$\"\"$ NEW DELHI: About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the internet and the social media platforms to bolster business, say HR experts.
\n
\nIndia is emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design, they said.
\n
\n\"With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016,\" Manipal Global Education Services executive president V Sivaramakrishnan said.
\n
\nGoing by estimates, around 25,000 new job opportunities are likely this year itself in digital marketing space.
\n
\nThe rising demand is also spurred by increased use of the internet and mobile phones besides fast growing e-commerce businesses.
\n
\nHowever, the availability of talent is less than demand. \"Almost every single brand has put in place a digital marketing strategy and are struggling to hire people to execute the same,\" Trivone Digital Services founder & CEO L Subramanyam said.
\n
Reflecting similar sentiments, CareerBuilder<\/a> India MD Premlesh Machama said there is a dearth of skilled and experienced professionals for digital marketing.
\n
HR firm Randstad India<\/a> CEO Moorthy Uppaluri said there has been a huge proliferation of technology that has changed the way companies engage with their clients and employees.
\n
\n\"Hence, the focus of companies to enter new digital channels of engagement is driving up the demand for digital (marketing) professionals,\" Uppaluri said.
\n
\nAccording to MeraJob India CEO Pallav Sinha said, India is also becoming a potential outsourcing hub for digital marketing services, with many entities taking up projects from clients in the United States, Canada and the United Kingdom.
\n
\nUnison International MD Udit Mittal said the requirement for more skilled and efficient digital marketing professionals is rising at an exponential level.
\n
\nAmong the business areas, e-commerce is turning to be a major recruiter of digital marketing professionals.
\n
\nLighthouse Partners managing partner Rajiv Burman said the digital space offers opportunities to professionals working in marketing departments of corporates as well as fresh graduates.
\n
\nEchoing similar views, Advaiya Solutions's founder and CEO Manish Godha said growth of digital marketing segment is very promising and would create many job opportunities.
\n
\n\"Other areas for digital marketing growth include social marketing, content creation and management, search marketing, email marketing, analytics and video production,\" he added.
\n
\nAs per Randstad India estimates, the starting salary for digital marketing professionals is in the range of Rs 4.5-5.5 lakh.\n\n<\/body>","next_sibling":[{"msid":40153574,"title":"Uninor bets on pricing plan to increase subscriber base","entity_type":"ARTICLE","link":"\/news\/industry\/uninor-bets-on-pricing-plan-to-increase-subscriber-base\/40153574","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":40198296,"entity_type":"ARTICLE","title":"Digital marketing to create 1.5 lakh jobs by 2016: Experts","synopsis":"About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap internet and social media.","titleseo":"industry\/digital-marketing-to-create-1-5-lakh-jobs-by-2016-experts","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-08-13 19:30:50","lastupd":"2014-08-13 19:32:23","breadcrumbTags":["industry","CareerBuilder","Randstad India"],"secinfo":{"seolocation":"industry\/digital-marketing-to-create-1-5-lakh-jobs-by-2016-experts"}}" data-authors="[" "]" data-category-name="Industry" data-category_id="18" data-date="2014-08-13" data-index="article_1">

