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While exports have helped offset the impact of domestic slowdown on production and manufacturing, local sales promoter profiles are witnessing an indirect attrition as companies aren’t immediately replacing people who are leaving in these roles, industry experts said. While there are no job cuts yet, that could be a possibility if shipments do not pick up, they said
“We are observing a gradual slowdown in hiring for sales roles among handset manufacturers<\/a>, primarily due to the absence of replacements for employees who leave the company. This is ranging 5-6% in the first two months of Q1 (April-June quarter of fiscal 2024) as compared to (fiscal 2023) Q4,” Kartik Narayan, chief executive – staffing at HR services company TeamLease Services said.
India’s smartphone shipments fell 19% from a year earlier in the January-March period of 2023, recording their third consecutive quarter of a decline, a recent report by market research firm Counterpoint Research said. This was also the first time when the shipments fell in the first quarter of a calendar year.
“While 5G shipments<\/a> have improved year on year, the impact of 5G is not as transformational as we saw when 4G was launched, and hence this has percolated into a slowdown in hiring sentiment,” said RP Yadav, chairman and managing director at staffing firm Genius Consultants.
Counterpoint’s report said 5G shipments increased 23% on year for the January-March quarter, contributing 43% to India’s smartphone shipments during the period.
The overall slowdown in domestic shipments is making handset brands take a wait and watch approach towards their sales workforce. While no active layoffs have been seen so far, the lack of backfill — replacing employees who have quit — is an indication of indirect attrition, staffing experts said.
“In the coming months, if the shipment (uptake) does not improve, then we could be looking at some job cuts on the sales side,” an industry executive said.
On the production front, though, the increased focus on India as a manufacturing hub by the likes of Samsung<\/a> and Apple<\/a> has meant that production of handsets has not slowed down, meaning there is not much overall attrition.
“For some smartphone makers (those impacted by the domestic shipment slowdown), the attrition is 5% above what is considered normal. This segment has a lot of contractual workers and sees 25-30% attrition in the first two quarters of the (calendar) year. This is maybe 30-35% this year,” Tarun Pathak, research director at Counterpoint said.
This trend is more prominent in North India. In South India, where most of the factories producing handsets for export are situated, it is business as usual, he added.
Smartphone companies Samsung, Vivo<\/a>, Xiaomi, HMD, Oppo and Realme<\/a> did not respond to queries sent by ET.
Dixon<\/a>, which makes handsets for Motorola<\/a>, among other electronics, said it has increased hiring as production has not affected.
“Mobile handset manufacturing is still very labour intensive and so with export demands on the rise, we have been hiring more. So, the domestic slowdown has been offset by the export demand at least for manufacturing,” said Sunil Vachani, chairman and managing director, Dixon Technologies.
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而出口帮助抵消了国内生产和制造业放缓的影响,当地销售推广资料正在见证一个间接消耗随着公司没有立即替换这些角色的人离开,业内专家说。尽管没有裁员,这可能是一个可能性,如果货物不接,他们说
“我们正在观察逐步放缓招聘销售角色之一手机制造商,主要是由于缺乏替代员工离开公司。这是5 - 6%不等的头两个月Q1(2024年4 - 6月季度的财政)比2023财年第四季度,”首席执行官8月Narayan——员工人力资源服务公司TeamLease服务说。
印度的智能手机出货量同比下降19% 2023年1 - 3月,记录他们的连续第三个季度下滑,市场研究公司最近的一份报告对比研究。这也是第一次当第一季度出货量下降一个日历年。
“虽然5 g出货量有所改善,5 g的影响不像我们看到的4 g启动时,因此这已渗透到招聘放缓情绪,“董事长兼董事总经理RP Yadav说天才猎头公司顾问。
对应的报告说5 g 1季度出货量同比增长23%,占了43%,印度的智能手机出货量期间。
整体放缓国内发货让手机品牌采取等待和观察的方法对他们的销售员工。虽然没有见过到目前为止,主动裁员回填的缺乏——取代员工辞职——是一个间接磨损的迹象,人力资源专家说。
“在未来几个月,如果这批货物(吸收)并没有提高,那么我们可以看一些裁员在销售方面,”一位行业高管说。
在生产方面,增加关注印度的制造业中心三星和苹果意味着生产的手机没有放缓,总体消耗意义不大。
“对于一些智能手机制造商(那些影响国内货物放缓),损耗是5%以上被认为是正常的。这部分有很多合同工人,看到25 - 30%损耗的前两个季度(日历)。这可能是今年30 - 35%,”塔伦帕沙克,对比研究主管说。
这一趋势在印度北部更加突出。在南印度,大多数生产出口手机的工厂,一切照旧,他补充说。
三星智能手机公司,体内、小米、头盔显示器、同僚和Realme等并未对此事作出回应。
迪克森,这使得手机摩托罗拉等电子表示,增加了招聘生产没有受到影响。
“手机制造业仍然非常劳动密集型和出口需求在增加,我们已经雇佣更多。因此,国内经济放缓已经抵消了出口需求至少在制造业,“Sunil Vachani说,董事长兼总经理,迪克森的技术。
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