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\"\"MUMBAI: The Indian digital sector is expected to cross the Rs 20,000-crore mark by 2020 from Rs 8,490 crore at present, largely led by OTT<\/a> and digital advertising<\/a>, according to a report.
\n
\"The Indian digital sector is on the cusp of a strong phase of growth. With mobile penetration<\/a> in excess of 100 per cent and traditional internet and TV subscription services below world average, the Indian digital media<\/a> market provides a unique opportunity.
\n
\n\"The sector is poised to witness the entrance of newly acquired internet users with internet using population expected to reach approximately 746 million by 2020 and a large number of consumers expected to get introduced to using digital platforms,\" the EY-vdonxt report on digital opportunity said.
\n
The industry<\/a>, which was pegged at Rs 8,490 crore in 2016, includes the four key areas of digital revenues - OTT and digital advertising, video OTT subscription, music OTT subscription and gaming (in app and paid).
\n
According to EY<\/a> estimates, smartphone penetration is expected to be up to 59 per cent by 2020 from 31 per cent in 2015 and digital ad spend is slated to be Rs 185 billion by 2020, constituting a larger pie of the overall media spends.
\n
\nCurrently, digital media contributes to approximately 14 per cent of the total ad spend in the country, however, by 2019, it is expected to be aprroximately a quarter of the ad expenditure.
\n
\nThe report noted the increasing acceptance of digital video, with the online video audience in India expected to reach 450 million users, and replacing US as the second largest market behind China.
\n
\n\"This growth will be driven primarily by the youth, with 80 per cent of the users between the 15-34 age group.\"
\n
\nWith the rural internet user base set to surpass the urban user base by 2020, it pointed out that regional content would be a key area of focus.
\n
\n\"An evolving, young user base and a higher per capita income presents very viable avenues for digital advertisers and service providers to reach their target audiences,\" EY India Head - Digital, Media and Entertainment Raghav Anand said.
\n\n<\/body>","next_sibling":[{"msid":56501923,"title":"Aircel to move application in Supreme Court to clarify spectrum details","entity_type":"ARTICLE","link":"\/news\/aircel-to-move-application-in-supreme-court-to-clarify-spectrum-details\/56501923","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":56510329,"entity_type":"ARTICLE","title":"Digital sector to cross Rs 20,000-crore mark by 2020: Report","synopsis":"The Indian digital sector is expected to cross the Rs 20,000-crore mark by 2020 from Rs 8,490 crore at present, largely led by OTT and digital advertising, according to a report.","titleseo":"telecomnews\/digital-sector-to-cross-rs-20000-crore-mark-by-2020-report","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-01-13 08:19:19","lastupd":"2017-01-13 08:22:10","breadcrumbTags":["industry","advertising","penetration","digital media","EY","OTT"],"secinfo":{"seolocation":"telecomnews\/digital-sector-to-cross-rs-20000-crore-mark-by-2020-report"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-01-13" data-index="article_1">

数字领域跨越2020年价值20000卢比的马克:报告

印度数字部门预计价值20000卢比的马克,从2020年的8490卢比目前主要由奥特和数字广告,据报告。

  • 更新2017年1月13日凌晨08:22坚持
孟买:印度数字部门预计价值20000卢比的马克,从2020年的8490卢比目前,很大程度上由奥特和数字广告一份报告显示,。

“印度数码行业的浪尖上强劲的增长阶段。与移动渗透超过100%和传统互联网和电视订阅服务低于世界平均水平,印度数字媒体市场提供了一个独特的机会。

“部门准备见证新收购的互联网用户与互联网的入口,使用人口到2020年将达到约7.46亿,大量的消费者希望得到介绍利用数字平台,“EY-vdonxt报告数字机会说。

