MUMBAI: Digital mediums are likely to surpass traditional ones by 2021-22, when smart phone and broadband<\/a> penetration increases in the country, according toEY India. 孟买:数字媒体很可能超越传统的2021 - 22,当智能手机宽带显示toEY渗透在中国,印度。
\n
\n\"When does digital overtake physical? When smartphone penetration becomes 50 per cent of the population, which in our case will happen in 2019-2020.
\n
Second factor is when broadband is equal to one-third of the smartphone penetration, which in our case will happen only by 2021-22, according to our estimate. The third factor is parity between cost of the two services,\" EY India<\/a> media and entertainment advisory leader Ashish Pherwani<\/a> said.
\n
According to market research firm e-Marketer<\/a>, Indians spend about two-and-a-half hours per day on traditional media including television, radio, newspapers, and magazines, compared to the one hour they spend on digital media on average.
\n
\nHe pointed out that the cost of a cable pack in US was $80-$90 a month and that of broadband $25-$30, while in India, it was the other way round, with cable costing Rs 250 and broadband at Rs 500-1000.
\n
\n\"That equation will change by 2020-2021. Therefore, you will see a big uptick in digital and a downfall of traditional in, maybe, 2021-22. In traditional, English (print) will get hit first because that shift is already pretty strong,\" he said.
\n
\nWith the rising vernacular print circulation, Pherwani said regional had scope to grow.
\n
\n\"With the penetration of digital, the upper SECs may move to digital and actually give up on print and the biggest hit will be on English (print) and the more pricey magazines but regional will still take time for that impact to happen,\" he said.
\n
\nThe country's digital sector market is projected to cross Rs 20,000 crore in the next three years from Rs 8,490 crore at present.
\n
The industry, which was pegged at Rs 8,490 crore in 2016, includes the four key areas of digital revenues—OTT and digital advertising<\/a>, video OTT subscription, music OTT subscription and gaming (in app and paid).
\n
\nAccording to EY estimates, smartphone penetration is expected to be up to 59 per cent by 2020 from 31 per cent in 2015 and digital ad spend is slated to be Rs 18,500 crore by 2020, constituting a larger pie of the overall media spends.
\n
\n\"The real uptick, where the Rs 20,000 crore becomes Rs 30,000 crore, might happen between 2020 and 2022,\" Pherwani said.\n\n<\/p><\/body>","next_sibling":[{"msid":57613916,"title":"Honeywell bets on smart cities for growth","entity_type":"ARTICLE","link":"\/news\/honeywell-bets-on-smart-cities-for-growth\/57613916","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57615151,"entity_type":"ARTICLE","title":"Digital to overtake traditional mediums by 2021-22: EY","synopsis":"India's digital sector market is projected to cross Rs 20,000 crore in the next three years from Rs 8,490 crore at present.","titleseo":"telecomnews\/digital-to-overtake-traditional-mediums-by-2021-22-ey","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-03-13 12:55:30","lastupd":"2017-03-13 12:55:58","breadcrumbTags":["EY India","e-Marketer","Broadband","policy","advertising","Ashish Pherwani"],"secinfo":{"seolocation":"telecomnews\/digital-to-overtake-traditional-mediums-by-2021-22-ey"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-03-13" data-index="article_1">
“当数字超越物理吗?当智能手机普及率50%的人口,这对我们来说将会发生在2019 - 2020年。
第二个因素是当宽带等于智能手机普及率的三分之一,这只会发生在我们的例子中2021 - 22,根据我们的估计。第三个因素是成本两个服务之间的平价,”是印度媒体和娱乐咨询的领导者阿施施Pherwani说。
据市场研究公司电子市场印度人每天花两个半小时,传统媒体包括电视、广播、报纸、和杂志,而他们花一个小时的平均数字媒体。乐动扑克
他指出,电缆包在我们的成本是80美元——90美元一个月的宽带25 - 30美元,而在印度,反过来,与有线电视花费250卢比和宽带Rs 500 - 1000。
“这个方程将变化,2020 - 2021。因此,你会看到一个大的上升在数字和传统的垮台,也许,2021 - 22所示。传统、英语(印刷)会先打,因为这种转变已经很强大,”他说。
与方言印刷版发行量上升,Pherwani表示区域范围增加。
”与渗透的数字,上面的秒可能搬到数字实际上放弃打印和最大的打击将是英语(打印)和更昂贵的杂志,但区域仍需要时间的影响发生,”他说。
中国数码行业市场预计将在未来三年跨越20000卢比从目前8490卢比。
挂钩的行业,在2016年的8490卢比,包括数字revenues-OTT和数字的四个关键领域广告音乐、视频奥特订阅,奥特订阅和游戏(在应用程序和付费)。
据是估计,智能手机的普及率将从2015年的31%到2020年的59%,数字广告支出将是18500卢比到2020年,构成一个更大的馅饼的整体媒体花。
“真正的上升,20000卢比30000卢比,2020年到2022年之间,会发生“Pherwani说。
MUMBAI: Digital mediums are likely to surpass traditional ones by 2021-22, when smart phone and broadband<\/a> penetration increases in the country, according toEY India.
