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In the historic first, the market tracker expects \"linear TV<\/a>\" to account for less than half of daily viewing, dropping to under three hours while average daily digital video watching climbs to 52.3 percent with 3 hours and 11 minutes.
\"This milestone is driven by people spending more and more time watching video on their biggest and smallest screens, whether it's an immersive drama on a connected TV or a viral clip on a smartphone<\/a>,\" Insider Intelligence principal analyst Paul Verna said in a release.
\"Given teens' preferences for social and streaming video over TV, we can expect these trends to continue to shift in favor of digital.\"
Netflix and YouTube are \"neck and neck\" leaders when it comes to digital video audience attention, with US adults tuning in for about 33 minutes daily on average at each platform, according to Insider Intelligence.
Live sporting events becoming available on video streaming platforms is also helping power the shift away from traditional television, as is the popularity of shared video clips on apps, the market tracker said.
TikTok is a key driver with the average amount of time spent there daily by US adults climbing sharply, according to Insider Intelligence.
\"TikTok versus Netflix will be a major trend to watch this year,\" said Insider Intelligence principal analyst Jasmine Enberg.
\"The lines between social and entertainment have blurred, and TikTok is now coming for the bigger-screen video players.\"
TikTok CEO Shou Zi Chew will testify in March before US lawmakers in Washington, where the Chinese social media app faces accusations that it is beholden to the Communist Party in Beijing.
TikTok, whose parent company ByteDance<\/a> is Chinese, is fighting for survival in the United States with rising calls from mainly Republican lawmakers that the company should be outright banned because of its alleged links to Beijing.
Insider Intelligence noted that while Twitter is not primarily a video platform, overall time spent on the platform by US adults is expected to drop this year and next year as its ranks of users decline.
\"The problem is that Twitter's efforts to encourage more original videos, from Vine to Fleets, have so far been unsuccessful,\" Enberg said.
\"Twitter owner Elon Musk's attempts to bring more video to the app, including potentially incentivizing YouTube creators to post to Twitter, will be futile at improving time spent among all US adults unless he also manages to stave off a user decline.\"
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数字视频观看传统电视在我们:预测
在历史上第一次,市场跟踪期望“线性电视”占不到一半的每日查看、删除以下三个小时,每日平均数字视频看3小时11分钟爬到52.3%。
在历史上第一次,市场跟踪期望”线性电视”占不到一半的每日查看、删除以下三个小时当日均数字视频看3小时11分钟爬到52.3%。
“这个里程碑是由人们花越来越多的时间去观看视频的最大和最小的屏幕,无论是一个身临其境的戏剧连接电视或病毒的片段智能手机,“内幕情报首席分析师保罗·弗娜在一份新闻稿中说。
“鉴于青少年的喜好为社会和流媒体视频电视,我们可以预期这些趋势继续宠爱数字。”
Netflix和YouTube是“并驾齐驱”领导人谈到数字视频观众的注意力,与我们成年人在33分钟调整每日平均在每个平台,据内幕情报。
直播体育赛事成为可用的视频平台上也帮助权力转变传统的电视,是共享视频应用的普及,市场追踪说。
TikTok是一个关键的司机平均每天我们成年人的时间大幅攀升,据内幕情报。
“TikTok与Netflix今年将是一个重大的趋势看,“内幕情报首席分析师茉莉花Enberg说。
“社交和娱乐之间的界限模糊,TikTok现在大屏幕视频播放器的到来。”
TikTok CEO寿子咀嚼将作证今年3月在华盛顿美国国会议员之前,中国社交媒体应用程序面临指控,受制于中共在北京。
TikTok的母公司ByteDance是中国人,在美国是争取生存与上升的主要共和党议员的电话,该公司应该完全禁止,因为它所谓的链接到北京。
内幕情报指出,虽然Twitter主要不是一个视频平台,总体时间花在美国成年人的平台预计将下降今年和明年作为其用户的排名下降。
“问题是,Twitter的努力,鼓励更多的原始视频,从葡萄到舰队,至今未能成功,“Enberg说。
“Twitter Elon Musk老板的努力带来更多的视频应用,包括潜在的激励YouTube创造者发布到Twitter,将是徒劳的在改善所有美国成年人的时间,除非他还设法避免用户下降。”
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