行业

1.5数字营销创造十万的工作到2016年:专家

约1.5十万的工作将被创建在数字营销领域在几年内随着越来越多的公司利用互联网和社交媒体。

PTI

更新于2014年8月13日07:32点坚持

新德里:约1.5十万的工作将被创建在数字营销领域在几年内随着越来越多的公司利用互联网和社交媒体平台来支持业务,人力资源专家说。

印度正在成为一个数字外包中心多元化的服务包括网络广告、社交媒体和网站设计。

“企业和消费者越来越多地将目光转移到数字媒介,工作到2016年将会有1.5卢比,”印度麦利普全球教育服务执行总裁V Sivaramakrishnan说。

经过估算,今年大约25000新的就业机会可能在数字营销空间。

不断增长的需求也受到增加使用互联网和手机除了快速增长的电子商务业务。

然而,人才不足的可用性需求。“几乎每一个品牌建立数字营销策略和正在努力雇佣人来执行相同的,“Trivone数字服务创始人和CEO L Subramanyam说。

反映类似的情绪,凯业必达印度医学Premlesh Machama缺乏有数字营销的熟练、经验丰富的专业人士。

人力资源公司任仕达印度首席执行官Moorthy Uppaluri说已经有一个巨大的扩散技术,改变了企业与他们的客户和雇员。

“因此,公司进入新的数字频道的焦点的订婚是推高需求的数字(营销)专业人士,“Uppaluri说。

根据MeraJob印度首席执行官Pallav Sinha说,印度也成为一个潜在的数字营销服务外包中心,与许多实体占用项目从客户在美国,加拿大和英国。

一致的国际医学Udit米塔尔说,要求更多的技术和高效的数字营销专业人士是一个指数级上升。

在业务领域中,电子商务将是数字营销的主要招聘专业人员。

灯塔合作伙伴管理合伙人拉吉夫·伯尔曼说,数字空间提供专业人员在企业营销部门工作的机会以及应届毕业生。

重复相似的看法,Advaiya解决方案的创始人兼首席执行官Manish Godha说数字营销领域的增长是非常有前途的技术,将创造许多就业机会。

“数字营销增长的其他领域包括社会营销,创建和管理内容,搜索营销、电子邮件营销、分析和视频制作,”他补充道。

根据任仕达印度估计,数字营销专业人员的起薪是Rs范围4.5 - -5.5十万卢比。

发布于2014年8月13日07:30时点坚持

$\"\"$ NEW DELHI: About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the internet and the social media platforms to bolster business, say HR experts.
\n
\nIndia is emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design, they said.
\n
\n\"With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016,\" Manipal Global Education Services executive president V Sivaramakrishnan said.
\n
\nGoing by estimates, around 25,000 new job opportunities are likely this year itself in digital marketing space.
\n
\nThe rising demand is also spurred by increased use of the internet and mobile phones besides fast growing e-commerce businesses.
\n
\nHowever, the availability of talent is less than demand. \"Almost every single brand has put in place a digital marketing strategy and are struggling to hire people to execute the same,\" Trivone Digital Services founder & CEO L Subramanyam said.
\n
Reflecting similar sentiments, CareerBuilder<\/a> India MD Premlesh Machama said there is a dearth of skilled and experienced professionals for digital marketing.
\n
HR firm Randstad India<\/a> CEO Moorthy Uppaluri said there has been a huge proliferation of technology that has changed the way companies engage with their clients and employees.
\n
\n\"Hence, the focus of companies to enter new digital channels of engagement is driving up the demand for digital (marketing) professionals,\" Uppaluri said.
\n
\nAccording to MeraJob India CEO Pallav Sinha said, India is also becoming a potential outsourcing hub for digital marketing services, with many entities taking up projects from clients in the United States, Canada and the United Kingdom.
\n
\nUnison International MD Udit Mittal said the requirement for more skilled and efficient digital marketing professionals is rising at an exponential level.
\n
\nAmong the business areas, e-commerce is turning to be a major recruiter of digital marketing professionals.
\n
\nLighthouse Partners managing partner Rajiv Burman said the digital space offers opportunities to professionals working in marketing departments of corporates as well as fresh graduates.
\n
\nEchoing similar views, Advaiya Solutions's founder and CEO Manish Godha said growth of digital marketing segment is very promising and would create many job opportunities.
\n
\n\"Other areas for digital marketing growth include social marketing, content creation and management, search marketing, email marketing, analytics and video production,\" he added.
\n
\nAs per Randstad India estimates, the starting salary for digital marketing professionals is in the range of Rs 4.5-5.5 lakh.\n\n<\/body>","next_sibling":[{"msid":40153574,"title":"Uninor bets on pricing plan to increase subscriber base","entity_type":"ARTICLE","link":"\/news\/industry\/uninor-bets-on-pricing-plan-to-increase-subscriber-base\/40153574","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":40198296,"entity_type":"ARTICLE","title":"Digital marketing to create 1.5 lakh jobs by 2016: Experts","synopsis":"About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap internet and social media.","titleseo":"industry\/digital-marketing-to-create-1-5-lakh-jobs-by-2016-experts","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-08-13 19:30:50","lastupd":"2014-08-13 19:32:23","breadcrumbTags":["industry","CareerBuilder","Randstad India"],"secinfo":{"seolocation":"industry\/digital-marketing-to-create-1-5-lakh-jobs-by-2016-experts"}}" data-news_link="//www.iser-br.com/news/industry/digital-marketing-to-create-1-5-lakh-jobs-by-2016-experts/40198296">