New Delhi: Smartphone retailers across the country are seeing a surge in enquiries since the Reserve Bank of India<\/a> announced withdrawal of Rs 2,000 banknotes, with some retailers reporting 10-11% rise in sales primarily through cash transactions.
Some retailers are offering discounts and putting out flyers and posters detailing the number of Rs 2,000 notes needed to buy the latest premium handsets to use it as an opportunity to boost sales at a time when overall demand for smartphones has been tepid.
The central bank had on May 20 announced withdrawal of Rs 2,000 notes from circulation and urged the public to deposit or exchange the notes at bank branches by September 30.
Since then, retailers said they have been receiving queries from customers about purchasing smartphones and other electronics using the banknotes introduced during the demonetisation exercise in 2016.
“We have seen an increase in business, by around 10-11% since the RBI<\/a> announcement, with cash transactions on the rise,” a West Delhi-based retailer told ET. “Of late, most of the transactions would be through credit cards or bank financing, but since last week, there has been an increase in cash flow in our counters,” the person added.
New Delhi: Smartphone retailers across the country are seeing a surge in enquiries since the Reserve Bank of India<\/a> announced withdrawal of Rs 2,000 banknotes, with some retailers reporting 10-11% rise in sales primarily through cash transactions.
Some retailers are offering discounts and putting out flyers and posters detailing the number of Rs 2,000 notes needed to buy the latest premium handsets to use it as an opportunity to boost sales at a time when overall demand for smartphones has been tepid.
The central bank had on May 20 announced withdrawal of Rs 2,000 notes from circulation and urged the public to deposit or exchange the notes at bank branches by September 30.
Since then, retailers said they have been receiving queries from customers about purchasing smartphones and other electronics using the banknotes introduced during the demonetisation exercise in 2016.
“We have seen an increase in business, by around 10-11% since the RBI<\/a> announcement, with cash transactions on the rise,” a West Delhi-based retailer told ET. “Of late, most of the transactions would be through credit cards or bank financing, but since last week, there has been an increase in cash flow in our counters,” the person added.
In Karnataka’s Chikmagalur, a smartphone retailer who runs two outlets, has put out posters and flyers detailing the number of Rs 2,000 notes needed to buy the latest iPhone<\/a> models. The poster titled ‘Fastest way to spend your 2000 notes’ highlights that 32 banknotes of Rs 2,000 are needed to buy the iPhone 13 Pro, which goes up to 68 notes for the iPhone 14 Pro.
“We released the poster the day after the RBI announcement. Since then, we have seen an increase of roughly 5% over the regular sales,” the retailer said.
He added that most transactions are now cash-based and he has even started offering discounts on cash purchases up to Rs 4,000 on the pricier handsets.
A Kolkata-based retailer said there has not been an immediate increase in sales since the RBI announcement, but he expects sales to rise as the deadline for exchanging the notes approaches, which also clashes with the onset of the festive season.
He, however, said there are more instances of customers paying with Rs 2,000 banknotes among regular sales. “The denominations have changed, from the earlier Rs 500 notes to now Rs 2,000 notes. But this (sales) will definitely increase, maybe by the end of August,\" he said.
But the situation is not like what unfolded after Rs 500 and Rs 1,000 notes were demonetised in November 2016 with immediate effect. “It’s not the same as demonetisation when there was an overnight rush to mobile stores by people to purchase devices in cash,” said the Delhi-based retailer cited above.
That said, retailers are smelling an opportunity to increase their business.
Smartphone shipments recorded its worst yet decline of 19% in the first quarter of 2023, as per Counterpoint Research<\/a> which said it was the third consecutive quarterly decline. The research firm noted a change in consumer behaviour, with demand getting concentrated around promotional periods.
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