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<\/span><\/figcaption><\/figure>Smartwatch brand Noise<\/a> is in talks for its first-ever fundraising round, as it competes for the top spot in the fast-growing Indian market.

Nexxbase Marketing Pvt<\/a>, which sells smartwatches and earphones under its Noise brand, seeks funds to add products and gain market share in its home base of India, where 100 million wearable devices<\/a> were sold last year, people familiar with the matter said. It’s in talks with potential investors to raise $40 million to $50 million, said one of the people, who asked not to be named as the information isn’t public.

Noise was founded by brothers Amit Khatri<\/a> and Gaurav Khatri in 2014 in Gurugram, one of New Delhi’s satellite cities. The company first sold smartphone cases, and later moved to smartphone accessories.

Its smartwatches go for about $18 to $85, a fraction of what Apple Inc. and Samsung Electronics<\/a> Co.’s higher-end products cost, helping the company snatch the lead in the Indian market by unit sales last year. It has also managed to trump Chinese contenders, which are competing against it in the lower-end segment.

Cheaper models helped India’s smart wearables market expand 47% last year, even as sales globally fell 7.7%, according to researcher IDC. Noise accounted for about 27% of units sold in India, helped by aggressive marketing efforts starring popular cricketer Virat<\/a> Kohli. Indian contenders combined held 84% of the smart wearables market in the first quarter of 2023.

A spokesperson for Noise declined to comment on the company’s funding plans.

Smart wearables is a rare electronics<\/a> segment dominated by local Indian players. In smartphones, in particular, Chinese brands such as Vivo<\/a>, Xiaomi and Oppo have long held strong market positions in India.

“They were too focused on bringing out more and more features in their smartphones, completely losing sight of the fast-growing accessories segment,” said Navkendar Singh<\/a>, associate vice president at IDC Asia Pacific. “It will be very hard for them to now catch up.”

The Indian vendors still rely heavily on Chinese components, Singh said. Many local wearables brands are ramping up research and development spending, though, to reduce their dependence on imported parts, he said.
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噪音Smartwatch制造商进行谈判,以筹集资金,扩大印度推动

噪音是由兄弟Amit Khatri和2014年Gaurav Khatri Gurugram,新德里的卫星城市之一。公司第一次出售智能手机案件,后来搬到智能手机配件。

  • 更新2023年5月30日下午02:30坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
Smartwatch品牌噪音在首次筹款一轮谈判,因为它在快速增长的印度市场争夺榜首。

Nexxbase营销Pvt销售smartwatches和耳机产品在噪声、寻求资金,增加产品和获得市场份额在印度的本土基地,1亿年可穿戴设备去年售出,知情人士说。在与潜在投资者筹集4000万到5000万美元,的一个人说,他要求不透露姓名的信息不公开。

噪音是由兄弟建立的Amit Khatri和2014年在Gurugram Gaurav Khatri,新德里的卫星城市。公司第一次出售智能手机案件,后来搬到智能手机配件。

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其smartwatches大约18美元到85美元,苹果公司(Apple inc .)和的一小部分三星电子Co .)高端产品成本,帮助该公司抢在印度市场去年的销量。它也设法胜过中国的竞争者,在低端市场竞争。

便宜的模型帮助印度的智能这套市场去年增长47%,即使在全球范围内销售下降7.7%,据IDC研究员。噪声约占销量的27%,在印度,得益于积极的营销努力主演的受欢迎的板球运动员Virat克里。印度竞争者联合举行的84%在2023年第一季度智能衣物收藏市场。

噪音的发言人拒绝评论该公司的资金计划。

聪明的衣物是一种罕见的电子产品段主要由印度当地的球员。在智能手机领域,特别是中国等品牌体内,小米和朋友一直在印度强大的市场地位。

“他们太专注于把越来越多的功能在他们的智能手机,完全忽略的配件市场增长迅速,”说Navkendar辛格副IDC亚太区副总裁。“这将是非常困难的现在他们迎头赶上。”

印度供应商仍然严重依赖中国的组件,辛格说。许多当地的这套品牌加大研究与开发支出,然而,减少依赖进口的部分,他说。
  • 发布于2023年5月30日下午02:28坚持
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\"\"
<\/span><\/figcaption><\/figure>Smartwatch brand Noise<\/a> is in talks for its first-ever fundraising round, as it competes for the top spot in the fast-growing Indian market.

Nexxbase Marketing Pvt<\/a>, which sells smartwatches and earphones under its Noise brand, seeks funds to add products and gain market share in its home base of India, where 100 million wearable devices<\/a> were sold last year, people familiar with the matter said. It’s in talks with potential investors to raise $40 million to $50 million, said one of the people, who asked not to be named as the information isn’t public.

Noise was founded by brothers Amit Khatri<\/a> and Gaurav Khatri in 2014 in Gurugram, one of New Delhi’s satellite cities. The company first sold smartphone cases, and later moved to smartphone accessories.

Its smartwatches go for about $18 to $85, a fraction of what Apple Inc. and Samsung Electronics<\/a> Co.’s higher-end products cost, helping the company snatch the lead in the Indian market by unit sales last year. It has also managed to trump Chinese contenders, which are competing against it in the lower-end segment.

Cheaper models helped India’s smart wearables market expand 47% last year, even as sales globally fell 7.7%, according to researcher IDC. Noise accounted for about 27% of units sold in India, helped by aggressive marketing efforts starring popular cricketer Virat<\/a> Kohli. Indian contenders combined held 84% of the smart wearables market in the first quarter of 2023.

A spokesperson for Noise declined to comment on the company’s funding plans.

Smart wearables is a rare electronics<\/a> segment dominated by local Indian players. In smartphones, in particular, Chinese brands such as Vivo<\/a>, Xiaomi and Oppo have long held strong market positions in India.

“They were too focused on bringing out more and more features in their smartphones, completely losing sight of the fast-growing accessories segment,” said Navkendar Singh<\/a>, associate vice president at IDC Asia Pacific. “It will be very hard for them to now catch up.”

The Indian vendors still rely heavily on Chinese components, Singh said. Many local wearables brands are ramping up research and development spending, though, to reduce their dependence on imported parts, he said.
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