的行业挂钩,这是在2016年的8490卢比,包括四个关键领域的数字收入-奥特和数字广告,视频奥特订阅,音乐奥特订阅和游戏(在应用程序和付费)。

根据莎莉估计,智能手机普及率预计将从2015年的31%到2020年的59%,数字广告支出将Rs 1850亿到2020年,构成一个更大的馅饼的媒体花费。

目前,数字媒体贡献大约14%的总广告支出,然而,到2019年,预计将aprroximately四分之一的广告支出。

报告指出,增加接受数字视频,与印度的在线视频观众将达到4.5亿用户,并取代美国成为仅次于中国的第二大市场。

“这种增长将主要由青年,80%的15 - 34岁之间的用户。”

与农村互联网用户将超过2020年城市用户群,它指出,区域内容将是一个关键的重点领域。

“进化,年轻用户群和更高的人均收入数字广告客户和服务提供商提出了非常可行的途径达到他们的目标受众,”是印度的头——数字,媒体和娱乐Raghav阿南德说。
  • 发表在2017年1月13日08:19点坚持
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  • 数字领域跨越2020年价值20000卢比的马克:报告
\"\"MUMBAI: The Indian digital sector is expected to cross the Rs 20,000-crore mark by 2020 from Rs 8,490 crore at present, largely led by OTT<\/a> and digital advertising<\/a>, according to a report.
\n
\"The Indian digital sector is on the cusp of a strong phase of growth. With mobile penetration<\/a> in excess of 100 per cent and traditional internet and TV subscription services below world average, the Indian digital media<\/a> market provides a unique opportunity.
\n
\n\"The sector is poised to witness the entrance of newly acquired internet users with internet using population expected to reach approximately 746 million by 2020 and a large number of consumers expected to get introduced to using digital platforms,\" the EY-vdonxt report on digital opportunity said.
\n
The industry<\/a>, which was pegged at Rs 8,490 crore in 2016, includes the four key areas of digital revenues - OTT and digital advertising, video OTT subscription, music OTT subscription and gaming (in app and paid).
\n
According to EY<\/a> estimates, smartphone penetration is expected to be up to 59 per cent by 2020 from 31 per cent in 2015 and digital ad spend is slated to be Rs 185 billion by 2020, constituting a larger pie of the overall media spends.
\n
\nCurrently, digital media contributes to approximately 14 per cent of the total ad spend in the country, however, by 2019, it is expected to be aprroximately a quarter of the ad expenditure.
\n
\nThe report noted the increasing acceptance of digital video, with the online video audience in India expected to reach 450 million users, and replacing US as the second largest market behind China.
\n
\n\"This growth will be driven primarily by the youth, with 80 per cent of the users between the 15-34 age group.\"
\n
\nWith the rural internet user base set to surpass the urban user base by 2020, it pointed out that regional content would be a key area of focus.
\n
\n\"An evolving, young user base and a higher per capita income presents very viable avenues for digital advertisers and service providers to reach their target audiences,\" EY India Head - Digital, Media and Entertainment Raghav Anand said.
\n\n<\/body>","next_sibling":[{"msid":56501923,"title":"Aircel to move application in Supreme Court to clarify spectrum details","entity_type":"ARTICLE","link":"\/news\/aircel-to-move-application-in-supreme-court-to-clarify-spectrum-details\/56501923","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":56510329,"entity_type":"ARTICLE","title":"Digital sector to cross Rs 20,000-crore mark by 2020: Report","synopsis":"The Indian digital sector is expected to cross the Rs 20,000-crore mark by 2020 from Rs 8,490 crore at present, largely led by OTT and digital advertising, according to a report.","titleseo":"telecomnews\/digital-sector-to-cross-rs-20000-crore-mark-by-2020-report","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-01-13 08:19:19","lastupd":"2017-01-13 08:22:10","breadcrumbTags":["industry","advertising","penetration","digital media","EY","OTT"],"secinfo":{"seolocation":"telecomnews\/digital-sector-to-cross-rs-20000-crore-mark-by-2020-report"}}" data-news_link="//www.iser-br.com/news/digital-sector-to-cross-rs-20000-crore-mark-by-2020-report/56510329">