\n
\n\"When does digital overtake physical? When smartphone penetration becomes 50 per cent of the population, which in our case will happen in 2019-2020.
\n
Second factor is when broadband is equal to one-third of the smartphone penetration, which in our case will happen only by 2021-22, according to our estimate. The third factor is parity between cost of the two services,\" EY India<\/a> media and entertainment advisory leader Ashish Pherwani<\/a> said.
\n
According to market research firm e-Marketer<\/a>, Indians spend about two-and-a-half hours per day on traditional media including television, radio, newspapers, and magazines, compared to the one hour they spend on digital media on average.
\n
\nHe pointed out that the cost of a cable pack in US was $80-$90 a month and that of broadband $25-$30, while in India, it was the other way round, with cable costing Rs 250 and broadband at Rs 500-1000.
\n
\n\"That equation will change by 2020-2021. Therefore, you will see a big uptick in digital and a downfall of traditional in, maybe, 2021-22. In traditional, English (print) will get hit first because that shift is already pretty strong,\" he said.
\n
\nWith the rising vernacular print circulation, Pherwani said regional had scope to grow.
\n
\n\"With the penetration of digital, the upper SECs may move to digital and actually give up on print and the biggest hit will be on English (print) and the more pricey magazines but regional will still take time for that impact to happen,\" he said.
\n
\nThe country's digital sector market is projected to cross Rs 20,000 crore in the next three years from Rs 8,490 crore at present.
\n
The industry, which was pegged at Rs 8,490 crore in 2016, includes the four key areas of digital revenues—OTT and digital advertising<\/a>, video OTT subscription, music OTT subscription and gaming (in app and paid).
\n
\nAccording to EY estimates, smartphone penetration is expected to be up to 59 per cent by 2020 from 31 per cent in 2015 and digital ad spend is slated to be Rs 18,500 crore by 2020, constituting a larger pie of the overall media spends.
\n
\n\"The real uptick, where the Rs 20,000 crore becomes Rs 30,000 crore, might happen between 2020 and 2022,\" Pherwani said.\n\n<\/p><\/body>","next_sibling":[{"msid":57613916,"title":"Honeywell bets on smart cities for growth","entity_type":"ARTICLE","link":"\/news\/honeywell-bets-on-smart-cities-for-growth\/57613916","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57615151,"entity_type":"ARTICLE","title":"Digital to overtake traditional mediums by 2021-22: EY","synopsis":"India's digital sector market is projected to cross Rs 20,000 crore in the next three years from Rs 8,490 crore at present.","titleseo":"telecomnews\/digital-to-overtake-traditional-mediums-by-2021-22-ey","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-03-13 12:55:30","lastupd":"2017-03-13 12:55:58","breadcrumbTags":["EY India","e-Marketer","Broadband","policy","advertising","Ashish Pherwani"],"secinfo":{"seolocation":"telecomnews\/digital-to-overtake-traditional-mediums-by-2021-22-ey"}}" data-news_link="//www.iser-br.com/news/digital-to-overtake-traditional-mediums-by-2021-22-ey/57615151">
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动