With 5G<\/a> smartphone market share now touching 50%, distribution and retail channels are struggling to clear remaining stocks of 4G<\/a> handsets with more than nine weeks of inventory currently stuck in the channels, market trackers said. “4 g库存股票目前高于市场平均库存,而在这一点上的时间大约是9 - 10周,“Prachir辛格说,高级研究分析师,对比研究。这,而5 g智能手机的需求与市场份额稳步上升4月份触及50%的平均销售价格下降(ASP)。 与5克现在智能手机市场的份额高达50%、分销和零售渠道难以明确剩余的库存4 g手机超过九周的库存目前在渠道、市场追踪者说。
Smartphone brands have started to permanently slash prices of 4G handsets nearing their end-of-life cycle in a bid to clear out the stocks ahead of the crucial festive season starting from August.
“The 4G inventory stuck is currently higher than the average market inventory, which at this point of time is around 9-10 weeks,” said Prachir Singh, senior research analyst, Counterpoint Research<\/a>.
This, while the demand for 5G smartphones<\/a> is steadily rising with market share touching 50% in April on the back of decreasing average selling prices (ASP).
As 5G smartphones now fall below the Rs 15,000 segment, the current 4G smartphones in the market are seeing few takers. “We are finding it difficult to sell old models with low RAM and storage. Some retailers have even stopped stocking 4G smartphones altogether,” said Manish Khatri, partner at Mahesh Telecom<\/a>.
“We have cut down on taking in more 4G smartphones from distributors since April as the demand has fallen drastically. We are only taking in stocks of those 4G models which have seen price cuts, that too in limited quantities,” a New-Delhi based retailer told ET.![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Ajay Sharma, advisor to research firm TechArc<\/a>, said the only way to clear out the stocks of 4G smartphones now, is to slash prices and run promotional offers to attract customers. He added that there will continue to be demand for 4G smartphones — unlike what happened to 3G handsets when 4G smartphones started flooding the market in 2015 — due to the limited consumer use cases of 5G networks outside of fast speeds and less buffering.
This is already playing out in the market with brands such as Xiaomi<\/a> allegedly “extending support of around Rs 20 crore to its retailers to facilitate the sale of their unsold end-of-life models,” said a member of the All India Mobile Retailers Association.
Over a dozen 4G smartphones from the brand have seen price drops of Rs 2,000-3,000 to clear out the inventory.
“If you look at the recent launches, hardly any brands are now launching new 4G smartphones. Only those brands who had placed large orders in their supply chain are forced to launch 4G smartphones to clear out the inventory of components before they become unviable,” Sharma said.
Time is also running out for the brands to clear out old stocks of 4G handsets as the festive season is set to start from August, which is when they will be launching more new models. 5G networks too are expected to be rolled out in the major cities and towns by the end of the year, as per both Reliance Jio and Bharti Airtel.
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5 g的崛起使得零售商出售4 g手机
智能手机品牌已经开始永久削减价格的4 g手机接近临终周期,以清除未来股市的重要节日期间从8月开始。
“4 g的库存目前高于市场平均库存,而在这一点上的时间大约是9 - 10周,“Prachir辛格说,高级研究分析师,对比研究。
5 g智能手机现在低于Rs 15000段,目前4 g智能手机在市场上看到寥寥无几。“我们发现很难出售旧模型较低的内存和存储。一些零售商甚至完全停止袜子4 g智能手机,“合伙人Manish Khatri说Mahesh电信。
“我们已经减少从经销商更多的4 g智能手机自4月的需求大幅下降。我们只有采取股票的4 g模型降价,也数量有限,”新德里建立零售商告诉等。
Ajay沙玛,研究公司的顾问TechArc说,唯一办法清除4 g智能手机现在的股票是削减价格和运行优惠来吸引顾客。他补充说,需求将继续为4 g智能手机——不像发生在3 g手机当4 g智能手机在2015年开始充斥市场,由于有限的消费者用例5 g网络以外的快速度和更少的缓冲。
这已经是打等市场品牌小米所谓的“延长约20卢比到零售商的支持促进未售出的临终的销售模式,“说印度手机零售商协会的一员。
十几个4 g智能手机品牌看到了价格下降的Rs 2000 - 3000清理库存。
“如果你看看最近的发射,现在几乎没有品牌推出新4 g智能手机。品牌而言,只有那些大订单放在他们的供应链被迫推出4 g智能手机清理库存的组件之前,他们变得不可行,”Sharma说。
时间也不多了品牌清除旧股的4 g手机作为节日期间将从8月开始,当他们将推出更多的新模型。5 g网络预计将推出在主要城市和城镇,今年年底按信实Jio和Bharti Airtel。
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With 5G<\/a> smartphone market share now touching 50%, distribution and retail channels are struggling to clear remaining stocks of 4G<\/a> handsets with more than nine weeks of inventory currently stuck in the channels, market trackers said.
