在银行账户上的2082卢比。其审计机构警告称,“物质存在不确定性,可能投下重大怀疑公司继续作为一个持续经营的能力”,该公司表示其RoC文件中。

已经知道,朋友手机受到政府透镜因涉嫌偷逃关税4388卢比。

朋友手机印度还在文件中表示,它已收到意向书从其控股公司和外部商业贷款提供者,他们将继续金融公司,以确保它仍然运行。

这些民国档案是随着公司的财务报告2021 - 22所示。该公司尚未做出任何进一步申请中华民国,包括FY23财务审计报告。

高管表示,朋友手机印度也改变其运作方式。现在直接卖给大型零售商和分销商,后者出售小型零售商。它运行这样一个飞行员在德里。

广告
早些时候,朋友手机卖到实体(业内称为代理的说法)拥有和由中国在几个州,谁会卖给零售商。朋友手机将继续生产的所有三个智能手机品牌。

OnePlus和Realme也寻求与印度合作合同制造商从政府请求后,高管表示。OnePlus技术印度已经开始计费,与大型零售连锁店销售和分销协议及其经销商从这一个月,而Realme移动通讯早开始做它。

电子邮件发送给朋友手机印度,OnePlus技术,Realme移动媒体时间周一仍悬而未决。BBK还拥有Vivo和iQoo智能手机品牌,操作通过一个单独的实体,体内移动印度。体内有一个单独的工厂在印度。

  • 发表在2023年6月6日凌晨07:26坚持
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China's largest smartphone manufacturer BBK<\/a> Electronics Corp has restructured its India<\/a> operations by making three of its major brands - Oppo, OnePlus<\/a> and Realme<\/a> - independent entities with sales accounted for in their own books, three senior industry executives said.

The idea is to de-risk the business from the current and future government action against Chinese firms, they said.

BBK has transferred sales and distribution of OnePlus and Realme into their legal entities OnePlus Technology India and
Realme Mobile Telecommunications<\/a> (India), respectively.

Oppo Mobiles India<\/a> - which was handling sales and distribution of all the three brands till recently - will continue sales of its namesake brand, the executives said.

\"BBK is cautious that the way the government is taking action against Chinese companies, any severe and further action against
Oppo Mobiles<\/a> India will impact the business of three large brands,\" one of them said. \"Hence, it wants to separate the three businesses.\"

\"\"
<\/span><\/figcaption><\/figure>
Oppo Mobiles India, in its latest regulatory filings to the Registrar of Companies (RoC) in May, said there has been extensive government actions against the company including money frozen in bank accounts to the tune of Rs 2,082 crore. Its auditors have warned that \"material uncertainty exists that may cast significant doubt on the company's ability to continue as a going concern\", the company said in its RoC filing.

It was already known that Oppo Mobiles was under the government lens for alleged custom duty evasion of Rs 4,388 crore.

Oppo Mobiles India has also said in the filings that it has received letters of intent from its holding company and its external commercial borrowing provider that they will continue to finance the company to ensure that it remains operational.

These RoC filings were made along with the company's financial report for 2021-22. The company has not made any further filings to RoC, including FY23 financial and auditor reports.

Executives said Oppo Mobiles India is also changing the way it operates. It will now directly sell to large retailers and distributors, with the latter selling to the small retailers. It ran such a pilot in Delhi.

Earlier, Oppo Mobiles used to sell to entities (called as agents in the industry parlance) owned and run by Chinese in several states, who would in turn sell to the retailers. Oppo Mobiles will continue to manufacture all the three smartphone brands.

OnePlus and Realme are also looking to partner with Indian contract manufacturers after requests from the government, the executives said. OnePlus Technology India has started to sign billing, sales and distribution agreements with large retail chains and their distributors from this month, while Realme
Mobile Telecommunications<\/a> started doing it earlier.

Emails sent to Oppo Mobiles India, OnePlus Technology, and Realme Mobile remained unanswered as of Monday press time. BBK also owns the Vivo and iQoo smartphone brands, which operate through a separate entity,
Vivo Mobile India<\/a>. Vivo has a separate factory in India.
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