Smartphone brands have started to permanently slash prices of 4G handsets nearing their end-of-life cycle in a bid to clear out the stocks ahead of the crucial festive season starting from August.
“The 4G inventory stuck is currently higher than the average market inventory, which at this point of time is around 9-10 weeks,” said Prachir Singh, senior research analyst, Counterpoint Research<\/a>.
This, while the demand for 5G smartphones<\/a> is steadily rising with market share touching 50% in April on the back of decreasing average selling prices (ASP).
As 5G smartphones now fall below the Rs 15,000 segment, the current 4G smartphones in the market are seeing few takers. “We are finding it difficult to sell old models with low RAM and storage. Some retailers have even stopped stocking 4G smartphones altogether,” said Manish Khatri, partner at Mahesh Telecom<\/a>.
“We have cut down on taking in more 4G smartphones from distributors since April as the demand has fallen drastically. We are only taking in stocks of those 4G models which have seen price cuts, that too in limited quantities,” a New-Delhi based retailer told ET.
Ajay Sharma, advisor to research firm TechArc<\/a>, said the only way to clear out the stocks of 4G smartphones now, is to slash prices and run promotional offers to attract customers. He added that there will continue to be demand for 4G smartphones — unlike what happened to 3G handsets when 4G smartphones started flooding the market in 2015 — due to the limited consumer use cases of 5G networks outside of fast speeds and less buffering.
This is already playing out in the market with brands such as Xiaomi<\/a> allegedly “extending support of around Rs 20 crore to its retailers to facilitate the sale of their unsold end-of-life models,” said a member of the All India Mobile Retailers Association.
Over a dozen 4G smartphones from the brand have seen price drops of Rs 2,000-3,000 to clear out the inventory.
“If you look at the recent launches, hardly any brands are now launching new 4G smartphones. Only those brands who had placed large orders in their supply chain are forced to launch 4G smartphones to clear out the inventory of components before they become unviable,” Sharma said.
Time is also running out for the brands to clear out old stocks of 4G handsets as the festive season is set to start from August, which is when they will be launching more new models. 5G networks too are expected to be rolled out in the major cities and towns by the end of the year, as per both Reliance Jio and Bharti Airtel.
<\/p><\/body>","next_sibling":[{"msid":100920855,"title":"Germany refusing Intel's additional demand for subsidies for chip plant: Report","entity_type":"ARTICLE","link":"\/news\/devices\/germany-refusing-intels-additional-demand-for-subsidies-for-chip-plant-report\/100920855","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":100924688,"entity_type":"ARTICLE","title":"Rise of 5G makes it hard for retailers to sell 4G handsets","synopsis":"\"The 4G inventory stock is currently higher than the average market inventory, which at this point of time is around 9-10 weeks,\" said Prachir Singh, senior research analyst, Counterpoint Research. This, while the demand for 5G smartphones is steadily rising with market share touching 50% in April on the back of decreasing average selling prices (ASP).","titleseo":"devices\/rise-of-5g-makes-it-hard-for-retailers-to-sell-4g-handsets","status":"ACTIVE","authors":[{"author_name":"Subhrojit Mallick","author_link":"\/author\/479244756\/subhrojit-mallick","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479244756.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":479244756,"author_name":"Subhrojit Mallick","author_seo_name":"Subhrojit-Mallick","designation":"Correspondent","agency":false}}],"analytics":{"comments":0,"views":1703,"shares":0,"engagementtimems":8239000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2023-06-12 07:30:38","lastupd":"2023-06-12 08:18:54","breadcrumbTags":["5g Phone price","xiaomi","techarc","counterpoint research","mahesh telecom","5g phone","4g phone","5g","4g","5G smartphones"],"secinfo":{"seolocation":"devices\/rise-of-5g-makes-it-hard-for-retailers-to-sell-4g-handsets"}}" data-news_link="//www.iser-br.com/news/devices/rise-of-5g-makes-it-hard-for-retailers-to-sell-4g-handsets/100924688">
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